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2. Cover Letter for Retail Business Services
Dear (client_name),
Sincerely,
(company_name)
Thank you for reaching out to us for the retail business needs of your
company. We understand that (client_name) wants to open a retail store for
which they require a well thought and highly detailed plan to convert their
dream into reality.
We are confident that with our strong expertise in retail business consultancy
client can accomplish the below mentioned goals : -
o Scouting an appropriate location for opening the retail store
o Designing customized store layout for optimum utilization of space
o Preparing an assortment plan and pricing strategies to maximize products
sale
o Developing planogram to strategize merchandises display at the store
o Curating marketing plan to spread awareness about the retail store
o Your text here
We will prepare the initial design phase of the project to give you the
appropriate look and feel of retail business services.
Feel free to contact us for more information.
2
3. Project Context and Objectives01
Our Process
o Plan of Action
o Scope of Services
o Time Frame
o Additional Service Offerings
02
Investment
o Your Investment
03
Company Overview
o Why Us
o About Us
o Awards and Recognition
o Our Team
04
Our Past Experience
o Client Testimonials
o Case Study
05
Statement of Work and Contract06
Next Steps07
CONTENTS
f
3
4. Project Context and Objectives01
Our Process
o Plan of Action
o Scope of Services
o Time Frame
o Additional Service Offerings
02
Investment
o Your Investment
03
Company Overview
o Why Us
o About Us
o Awards and Recognition
o Our Team
04
Our Past Experience
o Client Testimonials
o Case Study
05
Statement of Work and Contract06
Next Steps07
4
5. Project Context and Objectives for Retail Business Services
We will find a strategic location to open a retail
store to achieve maximum customer footfall
01
We will prepare customized store layout for the
strategic use of space to influence the customer
buying experience
02
We will curate an assortment plan and pricing
strategy to achieve the financial objectives of
opening store
03
We will design a planogram for effective
product placements on shelves to increase
customer purchases
04
We will prepare a marketing plan to generate
awareness about the retail store among the
target audience
05
Your text here06
We have identified that (client_name) is
facing challenges of entering the retail
industry due to no prior experience and
inadequate guidance.
Also, (client_name) wants a customized
plan for opening store that is in line
with the current trends, to make their
retail journey a seamless one.
CONTEXT O B J E C T I V E S&
5
6. Project Context and Objectives01
Investment
o Your Investment
03
Company Overview
o Why Us
o About Us
o Awards and Recognition
o Our Team
04
Our Past Experience
o Client Testimonials
o Case Study
05
Statement of Work and Contract06
Next Steps07
Our Process
o Plan of Action
o Scope of Services
o Time Frame
o Additional Service Offerings
02
6
7. Plan of Action for Retail Business Services
RETAIL B U S I N E S S |
o Meeting with the client to understand business objectives,
product offerings, etc.
o Your text here
o Performing market feasibility study to ensure the project is
legally, technically and economically justifiable
o Scouting appropriate location for opening retail store to
ensure it’s success
o Your text here
o Developing multiple strategies associated with the retail
store’s layout, product assortment, marketing, etc.
o Your text here
o Presenting customized retail store opening plan to client for
review
o Your text here
o Conducting test run to identify and resolve operational issues
before the grand opening of retail
o Your text here
Discussion
Feasibility
Study
Strategy
Development
Client
Review
Go Live
1-2
weeks
3-5
weeks
6-9
weeks
10-11
weeks
12
weeks
7
8. Scope for Retail Business Services
o Scouting an appropriate location for the retail store to build a
competitive advantage by attracting more customers
o Your text here
o Designing highly optimized store layout for maximum space utilization
and smooth customer flow
o Your text here
o Curating product assortment strategy to enhance customer buying
behavior by offering a variety of products
o Your text here
o Preparing an effective pricing strategy for multiple products to
maximize the store’s sales and profit
o Your text here
o Designing a planogram to specify how and where products should be
placed on shelves for better visibility
o Your text here
o Creating impressive storefronts, developing and executing social media
& email marketing campaigns to attract more customers
o Your text here
Location Scouting
01
Store Layout
02
Product Assortment
03
Pricing Strategy
04
Marketing Strategy
06
Shelf Management
05
8
10. S e r v i c e s
Additional Service Offerings for Retail Business Proposal
Reporting & Analytics
o Analyze operational data to
make informed and accurate
decisions
o Your text here
01
Staffing
o Highly trained staff to enhance
customer experience
o Your text here
03
Licensing
o Secure necessary licenses and
permissions to operate the store
o Your text here
04
02
Inventory planning and control
o Inventory maintenance to meet
customer demand without
over-purchasing
o Your text here
10
11. Investment o Your Investment03
Company Overview
o Why Us
o About Us
o Awards and Recognition
o Our Team
Our Past Experience
o Client Testimonials
o Case Study
Statement of Work and Contract
Next Steps
Project Context and Objectives
o Plan of Action
o Scope of Services
o Time Frame
o Additional Service Offerings
Our Process
04
05
06
07
01
02
11
12. Your Investment for Retail Business Services (1/3)
Stages Price
(In USD)
Location Scouting 5,000
Store Layout 9,000
Product Assortment 7,000
Pricing Strategy 5,000
Shelf Management 6,000
Marketing Strategy 8,000
Total (before tax) 40,000
Taxation rate (5%) 2,000
Total 42,000
12
13. Location Scouting
o Scouting an appropriate location for the retail store to build a competitive advantage
by attracting more customers
o Your text here
1-2 5,000
Store Layout
o Designing highly optimized store layout for maximum space utilization and smooth
customer flow
o Your text here
3-4 9,000
Product Assortment
o Curating product assortment strategy to enhance customer buying behavior by
offering a variety of products
o Your text here
5-6 7,000
Pricing Strategy
o Preparing an effective pricing strategy for multiple products to maximize the store’s
sales and profit
o Your text here
7-8 5,000
Shelf Management
o Designing a planogram to specify how and where products should be placed on
shelves for better visibility
o Your text here
9-10 6,000
Marketing Strategy
o Creating impressive storefronts, developing and executing social media & email
marketing campaigns to attract more customers
o Your text here
11-12 8,000
Your Investment for Retail Business Services (2/3)
Following activities will be performed in different phases…
Stages Activities Duration
(In weeks)
Estimated Cost
(In USD)
13
14. Reporting & analytics 4,500
Inventory planning and control 3,500
Staffing 3,000
Licensing 3,700
Total 14,700
Your Investment for Retail Business Services (3/3)
Additional Services
Price
(In USD)
14
15. Company Overview
o Why Us
o About Us
o Awards and Recognition
o Our Team
04
Project Context and Objectives
Our Past Experience
o Client Testimonials
o Case Study
Statement of Work and Contract
Next Steps
o Plan of Action
o Scope of Services
o Time Frame
o Additional Service Offerings
Our Process
Investment
o Your Investment
01
05
06
07
02
03
15
16. Why Us for Retail Business Services
Strengths that will add to your company
o We provide innovative, pragmatic and cost-effective solutions for business expansion
o We follow the collaborative approach, with client involvement at each stage of the project
o We adhere to timelines for effective and efficient delivery of services
o Your text here
ur (client_name) requires a customized strategy to open a retail store to fulfill their objective of business
expansion. With a team of highly experienced consultants, we can help the client in opening a fully
functional retail store.
O
16
17. About Us for Retail Business Services
Core Values
Client Centricity01
Service Excellence02
Your text here03
Founded in 2008, we are a business advisory firm providing consulting services to retail, wholesale
and omnichannel businesses for rapid expansion and growth.
Who We Are …
Mission
To provide cost-efficient solutions to
clients for business expansion.
To be recognized by clients
as a partner of choice for retail
advisory services.
Vision
17
18. Awards and Recognition for Retail Business Services
(Company_Name) is awarded
Gold Winner 2019
for highly optimized retail
store design.
(Company_Name) received
Excellence Award for
providing exceptional retail
services to clients.
Your Text Here
XXXX
RETAIL STORE DESIGN
RETAIL
INNOVATOR
awards
2019
RETAIL EXCELLENCE AWARD
RETAIL
EXCELLENCE
AIB Merchant
Services
2019
RETAIL STORE DESIGN
18
19. Our Team for Retail Business Services (1/2)
Evelyn Sandra
Chief Executive Officer
Your Text Here
Your Text Here
Your Text Here
Roberta Cullen
Senior Consultant - Retail
Your Text Here
Your Text Here
Your Text Here
Mary Adler
Marketing Analyst
Your Text Here
Your Text Here
Your Text Here
19
20. Our Team for Retail Business Services (2/2)
Your Text Here
Your Text Here
Your Text Here
Pat Golding
Senior Designer
Seymour Karloff
Manager - Market Research
Your Text Here
Your Text Here
Your Text Here
20
21. Our Past Experience
o Client Testimonials
o Case Study
05
Project Context and Objectives01
Statement of Work and Contract06
Next Steps07
o Plan of Action
o Scope of Services
o Time Frame
o Additional Service Offerings
Our Process02
Investment
o Your Investment
03
Company Overview
o Why Us
o About Us
o Awards and Recognition
o Our Team
04
21
22. Client Testimonials for Retail Business Services (1/2)
Your text here
Your text here
Your text here
Edward Spencer
Designation
Company Name
Your text here
Your text here
Your text here
Gloria Hooper
Designation
Company Name
22
23. Client Testimonials for Retail Business Services (2/2)
Your text here
Your text here
Your text here
Isabella Owen
Company Name
Your text here
Your text here
Your text here
Dexter Turner
Company Name
Your text here
Your text here
Your text here
Ben Watts
Company Name
23
24. Case Study for Retail Business Services
Client Challenge
ABC solutions wanted to expand their business of pressure-relieving
mattresses and pillows globally by opening a chain of retail stores
across major metropolitan cities in the USA.
Our Solution
We helped ABC solutions in opening their retail stores by assisting
them in site selection, lease negotiation, and store designing. We
also executed social media campaign for them to create a customer
base for their product offerings.
RESULT
o ABC solutions was able to achieve
their objective of global expansion
o In Q1 FY20 company recorded
average monthly sale of $ 75,000
from retail stores in the USA
o Your text here
Thanks to professionals at (compony_name) we were able to open A retail store chain in the USA. We highly recommend them for
retail consultancy services.
~ Mark Edward
(Managing Director - Oversea Operations)
ABC Solutions
24
25. Statement of Work and Contract06
Project Context and Objectives01
Next Steps07
o Plan of Action
o Scope of Services
o Time Frame
o Additional Service Offerings
Our Process02
Investment
o Your Investment
03
Company Overview
o Why Us
o About Us
o Awards and Recognition
o Our Team
04
Our Past Experience
o Client Testimonials
o Case Study
05
25
26. Statement of Work and Contract for Retail Business Services
Date: {date_submitted}
Between “us", {company_name}, and “you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to provide retail
business services for the estimated total cost of $XXXX.
CONTRACT
01 o 3-week opportunity to review our work and provide feedback
o Not liable to the company and third party for damages
Services Rendered
02
o We agree to put our best efforts in return we expect your cooperation in
providing the required information related to company products and services
Cooperation
03 o Fifty percent of initial fees at the point of contract signing and it will act
as a deposit
o Remaining 50% must be submitted after project completion
Terms of payment
04 o Right modify, reject, cancel or stop at any point processes but are imbibed to
reimburse us all costs and expenses
Plans Cancellation
05 o All efforts to preserve the confidentiality of information
o Your text here
Confidentiality
06 o This agreement should commence from (date) and shall continue till termination
by either party by not less than 60 days notice given in writing.
Terms and Termination
26
27. Next Steps…
07
Project Context and Objectives01
o Plan of Action
o Scope of Services
o Time Frame
o Additional Service Offerings
Our Process02
Investment
o Your Investment
03
Company Overview
o Why Us
o About Us
o Awards and Recognition
o Our Team
04
Our Past Experience
o Client Testimonials
o Case Study
05
Statement of Work and Contract06
27
28. Next Steps for Retail Business Services
Next Steps…
It is requested to read the contract to get an understanding of the
details involved in working with us. Everything should be fair,
transparent and easily understandable at the beginning to lay a solid
foundation for better work relationships.
We firmly believe in clarifying things and sorting out the issues to
find the most suitable way to work together.
o Discuss the desired changes
o Accept the proposal
o Sign and finalize the proposal
o Submit an initial payment of 50% of the total fee of project
o Once we get the notification of your proposal acceptance, we
will send you the separate copy of the signed contract for
your record
o Your text here
User Assigned (User Title) Client Contact
(First)
Client Contact
(last)
Client Name
28
32. About Us for Retail Store Opening Proposal
Our Company
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capture your audience's attention.
Values Client
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Premium Services
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capture your audience's attention.
ABOUT U S
32
33. Our Vision, Mission & Goal for Retail Store Opening Proposal
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Our Vision
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Our Mission
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Our Goal
33
34. 30 60 90 Days Plan for Retail Store Opening Proposal
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Days Plan
30
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Days Plan
60
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Days Plan
90
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35. Timeline for Retail Store Opening Proposal
Start End
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2016
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2017
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2018
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2019
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2020
35
36. Roadmap for Retail Store Opening Proposal
Text Here
01
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05
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04
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03
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02
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