How to exlpain gamification to your boss

1. How to explain
Gamification
to your boss

2. What is gamification?
Why does it work?
Can it work for us?

3. What is it?
Gamification applies game mechanics and
game thinking to drive engagement
and solve problems

4. What is it?
How we make things in the
Gamification
world (non-game activities)
more engaging
Advergaming/ARG
Games created specifically
for marketing purposes
Games
Games we play
as kids and adults

5. What is it?
How we make things in the
world (non-game activities)
more engaging
(Business goals helped by game mechanics)
(game mechanics)
(actual games)
Games created specifically
for marketing purposes
(entertainment with a business goal)
Games we play
as kids and adults
(mostly entertainment)

6. Why does it work?
Game mechanics satisfy human desires

7. Why does it work?
Graphic: Bunchball.com

8. Can it work for us?
Customer acquisition
Customer retention/loyalty
Website engagement
Creative brainstorming Recruitment
Strategic planning
Product innovation
Team building

9. Can it work for us?
e = Engagement
Recency
Frequency
Duration
Virality
Ratings

10. For more info:
www.BHiveLab.com