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2. Current Year
Campaign Options
Campaign for
Customer Acquisition
Last Year Summary-
Marketing Channels
Sales Campaign
Budget
Marketing Roadmap
Sales Campaign
Budget
Word of
Mouth Promotion
Sales
Promotion Dashboard
Marketing Growth
Strategy
Content
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2
3. Last Year Summary - Marketing Channels3
We have
mentioned the best
and worst channels
for marketing
reach, you can edit
the data as per
your requirements
12%
15%
8%
14%
10%
13%
Emails
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audience's attention.
Referrals
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audience's attention.
Trade Fairs
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audience's attention.
Telemarketing
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audience's attention.
Online Media
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audience's attention.
Print Ads
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Last Yearâs Acquisition Sources
4. Current Year Campaign Options4
Print Ads
TelemarketingCanvassing
Trade FairsReferrals
Online AdvertisingDirect Mail
These are various
mediums
undertaken for a
marketing
campaign, you can
choose any basis
your requirements
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5. Campaign for Customer Acquisition5
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Social
Media
SEO Blogs Email PPC Affiliates Events Print
Ad
Sponsorships Radio
Offline
Marketing
Online
Marketing
We have listed down
a few ways through
which you can
acquire customers,
you can choose any
of them basis your
requirements
6. Sales Campaign Budget6
Particulars Cost
Giveaways $ 5000
Pamphlets $ 2000
Posters $ 3500
Text 1 $ 4700
Text 2 $ 5200
Total $ 20,400
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7. Marketing Roadmap (1/2)7
Lifecycle Goal: New Traffic Acquisition Lead Nurture Conversion Increase Product Viability
SEM February
Audit
1/3/18
Drip Campaign
Overview
2/4/18
Jan Feb Mar Apr May2018
20/5/18
Whitepaper Development Webinars
Blog Post Developments Video w/ Lead Capture
Home Page Redesign
Analytics Implementation Competitive Analysis Keyword Research
On â Site Improvements AdRoll Campaign Iteration
Display Advertising Analysis
In Trial Drip A/ B Message Testing Conversion Initiative #4
Onboarding Optimization
Influencer Outreach Program Social Media Initiative #4
Paid / Organic Search Imitative #6
Content Creation initiative #6
Newsletter Sign Up Plugin
Social
Media
Paid/Organic
Search
Content
Email
Marketing
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This slide shows how
efficient each medium
of marketing has
been in the last few
months, you can edit
it as per your
requirements
8. Marketing
2018
Q1 Q2 Q3 Q4
Expand Advertising
Event Sponsorship
International Expansion
Maximize Strategic Partnerships
Update Website
First class Product launches
Releases +
Marketing Roadmap (2/2)8
Google AdWords
You Tube
Facebook
Annual User Conference
Landing pages for EU
Partner portal 2.0
User portal UI Update careers website
New Ios landing pages
Maintenance remain.
Android 2.0 Badges & AwardsRace friends
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9. Marketing Growth Strategy9
âȘ Online marketing inc.
SEM, SEO, SMM, daily
deals
âȘ Refer-a-friend discounts
for consumers
âȘ Volume/loyalty discounts
for consumers & detailers
âȘ Incentive programs for
HR & office managers
âȘ Dedicated customer
service reps for each
DMA
âȘ Gleamr staffed
community message
boards for consumers
(public) & detailers (login
required)
âȘ Consumer Product
Advisory Board to drive
consumer features
âȘ Detailer Product
Advisory Board to drive
detailer features
âȘ Add Android App
âȘ Add Website
Marketing & Sales
Acquiring Customers
Customer Service
Keeping Customers
Product Development
Staying Competitive
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Below are some of
the strategies
undertaken at various
stages of customer
acquisition, you can
alter them as per the
need
10. Sales Promotion Calendar â Monthly (Option 1 of 2)10
January 2018
1
8
15
22
29
2
9
16
23
30
3
10
17
24
31
4
11
18
25
5
12
19
26
6
13
20
27
7
14
21
28
New Year Day
New Yearâs Sale
Running dates
: 1st â 7th
National
Argyle Day
National Hat
Day
National
Compliment Day
Local Shopping
Event Dates :
26th â 28th
Martin Luther
King Jr. Day
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Key:
Events
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Sales
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Major Holidays
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Minor Holidays
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Fun Observances
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11. Sales Promotion Calendar â Monthly (Option 2 of 2)11
January 2018
1
8
15
22
29
2
9
16
23
30
3
10
17
24
31
4
11
18
25
5
12
19
26
6
13
20
27
7
14
21
28
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Key:
Events
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Sales
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Major Holidays
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Minor Holidays
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Fun Observances
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12. Word of Mouth Promotion (WOM)12
This slide shows how
effectively WOM as a
strategy can be used,
you can edit the text as
per your requirements
Good Bad
Experience
Positive
(promotor)
Neutral
(passive)
Negative
(saboteur)
Brand Advocate
People
recommended the
product to others
Brand Awareness
People had neutral opinion &
were not sure about a
particular brand
Brand Detractors
People did not like the product
& communicated about bad
experience
55% 15% 25%
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13. Sales Performance Dashboard13
Product Amount % Sold
Rocks $2,475 28.45%
Trimming $2,250 25.86%
Maintenance &
Repair
$2,231 25.65%
Pest Control $1,448 16.64%
Installation $250 2.87%
Gardening $45 0.51%
Total $8,699
Sales by Product â Feb1,2017 to Jan22,2018
Avg. Number of Orders per
Customer (last 30 days)
3.20
Vs 2.00 previous month
Avg. Product Price
$1,952
(Last 100
subscriptions)
29%
Vs $1,504
(previous 100
subscriptions)
QuickBooks & Shopify: Marketing
Expenses & Sales (last 30 days)
Octâ17 Novâ17Novâ Decâ17 Janâ18
Product page visits 675 570 -15.6% 162 -71.6% 102 -37.1%
Completion Rates 0.3% 0.1% -69.5% 0.2% 167.8% 0.1% -43.3%
New Customers 858 1,072 24.9% 0 -100.0% 14
Returning Customers 900 1,448 60.9% 116 -92.0% 0 -100.0%
Avg. Revenue/ Buyer $2,814 $1,177 -58.2% $181 -84.6% $526 190.2%
Total Transaction 4,793 3,717 -22.5% 46 -98.8% 18 -60.0%
Total Revenue 4,947,485 2,964,897 -40.1% 21,017 -99.3% 7,360 -65.0%
Total Revenue 4966,814 568,535 -92.9% $10,400 -84.8% $16,380 57.5%
How are my marketing efforts
impacting conversions and
sales?
Conversions
Advertising & Promotion
Amount Sold
11.42%
Vs $232,370 (previous)
$258,908
$23,544
11.11%
Vs $21,189 (previous)
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16. 16
Our Mission
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Our Goal
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Our Vision
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Our
Mission
17. Manager
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Merry Doe
Marketing
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John Smith
Engineer
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Anita Carol
CEO
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Miltom Smith
Our Best Team17
18. 18
About Us
Values Client
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Preferred by many
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Target Audiences
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19. Comparison19
USA
Population
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your audience's attention.
90%
50%
Canada
Population
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50%
80%
20. 20
Our Goal
Awareness
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Success
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Quality
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21. Puzzle21
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22. Magnifying Glass22
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23. 23
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Bulb Or Idea
24. Donut Pie Chart24
50%
30%
20%
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changes automatically based on data. Just
left click on it and select âEdit Dataâ.
Product 01
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changes automatically based on data. Just
left click on it and select âEdit Dataâ.
Product 02
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changes automatically based on data. Just
left click on it and select âEdit Dataâ.
Product 03
25. Clustered Column - Line25
0%
100%
200%
300%
400%
500%
600%
FY 01 FY 02 FY 03 FY 04
Inpercentage
Product 02
Product 01
Product 03
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