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1. Public Image Improvement Proposal
Proposal NameProject Proposal
Client NameClient
Date submittedDelivered on
User AssignedSubmitted by

2. Cover Letter for Public Image Improvement Proposal
Dear (client_name),
Thanks you in advance for considering us (company_name). We are
delighted to tell you that we have a history of creating and producing
public affairs and outreach campaigns that produce effective results.
Our proven work in this field has given us confidence in our ability to
reach your constituents. We take pride for being selected to work for
you. The scope of work is outlined in the proposal.
Our strategic process and recommendations will lay down the base for
the refreshed approach to the development of the strategic
communication plan. Our public relations will support your brand in
creating and maintaining your public image. It will help you to position
yourself as a market leader. You know your product and we know
reputation.
Feel free to contact in case of confusion. We look forward to discuss the
proposal in detail and excited in working with you to make big
things happen.
Sincerely,
(user_assigned)
(company_name)
2

3. TableofContents
Company Overview
o About Us
o Our Team
Project Overview
o Project Context
o Project Objectives
Our Capabilities
o Services Offered
o Customized Plan
o Timeframe
Your Investment
o Text Here
o Text Here
Our Past Experience
o Client Testimonials
o Case Study
Statement of Work and Contract
o Text Here
o Text Here
Next Steps
o Text Here
o Text Here
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4. Project Overview
oProject Context
oProject Objectives
TableofContents
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5. Project Context of Public Image Improvement Proposal
Current Scenario –
Our in depth analysis identified that the firm needs to build confidence
among stakeholders as well as customers not only in the product but
also in the brand as well as company. Issues are –
o Customer impressions are unsatisfactory
o Despite 50% of the market share brand recognition is limited
o You are leading but nobody knows it
Competitor Analysis –
o Competitor is giving strong competition by their better service
offerings
o It is time reclaim your position as Go- To – Brand
Your Strengths –
o You offer best quality and largest variety of products in the market
o Scientifically proven and evidence – based product development
o Excellent response to market demands
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6. Project Objectives of Public Image Improvement Proposal
Enlisted are the Objectives for (Client_Name)-
o Creating buzz and positive brand image and recognition
o Building one positive media story per quarter
o Creating four key brand messages from all communications
o 100% increment in social media engagement with customers as well as
public
o We guarantee to provide minimum of 12 expert comments in media
stories
o Four speaking engagements for Ace CEO
o We promise to provide nomination for at least four industry awards in
next 12 months
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7. TableofContents
Our Capabilities
Services Offered
Customized Plan
Timeframe
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8. Services Offered in Public Image Improvement Proposal
Influencer Outreach –
We believe in building fruitful relationship with right people and we
know that is important to you. We initiate the process by researching
and identifying influencers and then goals establishment and plan of
action.
We develop set of standards and our professionals will build a
influencer strategy –
o Creating influencer personas
o Looking for potential partner that align with brand values
o Quick response to influencer’s needs and requests
o Aiding client in building relationships that is beneficial with influencer
Comprehensive PR strategy –
We believe in building fruitful relationship with right people and we
know that is important to you. We initiate the process by
researching and identifying influencers and then goals
establishment and plan of action.
We develop set of standards and our professionals will build a
influencer strategy –
o Creating influencer personas
o Looking for potential partner that align with brand values
o Quick response to influencer’s needs and requests
o Aiding client in building relationships that is beneficial with influencer
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9. Services Offered in Public Image Improvement Proposal
Social Media PR Campaign –
We will build a cross – platform strategy across various channels and our
expert professionals will showcase your brand in more creative ways. Brand
awareness will be increased by connecting with public and business growth.
The social media strategy will include –
Social Listening
Client Engagement Efforts
Measuring Your ROI
Social Selling
Lead Generating
Campaigns
Social Campaigns and
Promotions
Content Creation
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10. Customized Plan for Public Image Improvement Proposal
Activities Description Recommendations
Understanding you (client_name) We initiate our process by getting to know you,
discovering who you are and get to know about your
goals
o Need to analyse your corporate personality and
sharing it with your stakeholders
Discovering your audience
o We have analyzed your audience, including
customers, prospects, media, employees,
shareholders, & the general public.
o After building a foundation of facts, we will discover
the perfect tone and communication mix to engage,
reach and persuade your target market.
o Identify stakeholders & profile creation
o Brainstorming key messages that are going educate,
inform, engage and entertain you audience
Key messages defining
o We now strategize & prepare and test four to six key
messages in collaboration with you team for you PR
strategy for next 12 months
o Generating and testing key messages with audience
members & groups
o Creating mock-ups & samples for various
communication tools and tactics for key messages
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11. Customized Plan for Public Image Improvement Proposal
Activities Description Recommendations
Strategies and Tactics Customized plan creation with specific PR strategies,
tools and tactics
o Building media relations – news releases, media pitching,
generating positive news coverage
o Editorial calendar
o Crisis management
o Developing social media plan
o Improving stakeholder relations – customers, general public,
employees, media
o Building speaking engagements – reputation building, trust and
credibility
Measuring Results We will figure what has worked out for you so far so
that your investment is paying off
o Monthly reports portraying investment value
o Key performance indicators and metrics
o Performance measuring tools for results analysis on daily and
weekly basis
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12. Timeframe for Public Image Improvement Proposal
Activities Duration (in weeks)
Understanding you (client_name) 1-3
Discovering your audience 3-4
Key messages defining 4-5
Strategies and Tactics 5-7
Measuring results 7-9
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13. TableofContents
Your Investment
oText Here
oText Here
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14. Your Investment in Public Image Improvement Proposal
Description Months Price
Startup Retainer Fee $3,000
Services Rendered –
o Influencer Outreach
o Comprehensive PR
Strategy
o Social Media PR
Campaign
$2,500
$2,500
$2,500
Monthly Invoice $1,500 12 $18,000
Subtotal
Tax Rate, 10%
Total
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15. TableofContents
Company Overview
oAbout Us
oOur Team
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16. o Text Here
o Text Here
Contact Us
o Bringing out our best for our clients
o Trusted partner
o Stay creative in clients growth
Core Values
o Ensure growth of customers by influencing attitudes and behaviors
in complex world by building strong relationships
o Your text here
Our Mission
o Ever evolving PR in communications marketing and digital to aid
business & brands of future
o Founded in 1985 as leading global communication marketing firm
partnering with leading businesses and organizations
About Us
About Us for Public Image Improvement Proposal
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17. Our Team(1/2)
Social Media Analytics
Marquis Salazar
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audience's attention.
CEO
Katherine Reynolds
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audience's attention.
Media Relations
Morgan Ryan
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audience's attention.
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18. Our Team(2/2)
CEO
Dexter Murphy
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audience's attention.
Media Relations
Aniyah Peters
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audience's attention.
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19. TableofContents
Our Past Experience
oClient Testimonials
oCase Study
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20. Company Name
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audience's attention.
Lewis Spencer
Designation
Company Name
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audience's attention.
Rowan Hooper
Designation
Client Testimonials (1/2)
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21. Client Testimonials (2/2)
Company Name
Dexter Turner
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audience's attention.
Company Name
Ben Watts
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audience's attention.
Company Name
Isabella Owen
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audience's attention.
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22. The beauty product was targeting women and were focusing to feature
only real women so that the future generation able to develop positive
relation with their appearance and wanted to bring out this change in the
industry.
Beauty Product XYZ
Earned media impressions - +12.2 million with more than +5 million views
Positive conversion rate – 88%
Increased brand favourability especially among millennial women
Impact –
Our firm (company_name) brought out various ways through which it can
cater real beauty –
Collaborating with real women to share their personal stories
Campaign was launched women were asked to share their personal story
in order to define new horizons of beauty
The crew of all women was assembled to portray women’s perspective in
better way Social influencers, loyal fans were engaged to carry
conversation forefront TV commercial and short films were made
Case Study for Public Image Improvement Proposal
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23. TableofContents
Statement of Work and
Contract
oText Here
oText Here
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24. Statement of Work and Contract for Public Image Improvement Proposal
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring
{company_name} located at (address) to perform public relations
services for the estimated total cost of $XXXX as outlined.
Statement of Work
Services Rendered
o Agree to put our best efforts in return we expect your cooperation in
providing needed information regarding to website
Mutual Cooperation
Services Rendered
o 3 week opportunity to review our week and provide feedback
o We will meet once a month for consultation regarding analytical review and
recommendations
o Not liable to the firm and third party for damages
o We will develop a content strategy for blog post
o Monitor your website performance
o We do not provide hosting
o Text Here
o Text Here f $XXXX as outlined.
Contract
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25. Contract for Public Image Improvement Proposal
o All efforts to preserve confidentiality of information
o text here
o text here
Confidentiality
o Right modify, reject, cancel or stop at any point processes but are
imbibed to reimburse us all costs & expenses
o text here
o text here
Plans Cancellation
o This agreement should commence from (date) and shall continue till
termination by either party by not less than 60 days notice given in writing
o text here
o text here
Terms and Termination
o Fifty percent of initial fees at the point of contract signing and it will
act as deposit
o Remaining 50% will be billed at end of first month
o We will provide you with necessary documents like purchase order
number and invoice regarding information
o text here
Terms of Payment
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26. TableofContents
Next Steps
oText Here
oText Here
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27. 0
Next Steps for Public Image
Improvement Proposal
It is requested to read the contract to get the understanding of the
details involved in working with us. Everything should be fair,
transparent and easily understandable at the beginning in order to lay a
solid foundation for better work relationship.
o Discuss the desired changes
o Accept the proposal
o Sign and finalize the proposal
o Submit an initial payment of 50% of total fee of project
o Once we get the notification of your proposal acceptance, we will send
you the separate copy of the signed contract for your record
o Feel free to contact
o Text Here
o Text Here
We firmly believe in clarifying things and sorting out
the issues in order to find the most suitable way to
work together
Signature
Proposal Lead
{User _ Assigned}, { User _ Title}
Signature
Default Contact
Client _ Contact _ First}, {Client _
Contact _ Last} {Client _ Name}
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28. Contact Us
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com
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29. Additional Slides
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30. Our Mission
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capture your audience’s attention.
Vision
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capture your audience’s attention.
Mission
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capture your audience’s attention.
Goal
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31. About our Company
Preferred By Many
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needs and capture your audience's attention.
Values Client
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needs and capture your audience's attention.
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32. 30 60 90 Days Plan
30
Days
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60
Days
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90
Days
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audience's attention.
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audience's attention.
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33. Weekly Timeline with Task Name
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Na me H e r e - - Text Here
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Na me H e r e - Text Here
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34. Roadmap
01
02
03
05
04
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needs and capture your audience's attention.
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needs and capture your audience's attention.
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