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1. Proposal for Designing
Corporate Logo
Project proposal: Proposal Name
Client: Client Name
Delivered on: Submission Date
Submitted by: User Assigned

2. Cover Letter for Designing Corporate Logo Services
▪ Designing a primary logo to distinguish company from competitors
▪ Preparing a custom typeface and color scheme for logo design
▪ Curating attention-grabbing tagline for primary logo
▪ Creating a logo lockup to maintain design consistency
▪ Documenting guidelines for impactful logo usage
▪ Your text here
Thank you for reaching out to us for the logo design needs of your company. We understand that to thrive in today’s highly
competitive environment, (client_name) needs a unique logo representing the company’s brand identity, which would establish
connection with customers easily by instilling a sense of trust in them.
We are confident that with our strong expertise in logo designing you can accomplish the below mentioned goals-
We will prepare the initial design phase of the project to give you the appropriate look and feel of on-
the-job training services.
Feel free to contact us for more information.
Sincerely,
(company_name)
Dear (client_name),
2

3. Table of Contents
Project Context
and Objectives
• Text here
• Text here
1
• Plan of Action
• Scope of Services
• Time frame
• Additional Service Offerings
Our Process2
• Your investment
• Multiple package services
Investment3
• Why Us
• About Us
• Our Team
Company Overview4
• Client Testimonials
• Case Study
Our Past Experience5
• Text here
• Text here
Statement of Work
and Contract
6
• Text here
• Text here
Next Steps7
3

4. Project Context
and Objectives
01
Table of Contents
4
• Text Here
• Text Here

5. Project Context and Objectives for Designing Corporate Logo Services
Project bjectives
We will sketch and design an engaging primary brand logo from scratch capturing the essence of your business1
We will develop a unique typeface and color scheme for the logo design2
We will create an impressive and catchy tagline consistent with logo design and brand image3
We will prepare a final logo lockup to maintain consistency of design across multiple platforms4
We will curate a set of guidelines for the effective usage of the logo for maximum impact5
Your text here.6
We have identified that (client_name) is facing brand identity crisis due to which its customer engagement is being impacted.
The company is also interested in rebranding itself to foster brand loyalty among customers so that an emotional
connection can be formed.
ProjectContext
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5

6. Our Process
02
Table of Contents
• Plan of Action
• Scope of Services
• Time Frame
• Additional Service Offerings
6

7. Plan of Action for Designing Corporate Logo Services
• Understanding client’s
requirements and target
audience for logo design
• Your text here
Discussion
1
Week
• Sketching and presenting
multiple versions of logo
design representing
client’s brand
• Your text here
Sketching and
Refining
2-4
Weeks
• Review of final design
and incorporating last-
minute changes
• Your text here
Review
5
Weeks
• Sharing logo design files
with client
• Your text here
Signoff
6
Weeks
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7

8. Scope for Designing Corporate Logo Services
Concept
Presentation
• Present multiple versions of
logo design in mockup forms
(business cards etc.) to get the
look and feel in real-time
03
Brand
Understanding
• Research client’s company
to identify characteristics
that make it unique
01
Delivery
• Grant logo ownership and
transfer digital files of
logo design to the client
05
Revisions
• Tweak final logo design to
incorporate changes as per the
client’s feedback
04
Development
• Sketch multiple versions of
logo design with different
styles, fonts and color
schemes for client's brand
02
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8

9. Timeframe for Designing
Corporate Logo Services
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9
Delivery
4
Concept
Presentation
1
Brand
Understanding
2 – 3
Development 5
Revisions
6

10. Additional Service Offerings for
Designing Corporate Logo Proposal
• Professional photographs of product
• Your text here
Product Photography -
• For video marketing animated logo designs
• Your text here
Animated Design -
• Posters for multiple marketing events
• Your text here
Poster Design -
• Design brochure of multiple products and service
offered by company
• Your text here
Brochure Design -
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10

11. Investment
Table of Contents
• Your Investment
• Multiple Package Services
03
11

12. Your Investment for Designing
Corporate Logo Services (1/3)
Stages Price
(In USD)
Brand Understanding 200
Development 1,500
Concept Presentation 500
Revisions 1,000
Delivery 700
Total (before tax) 3,900
Taxation rate, 5% 195
Total 4,095
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12

13. Your Investment for Designing Corporate Logo Services (2/3)
Stages Activities
Duration
(In weeks)
Estimated Cost
(In USD)
Brand
Understanding
• Research client’s company to identify characteristics that make it unique
• Your text here
1 200
Development
• Sketch multiple versions of logo design with different styles, fonts and color schemes
for client's brand
• Your text here
2 - 3 1,500
Concept
Presentation
• Present multiple versions of logo design in mockup forms (business cards etc.) to get
the look and feel in real-time
• Your text here
4 500
Revisions
• Tweak final logo design to incorporate changes as per the client’s feedback
• Your text here
5 1,000
Delivery
• Grant logo ownership and transfer digital files of logo design to the client
• Your text here
6 700
Following activities will be performed in different phases –
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14. Your Investment for Designing
Corporate Logo Services (3/3)
Additional Services Price (In USD)
Brochure Design 700
Product Photography 850
Animated Design 1,200
Poster Design 350
Total 3,100
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14

15. Multiple Package Services for Designing Corporate Logo Proposal
Features Basic Premium Premium
Expert Designer (s) 1 2 4
Revision rounds 1 2 4
Delivery (in days)
per design
14 7 3
Vector source files No Yes Yes
Base Price (in USD) 500 1,000 1,500
Your text here Text here Text here Text here
Your text here Text here Text here Text here
Package Type
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15

16. Company Overview
Table of Contents
• Why Us
• About Us
• Our Team
04
16

17. Why Us for Designing Corporate Logo Services
The branding strategy of the organization is incomplete without a logo as it helps in creating an
organization’s visual identity.
So, our (client_name) requires a logo that can evoke an emotion of belongingness and trust
in the target audience
With a seasoned team of designers and using a collaborative approach, we can design
logos that will help you connect with your audience efficiently
Strengths that will add to your company
We certify the originality of logo design
created by our experienced designers
1
We use custom color schemes for designing each
logo to give it distinct look
2 Your text here4
We ensure that the font used for logo
design is legible and convey the
message effectively
3
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17

18. About Us for Designing Corporate Logo Services
Core values –
Creativity Customer satisfaction Your text here
We are a graphic company catering design needs of multiple industries since 2005. We aim
to provide designs that are unique yet timeless so that companies can establish their brand
identity in the market successfully.
Who We Are
To be the market leader in the graphics industry by enhancing reputations of businesses across the
world with versatile designs.
Vision
To enrich customer's business with world-class visual solutions.
Mission
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18

19. Creative Director
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and capture your audience's attention.
Illustrator
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Manager - Logo Designs
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Our Team for Designing Corporate Logo Services (1/2)
19

20. Art Director
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your audience's attention.
Manager - Illustrator
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your audience's attention.
Our Team for Designing Corporate Logo Services (2/2)
20

21. Our Past Experience
Table of Contents
• Client Testimonials
• Case Study
05
21

22. Designation
Edward Spencer
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attention.
Company Name
Designation
Gloria Hooper
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attention.
Company Name
Client Testimonials for Designing Corporate Logo Services (1/2)
22

23. Designation
Ben Watts
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audience's attention.
Company Name
Designation
Dexter Turner
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audience's attention.
Company Name
Designation
Isabella Owen
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audience's attention.
Company Name
Client Testimonials for Designing Corporate Logo Services (2/2)
23

24. Case Study for Designing Corporate Logo Services
“Thanks to (company_name)’s eye for detail & out of box design ideas, we were
successfully able to engage our target audience.”
Steve Edward
(Marketing Head - XYZ Solution)
Client Challenge
XYZ solution wanted to rebrand themselves as their online marketing campaigns were not creating an adequate impact on youth.
Our Solution
Keeping marketing content same, we redesigned the company's logo with youth appealing typography and color scheme to
enhance user engagement
Result
• The company was able to successfully engage with the youth
• Company’s lead generation through online platforms increased to 16 % from 8 % since last quarter
• Your text here
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24

25. Statement of Work
and Contract
Table of Contents
06
25
• Text Here
• Text Here

26. Statement of Work and Contract for
Designing Corporate Logo Services
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to provide
business plan services for the estimated total cost of $XXXX.
Contract
• All efforts to preserve the confidentiality of informationConfidentiality
• This agreement should commence from (date) and shall continue till termination by either party by not less than 60 days notice given in
writingTerms & Termination
• Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all costs and expensesPlans Cancellation
• 3-week opportunity to review our work and provide feedback
• Not liable to the company and third party for damagesServices Rendered
• We agree to put our best efforts in return we expect your cooperation in providing the required information
related to company products and servicesCooperation
• Fifty percent of initial fees at the point of contract signing and it will act as a deposit
• Remaining 50% must be submitted after project completionTerms of payment
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26

27. Next Steps
Table of Contents
07
27
• Text Here
• Text Here

28. Next Steps for Designing Corporate Logo Services
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair,
transparent and easily understandable at the beginning in order to lay a solid foundation for better work relationship
We firmly believe in clarifying things and sorting out the issues in order to find the most suitable way to
work together
• Discuss the desired changes
• Sign and finalize the proposal
• Submit an initial payment of 50% of total fee of project
• Once we get the notification of your proposal acceptance, we will send you the separate copy of the signed
contract for your record
• Accept the proposal
• Your text here
Signature
Proposed Lead
{ user_assigned }, { user_title }
Signature
Default Contact
{ client_contact_first }, { client_contact_last }
{ client_name }
28

29. Contact Us for Designing Corporate Logo Services
Address
#street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
29

30. Icons Slide for Designing
Corporate Logo Proposal
30

31. 31
Additional Slides

32. About Us for Designing
Corporate Logo Proposal
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Our Company
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Values Client
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Text Here
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Premium Service
32

33. Our Vision & Mission for Designing Corporate Logo Proposal
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audience's attention.
Our Mission
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audience's attention.
Our Goal
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audience's attention.
Our Vision
33

34. 30 60 90 Days Plan for Designing Corporate Logo Proposal
60 Days
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90 Days
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30 Days
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35. Timeline for Designing Corporate Logo Proposal
Start End
2016
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2017
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2018
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2019
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2020
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36. Roadmap Template for Designing Corporate Logo Proposal
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2017
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2018
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2019
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2020
36