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Sales
Strategy
Your Company Name
Campaign for
Customer
Acquisition
Sales
Promotion Dashboard
Marketing
Growth Strategy
Current Year
Campaign
Options
Word of
Mouth Promotion
Marketing
Roadmap
Last Year Summary
- Marketing
Channels
Sales
Promotion Calendar
Sales
Campaign Budget
Content
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
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needs and capture your audience's attention.
2
Last Year Summary - Marketing Channels
Non-ScalableChannels
TopPerformingChannels
14%
12%
15%
10%
12%
10%
Referrals
Trade Fairs
TelemarketingEmails
Online Media
Yo
u
Print Ads
Last Year’s Acquisition Sources
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3
CurrentYear
CampaignOptions
Tele Marketing
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Online Advertising
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Trade Fairs
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Telemarketing
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Canvassing
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Referrals
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Direct Mail
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
4
Campaign for Customer Acquisition
Social
Media
SEO Blogs Email PPC Affiliates
Events Print
Ad
Sponsorships Radio
Online
Marketing
Offline
Marketing
5This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Sales Campaign Budget
Particulars Cost
Giveaways
$ 5000
Pamphlets $ 2000
Posters $ 3500
Text 1 $ 4700
Text 2 $ 5200
Total $ 20,400
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Marketing Roadmap (1/2)
Lifecycle Goal: New Traffic Acquisition Lead Nurture Conversion Increase Product Viability
SEM February
Audit
1/3/18
Drip Campaign
Overview
2/4/18
Jan Feb Mar Apr May
2018
20/5/18
Whitepaper Development Webinars
Blog Post Developments Video w/ Lead Capture
Home Page Redesign
Analytics Implementation Competitive Analysis Keyword Research
On – Site Improvements Ad Roll Campaign Iteration
Display Advertising Analysis
In Trial Drip A/ B Message Testing Conversion Initiative #4
Onboarding Optimization
Influencer Outreach Program Social Media Initiative #4
Paid / Organic Search Imitative #6
Content Creation initiative #6
Newsletter Sign Up Plugin
Content
Paid/Organic
Search
Social Media
Email
Marketing
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This slide shows how
efficient each medium
of marketing has
been in the last few
months, you can edit
it as per your
requirements
Marketing Roadmap (2/2)
Marketing
2018
Q1 Q2 Q3 Q4
Expand Advertising
Event Sponsorship
International Expansion
Maximize Strategic Partnerships
Update Website
First class Product launches
Releases +
You Tube
Facebook
Landing pages for EU
Partner portal 2.0
User portal UI Update careers website
New IOS landing pages
Maintenance remain.
Android 2.0 Badges & AwardsRace friends
Google AdWords
Annual User Conference
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Marketing Growth Strategy
Marketing & Sales
Acquiring Customers
Customer Service
Keeping Customers
Product Development
Staying Competitive
Below are some of
the strategies
undertaken at various
stages of customer
acquisition, you can
alter them as per the
need
➢ Consumer Product
Advisory Board to drive
consumer features
➢ Detailer Product Advisory
Board to drive detailer
features
➢ Add Android App
➢ Add Website
➢ Dedicated customer
service reps for each
DMA
➢ Gleam staffed community
message boards for
consumers (public) &
detailers (login required)
➢ Online marketing Inc.
SEM, SEO, SMM, daily
deals
➢ Refer-a-friend discounts
for consumers
➢ Volume/loyalty discounts
for consumers & detailers
➢ Incentive programs for HR
& office managers
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Sales Promotion Calendar – Monthly (Option 1 of 2)
1
8
15
22
29
2
9
16
23
30
3
10
17
24
31
4
11
18
25
5
12
19
26
6
13
20
27
7
14
21
28
New Year Day
New Year’s Sale
Running dates
: 1st – 7th
National
Argyle Day
National Hat
Day
National
Compliment Day
Local Shopping
Event Dates : 26th –
28th
Martin Luther
King Jr. Day
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Key: Events Sales Major Holidays Minor Holidays Fun Observances
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Sales Promotion Calendar – Monthly (Option 1 of 2)
1
8
15
22
29
2
9
16
23
30
3
10
17
24
31
4
11
18
25
5
12
19
26
6
13
20
27
7
14
21
28
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Key: Events Sales Major Holidays Minor Holidays Fun Observances
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 11
Word of Mouth Promotion (WOM)
Good Bad
Positive
(promotor)
People Recommended The
Product To Others
50%
People had neutral opinion &
were not sure about a particular
brand
Neutral
(passive)
20%
Negative
(saboteur)
People did not like the product &
communicated about bad
experience
25%
Experience
Brand Advocate Brand Awareness Brand Detractors
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Sales Performance Dashboard
Product Amount % Sold
Rocks $2,475 28.45%
Trimming $2,250 25.86%
Maintenance & Repair $2,231 25.65%
Pest Control $1,448 16.64%
Installation $250 2.87%
Gardening $45 0.51%
Total $8,699
Current YTD
Sales by Product – Feb1,2017 to Jan22,2018
Oct’17 Nov’17 Dec’17 Jan’18
Product page visits 675 570 -15.6% 162 -71.6% 102 -37.1%
Completion Rates 0.3% 0.1% -69.5% 0.2% 167.8% 0.1% -43.3%
New Customers 858 1,072 24.9% 0 -100.0% 14
Returning Customers 900 1,448 60.9% 116 -92.0% 0 -100.0%
Avg. Revenue/ Buyer $2,814 $1,177 -58.2% $181 -84.6% $526 190.2%
Total Transaction 4,793 3,717 -22.5% 46 -98.8% 18 -60.0%
Total Revenue 4,947,485 2,964,897 -40.1% 21,017 -99.3% 7,360 -65.0%
Total Revenue 4966,814 568,535 -92.9% $10,400 -84.8% $16,380 57.5%
How are my
marketing efforts
impacting conversions
and sales?
Conversions
Avg. Number of Orders per
Customer (last 30 days)
3.20
Vs 2.00 previous month
Avg. Product Price
$1,952 (Last
100 subscriptions)
29%
Vs $1,504
(previous 100
subscriptions)
Advertising & Promotion
Amount Sold
QuickBooks & Shopify: Marketing Expenses &
Sales (last 30 days)
$23,544
11.11%
Vs $21,189 (previous)
$258,908
11.42%
Vs $232,370 (previous)
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Sales Strategy Icons Slide
14
Additional
Slides
15
Our Team
16
Name Here
Designation
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editable. Adapt it to your
needs and capture your
audience's attention.
Name Here
Designation
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editable. Adapt it to your
needs and capture your
audience's attention.
Name Here
Designation
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editable. Adapt it to your
needs and capture your
audience's attention.
Mission
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editable. Adapt it to your
needs and capture your
audience's attention.
Vision
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editable. Adapt it to your
needs and capture your
audience's attention.
Goal
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editable. Adapt it to your
needs and capture your
audience's attention.
Our Mission
17
Comparison
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Male
60%
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Female
80%
18
Preferred By Many
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Target Audiences
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
About Us
19
01
02
03
04
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capture your audience's attention.
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capture your audience's attention.
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capture your audience's attention.
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capture your audience's attention.
Puzzle
20
Our Goal
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your needs and capture your
audience's attention.
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your needs and capture your
audience's attention.
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your needs and capture your
audience's attention.
21
Bulb Or Idea
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
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to your needs and capture your
audience's attention.
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to your needs and capture your
audience's attention.
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audience's attention.
03 04
02 05
01 06
22
Magnifying Glass
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and capture your audience's attention.
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and capture your audience's attention.
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capture your audience's attention.
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capture your audience's attention.
23
Clustered Column
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it and
select “Edit Data”.
40
30
25
45
0
10
20
30
40
50
Jan Feb Mar Apr
Profit(Inpercentage)
Product 01
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it and
select “Edit Data”.
15
32
48
40
0
10
20
30
40
50
Jan Feb Mar Apr
Profit(Inpercentage)
Product 02
24
Donut Pie Chart
%
Text Here
This graph/chart is linked to
excel, and changes
automatically based on data.
Just left click on it and select
“Edit Data”.
40% 70%
Text Here
This graph/chart is linked to
excel, and changes
automatically based on data.
Just left click on it and select
“Edit Data”.
%
80%
Text Here
This graph/chart is linked to
excel, and changes
automatically based on data.
Just left click on it and select
“Edit Data”.
%
25
Address:
# street number, city, state
Contact numbers:
0123456789
Email Address:
emailaddress123@gmail.com
Thank You
26

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Sales Strategy Optimization

  • 2. Campaign for Customer Acquisition Sales Promotion Dashboard Marketing Growth Strategy Current Year Campaign Options Word of Mouth Promotion Marketing Roadmap Last Year Summary - Marketing Channels Sales Promotion Calendar Sales Campaign Budget Content This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2
  • 3. Last Year Summary - Marketing Channels Non-ScalableChannels TopPerformingChannels 14% 12% 15% 10% 12% 10% Referrals Trade Fairs TelemarketingEmails Online Media Yo u Print Ads Last Year’s Acquisition Sources This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3
  • 4. CurrentYear CampaignOptions Tele Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Online Advertising This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Trade Fairs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Telemarketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Canvassing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Referrals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Mail This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4
  • 5. Campaign for Customer Acquisition Social Media SEO Blogs Email PPC Affiliates Events Print Ad Sponsorships Radio Online Marketing Offline Marketing 5This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 6. Sales Campaign Budget Particulars Cost Giveaways $ 5000 Pamphlets $ 2000 Posters $ 3500 Text 1 $ 4700 Text 2 $ 5200 Total $ 20,400 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6
  • 7. Marketing Roadmap (1/2) Lifecycle Goal: New Traffic Acquisition Lead Nurture Conversion Increase Product Viability SEM February Audit 1/3/18 Drip Campaign Overview 2/4/18 Jan Feb Mar Apr May 2018 20/5/18 Whitepaper Development Webinars Blog Post Developments Video w/ Lead Capture Home Page Redesign Analytics Implementation Competitive Analysis Keyword Research On – Site Improvements Ad Roll Campaign Iteration Display Advertising Analysis In Trial Drip A/ B Message Testing Conversion Initiative #4 Onboarding Optimization Influencer Outreach Program Social Media Initiative #4 Paid / Organic Search Imitative #6 Content Creation initiative #6 Newsletter Sign Up Plugin Content Paid/Organic Search Social Media Email Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 7 This slide shows how efficient each medium of marketing has been in the last few months, you can edit it as per your requirements
  • 8. Marketing Roadmap (2/2) Marketing 2018 Q1 Q2 Q3 Q4 Expand Advertising Event Sponsorship International Expansion Maximize Strategic Partnerships Update Website First class Product launches Releases + You Tube Facebook Landing pages for EU Partner portal 2.0 User portal UI Update careers website New IOS landing pages Maintenance remain. Android 2.0 Badges & AwardsRace friends Google AdWords Annual User Conference This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 8
  • 9. Marketing Growth Strategy Marketing & Sales Acquiring Customers Customer Service Keeping Customers Product Development Staying Competitive Below are some of the strategies undertaken at various stages of customer acquisition, you can alter them as per the need ➢ Consumer Product Advisory Board to drive consumer features ➢ Detailer Product Advisory Board to drive detailer features ➢ Add Android App ➢ Add Website ➢ Dedicated customer service reps for each DMA ➢ Gleam staffed community message boards for consumers (public) & detailers (login required) ➢ Online marketing Inc. SEM, SEO, SMM, daily deals ➢ Refer-a-friend discounts for consumers ➢ Volume/loyalty discounts for consumers & detailers ➢ Incentive programs for HR & office managers This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 9
  • 10. Sales Promotion Calendar – Monthly (Option 1 of 2) 1 8 15 22 29 2 9 16 23 30 3 10 17 24 31 4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 New Year Day New Year’s Sale Running dates : 1st – 7th National Argyle Day National Hat Day National Compliment Day Local Shopping Event Dates : 26th – 28th Martin Luther King Jr. Day Sunday Monday Tuesday Wednesday Thursday Friday Saturday Key: Events Sales Major Holidays Minor Holidays Fun Observances This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10
  • 11. Sales Promotion Calendar – Monthly (Option 1 of 2) 1 8 15 22 29 2 9 16 23 30 3 10 17 24 31 4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 Sunday Monday Tuesday Wednesday Thursday Friday Saturday Key: Events Sales Major Holidays Minor Holidays Fun Observances This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 11
  • 12. Word of Mouth Promotion (WOM) Good Bad Positive (promotor) People Recommended The Product To Others 50% People had neutral opinion & were not sure about a particular brand Neutral (passive) 20% Negative (saboteur) People did not like the product & communicated about bad experience 25% Experience Brand Advocate Brand Awareness Brand Detractors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12
  • 13. Sales Performance Dashboard Product Amount % Sold Rocks $2,475 28.45% Trimming $2,250 25.86% Maintenance & Repair $2,231 25.65% Pest Control $1,448 16.64% Installation $250 2.87% Gardening $45 0.51% Total $8,699 Current YTD Sales by Product – Feb1,2017 to Jan22,2018 Oct’17 Nov’17 Dec’17 Jan’18 Product page visits 675 570 -15.6% 162 -71.6% 102 -37.1% Completion Rates 0.3% 0.1% -69.5% 0.2% 167.8% 0.1% -43.3% New Customers 858 1,072 24.9% 0 -100.0% 14 Returning Customers 900 1,448 60.9% 116 -92.0% 0 -100.0% Avg. Revenue/ Buyer $2,814 $1,177 -58.2% $181 -84.6% $526 190.2% Total Transaction 4,793 3,717 -22.5% 46 -98.8% 18 -60.0% Total Revenue 4,947,485 2,964,897 -40.1% 21,017 -99.3% 7,360 -65.0% Total Revenue 4966,814 568,535 -92.9% $10,400 -84.8% $16,380 57.5% How are my marketing efforts impacting conversions and sales? Conversions Avg. Number of Orders per Customer (last 30 days) 3.20 Vs 2.00 previous month Avg. Product Price $1,952 (Last 100 subscriptions) 29% Vs $1,504 (previous 100 subscriptions) Advertising & Promotion Amount Sold QuickBooks & Shopify: Marketing Expenses & Sales (last 30 days) $23,544 11.11% Vs $21,189 (previous) $258,908 11.42% Vs $232,370 (previous) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 13
  • 16. Our Team 16 Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 17. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission 17
  • 18. Comparison This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Male 60% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Female 80% 18
  • 19. Preferred By Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About Us 19
  • 20. 01 02 03 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Puzzle 20
  • 21. Our Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 21
  • 22. Bulb Or Idea This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 04 02 05 01 06 22
  • 23. Magnifying Glass This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 23
  • 24. Clustered Column This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 40 30 25 45 0 10 20 30 40 50 Jan Feb Mar Apr Profit(Inpercentage) Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 15 32 48 40 0 10 20 30 40 50 Jan Feb Mar Apr Profit(Inpercentage) Product 02 24
  • 25. Donut Pie Chart % Text Here This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 40% 70% Text Here This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. % 80% Text Here This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. % 25
  • 26. Address: # street number, city, state Contact numbers: 0123456789 Email Address: emailaddress123@gmail.com Thank You 26