1. Top Trends
in Web Performance
and Monitoring

2. Trend #1. Users expect more.
In 2006, the average online shopper
expected a Web page to load in 4 seconds.
Today, that same shopper expects a page to
load in 2 seconds or less.
Source: http://goo.gl/N3S0y

3. “If a user has to choose between a
slow site and a fast one, they will
certainly go with a fast one.
So, if you want to stay in the
game, then performance must be a
primary feature, not an afterthought.”
-- James Ward, Principal Developer
Evangelist at Heroku

4. As a result, quality Web performance
monitoring needs to track results in New York
as easily as it does in New Delhi.
Trend #2. Web consumption across the
globe is exploding.

5. Trend #3. The cost of downtime is increasing.
Source: http://goo.gl/NPKA2
On average, businesses lose
between $84,000 and $108,000 for
every hour of IT system downtime.

6. Trend # 4. Web browsers are evolving and
changing with greater frequency.
Firefox and Chrome are updated multiple
times a quarter. Mobile browsers change just
as frequently. As a result, monitoring
applications need to adapt to evolving
browsers.

7. Trend #5. A growing number of websites are
relying on third-party scripts.
In fact, the average top e-commerce
site contains 7 third-party scripts, with
some sites containing up to 25.
The growing complexity of websites
makes web performance monitoring a
crucial part of any successful Web
initiative.

8. Trend #6. More Web apps are using real-
time push notifications as a core part of the
Web experience.
These connections require more resources
than traditional request/response
connections. Poor performance in this area
will lead to a confused customer base and
lost revenue.

9. Source: http://goo.gl/4s1sa
Worldwide cloud services revenue was $58.6 billion
in 2009, but will reach $148.8 billion by
2014, making the need for monitoring to ensure
Cloud SLAs all the more critical.
Trend #7. Cloud computing is growing rapidly.

10. Trend #8. There is a nearly 50%
relationship between performance and site
abandonment.
Source: http://goo.gl/slEQV
Every 10% decrease
in site functionality
leads to a 5%
increase in site
abandonment.

11. On average, a highly influential Internet user
relates a positive experience to 11 people, but a
negative experience to 17 people, a 55%
difference.
Trend #9. Word of Mouth cuts both ways.
Source: Burson-Marsteller and Roper Starch Worldwide

12. Trend #10. The Spillover Effect. Consumer
site frustration impacts repeat visits.
Not only does page performance determine
whether or not visitors hang out at given sites, it
directly influences their attitudes towards
returning — 58% note performance as a key
determinant as to whether they’ll visit again.
—Forrester Research

13. “Many consumers who become frustrated with
an online site... blame the retailer, not the
Internet.”
— Boston Consulting Group

14. 28% of Web users do not return to a
company’s Web site if it does not perform
sufficiently well, and a further 6% do not
even go to the affiliated retail store anymore.
— Boston Consulting Group

15. When a site experiences an outage, 9% of
online customers permanently abandon the
site, and 48% of site users establish a
relationship with a competitor.
— Jupiter Research

16. A reliable Web Performance Monitoring system is the
engine that prevents small problems from turning into big
problems.
That, in turn, keeps your website performing optimally
and your customers clicking contentedly.
Having a dependable and trustworthy Web Performance
Monitoring system is key to getting, and keeping, high
customer satisfaction.

17. Are you trying to monitor the
performance of your website?
AlertSite by SmartBear helps some of the world’s best-
known companies keep their websites up and running.
www.smartbear.com/alertsite