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1. Product Marketing
Strategy Proposal
Delivered On – (Submission _ Date)
Submitted By – (User _ Assigned)

2. Cover Letter for Product Marketing Strategy Proposal
Dear (Client _ name),
Promotion for product or services in todays highly competitive environment is very
challenging task for any old or new business. The dynamic market conditions and
number of competitors influence customer to purchase different products
or services.
As a group of marketing professionals ensuring quality services to different
companies from past XXX years, develop custom made marketing strategies as per
company mission, vision and goals. The results include increase product awareness,
enhance return on investment and many other.
As your company have niche products and services, it would be our work with your
prestigious organization for marketing your products to a wide customer base. We are
looking forward to discuss proposal with you in detail.
Awaiting for your response!
Sincerely,
(Assigned user)
(Assigned title)
2

3. Proposal Outline
Problem Statement01
Proposed Solution02
Marketing Techniques03
Marketing Analytics04
Project Timeframe05
Cost Estimation06
Company Overview07
Our Team08
Client Testimonials09
Work Contract10
Payment Terms11
Sign off12
3

4. Proposal Outline
Proposed Solution
Marketing Techniques
Problem Statement
4

5. Problem or Challenges for Product Marketing Strategy Proposal
Marketing or promotion for your product or service is a troublesome process in todays highly competitive business environment where competition is fierce in
almost every trade.
› Align business plan with marketing plan to operate niche product in
competitive environment
› Online marketing of product and services for small or medium
enterprise has become crucial task for promotion of business
› Nowadays customers are persuaded from several elements in terms of
promotional messages, online brochures and graphics for product or
services, etc.
Requirement of effective marketing for convincing customers to
use particular product or service because of its suitability over
the competitors
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6. Proposed Solutions Against Challenges for Product Marketing Strategy Proposal
As a Marketing firm operating from past many years with relevant professional experience, we can help you identify market trends to
succeed over highly informed customers of today
Increase awareness
about product in
entire marketplace
Product positioning to
increase its prestige
and desirability
Enable long term
success of brand by
reviewing results and
specific strategies
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Our Overall
Goals
include:
Exhaustive identification of target market with the best way to approach different segments
Develop custom made messages to be posted on social media along with its communication methods
Incorporating different forms of marketing messages in terms of text, ideas, etc. is a time
consuming process
› Our company produce online forms of advertisements over social media (brochures, flyers,
electronic media advertisements, web development, search engine optimization, etc.)
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7. Proposed Channels for Product Marketing Strategy Proposal (1/2)
› Social Media
› Webinar
› Phone/Video
› Blogs/Online Publications
› Email
› Search
› Online Advertising
› Groups/ Online Conferenced
› Networking
› Speaking
› Meetings
› Print Publications
› Direct Mail
› Cold Calls
› Print Advertising
› Associations/ Trade shows
Offline
Online
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8. Usage Percentage for Proposed Channels for Product Marketing Strategy
Proposal (2/2)
MarketingChannels
18%
17%
14%
13%
12%
12%
7%
4%
3%
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
Website/ Content Development
Traditional Advertising
Online Advertising
Social
Mobile Advertising & Applications
Search
Email Marketing
Direct Mail Marketing
Events/Conferences
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9. Proposal Outline
Project Timeframe
Cost Estimation
Marketing Analytics
9

10. Product Marketing Strategy Proposal
Click-through-rate on main homepage 8% 15% 4 months
Activation rate of trial users 20% 30% 7 months
Add text here Add text here Add text here Add text here
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Metrics Current Goal Timeline
One of the survey reveals that only 48% of the marketers measure products success through different financial and non financial metrics
› Our company lay desired focus on different metrics in order to alter marketing strategy for different products based on their feedback received
Post implementation of promotion plan and market launch of products, our company analyze their consumption behavior through several metrics such as email clicks,
customer feedbacks (positive and negative), etc.
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11. Services Required Timeline
SEO / SEM 2 months
Event Marketing 1 month
Promotional product design 1 month
Out-of-home (OOH) advertising or outdoor advertising 2 months
Online advertisements 1.5 months
Website content 3 months
Conversion rate optimization XXX months
Email Marketing XXX months
Timeframe Required for Product Marketing Strategy Proposal
Different activities undertaken for marketing of products will take around weeks to finish from beginning to end and will be reviewed again after
couple to weeks (2-3 weeks) to check the market performance of the same
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12. Proposal Outline
Our Team
Client Testimonials
Company Overview
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13. Company Overview for Product Marketing Strategy Proposal
Year of
Establishment
1998
Employee Strength – 9,000
Business Activities
o Brand Strategy
o Website Design
o Pubic relation
o Print advertisements
o Networking
o Search Engine Optimization
o Pay-per-click Management
o Conversion Rate Optimization
Headquarters – New York, United States
Revenue - $0.6 Billion for Year ended 30 December 2018
Client Base – 1,000 start ups and 100 fortune clients in multiple industries
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14. Our Team for Product Marketing Strategy Proposal (1/2)
Add education here
Roles & Responsibilities and Project Undertaken
Maria
Designer
Add education here
Roles & Responsibilities and Project Undertaken
John
Copywriter
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15. Our Team for Product Marketing Strategy Proposal (2/2)
Add education here
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Anita Smith
Chief Strategy Officer
Add education here
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Mary Smith
Brand Strategist
Add education here
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Maria Smith
Digital Marketing Specialist
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16. Client Testimonials for Product Marketing Strategy Proposal
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Add text here about the company
CEO name
Company name
Add text here about the company
CEO name
Company name
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17. Cost for Product Marketing Strategy Proposal
SEO / SEM
Event marketing
Promotional product design
Out-of-home (OOH) advertising or outdoor
advertising
Online advertisements
Website content
Conversion rate optimization
Email marketing
Services
$XXXX
$XXXX
$XXXX
$XXXX
$XXXX
$XXXX
$XXXX
$XXXX
Cost
Cost estimation is based on the different services by company for marketing of different products. Following table shows the proposed budget
as per the different services:
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18. Proposal Outline
Payment Terms
Sign off
Work Contract
18

19. Work Contract for Product Marketing Strategy Proposal
Company provide marketing plan and related strategies. You will be provided sufficient opportunities to
review work and provide feedback, in case if you are not satisfied with the work you will pay for the
completed work and can cancel the contract
Mutual Cooperation
We agree to levy our best efforts to complete all the deliverables mentioned above and
request you to support us by sharing the required information on your website
Charges for Services Performed
Projects apart from budget will be considered as out of scope and proper amendment need to be made to
continue work on the same. Extra charges will be levied for the projects that exceeds beyond 45 days
Cancellation of Plans
You have right to modify, reject, cancel or stop any and all plans or work in process plans. However as
per the agreement, its confirmed by you to reimburse all cost and expenses incurred due to change in
instruction. We try our best to reduce such cost and expenses
Services Rendered
Strategy & Design
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20. Work Contract for Product Marketing Strategy Proposal contd…
Confidentiality
Company agree that it will preserve all the proprietary or confidential information of the
client and will not disclose it outside company premises
Termination Clause
Agreement will become effective as on the date mentioned here and can be
terminated by party by giving 60 days notice in writing
General Provisions
Government laws & Regulations
Agreement will be governed and construed in accordance with laws of the province/state
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21. Payment Terms for Product Marketing Strategy Proposal
Client Agreement for Payment
› 1st initial invoice upon receipt will act as deposit for every
project and every invoice will have 15 payment terms
› In case of delay in payment, 1% per month will be charged on
unpaid amount and further company also reserves the right to
stop work until the payment is made
Billing Schedule
› Company will take deposit of 50% of the initial fees at the
time of signing contract
› The remaining 50% will be charged on monthly basis based
on the number of service hours spent on the project
› Company will provide all necessary purchase order numbers
and other internal information necessary for invoice
processing by end of the month
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22. Sign Off for Product Marketing Strategy Proposal
Assigned user
User title
Signature
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In case you want to connect with us, feel free to call (user _ phone)
We will send a separate copy of your signed contract via mail
Please let us know in case of any queries. We would be more than happy to clarify
all your doubts and can find best way to work together
As we receive your acceptance notification, one of our executive will connect
with you shortly to discuss way forward steps
Once you have gone through the work contract, put your signatures below
Request you to go through the work contract to get clarity on all details. It is necessary
for us to make things transparent from the beginning to build fruitful work relationship
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23. Contact Us for Product Marketing Strategy Proposal
emailaddress123@gmail.com
Email Address
0123456789
Contact Number
# street number, city, state
Address
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24. Icons Slide for Product Marketing Strategy Proposal
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25. Additional Slides
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26. About Us for Product Marketing Strategy Proposal
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audience's attention.
Preferred by Many
Value Clients
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capture your audience's attention.
Target Audience
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audience's attention.
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27. Our Mission for Product Marketing Strategy Proposal
Vision
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capture your audience's attention.
Mission
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capture your audience's attention.
Goal
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capture your audience's attention.
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28. 3 Steps Roadmap for Product Marketing Strategy Proposal
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audience's attention.
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29. 4 Steps Roadmap for Product Marketing Strategy Proposal
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30. 5 Steps Roadmap for Product Marketing Strategy Proposal
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31. 6 Steps Roadmap for Product Marketing Strategy Proposal
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32. 7 Steps Roadmap for Product Marketing Strategy Proposal
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33. Timeline for Product Marketing Strategy Proposal
FINISH
START
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2015 2016 2017 2018 2019 2020
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34. 30 60 90 Days Plan for Product Marketing Strategy Proposal
30 Days
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60 Days
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90 Days
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