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3. Brand Awareness
Awareness Pyramid
Unaware Of The Brand
Aided Awareness
Unaided Awareness
Top Of Mind
Dominant
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Identify your brand
segment in this brand
awareness pyramid and
prepare short term and
long term strategies to
move up in the ladder
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4. Step 1
Step 2
Step 3
• Identify your Audience
• Determine your positioning
• Create your platforms and materials
Maintain Interest
• Create content themes and establish
expertise
• Balance the use of different marketing
channels
Reward Interest
• Hold contests & challenges
• Plan campaigns & events
• Create a loyalty program
Brand
Awareness
-Steps
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5. Steps To Build Brand Awareness Online
Facebook Ads Engagements and Clicks
Youtube Ads Clicks
Twitter Ads Engagements and Clicks
Social Posts Engagements and Clicks
Retargeting Audience Size and Impressions
LinkedIn Group Members and Engagements
Email Subscribers, opens, Clicks
Pinterest Friends and Engagements
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attention.
Facebook Ads Impressions & Reach
Youtube Ads Impressions & Video Views
Twitter Ads Impressions
Search Ads Sales, Revenue, Profit
Email Blasts Sales, Revenue, Profit
Landing Page Optimization Conversion Rate
Search Ads Sales, Revenue, Profit
Repeat Visibility
& Engagement
Awareness
Sales
Channel Key Metrics
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6. Brand Awareness Roadmap (Layout)
August 2017
Promotion of brand on all
social media platforms
January 2015
Choose a Brand name,
logo and color
December 2015
Consider the slogan of
the Brand
March 2016
Development & Execution of
Brand positioning strategies
January 2017
Launch a brand
campaign program
November 2019
Extension of the existing brand
01 02
0304
05 06
This slide gives a
layout of the timeline of
a Brand, you can alter
it as per your
requirements
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7. Duration
March- May’18 (90 days)
Components
Display Ads, Webinar Series,
Tech Summit
Objectives
Introduce the product and
generate interested prospects
Target Audience
Type your text here
Key Messages
Type your text here
Goals
Multiple responses
Expected ROI
5 times the
program spend
Budget
$ 250K
Campaign Name
XYZ
Brand Awareness Campaign
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8. Jan 16 Feb 16 % MoM
Tweets 1,364 1,441 5.7%
Twitter Followers 928 487 -47.5%
Facebook Posts 109 167 53.3%
Facebook Fans 14,990 9,541 -36.3%
Brand Mentions 3,547 3,628 2.3%
Referring Links 1,550 445 -71.3%
New Links 1,991 855 -57.1%
Branded Search 9,944 11,718 17.8%
Brand Awareness Metrics
How do people hear about my brand ?
Awareness
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13. Bar Chart
0
10
20
30
40
50
60
70
80
90
100
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07
InPercentage
In Years
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
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14. Line Chart
0
10
20
30
40
50
60
70
80
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08
Inpercentage
In years
• Product 01
• Product 02
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
14
15. Pie Chart
40%
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit
Data”.
70%
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit
Data”.
80%
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit
Data”.
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17. Our Mission
Vision
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audience's attention.
Value
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Mission
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18. This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Our Team
Mary Parker
CEO & Founder
Robin Clark
Designer
Jess Leo
Finance Manager
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19. This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
About
US
19
20. Comparison
Male
85%
Female
55%
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attention.
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21. Financial
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Minimum
50%
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Medium
60%
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Maximum
75%
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23. Dashboard23
0%
50%
100%
75%
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0%
50%
100%
50%
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24. Location
Russia
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audience's attention.
Australia
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Brazil
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Canada
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25. Target
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26. Timeline
2013
01
2014
02 2015
03
2016
04 2017
05
16/08/2013 24/02/2014 10/01/2015 08/05/2016 28/09/2017
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27. Mind Map
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01 02
03
04
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28. Bulb or Idea
IDEAThis slide is 100% editable. Adapt it
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Generate
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29. Magnify Glass
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30. Thanksfor your time
Address:
# street number, city, state
Contact Number:
0123456789
Email Address:
emailaddress@123.com
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