Personal Brand is NOT image management - its your unique value proposition that you offer to your TG. Talk to me to learn How yo

1. Personal Branding 101
What would be the cost?
Brand Yourself with Susmita

2. Brand Attribute
Brand Promise
Brand
performance
BRAND VALUE /
BRAND EQUITY
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What creates Brand Value?

3. Promise
+
Experience
=
Relationships
BRANDS ARE RELATIONSHIP!
Interactions
+
Feelings
=
Brands
BRAND IS UNIQUE PROMISE OF VALUE.
Brand Yourself with Susmita

4. Brand is therefore,
• Unique
• Authentic
• Innovative
• Strategic
• Stands Out
• Tells a Story
• Ageless
• Leaves a Mark
• Has a Vision
• Delivers as per Promise
• Could be Trusted
• Incites Emotions
• Competitive
BRAND IS WHAT SETS YOU APART
AND CAN DEMAND PREMIUM
Brand Yourself with Susmita

5. SO, ARE YOU A BRAND?
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6. If you Google yourself now, What will you find?
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7. WHO CREATED WHO?
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8. What is a
Personal Brand?
Personal branding is about managing your name — even if you don’t own a business — in a world of
misinformation, disinformation, and semi-permanent Google records.
Going on a date? Chances are that your “blind” date has Googled your name.
Going to a job interview? Ditto.
- Tim Ferriss (is an American author, entrepreneur, angel investor, and public speaker.)
A perception or emotion maintained by somebody other than you, describing the total
experience of having a relationship with you.
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9. Brand Yourself with Susmita

10. BrandingYourself
Associates great value to a great product called YOU!
Sees YOU as the only option as a solution to a problem
Keeps YOU in Memory
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11. Brand Yourself with Susmita

12. Is there a GAP between what you
want others to think about you and
what they actually think about you?
Keep this Question in mind:
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13. What is NOT Personal Brand
What you say about yourself
Your company’s brand rubbed off
About Power
Image Management!
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14. PERSONAL BRAND – IN A DIAGRAM
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15. Ready to Brand Yourself….. ?
Brand Yourself with Susmita