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2. 01
05
02
03
04
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Agenda
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TOM SMITH
Product Marketing
Manager
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CAROL SMITH
Marketing
Manager
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MARRY SMITH
Sales
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JACK SMITH
Digital Marketing
Manager
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ANITA SMITH
Marketing
Director
3
Our Marketing Team
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5. RANK
70%
Needs Improvement
Customer Solution
Recommended Budget
YOUR BUSINESS REVIEWS
90%
54%
86%
49%
Local Mobile Strategy
Local Reach
Social Engagement
Website Review
Your Text Here
Your Text Here
Your Text Here
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5
Performance overview
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6. Year On Year % Growth
2015 2016
Display 15.4 13.2
Online Video 24.1 17.0
Social Media 17.3 14.9
Paid Search 10.1 8.8
Mobile 62.3 40.4
6
Weekly / Monthly / Yearly Performance
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7. Body Copy
Navigation
Title Tag
Result
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7
Search Engine Optimization Fundamentals
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SEM
Promote Engage
Measure
Optimize
8
Search Engine Marketing
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Keyword
Group
Link
Audits
Use
Behavior
Crowded
Serps
Rich
Answers
Page
Speed
Dark
Traffic
SEO
Opportunities
2017
9
SEO Opportunities
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10. 10
Summary Top 3 Results
Position /
Month
Benchmark Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-12 MOM BM
Position 1 54 82 94 96 85 85 83 8% 57%
Position 2 24 43 47 57 52 52 52 -5% 108%
Position 3 13 16 17 14 18 27 27 NC 38%
Summary Top 3 Results
Position /
Month
Benchmark Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-12 MoM BM
Position 1 160 225 225 218 214 229 9% 55%
Position 2 34 55 63 60 55 40 62 -47% 104%
Position 3 45 34 38 37 37 48 48 NC 35%
Search Engine Ranking
0
10
20
30
40
50
60
70
80
JAN FEB MAR APR MAY
Search Engine Ranking
0
5
10
15
20
25
30
35
40
45
JAN FEB MAR APR MAY
Keyword URL Benchmark JAN FEB MAR APR MAY JUN JUL AUG MOM BM
Text Here Text Here 42 -42
Text Here Text Here - - - - 34 26 22 2 2- 23 6
Text Here Text Here - - - - 49 2 47
Text Here Text Here - - - - - - - - -
Search Engine Rankings
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11. 196
225
0
Online Transaction Conversion Rate
12%
Previous Month
19%
Previous Year
Organic Branded
8%
Previous Month
-85%
Previous Year
Site Consumption Time
0
10000
20000
30000
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Text 1 Text 2 Text 3 Text 4 Text 5
Traffic Source
-7%
Previous Month
-9%
Previous Year
Average Visit Time
TOP KEYWORDS – NON BRANDED (VISITS)
Text Here 24 -6
Text Here 42 8
Text Here 13 -9
Text Here 6 -3
TOP MOBILE DEVICES BRANDING (VISITS)
Text Here 167 45
Text Here 78 2
Text Here 65 2
Text Here 10 -3
11
Website Performance Review
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12. TOP CONVERTING GOALS
Text Here (Goal 17) 1,172 84
Text Here (Goal 4) 476 -54
Text Here (Goal 3) 154 27
Text Here (Goal 5) 45 -34
Text Here (Goal 12) 32 -14
Text Here (Goal 7) 30 -7
Text Here (Goal 16) 25 -4
Text Here (Goal 10) 15 -2
Text Here (Goal 9) 18 -2
12
12.6%
RETURN ON
INVESTMENT (RIC)
COST
$23,467.03
TOTAL VISITS
33,108
0
20
40
VISITS
6.2 %
CONVERSION RATE
VISITS Average Visit Value
(Goal)
Website Performance Review
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13. 13
50.77%direct Traffic
9.89% Referring Sites
39.34% Search Engines
All Traffic Sources Sent A Total Of 10,458 Visits
Top Traffic Sources
Traffic Sources Overview
SOURCES VISITS % VISITS
(Direct) (none) 4,691 50.77%
Google (organic) 3,448 37.32%
Vine press.net 290 3.14%
Yahoo (organic) 86 0.93%
Bing (organic) 66 0.71%
KEYWORDS VISITS % VISITS
Text Here 4,691 50.77%
Text Here 3,448 37.32%
Text Here 290 3.14%
Text Here 86 0.93%
Text Here 66 0.71%
Monthly Traffic Source Overview
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15. 5
Advertising
3
Social
2
Email
1
Website
4
Direct
Mail
6
SEO/PPC
7
Events
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15
New Customer By Source
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16. WEBSITE RANKS IN JULY , 2016
GLOBAL RANK
68
COUNTRY RANK
Text here
28
CATEGORY RANK
Text here
48
ENGAGEMENT IN JULY , 2016
AVG.TIME ON SITE
Text here
00:06:25
BOUNCE RATE
Text here
29.54%
AVG.PAGE VIEWS
6.23
0
0.5
1
1.5
2
2.5
3
3.5
Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16
Weekly Traffic Reach In Last 12Months
Share Of Internet Users Who Visited The Site In July, 2016
Traffic Sources
Traffic Share In Last 3months
0.03%
10.84%
0.87%
20.33%
15.13%
52.80%
Direct
Referrals
Search
Social
Mail
Display Ads
7.88%
0.55%
0.75%
0.81%
90.01%
SUBDOMAINS 01
SUBDOMAINS 02
SUBDOMAINS 03
SUBDOMAINS 04
SUBDOMAINS 05
SUBDOMAINS
16
Web Traffic Insights
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17. 17
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Economics
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Demographics
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Technology
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Nature
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Society
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Polities
Product
Service
6 1
2
5
4 3
Web Marketing Plan
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18. 18
Website Development Website Development Website Development Website Development Website Development Website Development Website Development Website Development
Website Development Website Development Website Development Website Development Website Development Website Development Website Development Website Development
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Website Update Plan
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19. Networking
Speaking
Meeting
Print Publications
Direct mail
Cold Calls
Print Advertising
Associations/Trade Shows
Webinar
Blogs/Online Publications
Email
Search
Online Advertising
Phone/video
Group/Online Conferences
Social Media
19
Lead Generation Activities
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Marketing
For Growth
Branding To
Led
Websites
That Work
Customer
Centric
Culture
New Ways
To Sell
Synchronistic
Strategies
20
Marketing Growth Strategy
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22. 20%
18%
15%
15%
10%
7%
15%
Organic Search
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Paid Search
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Email
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Display Advertising
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Affiliate Marketing
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Influencer Marketing
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Others
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22
Marketing Reach by Channels
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23. 23
Content promotion
Product launch
Content creation
Event Management
Corporate communications
SEO
Crisis management
67%
59%
59%
45%
32%
23%
14%
Marketing Reach by Channels
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24. 24
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Google Plus
Twitter Chat
Instagram
Like Facebook YouTube
Blog
Marketing With Social Media
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Chats
Weblogs
Network
Forums
Social
Media
Marketing
25
Social Media Marketing
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26. Key Social Metrics/April 2016
1175 Events
Compared To 1052 Last Month
5,611 Referrals
Compared To 4655 Last Month
410 Conversions
Compared To 354 Last Month
Social Traffic & Conversion/April 2016
Facebook
Google+
Twitter
Pinterest
You Tube
637
1525
376
1759
967
Referral Traffic
37
197
27
154
77
Conversions
9.57%
8.76%
11.76%
6.05%
3.76%
10%
15%
20%
25%
30%
Sales
Google+ Facebook You Tube
Printerest Twitter
0
20
40
60
80
100
120
140
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Social Events/April 2016
Facebook Twitter Social Media
Google+ You Tube
26
Monthly Social Media Dashboard
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27. 0
20
40
60
Engagement Rate
Previous Period Previous Year
0
50
100
Mentions
Previous Period Previous Year
0
100
200
Video Views
Previous Period Previous Year
0
50
100
Instagram Likes
Previous Period Previous Year
0
50
100
YouTube Subscribers
Previous Period Previous Year
0
20
40
Instagram Followers
Previous Period Previous Year
0
50
100
Followers
Previous Period Previous Year
0
50
100
Fans Count
Previous Period Previous Year
Facebook Twitter YouTube Instagram
27
Social Media Metrics
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28. 28
March ( Change form
February)
Key Stats
$180.74 ( 8.99) Budget:29.28%
27,124 ( 9.59) CTR:1.56%
168 ( 09.84) Conversion Rate:18.26%
45 ( 38.18) CPA:$6.21
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Analysis:-
Impressions
Clicks
Conversions
Budget
Paid Search Analytics
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29. 0
5
10
15
20
25
30
Google
Yahoo
Bing
Ask.com
Aol
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29
Organic Search Traffic
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30. Sessions %New Users Bounce Rate Goal 1 Compl.
All Channels
71,473 80.4% 31.2% 2,893
709 12.4 15.6 2,893
Organic Search Traffic
44,493 90,1% 73,2% 1,265
39,230 11.5 2.1 1,265
Paid Search Traffic
6,900 99.3% 39.7% 55
51.000 8.7 11 55
55
45
35
15
25
10
0
10
20
30
40
50
60
2017 2018 2019
Organic Search Paid Search
Avg. Session Duration Pages/Session Bounce Rate
30
Organic VS Paid Search Traffic
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31. Jacob
Emma
Michael
Isabella
$10,132.00
$52,035.00
$15,432.00
$55,413.00
Sales Rep Revenue
Top Sales Reps
5%
10%
15%
20%
50%
Plan1 Plan2 Plan3 Plan4 Plan5
Top Selling Plans
0
10
20
30
40
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
New Customers
Toyota $10,111.00
Cox Media $12,140.00
FedEx $70,030.00
Castrol $55,410.00
Sony $02,000.00
Yamaha $55,000.00
Honda $89,510.00
Motorola $31,611.00
Company Value
Top Opportunities
Visitors (100%)
Leads (26%)
Repeat Customer
(13%)
Customer
(6%)
Sales Funnel
13%
13%
15%
59%
Sales Goal YTD
31
Sales Performance Reporting
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Email Marketing
35
Email Marketing
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36. Click Rate
Opens 30%
Bounces 20%
Unopened 50%
50%
20%
30%
9,258 Emails sent
2.7%
1,073
602
7,258
Delivery Rate Open Rate Click Rate Conversion Rate
Total emails sent ➢ 9,258
Opened emails ➢ 1,073 (30%)
Links clicked ➢ 29 (2.7%)
Email forwarded ➢ 0
Emails bounced ➢ 602 (20%)
Unsubscribes ➢ 51 (0.4%)
Unopened ➢ 7,258 (50%)
Abuse complaints ➢ 0
36
Email Marketing Performance
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40. Broadcast Faxing
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Couponing
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Direct Mail
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Direct Selling
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Telemarketing
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Email Marketing
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Direct Advertising
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Direct Marketing Method
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41
Sales By Region
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43. Your Text Here
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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Sunday
Saturday
Friday
Thursday
Wednesday
Tuesday
Monday
Sunday
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
43
Marketing Roadmap
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44. Production
Orientation
Production
Orientation
Sales
Orientation
Production
Orientation
Sales
Orientation
Marketing
Orientation
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44
Puzzle
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45
Target
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46. Couponing
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Integration
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Existing Function
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Direct Selling
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Collaboration
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Involves
Communication
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Business
Marketing
Operation
46
Circular
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47. 47
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Mind Map
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48. This slide is 100% editable. Adapt it to your
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Low
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New Business
Initiatives
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Improvement
Optimizing Business
Processes
Straight Through
Processing
High
Low
48
Matrix
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49. 49
Stage 1
Stage 2
Stage 3
Stage 4
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Lego
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50. People
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Process
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Process
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Technology
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Silhouettes
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52. 52
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Bulb For Idea
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53. 2015
2018
2017
2016
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Iteration Review
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Iteration Planning
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Scrum Master
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Scrum Team
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Product Own
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Magnifying Glass
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VISION
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VALUES
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EMPOWER
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ENCOURAGE
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02
01
03
04
Bar Graph
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55. Inquiries
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Qualified Leads
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Opportunities
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Revenue
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01
02
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04
55
Funnel
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04
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56
Our Goal
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30%
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57
Comparison
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58. Text Here
1500$
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1500$
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5000$
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500$
58
Financial
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59. 59
01
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02
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03
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Dashboard
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60. Location
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60%
Men
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60
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Location
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61. 2016 2017 2018 2019 2020
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61
Timeline
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62. THANKYOU
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62