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AGENDA
01
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AGENDA
02
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AGENDA
03
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AGENDA
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AGENDA
05
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AGENDA
06
AGENDA
www.company.com 2
3. www.company.com 3
02
Market
Segmentation
01
So that Sets Of Consumers
With Distinctive Needs And
Behaviors Patterns Can Be
Identified
The Analysis Of Total
Demand In Market into Its
Constituent (Basic ) Parts
MARKET SEGMENTATION IS
4. To Design A Marketing Mix That Precisely
Matches The Expectation Of Customer In The
Target Segmentation.
Objectives
www.company.com 4
OBJECTIVE OF MARKETING SEGMENTATION
5. Demographic
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Behavioral
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Psychographic
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Geographic
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www.company.com 5
BASES OF SEGMENTING THE MARKET
6. www.company.com 6
Climate
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Region
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City
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Density
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Counties
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GEOGRAPHIC SEGMENTATION
7. Age
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Education
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Family Size
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Religion
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Nationality
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Gender
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Income
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Occupation
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www.company.com 7
DEMOGRAPHIC SEGMENTATION
8. Lifestyle
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Personality Characteristics
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Social Status
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www.company.com 8
PSYCHOGRAPHIC SEGMENTATION
9. Knowledge
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Attitude
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Use
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Response
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Occasion
Usage
Loyalty
Benefits
www.company.com 9
BEHAVIORAL SEGMENTATION
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Needs And Benefits
o Need Based
o Benefit Based
01
Decision Roles
o Initiator
o Influence
o Decider
o Buyer
o User
02
User And User
Related Variables
o Occasion
o User Status
o User Rate
o Buyer Readiness
Stage
o Loyalty Status
o Attitude
o Multiple Bases
03
www.company.com 10
BEHAVIORAL SEGMENTATION
11. www.company.com 11
Light UserHeavy User
Regular
User
Neutral
Favorable
Opinion
Negative
Opinion
Not Tried
Target
Market
UnawareAware
Switcher
Loyal To
Brand
Loyal To
Other Brand
Rejecter
Not Yet
Repeated
Repeated
Tried
BREAKDOWN OF BEHAVIORAL SEGMENTATION
12. Factors That
Affect Market
Segmentation
Clear
Identification Of
The Segment
Measurability
Of Its Effective
Size
Appropriateness To
The Policies And
Resources Of The
Company
Accessibility
Through
Promotional
Efforts
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www.company.com 12
FACTORS THAT AFFECT MARKET SEGMENTATION
13. 06
02
04
05
03
01
Market Segmentation Facilitates The Matching Of
Products With Consumer Needs.
Market Segmentation Facilitates The Selection Of
The Most Suitable Market.
Utilize The Available Marketing Resources Effectively
Target Group Is Identified At The Initial Stage Only.
Avoid The Markets Which Are Unprofitable And
Irrelevant Promising Segments Only.
Advertising Media Can Be More Effectively Used.
Market Segmentation Offers Special Benefits To
Small Firms.
www.company.com 13
BENEFITS AND IMPORTANCE OF MARKET SEGMENTATION
14. Demographic
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Purchasing
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Personal
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www.company.com 14
SEGMENTATION VARIABLES
15. Industry - Which Industry Should We Serve
Company Size - What Size Companies Should We Serve
Location - What Geographical Areas Should We Serve
www.company.com 15
DEMOGRAPHIC SEGMENTATION
16. OPERATING
VARIABLE
What Consumer
Technologies Should We
Focus On
Technology
Should We Serve Heavy
Users, Medium Users, Light
Or Non Users
User Or
Non User
Status
Should We Serve Customer
Needing Many Or Few
Services
Customer
Capabilities
www.company.com 16
OPERATING VARIABLE
17. Power
Structure:
Should We Serve Companies With
Which We Share Strong Relationship Or
Go For The Companies We Desire ?
Nature Of Existing
Relationship:
Should We Serve Companies With A
Highly Centralized Or Decentralized
Purchasing Organization?
Purchasing Function
Organization:
Should We Serve Companies
Which Are Engineering Oriented
Or Financially Oriented So On ? 02
0301
www.company.com 17
PURCHASING APPROACHES
18. Urgency
Should We Select Those
Companies Which Need Quick And
Sudden Service And Delivery?
Specific Application
Should We Focus On Certain
Applications Or All Applications?
Size Or Order
Should We Focus On Large
Orders Or Small Orders?
www.company.com 18
SITUATIONAL FACTORS
19. Should we serve those
companies which show
high loyalty to their
suppliers?
Should we serve those
companies which show
high loyalty to their
suppliers?
Attitude
Personal
Characteristics
Loyalty
www.company.com 19
PERSONAL CHARACTERISTICS
20. MARKET
TARGETING
Market targeting refers to picking a
specific group or small set of groups
to which a nosiness will advertise.
www.company.com 20
MARKET TARGETING
21. PURPOSE OF MARKET
TARGETING
• The main reason an organization uses MARKET TARGETING is to give more power to its brand.
Organizations also use these method when they want to get an idea of how much of something they will sell.
• Estimates related to sales sometimes are necessary in order for a business to get initial financing from banks or
investors.
www.company.com 21
PURPOSE OF MARKET TARGETING
22. Undifferentiated
Approaches
Sales Growth That Ignores Market Segment
Differences And Attempts To Appeal To All
Prospective Customers With A Single Basic
Product Line Through Mass Advertising And
Distribution Also Called Mass Marketing
Example.
Differentiated
Approaches
A Sales Growth Strategy In Witch Several
Market Niches Or Population Segments Are
Targeted With Different Products For Each
Niche Or Segment.
Concentrated
Approaches
Growth Strategy In Which Resources Of A
Firm Are Focused On A Well Defined
Market Niche Or Population Segment.
www.company.com 22
APPROACHES OF MARKET TARGETING
23. IMC Mix
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Packaging
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Product Features
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Word Of Mouth
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Competitor Claims
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Pricing
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Retailer Mix
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Media Reviews
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Product
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www.company.com 23
PRODUCT POSITIONING
25. www.company.com 25
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OUR PRODUCTS AT GLANCE
26. 03
10.1%
$721.8M
02
7.5%
$435.2M
01
3.4%
$832.5M
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www.company.com 26
FINANCIAL HIGHLIGHTS
27. www.company.com 27
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2017 2018 2019 2020 2021
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2017 2018 2019 2020 2021 2022 2023 2024
OUR RESEARCH RESULTS
28. ACTIVITIES JAN FEB MAR APR MAY
Activity1
Activity2
Activity3
Activity4
Activity5
Activity6
Activity7
Activity8
Activity9
www.company.com 28
01
02
03
04
05
06
07
08
09
OUR MARKET RESEARCH PLAN
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ANITA SMITH
www.company.com 29
OUR CUSTOMERS
30. 02
Chemistry
03
Creativity
04
Impact
05
Know- How
06
Drive
01
Connectivity
07
Attention
To Detail
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www.company.com 30
OUR ELEVATOR PITCH
31. Commitment
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Customer
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www.company.com 31
WHY CUSTOMERS BUY FROM US
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www.company.com 33
OUR PRODUCT VS. COMPETITION
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www.company.com 34
WHY WE’RE BETTER
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www.company.com 36
OUR VISION
37. ANITA SMITH
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CEO
JOHN SMITH
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FINANCE MANAGER
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PRODUCT MANAGER
www.company.com 37
OUR TEAM
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Product Manager
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www.company.com 38
ABOUT US
39. Text Here
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05
www.company.com 39
OUR GOAL
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50%
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35%
www.company.com 40
COMPARISON
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www.company.com 41
PLANS AND PRICING
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www.company.com 42
QUOTES
43. www.company.com 43
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15% 35% 50%
68% 91%
DASHBOARD
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www.company.com 44
LOCATION
45. www.company.com 45
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2019
2018
2017
TIME LINE
46. NEWSPAPER
xxxxxxx xxxxx xxxxx
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Industry
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www.company.com 46
NEWSPAPER
47. 0 1
0 2
0 3
0 4
0 5
0 6
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www.company.com 47
PUZZLE
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www.company.com 48
TARGET
49. Text Here
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07
06
05
04
03
02
01
www.company.com 49
CIRCULAR
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www.company.com 50
VENN
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www.company.com 51
MIND MAP
52. www.company.com 52
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High
Low
ProfitImpact
High
Supply Risk
Text Here
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Text Here
Text Here
20%
51%
15%
25%
MATRIX
53. www.company.com 53
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LEGO
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audience's attention.
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SILHOUETTES
56. This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's attention.
Text Here
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's attention.
Text Here
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's attention.
Text Here
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's attention.
Text Here
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's attention.
Text Here
10% 20% 40% 60% 80%
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BAR GRAPH
57. www.company.com 57
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
This slide is
100% editable.
MAGNIFIER GLASS
58. LEAD CONVERSION
www.company.com 58
This slide is 100% editable. Adapt it to
your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's attention.
Text Here
Text Here
Text Here
Text Here
Text Here
FUNNEL
59. This slide is 100% editable. Adapt it to
your needs and capture your audience’s
attention. This slide is 100% editable.
Adapt it to your needs and capture your
audience’s attention.
Thank You
Address
# street number, city, state
Contact Numbers:
08785644562
Email Address:
emailaddress@153.com
www.company.com 59