Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Rebranding Essentials: 5 Tips for Successfully Rebranding your Small Business
1. Rebranding Essentials:
5 Tips for Successfully Rebranding
your Small Business
Kim G. “The Chic Geek”
Owner and Founder
small-bizsense.com
2. What is a Branding?
• “The marketing practice of creating a name, symbol or design
that identifies and differentiates a product from other products”
– Entrepreneur.com
• Your company’s brand essentially:
Affects how people feel about your company
Determines why customers choose to buy from you
Why customers choose you over the competition
3. Some Examples of Popular Brands
Starbucks
Transformed a regular grocery store item (coffee) into a hot
commodity (literally)
Charge upwards of $5 or more for a cup of coffee
Brand portfolio includes:
Starbucks Coffee
Seattle's Best Coffee
Tazo Tea
Evolution Fresh
La Boulange
Torrefazione Italia Coffee
4. Some Examples of Popular Brands
Apple Inc.,
Transformed a regular pc into a line of high-end computer and
tech products
Charge upwards of $500 or more for their products
Brand portfolio includes:
MAC
IPhone
iPad
iPod
iTunes
iWatch
5. 5 Tips for
Successfully
Re-Branding Your
Business
6. Tip 1: Create a Plan of Action
Create a plan of action and strategy for re-branding your
business.
• In your plan, you should include the following items:
Why your company is re-branding
The costs associated with re-branding your business
How you will make the transition
7. Tip 2: Update all of your company’s
marketing and branding collateral
These materials include:
Logo and company color schemes
Slogan or tagline
Website
Brochures
Business cards
8. Tip 3: Poll your Current Customers
and Business Associates
Find out what their opinions are about your company
Ask them what they like most about your company
Build a new core brand message based on the feedback
that you receive
9. Tip 4: Outsource and Hire
Freelancers
Find and outsource/hire freelancers
Visit oDesk.com or Elance.com, Fiverr
Hire them to rebrand your company’s image:
Graphic Design
Web Design
Logo Design
Branding Materials
10. Tip 5: Spread the Word About
Your Updated Brand!
Tell your customers, business associates and more that
you are re-branding your company:
• Get your message out there via:
Social Media
Press Releases
Your Website
Your Blog
HAPPY BRANDING…
11. For more Small Business Tips and
Resources and Information
www.small-bizsense.com
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Website Packages for Small Businesses
www.websites4smallbusinesses.net