2. 1
MKT202BusinessplanoutlineofFaceTag
Course Instruction
Business Plan Outline of Face Tag
MKT - 202
Submitted to
Faiz Ibne Hossain
Lecturer
Department of Marketing & International Business
School of Business
North South University, Dhaka, Bangladesh
Submitted by
Sangita Roy ID: 1410169630
KaziAbrarFahim ID: 1410168030
KamrulHasan Rizvi ID: 1410201030
Md. Rafiqul Islam ID: 1410258030
Nasrin Akter Proma ID: 1410348630
Members of
Section: 08
Course: MKT 202
Bachelor of Business Administration
North South University
Submission Date: 1st December, 2014
3. 2
MKT202BusinessplanoutlineofFaceTag
Letter of Transmittal
1st December, 2014
Faiz Ibne Hossain
Department of Marketing & International Business
North South University
Subject: Submission of the report ‘Business Plan Outline of Face Tag’.
Dear Sir,
As per the requirements of the course Analysis of Principles of Marketing offered at BBA, North
South University under your supervision, we submit here our report on ‘Business Plan Outline of
Face Tag’ that you assigned us to prepare.
Our final report is based on data from various sources and basis on our findings. I believe that
the knowledge and experience that I gained will be of great importance both for future courses
and work lives.
I would also like to state that the sole purpose of creating the report is for the completion of the
course work. No part of this report will be reproduced for use in any other form of publication in
the future without your written permission.
We shall be available for any clarification, if required.
Sincerely,
Sangita Roy
ID: 1410169630
On behalf of all my group members
4. 3
MKT202BusinessplanoutlineofFaceTag
Table of content
Contents
Executive Summary..........................................................................................................................5
Company Summary..........................................................................................................................6
Company Ownership........................................................................................................................6
Startup Summary .............................................................................................................................6
Location............................................................................................................................................7
Facilities............................................................................................................................................8
Product.............................................................................................................................................8
Service Description...........................................................................................................................8
Product Description..........................................................................................................................8
Competitive Comparison..................................................................................................................9
Technology .......................................................................................................................................9
Future Products and Services ...........................................................................................................9
Market Analysis Summary ...............................................................................................................9
Market Segmentation .....................................................................................................................10
Target Market Segment Strategy....................................................................................................11
Market Demands ............................................................................................................................12
Marketing Trends...........................................................................................................................12
Market Growth...............................................................................................................................12
Industry Analysis............................................................................................................................12
Industry Participants......................................................................................................................12
Main Competitors...........................................................................................................................13
Strategy and Implementation Summary .........................................................................................13
Strategy Pyramids ..........................................................................................................................13
Promotional Tactics........................................................................................................................13
Programs ........................................................................................................................................14
Value Proposition...........................................................................................................................14
Competitive Edge............................................................................................................................14
Marketing Strategy.........................................................................................................................14
6. 5
MKT202BusinessplanoutlineofFaceTag
Executive Summary
Face Tag
Tag the excite in you
Executive Summary
We the ‘crusaders’ are presenting the first ever Multiplan gaming zone in Bangladesh ‘Face
Tag’. We are initially introducing ‘laser Tag’. Our objective is to give our customers a whole
new level of gaming experience. To keep up with the expectation of our customers, we will bring
some other new games later on. ‘Face Tag’ will bring a revolutionary change in the field of
games in Bangladesh.
Our Technicolor 3-d effect and different theme on field will be the wow factor for us. We are
also providing our customers with a friendly and open-space refreshment court where they can
get deliciously healthy food. There are several arrangements to hold parties for birthday get
together and class parties. Our well trained staffs will make sure to maintain a healthy
environment for hangouts and a quality time with family. We believe in building customer
relationship by impressing them with our remarkable service.
Our target markets are the youth, corporate persons and the families who want to have a different
experience. We will help to remove monotony, manage anger, relief stress and build
relationships better like father son bonding. So here we are not only selling a service but giving
an opportunity to live better. We have our Facebook page and web page to appeal to all kinds of
customers looking for recreational alternatives. Times of operations, descriptions of our
facilities, and the costs are given in the site.
7. 6
MKT202BusinessplanoutlineofFaceTag
Company Overview of Face Tag
Company Summary
Face Tag-tag the excitement in you. To complete this motto, yes we are going to launch the first
ever multiple gaming zone in the history of Bangladesh, Face Tag. We want to keep Laser tag in
our start up business plan. Later we will introduce some other games such as paint ball, squash.
The main objective of Face Tag is to provide new level of experience to the customers with a
friendly atmosphere.Face Tag will help people to pass a quality time with friends and family.
We hope that Face Tag will add a new dimension in the era of Bangladesh. For our location, we
have chosen a premise in House# 06, Road# 17/b, Sector# 12, Uttara, Dhaka. We are going to
renovate a premise in a unique style that will attract people.
Company Ownership
Face Tag is a partnership enterprise where majority of the shares are owned by Sangita Roy and
Mr.Kazi Abrar Fahim. There are three additional members associated with the company. They
are Ms. Nasrin Akter, Md. Rafiqul Islam and Mr. K.H. Rizvi.
Startup Summary
Starting a business is not an easy task. It needs proper planning. From 1st January we started our
process. We will inaugurate our business on 26th March on Independence Day. We will provide
free entries for our guests. After the party we will discuss with audiences about our company. A
separate party room needs to be built.DJ equipment set up, disco lights inaugurated, and
washrooms built are also essential. Inventory is also mandatory. Miscellaneous expenses like
toilet paper, sanitizer, floats, cups, lids, receipt paper, pens and pencils are also essential for our
company. Sometimes it’s the little things that matter the most. Besides we will have to ensure
media coverage for our start up party.
8. 7
MKT202BusinessplanoutlineofFaceTag
An initial overview of the startup expense is given below:
Category Amount
Cash 700,000.00
Supplies 30,000.00
Inventory 65,000.00
Furniture and fixtures 1,600,000.00
License fees and permits 200,000.00
Insurance 40,000.00
Opening advertisement and promotion 150,000.00
Lease 1,200,000.00
Equipment 700,000.00
Miscellaneous 25,000.00
Total 4,710,000.00
Location
As we have targeted the people of metropolitan Dhaka city and its nearby areas so we’ve chosen
Uttara for our business location
House#6, Road#17/b, Sector#12, Uttara, Dhaka
Cell: 01611939933, 01820011400
Facebook page: https://www.facebook.com/pages/Face-
Tag/1530799343831914
Website: http://facetag.wix.com/laser-tag
E-mail: www.facetag007@gmail.com
9. 8
MKT202BusinessplanoutlineofFaceTag
Product and Services ofFace Tag
Facilities
Birthday Parties: We organize birthday parties and set the interior according the customer’s
chosen theme available to us.
VIP Parties: We organize special VIP parties.
BACHELOR/BACHELORETTE Parties: we arrange BACHELOR/BACHELORETTE parties
too.
Product
We, the Face Tag are launching “Laser Tag”, the gaming system as our product for the very first
time in Bangladesh.
Service Description
This type of multiple gaming zones is first time in the arena of Bangladesh. Yet we need to set a
standard quality so that we can remain the topper even if there will be high competition. We try
our best to provide quality service to our customers. As we are new in the field of our service, we
will stay a long time in the growth and maturity stage.
Product Description
Laser Tag is basically a game which is played in indoor or outdoor zone, for playing this game a
group of at least 4 persons are needed. 4 persons are divided into two teams and they play as
enemies. Players have to tag their enemies and shoot them with their laser guns. The team that
will shoot every enemy first they win the game. In Laser Tag game we need laser guns, sensor
jackets, mobile device for getting the information and position of opponent players, and also an
instructor who will teach players the rules and regulation of the game. Players have to save or
protect their VIP as well for given time limit, if opponents succeed to tag the VIP, the team will
lose.
10. 9
MKT202BusinessplanoutlineofFaceTag
Competitive Comparison
As Face Tag is launching the Laser Tag for first time in Bangladesh, there is no current
competitors for Face Tag, but we know that there is always a threat of competitors. So, we are
hoping Concord, Jamuna Future Park’s gaming zone, and all rich and well established movie
theaters, parks, and group industries, as our upcoming competitors.
Technology
Face Tag is using the LED light which can change its color randomly, that means the players of
one team can suddenly become the enemy of the team. We are providing our customers the pack
displays with more information, where they can see their team performance somewhere on the
pack. This screen will even tell the player, who just tagged them and which sensor they hit,
which power-up player just received, or that the player is thirsty or need to buy a drink. Face
Tag is using battery technology, for which, packs can run all day on a single charge and they can
either be plugged in with simple and easily accessible cords, by simply touching a connector
plate on the inside of the pack, or now even wirelessly through the vesting racks! Face Tag is
also using the radio technology, for managing the music system and also for the option of
shutting down the misbehaving players. So, Face Tag is providing their customers a space age
dream to a true “trapped-in-the-videogame” scenario.
Future Products and Services
No business is out of the threat of the competitors, Face Tag has no competitor yet, but we know
that after 2/3 years we have to face them. For this we have some future products, as a backup to
compete with the competitors, for increasing our profits, and also for running our business in the
long. Face Tag will include squash, dance pad and paint ball.
MarketAnalysis Summary
There is a huge market out there in our country for real life gaming but no company to meet
their needs. That is why we decided to give our youth group the opportunity that they were
eagerly waiting for. Our main target market is the youth generation of our country, mainly
students and young corporate people. Apart from them, families and tourists are also in our target
list. Though this kind of concept is new in our country and was not in our trend before but now
the perception of people has changed drastically. Dhaka, being a cosmopolitan neighborhood,
11. 10
MKT202BusinessplanoutlineofFaceTag
with proximity to schools, colleges and corporate offices alike has been the epicenter of growth.
Moreover the concept of the game Laser Tag is new in Bangladesh and it is much popular in
other countries. Our neighbor country India is also providing this kind of gaming experience and
according to online survey in India, an average number of games played was 413,000/7.5
=55,066 games last year.
So, it is quite clear that our current market will also have that type of demand soon.
We do not have any competition yet. But as every other booming industry, it is quite expected to
have more &more competitors later. Our Expected Competitors are Concord, Jamuna Group and
Bashundhara Group, Cineplex etc.
MarketSegmentation
We have segmented our market depending on the age range. Our target will be the people with
10 – 50, 50+ age limits. Students form school and colleges, university students, employees are
our prime target.
We will be emphasizing on the below segments:
Demographic Segmentation
For our demographic segment our initial target is to catch the youth segment of Bangladesh
depending-assorting on age class an estimation of age segments are given below:
Figure: Demographic Segmentation
12. 11
MKT202BusinessplanoutlineofFaceTag
Geographic Segmentation
Though our main target is to get the people living in the capital “Dhaka” and the people nearby
but we are also expecting people all around Bangladesh and also foreigners who seeking to do
some fun stuff while being in Dhaka.
TargetMarketSegmentStrategy
We believe the youth group our society is keen to do recreational activities and sports. As our
current market is not that updated with cool and new generation stuffs, we will be gaining some
competitive edge over the market. Face Tag is for the people who are youth not by age but by
mind, our target is to give this segment the ultimate gaming experience.
13. 12
MKT202BusinessplanoutlineofFaceTag
Company Analysis of Face Tag
MarketDemands
According to an independent survey youth of our country thinks there should Bangladesh doesn’t
has much mean of entertainment like real life gaming, That is why creating a market for this kind
of service will be a hit.
Marketing Trends
Our target market, the youth always wants something exciting, something they can enjoy with
their friends as a team, something competing and fun at the same time and also which is
definitely within their budget. Currently the market is offering Ice skating, Cineplex, Billiard and
Soccer table, which is quite petty considering the entertainment market of Bangladesh and that is
why we believe our Multi Gaming Plan project will be a successful business.
MarketGrowth
In Bangladesh our Entertainment business is growing more and more constantly. Like now there
are two Cineplex to watch movies one is in Jamuna Future Park and another is in Bashundhara,
there also have a gaming zone in Saad Musa City Center and ice skating at Bashundhara city.
As it is seen, more and more parties are coming to this market daily as the still now there is not
enough of gaming and entertainment for the whole country and as a result this booming industry
is quite beneficial for business.
Industry Analysis
If we take a look at our neighbor country, we can see the below statistics.
There, the average number of “minutes played” annually was 413,000 last year.
The average length of a game was 7.5 minutes.
Therefore the average number of games played was 413,000/7.5 =55,066 games.
So we can easily imagine the huge number of demand for this kind of entertainment in our
current socio economic situation.
Industry Participants
As we are the 1st multi gaming zone with new theme of games, we don’t have any competition
14. 13
MKT202BusinessplanoutlineofFaceTag
yet. But as we know, every booming and game changing industries gain competition in no time.
We are also expecting to have competitor participant soon. And for that reason we will be
following market skimming to capture the market and gain sufficient profit in-between.
Main Competitors
Our Main competitors are Concord. As they are in this business line with amusement parks,
water parks in Dhaka and Chittagong. We are also considering Jamuna Group Bashundhara
group as a tough competitors.
Strategyand Implementation Summary
To lead our business, we need not only a customer driven strategy but also successfully
materialize those strategies.
StrategyPyramids
We are strategizing on catching our targeted customers aging from 10 to 35, the children,
corporate persons, students and their parents. People always want to try something new and fun.
Exciting recreational activities are loved and easily accepted. Additional to this we are giving a
comfortable and friendly environment along with healthy but tasty food.
We are emphasizing on intensive promotion for that we are using some effective tactics and
supportive programs.
PromotionalTactics
As we mentioned before, our promotion strategy will be mostly done on the internet. We will
heavily depend on digital advertising and marketing to promote our services. Facebook is a very
good place to promote the service. In addition, with the help of Google AdSense we will
advertise in very strategic locations like our website, activity sites, and of course on YouTube.
Also we will host activities in various school/college/university campuses as they hold a major
proportion of our targeted audience. We will set up branded LCD screens that will show Face
Tag’s gaming scenario and also send out the message of our proposition “Tag The excite in
you”.
Promotion through advertisements
Create awareness among the target customs through personal promotions
15. 14
MKT202BusinessplanoutlineofFaceTag
Promotion through search engines placement
Promotion through social media
Pass leaflet to the students of all the educational institute & other target customers
Arrangements for press release
Programs
To support our promotional activates, we will arrange some programs like:
Championship tournament
Seasonal championship tournament
Christmas event
31st night party
Eid& puja theme programs
Independence day and victory day programs
Halloween
Value Proposition
‘Face Tag’ promises to its customers to give a lifetime experiences of gaming. We have many
thrilling mission and theme that have not been experienced ever so whenever the young folks
think about a fun activity to do together ‘Face Tag’ will be the first thing in their minds. We are
trying to sell a space age dream to a true ‘trapped-in-the-videogame ‘world. The marketing
strategies will make sure that ‘Face Tag’ will become a dream world to our target customers
group which will automatically help our business.
Competitive Edge
As we mentioned before, we are the entrepreneurs in this segment which means we are the
market leaders at this point. So it can be estimated that at least for 3 years we are holding
monopoly business and that give us an opportunity to imprint a brand label in the minds of our
customers. Meanwhile we will be able to attract the early adopters and early majority.
Marketing Strategy
‘Face Tag’ strives to be the premier provider of ultimate gaming experiences along with
refreshing, comfortable and friendly environment.
16. 15
MKT202BusinessplanoutlineofFaceTag
The marketing strategy attempts to successfully communicate the unique value the program
offers to customers. This strategy builds on the focus of giving thrilling and interesting thematic
gaming zone to our target customers. The marketing strategy will continue to identify the needs
of the entertainment market and to communicate with this audience in the most effective and
positive manner possible.
Future precaution have already been planned as challenge will increase, as costs will increase in
a number of areas, the demands and expectations of the customers will as well. Face Tag will
constantly work to better our service through improvement and changes in its structure and
implementation. Quality and efficiency are just two goals of these changes. The business
manager, game instructor and Chambers School director play key roles in ensuring that the Face
Tag continues to grow and succeed.
The growth strategy is based on continued attention to the quality of the customer's experience in
conjunction with identifying opportunities to expand the parents’ participation in the program.
Future changes in key areas, such as the facilities used for different theme based atmosphere as
our customer base grows will present considerable challenges for all aspects of the program.
Positioning Statements
Face Tag will become the symbol of gaming experience. Whenever people will think of fun
game ‘Face Tag’ will cross their minds first. As we are the marketing leader for introducing this
game, we will be holding the market for at least 3 years until the growth stage.
Pricing Strategy
As we are providing a high class new form of gaming experience and spending high
expenditures for sales promotion, we are following market skimming strategy for pricing our
service. After running this strategy for certain periods we are trying to increase short run sales
this we doing promotional pricing like special packages, off seasonal offerings etc.
Sales Strategy
We will intensively promote our business and put it in the minds of our target audiences. We are
giving a membership opportunity
Bronze membership: for 20 games 5% off.
17. 16
MKT202BusinessplanoutlineofFaceTag
Silver membership: for 50 games 8% off. &
Golden membership: for 80 games 12%off.
Special packages with free training
Discount points for memberships
Off seasonal offerings
Seasonal offerings
Off period offerings
ManagementSummary
We are maintaining straight line structure. An illustration is given below:
CEO
CFO
Marketing manager—HR manager
Executive manager
Supervisors
CEO - Sangita Roy
Enrich With her business background and experiences he is the best possible CEO Face Tag can
possibly have. While finishing her studies at the U.S.A she had some work experience at a local
laser tag arena then. She helped the owner to maintain this business back and forth.
CFO - Md. Rafiqul Isalm
He will handle all the financial parts. He majored in accounting and finance from North south
University and did his masters from Dhaka University.
Marketing Manager - Nasrin Akter
18. 17
MKT202BusinessplanoutlineofFaceTag
She will handle the marketing. She was a marketing executive of Unilever Bangladesh and later
of Beximco ltd and knows the marketing area better than most.
Executive Marketing Manager – Kazi Abrar Fahim
He has done his B.B.A from North South University and did his masters in Marketing from
University of California, U.S.A.
HR Manager – Kamrul Hasan Rizvi
He will oversee the Human Resource Management department. His previous experience in
Grameen Phone will help him run his department proficiently.
19. 18
MKT202BusinessplanoutlineofFaceTag
FinancialAnalysis of Face Tag
Income Statement
The following table presents the summarized pro forma income statements for the first 5 years:
Projected
Year-1
Projected
Year-2
Projected
Year-3
Projected
Year-4
Projected
Year-5
Sales/Total Revenue 1600000 2160000 2700000 3375000 3881250
Salaries 1200000 1200000 1200000 1200000 1200000
Bank & Credit Card
Fee
20000 20000 20000 20000 20000
Supplies 50000 60000 72000 86400 103680
Advertising 350000 385000 423500 465850 512435
Insurance 100000 100000 100000 115000 115000
Utilities 150000 172500 198000 120000 120000
Depreciation 240000 240000 240000 255000 255000
Miscellaneous 50000 54000 58320 62985.6 68024.448
TOTAL EXPENSE 2110000 2231500 2311820 2325235.6 2394139.448
EBIT (510,000.00) (71,500.00) 388,180.00 1,049,764.40 1,487,110.55
Interest 330,000.00 310,200.00 257,466.00 213,696.78 177,368.33
1870000
Net Income (840,000.00) (381,700.00) 130,714.00 836,067.62 1,309,742.22
20. 19
MKT202BusinessplanoutlineofFaceTag
Balance Sheet
The following table summarizes the pro forma balance sheet for the first 5 years of operation:
Projected
Year-1
Projected
Year-2
Projected
Year-3
Projected
Year-4
Projected
Year-5
Current Assets:
Cash 440,000.00 500,000.00 625,000.00 781,000.00 1,349,000.00
Accounts Receivable 60,000.00 75,000.00 93,750.00 117,187.50 221,484.38
Inventory 80,000.00 94,400.00 111,000.00 131,000.00 331,555.17
Other Current Assets 255,000.00 267,500.00 286,225.00 306,260.75 352,699.00
Total Current Assets 835,000.00 936,900.00 1,115,975.00 1,335,448.25 2,254,738.55
Non-current Assets:
License 500,000.00 500,000.00 500,000.00 500,000.00 500,000.00
Lease 1,200,000.00 1,200,000.00 1,200,000.00 1,200,000.00 1,200,000.00
Furniture 1,800,000.00 1,800,000.00 1,800,000.00 1,800,000.00 1,800,000.00
Equipment 1,300,000.00 1,300,000.00 1,300,000.00 1,300,000.00 1,300,000.00
Solar System - - - 300,000.00 300,000.00
Long Term Assets 4,800,000.00 4,800,000.00 4,800,000.00 5,100,000.00 5,100,000.00
Accumulated
Depreciation
240,000.00 480,000.00 720,000.00 975,000.00 1,230,000.00
Total Non-current
Assets
4,560,000.00 4,320,000.00 4,080,000.00 4,125,000.00 3,870,000.00
Total Assets 5,395,000.00 5,256,900.00 5,195,975.00 5,460,448.25 6,124,738.55
21. 20
MKT202BusinessplanoutlineofFaceTag
Current Liabilities:
Accounts Payable 115,000.00 490,600.00 459,671.00 245,228.43 260,000.00
Total Current
Liabilities
115,000.00 490,600.00 459,671.00 245,228.43 260,000.00
Non-current
Liabilities:
Long Term Liabilities 2,200,000.00 2,068,000.00 1,716,440.00 1,424,645.20 1,182,455.52
Total Non-current
Liabilities
2,200,000.00 2,068,000.00 1,716,440.00 1,424,645.20 1,182,455.52
Total Liabilities 2,315,000.00 2,558,600.00 2,176,111.00 1,669,873.63 1,442,455.52
Owner's Equity:
Capital 3,500,000.00 3,500,000.00 3,500,000.00 3,500,000.00 3,500,000.00
Profit (420,000.00) (190,850.00) 65,357.00 418,033.81 654,871.11
Retained Earnings (420,000.00) (610,850.00) (545,493.00) (127,459.19) 527,411.92
Total Owner's Equity 3,080,000.00 2,698,300.00 3,019,864.00 3,790,574.62 4,682,283.03
Total Liability and
equity
5,395,000.00 5,256,900.00 5,195,975.00 5,460,448.25 6,124,738.55
22. 21
MKT202BusinessplanoutlineofFaceTag
Break Even Point Analysis
Break-even point analysis of Face Tag is given below:
Projected
Year-1
Projected
Year-2
Projected
Year-3
Projected
Year-4
Projected
Year-5
Fixed Expense 1560000 1560000 1560000 1590000 1590000
Variable Expense 600000 671500 751820 735235.6 804139.448
Total Expense 2160000 2231500 2311820 2325235.6 2394139.448
Price Ticket 600 600 600 600 600
Total Revenue 1600000 2160000 2700000 3375000 3881250
Unit Sold 2667 3600 4500 5625 6468
Per Unit Variable
Cost
225 225 225 225 225
Break Even Point 4160
Break Even Point in Time:
Year 3 Total Sales = 4500 Units
Average Sales per Month = 4500/12 = 375 Units
Months need to come to BEP in year 3 = 4160/375 = 9.03 ~ 9 Month
Total to reach at BEP = (2 Year + 9 Months) = 2 Years 9 Months
23. 22
MKT202BusinessplanoutlineofFaceTag
NOTE:
i. Here, we consider all the cost that doesn’t change in short run (3 Year). So, Depreciation,
Amortization, Security and Insurance have not changed in 3 years. We have added the
primary amount.
ii. WE assumed that sales per month in year 2 are equal.
Ratio Analysis
Ratio analysis of Face Tag is given below:
Projected
Year-1
Projected
Year-2
Projected
Year-3
Projected
Year-4
Projected
Year-5
Liquidity Ratios:
Current Ratio 7.26 1.91 2.43 5.45 8.67
Acid Test Ratio 6.04 1.56 1.98 4.43 6.54
Asset Management
Ratios:
Inventory Turnover 0.05 0.04 0.04 0.04 0.09
Days sales
outstanding(DSO)
13.69 12.67 12.67 12.67 20.83
Fixed Asset Turnover
Ratio
0.35 0.50 0.66 0.82 1.00
Total Asset Turnover
Ratio
0.30 0.41 0.52 0.62 0.63
Debt Management Ratio:
Total Debt to Total
Assets
0.43 0.49 0.42 0.31 0.24
Times-Interest-Earned
Ratio
-1.55 -0.23 1.51 4.91 8.38
24. 23
MKT202BusinessplanoutlineofFaceTag
Profitability Ratios:
Operating Margin 117% 92% 77% 61% 55%
Profit Margin -53% -18% 5% 25% 34%
Return on Total Assets
(ROA)
-16% -7% 3% 15% 21%
Basic Earning Power
(BEP) Ratio
-9% -1% 7% 19% 24%
Important Assumptions
1. There will be no economic crash that will hamper our business severely.
2. The loan will be secured by postdated check.
3. 50% of the profit will be distributed among partners and rest of the profit will be retained
earnings.
25. 24
MKT202BusinessplanoutlineofFaceTag
Supposition
Conclusion
We feel that our business will be a success and we will be able to meet the needs of our customer
and give them a 100% satisfied service. Reaching the company's name at the top in the country is
our target. Putting our utmost effort in this business we are looking forward to cover up all our
expenses and make it a profitable business. Hopefully, we will be able to serve the customers
with proper service and safety.
26. 25
MKT202BusinessplanoutlineofFaceTag
Appendix
Appendix 1 (Consumer’s ConceptTest)
Face Tag-tag the excitement in you. To complete this motto, yes we are going to launch the first
ever multiple gaming zone in the history of Bangladesh.
The main objective of Face Tag is to provide new level of experience to the customers with a
friendly atmosphere.
Figure: Online Survey on market insights
We are living in the era of modern technology. Here nothing can be considered without
technology. For our laser tag game we have introduced a variety of technology which added a
new dimension in our gaming zone. The previous systems in laser tag included clunky, bulky
27. 26
MKT202BusinessplanoutlineofFaceTag
and often times heavy packs with awkward helmets, battery packs and thick cables. Now
everything has been changed. Now companies are using LED light instead of one color
(generally white, red or green) light.one can easily goes with a pack in one charge .Besides
wireless, sensor, powerful software and radio technology have been added now a days.There is a
vast market for real life gaming experience and Face Tag is going to provide the opportunities to
the people.
Our direct survey form is given below:
Face Tag Concept Test Survey
Name: Email Address:
Contact no. Gender:
Age Range: Occupation:
To help us to improve our service please, take a moment to fill out this short survey. Tick the most
suitable option for you.
1. Do you know about laser tag?
Yes
No
Little bit
What is it?
2. What you like to do with your friends?
Watching movies
Playing games
Gossiping
Singing song
28. 27
MKT202BusinessplanoutlineofFaceTag
3. Do you like action games?
Yes
No
Sometimes
Often
4. Would you like to add exciting games in your birthday party plan?
Seems interesting
Not a good idea
Obviously
Never
5. Do you want to live the adventure?
I just love it
It’s my childhood dream
It’s very dangerous
I love simple life
6. Would you like to test the live games?
Yes,of course
May be
Never
Don't know
7. When do you like playing games?
Morning
Noon
Evening
Anytime
8. How much time you would like to spend in playing games?
30 mints
1 hour
29. 28
MKT202BusinessplanoutlineofFaceTag
1.30 hours
2 hours
9. How frequently will you go for lager tag?
Once in a week
Twice in a week
Thrice in a week
Quadric in a week
One photo graph of our direct survey is given below:
Youth are always keen to do something exciting. Our main target customers are youth and young
corporate people. Families and tourists are also in our target list. We divided the market based on
geographic and demographic segments.
30. 29
MKT202BusinessplanoutlineofFaceTag
Appendix 2 (Demographic Segmentation)
For our demographic Segment our initial target is to catch the youth segment of Bangladesh
Depending/assorting on age class an estimation of Age segments are given below
Figure: market segmentation
There is a variety source of entertainment in our country such as skateboarding, soccer table. We
hope that Face Tag will add a new dimension in this field. As it’s the first time in the arena of
Bangladesh, we don’t have any competitors yet but we know that every company has some
threats. That’s why we take some steps to compete with the future competitors. We will
introduce paintball, dance pad, squash to meet the future challenge.
Appendix 3 (Online Promotion)
31. 30
MKT202BusinessplanoutlineofFaceTag
We are emphasizing on intensive promotion for that we are using some effective tactics and
supportive programs.
As we mentioned before, our promotion strategy will be mostly done on the internet. We will
heavily depend on digital advertising and marketing to promote our services. Facebook is a very
good place to promote the service.
Figure: Facebook page
33. 32
MKT202BusinessplanoutlineofFaceTag
Appendix 4 (Promotional Tactics)
As we are providing a high class new form of gaming experience and spending high
expenditures for sales promotion, we are following market skimming strategy for pricing our
service.
Strategy
Pomotional
Tactics
Programs
34. 33
MKT202BusinessplanoutlineofFaceTag
Figure: Promotional Tactics
To increase short time sale we are providing Special packages with free training , Discount
points for memberships, Off seasonal offerings, Seasonal offerings, Off period offerings. We are
going to arrange some supportive programs.
35. 34
MKT202BusinessplanoutlineofFaceTag
Appendix 5 (SWOT Analysis)
• Huge primary
investment
• Lack of knowledge
• Technical
difficulties
• Political condition
• Increasing
competition
• Change in
consumer test
• First advanced
gaming zone
• Booming market
• New dimension in
the gaming
industry of
Bangladesh
• Advanced
Technology
• Modern Facilities
• Attractive to youth
generation
Strength Opportunities
WeaknessThreats
