Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

13 Recruitment Marketing Practices You Need to Use in 2016

3.510 Aufrufe

Veröffentlicht am

SmashFly's Chris Brablc and Tracey Parsons deep dive into the 13 recruitment marketing best practices talent acquisition teams need to use in 2016, influenced by findings from the Recruitment Marketing Report Card for the 2015 Fortune 500.

  • Dating for everyone is here: ❶❶❶ http://bit.ly/2F4cEJi ❶❶❶
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Dating direct: ❶❶❶ http://bit.ly/2F4cEJi ❶❶❶
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Get Paid $25 per hour to watch YouTube videos ★★★ https://tinyurl.com/rbrfd6j
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • As a single mother every little bit counts! This has been such a great way for me to earn extra money. As a single mother every little bit counts! Finally, a vehicle for making some honest to goodness real money to make life easier and happier now that I don't have to pull my hair out budgeting every penny every day.Thanks for the rainbow in my sky. ♣♣♣ https://bit.ly/2Ruzr8s
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Got a new Iphone 6 in just 7 days completing surveys and offers! Now I'm just a few days away from completing and receiving my samsung tablet! Highly recommended! Definitely the best survey site out there! ♥♥♥ http://ishbv.com/goldops777/pdf
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

13 Recruitment Marketing Practices You Need to Use in 2016

  1. 1. 13 Recruitment Marketing PracticesYou Need to Use in 2016 December 2015 © 2015 SmashFly Technologies. All rights reserved. #RM2016
  2. 2. © 2015 SmashFly Technologies. All rights reserved. Today’s Speakers Recruitment Marketing Experts Chris Brablc Director of Product Marketing @cbrablc Tracey Parsons Director, Recruitment Marketing Practice @tparsons Our Speakers #RM2016
  3. 3. © 2015 SmashFly Technologies. All rights reserved. Study Premise Why create a Recruitment Marketing Report Card? • Tough Labor Market: Unemployment is at a seven-year low, and it’s taking 8% longer and costing 7% more to hire, according to Bersin. • Candidates in Control: Recruiters understand that the talent acquisition universe has changed. Candidates are like consumers. • How are Talent acquisition strategies changing? What are the largest companies doing to excel in this environment? Free Download of the Report! http://go.smashfly.com/RMReportCard #RM2016
  4. 4. © 2015 SmashFly Technologies. All rights reserved. What was measured? • Every Fortune 500 company Career Site based on 13 unique recruitment marketing best practices What we found? • There’s still room for improvement: The average rating is a “C” across the Fortune 500 but we have 13 standouts. • Certain industries rate really well: Technology companies had over 39% of A’s & B’s with only 22% D’s and F’s • Recruitment Marketing Best Practices Vary in terms of acceptance: There are a few commonly accepted best practices but many are still emerging and/or not used at all Study Results What was covered? #RM2016
  5. 5. © 2015 SmashFly Technologies. All rights reserved. 57% The Dean’s List – Companies Scoring “A” 13 companies scored 21 or higher, earning them top marks 13 companies (3%) are exceptional in their use of modern Recruitment Marketing practices to attract, nurture and convert leads into qualified applicants. Company Name Grade Score Fortune Rank Express Scripts A 23 22 Johnson & Johnson A 23 37 General Mills A 23 171 Kelly Services A 23 471 AT&T A 22 12 Comcast A 22 43 UPS A 22 47 Allstate A 22 89 CDW A 22 253 Hilton Worldwide Holdings A 22 280 Stryker A 22 300 Xcel Energy A 21 255 Expedia A 21 458 Grades: A=25–21 points; B=20-14 points; C=13–7 points; D=6-1 points; and F=0 points. #RM2016
  6. 6. © 2015 SmashFly Technologies. All rights reserved. Use of Recruitment Marketing Best Practices What the 2015 Fortune 500 was graded on Recruitment Marketing Practice Employee Stories Messaging by Job Family Join Talent Network or Talent Community Social Icons For Careers Careers Blog / Candidate Resources Images in Job Description Videos In Job Description Mobile Friendly Career Site Homepage Mobile Friendly Job Search Page Mobile Friendly Apply To Page Student, Campus or Internship Page Diversity Page Military Page Messaging Opt-in Social Branding Mobile Initiatives #RM2016
  7. 7. © 2015 SmashFly Technologies. All rights reserved. Recruitment Marketing Research: Messaging Why and how we measured it Employee Stories How many companies provide stories of real employees on their Career Site? Why we measured it • Day in the life content is consistently rated as one of the most important non-job related content as determined by candidates (CandE 2014 Candidate Survey) How it was measured • Credited when a company had at least 1 specific story about a real employee and job. Pages By Job Family Do companies provide messaging dedicated to distinct job families on their Career Site? Why we measured it • Candidates are consumers and expect a relevant, customized experience based on their needs and interests How it was measured • Credited when a company had at least 1 landing page dedicated to a specific job family or discipline #RM2016
  8. 8. © 2015 SmashFly Technologies. All rights reserved. 57% of Companies use Employee Stories on their Career Site 57.2%No 42% Yes 57% N/A 1% Recruitment Marketing Research: Messaging What we found 26.8% #RM2016
  9. 9. © 2015 SmashFly Technologies. All rights reserved. 57% of Companies use Employee Stories on their Career Site 57.2%No 42% Yes 57% N/A 1% Recruitment Marketing Research: Messaging What we found 26.8% No 50% Yes 49% N/A 1% 49% of Companies have pages broken out by Job Family on their Career Site #RM2016
  10. 10. © 2015 SmashFly Technologies. All rights reserved. 57.2% Messaging Best Practice: Employee Stories #RM2016
  11. 11. © 2015 SmashFly Technologies. All rights reserved. 26.8% Messaging Best Practice: Messaging by Job Family #RM2016
  12. 12. © 2015 SmashFly Technologies. All rights reserved. Messaging Next Practice: Extending Employee Stories #RM2016
  13. 13. © 2015 SmashFly Technologies. All rights reserved. 26.8% Messaging Next Practice:Transparency #RM2016
  14. 14. © 2015 SmashFly Technologies. All rights reserved. 26.8% Messaging Next Practice:Advanced Personalization #RM2016
  15. 15. © 2015 SmashFly Technologies. All rights reserved. Recruitment Marketing Research: Lead Generation Why and how we measured it Join a Talent Network Do companies provide an option for candidates to connect if they are not yet ready to apply? Why we measured it • With candidates acting like consumers, it requires more touch-points and relationship-building than ever before. Talent Networks enable companies to exponentially capture more candidate leads and nurture these talent pipelines to produce more applicants for every new job requisition. How it was measured • Credited when a company had a “Join Our Talent Network” or “Join our Talent Community” option. We didn’t include sites that had just job alerts. #RM2016
  16. 16. © 2015 SmashFly Technologies. All rights reserved. 57.2% Recruitment Marketing Research: Lead Generation What we found 26.8% 27% of Companies have a Talent Network Form for candidates to opt-in to further communication (outside the apply flow) No 72% Yes 27% N/A 1% #RM2016
  17. 17. © 2015 SmashFly Technologies. All rights reserved. 57.2% What we found 26.8% 27% of Companies have a Talent Network Form for candidates to opt-in to further communication (outside the apply flow) No 72% Yes 27% N/A 1% Only 9% of Companies include a Talent Network Form in the apply flow Recruitment Marketing Research: Lead Generation #RM2016
  18. 18. © 2015 SmashFly Technologies. All rights reserved. 26.8% Lead Gen Emerging Practice:Talent Networks #RM2016
  19. 19. © 2015 SmashFly Technologies. All rights reserved. Lead Gen Next Practice: Nurturing Drip email Segmented WIIFM? #RM2016
  20. 20. © 2015 SmashFly Technologies. All rights reserved. Recruitment Marketing Research: Social Why and how we measured it Employer Channels How many companies manage an employer specific social channel? Why we measured it • Social channels such as Facebook, LInkedIn, Twitter and Glassdoor can be actively managed to communicate company culture, brand and job opportunities. How it was measured • Credited when a company had at least 1 employer specific social channel Recruiting Blog Do companies provide blog content specifically for candidates around their employer brand? Why we measured it • Blogs are a great way to provide relevant and timely content to a target audience that is not job specific How it was measured • Credited when a company linked to a blog that was designed for candidates #RM2016
  21. 21. © 2015 SmashFly Technologies. All rights reserved. 33% of Companies have dedicated Social Channels for recruiting 57.2% Recruitment Marketing Research: Social What we found 26.8% No 66% Yes 33% N/A 1% #RM2016
  22. 22. © 2015 SmashFly Technologies. All rights reserved. 33% of Companies have dedicated Social Channels for recruiting 57.2% Recruitment Marketing Research: Social What we found 26.8% Only 9% of Companies have a blog specifically designed for candidatesNo 66% Yes 33% N/A 1% No 90% Yes 9% N/A 1% #RM2016
  23. 23. © 2015 SmashFly Technologies. All rights reserved. Social Emerging Practice: Career Channels #RM2016
  24. 24. © 2015 SmashFly Technologies. All rights reserved. Social Untapped Practice: Careers Blog #RM2016
  25. 25. © 2015 SmashFly Technologies. All rights reserved. Social Next Practice: Dialog & Candidate Chats #RM2016
  26. 26. © 2015 SmashFly Technologies. All rights reserved. Why and how we measured it Images in Job Descriptions Do companies provide imagery in their job descriptions? Why we measured it • Candidates increasingly come across better branded websites as consumers. Imagery in the job descriptions can provide a consumer type feel and improve conversion rates How it was measured • Credited when a company used unique images on their unique job description pages Videos in Job Descriptions Do companies provide video in their job descriptions? Why we measured it • Video is increasingly becoming the most consumed content medium on the web with 64% of all consumer internet traffic in 2014. How it was measured • Credited when a company leveraged video on their unique job description pages Recruitment Marketing Research: Job Descriptions #RM2016
  27. 27. © 2015 SmashFly Technologies. All rights reserved. 27% Few companies make use of images & videos to enhance job listings No 98% Yes 1% N/A 1% Only 1% of Companies had images or videos in their job descriptions No 98% Yes 1% N/A 1% Recruitment Marketing Research: Job Descriptions #RM2016
  28. 28. © 2015 SmashFly Technologies. All rights reserved. Job Description Untapped Practice:Visual #RM2016
  29. 29. © 2015 SmashFly Technologies. All rights reserved. Job Description Next Practice:Transparency #RM2016
  30. 30. © 2015 SmashFly Technologies. All rights reserved. RM Research: Mobile Candidate Experience Why and how we measured it Mobile Homepage How many companies have a Careers Homepage that is mobile friendly? Why we measured it • The mobile experience should start as soon as they hit the Careers page. How it was measured • Credited based on Google’s mobile friendliness tool Mobile Job Search How many companies have a Job Search that is mobile friendly? Why we measured it • Candidates need to be able to easily find & search jobs on their mobile device. How it was measured • Credited based on Google’s mobile friendliness tool Mobile Apply How many companies have an apply process that is mobile friendly? Why we measured it • Candidates that find jobs should be able to apply for them from any device. How it was measured • Credited based on Google’s mobile friendliness tool #RM2016
  31. 31. © 2015 SmashFly Technologies. All rights reserved. 57.2% RM Research: Mobile Candidate Experience What we found 26.8% 59% of Companies had a Careers Homepage that was mobile friendly No 40% Yes 59% N/A 1% #RM2016
  32. 32. © 2015 SmashFly Technologies. All rights reserved. 57.2% RM Research: Mobile Candidate Experience What we found 26.8% 59% of Companies had a Careers Homepage that was mobile friendly No 40% Yes 59% N/A 1% No 63% Yes 36% N/A 1% 36% of Companies had a Job Search that was mobile friendly #RM2016
  33. 33. © 2015 SmashFly Technologies. All rights reserved. 57.2% RM Research: Mobile Candidate Experience What we found 26.8% 59% of Companies had a Careers Homepage that was mobile friendly No 40% Yes 59% N/A 1% No 60% Yes 38% N/A 2% 38% of Companies had an apply process that is mobile friendly No 63% Yes 36% N/A 1% 36% of Companies had a Job Search that was mobile friendly #RM2016
  34. 34. © 2015 SmashFly Technologies. All rights reserved. Mobile Best Practice: Responsive Career Site #RM2016
  35. 35. © 2015 SmashFly Technologies. All rights reserved. Mobile Emerging Practice: Responsive Job Search #RM2016
  36. 36. © 2015 SmashFly Technologies. All rights reserved. Mobile Emerging Practice: Responsive Apply #RM2016
  37. 37. © 2015 SmashFly Technologies. All rights reserved. Mobile Next Practice: StreamlinedApply #RM2016
  38. 38. © 2015 SmashFly Technologies. All rights reserved. 57.2% RM Research: Special Programs What we found 26.8% 67% of Companies had content dedicated to Students and Campus No 32% Yes 67%N/A 1% #RM2016
  39. 39. © 2015 SmashFly Technologies. All rights reserved. 57.2% RM Research: Special Programs What we found 26.8% 67% of Companies had content dedicated to Students and Campus No 32% Yes 67% N/A 1% 62% of Companies provided content about Diversity No 37% Yes 62% N/A 1% #RM2016
  40. 40. © 2015 SmashFly Technologies. All rights reserved. 57.2% RM Research: Special Programs What we found 26.8% 67% of Companies had content dedicated to Students and Campus 35% of Companies had content dedicated a Military or Veteran No 32% Yes 67%N/A 1% No 64% Yes 35% N/A 1% 62% of Companies provided content about Diversity No 37% Yes 62% N/A 1% #RM2016
  41. 41. © 2015 SmashFly Technologies. All rights reserved. Special Programs Best Practice: Audience-Focused Content #RM2016
  42. 42. © 2015 SmashFly Technologies. All rights reserved. Special Program Next Practice: Segmented Nurturing #RM2016
  43. 43. © 2015 SmashFly Technologies. All rights reserved. Use of Recruitment Marketing Practices Results across the Fortune 500 Recruitment Marketing Practice % Doing Employee Stories 57% Messaging by Job Family 49% Join Talent Network or Talent Community 27% Social Icons For Careers 33% Careers Blog / Candidate Resources 9% Images in Job Description 1% Videos In Job Description 1% Mobile Friendly Career Site Homepage 59% Mobile Friendly Job Search Page 36% Mobile Friendly Apply To Page 38% Student, Campus or Internship Page 67% Diversity Page 62% Military Page 35% Most Used Practices Emerging Practices Untapped Practices Messaging Opt-in Social Branding Mobile Initiatives #RM2016
  44. 44. © 2015 SmashFly Technologies. All rights reserved. Recruitment Marketing Report Card Download the Full Report Free Download of the Report! http://go.smashfly.com/RMReportCard #RM2016
  45. 45. About SmashFlyTechnologies Marketing automation software for modern recruiting organizations © 2015 SmashFly Technologies. All rights reserved. CONVERTFIND ATTRACT ENGAGE LEADS NURTURE CONVERT ATS PIPELINES RMP APPLICANTS JOBS More recruitment marketing resources at http://smashfly.com/resources

×