Presentation on TATA Nano

1. TATA NANO

2.  Introduction to Tata
motors – Tata nano
 Singur plant issue & shift
to sanand
 Product Design –
 Challenges
 Gandhiyan Engineering
 Plant location –
 Plant layout
 Flow chart of Processes
 Manufacturing processes
Complete Details
 Supply & demand of
Nano
 Why it is failure
 Conclusion

3. TATA MOTORS
 An Indian multinational automotive manufacturing company
 Headquarter in Mumbai
 Founded in 1945 as manufacturer oflocomotives
 Manufactured it’s first commercial vehicle in 1954
 Entered in passengervehicle marketin 1991
 Among world’s largest vehicle producers

4. Acquired Daewoo & Jaguar Land Rover
Ranked 314th in Fortune Global 500 ranking
Manufacturing plants in India as well as in Argentina, South Africa,
Thailand & United Kingdom.
Research & development centers inIndia, South Korea, Spain & United
Kingdom.

6.  Tata NanoSingurControversy-Singur in Hoogly district, West Bengal, India.
 construction of the plant on 21 January2007.
 The small carwas scheduled to roll out of the factory by 2008.
 The Tata Groupannounced onOctober 3, 2008 that they arepulling out of Singur
 On 7 October 2008,the Tata announced that they would be setting up the Tata Nano
plant in Sanand, Gujarat.

8. Why Tata nano pulled out from singur to
sanand –
 POLITICAL BATTLEFIE
 LAND CONTROVERSY
CHALLENGES

9. Product Design
Project X3

10.  Challenge of maintaining security , beauty , less fuel consumption &
Better handling.
 Concept of less number of parts & cost reduction.
 Door , Tyres , fuel pump unit, engine
 Engine :
 2 cylinders
 Crank shaft & Weight shaft
 Air scope for cooling

11.  Onewindscreenwiperinstead ofthe usual pair.
 Nopower steering,unnecessary due to itslight weight.
 Threelug nuts onthe wheels instead of theusual four .
 Only one wingmirroron base models.
 Noairbags on anymodel
 624cc rearengine has only 2 cylinders
 No airconditioning in base model
 Front passenger seat same as thedriverseat,and the headrestsareintegrated.
 Thinner 135/70-R12 space saver spare tyre.
 No external fuel fillercap. Fuel inletis accessed byopening the front hood.

12.  State of art equipment manufacturing process
 70 % Automation
 130 robots for automation of ‘processes’
 Body assemble in body shop just in 53 sec
 Body painted in paint shop in just 58 sec
 Totalmaximum production capacityis 350000 units per year.

13.  Spread Over 1100
acres at Sanand ,
Gujrat.
 Working plant 725
acres
 adjacent 375 acres for
future expansion

14. Press
Shop
Weld
Shop
Paint
Shop
Powertrain Shop
TCF (Trim-Chassis –
Finish) Shop
TATA MOTORS NANO PLANT.SANAND,
GUJARAT
Source : Google Earth

15. PRESS
SHOP
WELD
SHOP
PAINT
SHOP
POWERTRAIN
SHOP
TCF
SHOP TESTING

17.  Uses 5 Cast Iron Dies
 High Speed Hydraulic Tandem Press
 Forklift Feeds the steel sheets
 Press Capacity:1200 to
2000 tones
 Process Carried:
 1.Pressing
 2.Trimming
 3.Flanging
 4.Piercing

19.  11 Body panels welded together
 State-of-the-artWelding facility
 Capacity: 1900 bodies on 3 Shift
basis
Cycle Time : 54 to 90 Seconds
 Fully Automated welding facility

20.  Body in white (BIW)
brought to Paint shop
 Programmed robots
painting on outer side.
 Process Carried:
 Prewashing
 Phosphate Coating
 Electro Coating
 Baking
 Cycle Time: 58 sec ( 1
body /min)

21.  Assembly of Engine and Gearbox
 Most process carried manually
 Uses automated materialhandling systems

23.  Assembly of Powertrain
and allthe remaining parts.
 Uses automated moving assembly line.
 Cycle time : 58 seconds
 Separate assembly line for door assembly.

25. Headlamp Adjustments
SuspensionTesting
WheelBalancing
Roll & Brake Testing
PaintQuality Checking
Shower Testing

26.  Nominal factory output is 250,000 withsome balancingis expandable
up to 350,000 cars per year.
 FY 2009-2010 30,000 approx
 FY 2010-2011 70,432
 FY 2011-2012 74,527 [42]
 FY 2012-2013 53,848 [43]
 FY 2013-2014 first half (April to Sept.) 10,202

27. SUPPLIERS TO TATA NANO
Bosch Freudenburg
Caparo GKN
Continental Itw Deltar
Delphi INA
Denso Johnson Controls
Fag Mahle
Ficosa Saint gobain
TRW
Ceekay
Vibracoustic
Visteon
Z.f (friedrichshafen) A.G
Behr

28.  Positioning
 Pricing
 Promotion

29.  a) A different positioning strategy for rural, urban and smaller cities as a
totally different sub brands and with minor customization.
 b) Promotion based on the attributes like performance, efficiency
instead of affordability.
 c) Create special segments for college, women and first time drivers.
 d) Position NANO as a regular car rather than as an upgrade for and
from two-wheelers.
 e) Evolve in every two years based on the market feedback.

30.  TataNano is world’s cheapest car.
 It is design without compromising on any aspects of safety or comfort of
car.
 Huge efforts are made in designing this product & implementation of
processes in factory.
 They should work on Marketing strategy of the Nano to make it big
success.