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Pitch Deck to Raise Funding from Equity
Crowdsourcing
Your Company Name
Persuade the Potential Investors to invest money in
our business and provide funding for business growth,
expansion, and new product developments
Cover various aspects of company (i.e. business overview,
products services, financial performance, shareholding pattern
and valuation) to give Investors a taste of our business
Add Text Here
Add Text Here
Agenda for Equity Crowdsourcing
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2
Table of Contents
Operational and Financial Overview01
Key Business Highlight of the Company02
Major Pain Points of the Customers03
Single Solution for all Your Problems04
Problem, Solution and Outcome05
Offerings of the Company06
Key Historical Events of the Company07
Business Model Canvas08
Framework of Revenue Generation09
Geographical Footprint in
Different Regions
10
Geographic Expansion Strategy11
Operational and Financial Overview12
Key Senior Executives13
Total Addressable Market14
Markets Size of Targeted Customers15
Segmentation of Target Audience16
Financial Summary of the Company17
Income Statement – Historical
and Projection
18
3
Table of Contents
Income Statement Projection for
Four Years19
Revenue Forecast for Your Business20
Balance Sheet– Historical and
Projection21
Valuation of Owner's Interest in the
Company
22
Competitive Landscape Analysis23
Competitive Landscape (Product
Comparison)24
Competitive Landscape (Financial
Comparison)25
Recommendations and Reviews of
Customers26
Identify Strengths, Weaknesses,
Opportunities, and Threats (SWOT)
Related to Business
27
Funding Requirement and
Investment Terms28
Primary Goals of Funding29
Allocation of Raised Funds30
Capitalization Table – Pre and
Post Funding31
Shareholding Structure Graph – Pre and
Post Funding32
Future Growth Plans of the Company33
Exit Strategy for the Investors34
4
Operational and Financial Overview
The slide provides a brief overview of the company’s operations and financials along with its key partners and customers
Introduction
An on-demand logistic company which
provides provides restaurant food delivery
services
It connects customers with restaurants
through an on-demand food delivery
application and delivers food at their
doorstep
Add text here
Key Partners
Food
Company
Name
Hotel
Name
Pub / Bar
Name
Add text
here
Add text
here
Customers
Customer
Name 1
Customer
Name 2
Customer
Name 3
Customer
Name 4
Customer
Name 5
2,022
3,184 3,476
4,621
6,168
19%
22% 23%
17%
19%
2% 9% 10%
6% 7%
0%
5%
10%
15%
20%
25%
0
2,000
4,000
6,000
8,000
FY 2016 FY 2017 FY 2018 FY 2019 FY 2020
Financial Highlights
Revenue ($) Operating Margin Net Margin
Mission
“empower small businesses and
build out the world’s first real-time
logistics company”
Vision
“our vision is to become more of
a logistics company than a
food company”
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5
Key Business Highlights of the Company
The slide provides a key business highlights (i.e. geographic presence, number of stores, total sales, monthly website visitors, staff members etc.) of the company
30 Countries
across Five Continents
The company offers its products and
services in more than 30 countries
across Europe, Asia-Pacific,
Americas, Middle East and Africa
5M monthly
Website Visitors
The company has over five
million monthly website visitors,
seven million twitter followers
and 240 million page views
across its websites
$ 450 MM
Total Sales
The company reported total
sales of $450 MM and operating
income of $70 MM during the FY
2019. The total sales has grown
by 38% from $320 MM in 2018
10,000
Stores Worldwide
The company serves its
customers through 10,000
stores across the globe –
6,000 in the United States and
4,000 in other countries
60,000
Staff Members
The company employs more
than 60,000 employees,
including 15,000 in marketing,
5,000 in R&D and 40,000 in
other functions
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6
Major pain points of the Customers
The slide is to highlight the key issues which the customer face in current scenario. Since they are facing such issues, so now they need new solution which can
address these problems
Business
Problems
Problem 1
✓ Lack of Options: Consumers does not
have information regarding all the
available restaurants
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your needs and capture your
audience's attention
✓ Add Text Here
✓ Add text Here
Problem 2
✓ Busy Office Hours: Take out time and
buying food from restaurant or canteen
in busy business hours was Headache for
the employees
✓ Add Text Here
✓ Add text Here
Problem 4
✓ Consumers were not able to get food
at late night or early morning
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your needs and capture your
audience's attention
✓ Add Text Here
Problem 3
✓ Bad Weather: Unable to get food from outside
in bad weather (in case of rain or snow )
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needs and capture your audience's attention
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✓ Add text Here
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7
Single Solution for all your Problems
The slide provides all the solutions (for the problems faced by customers) which the company offer through its products
Your
Company Name
✓ Through mobile app
customers can search
any restaurant in their
area and order food
from their place by
accessing restaurant
food menu
✓ Add text here
✓ Add text here
All Your Favorite
Restaurants at
Single Place
✓ Once the food is
ordered from the
restaurant, delivery
person will deliver the
food at doorstep in any
weather condition
✓ Add text here
✓ Add text here
Deliver food at
Doorstep in any
weather
✓ Customers can order
food at any time (late
night or early morning)
from the restaurant
which is available at
that particular time
✓ Add text here
✓ Add text here
24/7 Food
Delivery
✓ This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's attention
✓ Add text here
✓ Add text here
Add
Text Here
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8
Problem, Solution and Outcome
The slide provides the problem (pain point of customers), solutions (unique features and highlights of the product) and outcome (final result) for the customers
Business Problem
✓ Lack of options, as the
customers are not
aware about all the
restaurants
✓ Difficult to get food
from outside in bad
weather (rainy or snow)
and Odd hours (late
night or early morning)
✓ Add text here
Solution
✓ An online app which
facilitate you to order
food from any of your
favorite restaurant
✓ Get it delivered at your
doorstep
✓ Order at any time and
in any weather
condition
✓ Add text here
✓ Add text here
Outcome
✓ Convenient Food
delivery during bad
weather and odd hours
✓ Save customers’ time
✓ Add text here
✓ Add text here
✓ Add text here
✓ Add text here
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9
Offerings of the Company 1/2
The slide provides the key products and services (along with key features, price, target customers etc.) which the company offers to its customers
Food
Delivery
✓ Deliver the food to customer’s doorstep:
• From any restaurant in the area
• Within 45 minutes
✓ Delivery Charges: 20% of the order value (from the restaurants)
✓ Add text here
✓ Add text here
✓ Add text here
✓ A Paid membership scheme for privileged customers, that offers
special discounts of complementary food and drinks to diners
✓ Price: US$ 20 Per month
✓ Add Text here
✓ Add text here
✓ Add text here
Gold
Membership
✓ Special Deals at Discounted Price on Food and Drink for Diners
✓ Restaurant Rating
✓ Add text here
✓ Add text here
✓ Add text here
Other Product
and Services
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10
Offerings of the Company 2/2
The slide provides the key products and services (along with key features, price, target customers etc.) which the company offers to its customers
Product 1
✓ Add details such
as Product
Overview, Key
Features, Target
customers, etc.
✓ Add text here
✓ Add Text Here
Product 2
✓ Add details such
as Product
Overview, Key
Features, Target
customers, etc.
✓ Add text here
✓ Add text here
Product 3
✓ Add details such
as Product
Overview, Key
Features, Target
customers, etc.
✓ Add text here
✓ Add Text Here
Product 4
✓ Add details such
as Product
Overview, Key
Features, Target
customers, etc.
✓ Add text here
✓ Add Text Here
Products
Service 1
✓ Add details such
as Service
Overview, Key
Features, Target
customers, etc.
✓ Add text here
✓ Add text here
Service 2
✓ Add details such
as Service
Overview, Key
Features, Target
customers, etc.
✓ Add text here
✓ Add text here
Service 3
✓ Add details such
as Service
Overview, Key
Features, Target
customers, etc.
✓ Add text here
✓ Add text here
Service 4
✓ Add details such
as Service
Overview, Key
Features, Target
customers, etc.
✓ Add text here
✓ Add text here
Services
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11
Key Historical Event of the Company
The slide covers all the major historic events of the company including founding, major acquisition, new product launch, partnership, expansion etc.
2016
The company started
its operations in a
small store in Palo
Alto, CA
2017
Reached 10,000
staff members and
1 MM app users in
US market
2018
Introduced ‘Gold
Membership’
product for its
privileged customers
@ US$ 20 Per month
2019
Expanded into a
new market with the
acquisition of
Restaurant's rating
company, XYZ
2020
The company opened
its first office outside
USA, in London,
United Kingdom
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12
Business Model Canvas
13
The slides covers the key points to explain the business model of the company. Key points include: Partners, major activities, value proposition, customer segment
& relationship, channels, key resources, revenue & cost structure etc.
• Restaurants
• Pubs
• Bars
• Delivery Service
providers
• Grocery Stores
Key
Partners
• Signed agreement with
new restaurants and
grocery stores
• Hire more delivery partners
• Add text here
Key
Activities
• Restaurants and small
food stores
• Delivery Service providers
• Technology (Online app,
internet etc.)
Key
Resources
• Doorstep delivery in any
weather
• 24/7 Food Delivery
• No minimum order
requirement
• Various payment methods
available
• Add text here
Value
Propositions
• People who did not
want go out for
dining and want to
deliver food online
at their doorstep
• People who want
special offer and
discounts on food
and drinks at dining
(Gold membership)
• Add text here
Customer
Segments
• 24/7 support chat option
• Active customer support
over phone
• Complaint portal
Customer
Relationships
• Mobile application
• Digital marketing
• Website
Channels
• Payroll expenses (employees and
delivery partners)
• R&D Cost on application and
website development
• Advertising and marketing cost
(coupon codes, offers)
• Add text here
• Add text here
Cost Structure
• 20% charges (on total amount) for
partner restaurant
• $20 Pm charges for gold
membership
• Advertising revenue from
website/app
• Add text here
• Add text here
Revenue Streams
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Framework of Revenue Generation
The slides covers the key points to explain the Revenue model of the company. Key points include: Pricing model, Estimated revenue, life time value of the
customers, recurring revenue frequency, average revenue per user etc.
Pricing
✓ Food delivery from restaurants: 20% of the amount
✓ Gold membership charges: $20 per month
✓ Add text here
Estimated Yearly Revenue
✓ Number of Clients: 1 MM
✓ Number of Products sold per clients: 3
✓ Price of Product: $30
Average revenue per User
✓ Number of Products sold per clients: 3
✓ Price of Product: $30
Life time Value of Customer
✓ Present value of the future cash flows
✓ value of business attributed to the customer during
entire relationship with the company
Recurring Revenue Frequency
✓ Every month (Gold membership fee)
✓ Daily from restaurants
✓ Add text here
1,000,000* 3 * $30 = $90,000,000
90,000,000 / 1,000,000= $90
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14
Geographical footprint in different Regions
The slides covers the all the geographic areas where the company has presence, either through physical stores or through service points. It also provides the
employee split in different regions
30%
Sales
North America
23% 38 7
20%
Sales
20%
Sales
30%
Sales
Employees Physical Stores Service points
Latin America
10% 13 1
Europe
48% 52 9
Asia & Rest of the World
19% 32 4
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15
Geographic Expansion Strategy
The slides provides the key strategies (along with the actions under those strategies) which the company follows to expand its geographic reach
Art of
Expanding
Business
Geographic
Expansions
Acquired new
company in target
Geography
Established/expanded
plants in new
geographies
The company is expanding in new markets and new products
lines to expand its geographic presence and product line. For
this, the company:
✓ Acquiring new companies
✓ Opening stores in new markets
✓ Signing partnerships with companies in different geographies
To expand its operations in European market, the company
recently acquired:
✓ XYZ, a food supplier company with operations in France, UK,
Germany etc.
✓ ABC company which offers food delivery services in most of
the European companies
The company open new stores in different geographies
✓ 50 stores in UK and Germany
✓ 35 stores in Indian market
✓ Strengthen its food delivery services by expanding staff
strength in most of the countries
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16
Executive Name
Designation
✓ This is representative image and
should be replaced by your own
image
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your needs and capture your
audience attention.
✓ Add Key responsibilities and
background of employee
Executive Name
Designation
✓ This is representative image and
should be replaced by your own
image
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your needs and capture your
audience attention.
✓ Add Key responsibilities and
background of employee
Executive Name
Designation
✓ This is representative image and
should be replaced by your own
image
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your needs and capture your
audience attention.
✓ Add Key responsibilities and
background of employee
Executive Name
Designation
✓ This is representative image and
should be replaced by your own
image
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your needs and capture your
audience attention.
✓ Add Key responsibilities and
background of employee
Key Senior Executives
The slide provides the name, designation and brief biography of key senior level executives (C-level employees and head of Departments)
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17
Total Addressable Market
The slide provides the market overview of the target market which includes total addressable market, serviceable available market and serviceable
obtainable market
✓ It includes the total population in the market
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Total Market Opportunity
Total market: $50 B
✓ includes the market which have access to internet and smartphones
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Total Available Market
Total addressable market (TAM): $10B
✓ A portion of TAM which can be the potential customers of the company
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Total Serviceable Market
Serviceable Available Market (SAM): $3 B
✓ Audience which are company’s customers and ordering food online from its website/app.
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Market Segment Opportunity
Serviceable Obtainable Market (SOM): $1 B
Total
Addressable
Market
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18
Market size of Targeted Customers
The slide provides the market size of all the target sectors. Additionally, it provides overall market potential and highlight of target audience
$6.4 $6.3
$3
$1
0
2
4
6
8
Sector 1 Sector 2 Sector 3 Sector 4
USD
USD
16.7 Bn
XX has a large
market potential of
USD 16.7 Bn
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19
Segmentation of Target Audience
The slide provides the segmentation about the target customers of the company by geography (country, area, climate), Demography (Age, gender,
Nationality etc.), and Psychography (Personality, values, interest etc.) and behaviour (brand loyalty, user status, occasion etc.)
Behavioral
✓ Brand Loyalty - Your Text Here
✓ Benefits Sought - Your Text Here
✓ User Status - Your Text Here
✓ User Status - Your Text Here
✓ Usage Rates - Your Text Here
✓ Occasion - Your Text Here
✓ Readiness to Buy - Your Text Here
Psychographic
✓ Lifestyle – Work (Activities)
✓ Personality - Openness
✓ Values - Your Text Here
✓ Interest - Food
Geographic
✓ Region – North America
✓ Country – United States
✓ Population – 100MM
✓ Climate – Your text here
Demographic
✓ Age – 15-50
✓ Gender – Male and Female
✓ Nationality – United states
✓ Ethnicity – Your text here
✓ Occupation - Your text here
✓ Income - Your text here
✓ Family Size - Your text here
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20
Financial Summary of the Company
21
The slide provides the key financial highlights (revenue, operating and net income trend for last five tears; and revenue split by product categories and
geography for the latest year) of the company
36.2 37.8 37.3 35.7 36.7
11.0 11.4 12.0 12.3 12.6
47.2 49.2 49.3 48.0 49.3
0%
20%
40%
60%
80%
100%
2014 2017 2018 2019 2020
Product Revenue Service Revenue
9.3
10.8
12.7 12.0 12.3
7.9
9.0
10.7
9.6
0.1
0
5
10
15
2016 2017 2018 2019 2020
Operating Income Net Income
Revenue Trend (in $ Bn) Operating & Net Income Trend (in $ MM)
Category 1
Category 2
Category 3
Category 4
Category 5
57%
10%
5%
2%
26%
Revenue by Product and Services (2020)
Geography 1
Geography 2
Geography 3
59%25%
16%
Revenue by Geographical Segment (2020)
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Income Statement – Historical and Projection
The slide provides the historical (last 4 years) and forecasted (coming 4 years) numbers of the company’s income statement (including revenue, gross profit,
expenses, operating profit, net profit etc.)
2016 2017 2018 2019
66,132 73,558 79,716 84,438
26,884 27,511 29,488 31,760
39,248 46,047 50,228 52,678
- - - -
12,689 13,369 12,682 14,138
5,670 5,649 6,172 6,391
10,165 9,635 9,265 9,006
1,400 840 840 840
29,924 29,494 29,159 30,375
9,324 16,554 21,069 22,303
4,858 8,483 10,908 11,598
4,466 8,071 10,161 10,706
2020 2021 2022 2023
97,103 111,669 125,069 137,576
40,783 45,784 50,028 55,030
56,320 65,885 75,041 82,546
- - - -
15,537 17,867 20,011 22,012
7,000 7,000 7,000 7,000
4,203 4,512 4,760 4,958
1,344 1,344 1,344 1,344
28,083 30,723 33,115 35,314
28,237 35,161 41,927 47,232
9,036 11,252 13,417 15,114
19,201 23,910 28,510 32,118
Income Statement
Revenue
Cost of Goods Sold (COGS)
Gross Profit
Expenses
Marketing, Advertising & Promotion
General & Administrative
Depreciation & Amortization
Interest
Total Expenses
Earnings Before Tax
Taxes
Net Earnings
Historical Results Forecast Period
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22
All Values in $"
Income Statement Projection for four Years
23
The slide provides forecasted (coming 4 years) numbers of the company’s income statement (including sales, net sale, gross profit, operating expenses, net
income etc.)
Year 1 Year 2 Year 3 Year 4
$ 850,000 $ 7,790,000 $ 850,000 $ 7,790,000
$ 85,000 $ 779,000 $ 85,000 $ 779,000
$ 765,000 $ 7,011,000 $ 765,000 $ 7,011,000
$ 485,000 $ 4,100,000 $ 485,000 $ 4,100,000
$ 280,000 $ 2,911,000 $ 280,000 $ 2,911,000
Description
Sales (A)
Sales Returns (B) Approx 10% of Revenue
Net Sales A + B = (C)
Cost of Goods Sold (D)
Gross Profit (C - D)
Salaries (A)
Depreciation Expenses (B) (Straight Line)
Office Expenses (C)
Rent Expense
Travel Expenses
Maintenance Expenses
Advertising Expenses
Total Operating Expenses
Net Income (1 - 2)
$ 90,000 $ 980,000 $ 90,000 $ 980,000
$ 5,000 $ 60,000 $ 5,000 $ 60,000
$ 7,000 $ 78,500 $ 7,000 $ 78,500
$ 15,000 $ 180,000 $ 15,000 $ 180,000
$ 25,000 $ 280,000 $ 25,000 $ 280,000
$1,000 $ 12,000 $1,000 $ 12,000
$ 20,000 $ 265,000 $ 20,000 $ 265,000
$ 163,000 $ 1,855,500 $ 163,000 $ 1,855,500
$ 117,000 $ 1,055,500 $ 117,000 $ 1,055,500
Revenue
Operating
Expenses
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Revenue Forecast for your Business
The slide provides the revenue forecast of the company on the basis of number of subscribers estimation, average revenue per user and churn rate
Year 1 Year 2 Year 3 Year 4
$ 20.00 $ 20.00 $ 20.00 -
0 490 980 -
500 500 500 -
10 10 25 -
490 490 475 -
490 980 1,455 -
NA 2.04% 2.55% -
NA 49.0 39.2 -
NA $ 980.00 $ 784.00 -
$ 10,000.00 $ 19,800.00 $ 29,600.00 -
RevenueForecast
Average Revenue per User
Projected Lifetime Value (LTV)
Starting Subscribers
New Subscribers
Cancellations
Net Additions
Ending Subscribers
Churn Rate
Projected Lifetime (months)
Total Monthly Recurring Revenue
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24
Balance Sheet – Historical and Projection
The slide provides the historical (last 6 years) and forecasted (coming 6 years) numbers of the company’s balance sheet (current assets, fixed assets, total
liabilities, current liabilities, shareholder’s equity, etc.)
Company Name
Historical Results Forecast Period
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Balance Sheet
Assets
Cash 57,971 71,210 73,715 101,069 138,550 155,474 181,573 189,511 223,399 25,248 302,250
Accounts Receivable 4,100 4,904 5,567 5,117 5,539 6,179 7,997 8,896 9,758 10,650 11,466
Inventory 7,805 8,601 9,825 10,531 11,342 15,267 19,343 24,191 26,894 29,772 31,856
Currents Assets 70,876 95,715 100,107 128,717 158,430 182,920 210,913 224,599 262,051 302,670 347,572
Property & Equipment 44,000 41,350 40,145 38,602 37,521 45,017 51,013 55,811 59,649 62,719 65,175
Goodwill
Total Assets 125,376 138,065 140,252 167,319 195,951 227,937 261,927 280,410 321,700 365,389 412,748
Liabilities
Short Term Debt
Accounts Payable 3802 4,800 4,912 5,265 5,671 7,061 7952 8951 9,951 11,016 11,787
Currents Liabilities 3,802 4,800 4,912 5,265 5,671 7,061 7,952 8,951 9,951 11,016 11,787
Long Term Debt 40,000 40,000 30,000 30,000 30,000 30,000 30,000 10,000 10,000 10000 10000
Total Liabilities 43,902 44,800 34,912 35,265 35,671 37,061 37,952 18,951 19,951 21,016 21787
Shareholder’s Equity
Equity Capital 60,000 60,000 70,000 70,000 70,000 70,000 70,000 70,000 70,000 70,000 70,000
Retained Earnings 1,474 13,265 35,340 62,053 90,280 120,876 153,974 191,459 231,749 274,373 320,961
Shareholder’s Equity 71,474 83265 105340 132053 160280 190876 223974 261459 301749 344373 390961
Total Liabilities & Shareholder's Equity 125,376 138,065 140,252 167,319 195,951 227,937 26,1927 280,410 321,700 356,389 412,748
All Values in $"
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25
Valuation of Owner's Interest in the Company -1/2
The slide provides the company’s valuations by calculating the current values of all the future free cash flows which the company is expected to generate in
next five year
2018 2019 2020 2021 2022
Profit 50,000 55,000 60,000 60,000 60,000
Seller’s Discretionary Earnings (SDE) 5,000 5,000 5,000 7,000 7,000
Depreciation 2,000 2,000 2,000 2,000 2,000
Working Capital 10,000 12,000 15,000 15,000 15,000
Change in working Capital 0 2,000 3,000 0 0
Loans paid back 0 0 10,000 10,000 0
New loans taken 0 0 0 0 0
Free cash flow to Equity (FCFE) 57,000 60,000 54,000 59,000 69,000
Present Value of FCFE 49,565 45,369 35,506 33,733 34,305
Total Present Value of FCFE 198,478
Terminal Value 231,299
Present Value of Terminal Value 114,996
Cost Of Equity 15%
All values in $
Business
Value
$ 313,000
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26
Valuation of Owner's Interest in the Company -2/2
The slide provides the company’s valuations by calculating the current values of all the future free cash flows which the company is expected to generate.
Discounted Cash Flow Entry 2019 2020 2021 20022 2023 Exit Terminal Value
Date 9/302017 12/31/2019 12/312020 12/31/2021 12/31/2022 12/31/2023 12/31/2023 EV/EBITDA 597,263
Year Fraction 1.00 1.00 1.00 1.00 1.00 1.00
EBIT 48,970 53,062 56,958 60,478 65,983
Less Cash Taxes 12,243 13,265 14,240 15,120 16,496
NOPAT 36,728 39,796 42,719 45,359 49,487
Plus: D & A 9,003 10,203 11,162 11,930 12,544
EBITDA 57,974 63,264 68,121 72,408 78,526
Less: Capex 15,000 15,000 15,000 15,000 15,000
Less: Changes in NWC 4,003 4,749 2,564 2,706 2,128
Unlevered FCF 26,728 30,250 36,317 39,583 44,902 579,263
DCF Value Market Value Rate of Return
Enterprise Value 418,525 Market Cap 587,500 IRR 10%
Plus: Cash 139,550 Plus: Debit 30,000
Less: Debit 30,000 Less Cash 153,654
Equity Value 528,075 Enterprise value 463,846
Equity Value/Share 10.56 Equity Value/Share 11.75
Company Name
Tax
Rate 25%
Discount
Rate 12%
Perpetual
Growth Rate 4%
EV/EBITDA
Multiple 8.0xAssumptions
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27
Competitive Landscape Analysis -1/3
28
The slide provides the Competitive landscape of the company by mentioning its position (on the basis of product price) in Pricing Strategy Matrix
Medium PriceLow Price High Price
Enterprise
Individual
Your
Company
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Competitive Landscape (Product Comparison) -2/3
The slide provides the Competitive landscape of the company on the basis of products’ features i.e. user friendly, privacy, keyword follow, video
bookmarks etc.
User Friendly
Privacy
Keyword Follow
Playlist Follow
Video Bookmarks
Video Autonext
Video Shuffle
Competitor 1 Competitor 2 Competitor 3 Your Company
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29
Competitive Landscape (Financial Comparison) -3/3
The slide provides the Competitive landscape of the company on the basis of key financial information i.e. number of users, app download, revenue,
employee count, operating & net income etc.
Your Company 15,000 15,000 $ 50 MM 100 $ 20 MM $ 12 MM
Competitor 1 - - - - - -
Competitor 2 - - - - - -
Competitor 3 - - - - - -
Competitor 4 - - - - - -
Competitor 5 - - - - - -
Company Name Net IncomeOperating IncomeRevenueApp DownloadNumber of Users Employee Count
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30
Customer Name
Company Name
This is representative image and should
be replaced by your own image. Just
right click and replace image. Contains
written review of customers’ personal
experience with the product or service
Customer Name
Company Name
This is representative image and should
be replaced by your own image. Just
right click and replace image. Contains
written review of customers’ personal
experience with the product or service
Customer Name
Company Name
This is representative image and should
be replaced by your own image. Just
right click and replace image. Contains
written review of customers’ personal
experience with the product or service
Recommendations and Reviews of Customers
The slide provides the client’s person reviews about the products and services of the company
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31
Identify SWOT Related to Business
32
The slide provides the SWOT (strengths, weakness, opportunity and threat) points to analyse the business performance of the company
SWOT
✓ 50% increased in revenue from $60
MM in 2017 to $90 MM to 2018
✓ The company’s innovative
technology (food ordering,
tracking, payment) is a key for the
company’s success
Strength
✓ Despite outstanding performance of
the company, its food rating sector
reported net loss of 3 MM in 2018.
✓ Overdependence on food sector
which might affect its operations in
case of downtrend in food sector
Weakness
✓ Since the company has operations in
different geographies, it faces threats
of Currency Fluctuations, regulation
changes, political disruption etc.
✓ Economic Threats
✓ Interest Rate Risks
Threat
✓ The company is expanding into new
markets where online food market is
untapped. This provides great
opportunity for the company to grow
✓ The company’s recent acquisitions,
patronships offering it an opportunity
to further expand its business
Opportunity
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Funding Requirement and Investment Terms
The slide provides key points (capital requirement, valuation and investment terms) related to funding requirements of the company
Capital Requirement
$10 MM
Company’s Valuation
$20 MM
Investment Terms
✓ Preferred Equity (convertible in to common) @ $10
pre money valuation
✓ Convertible note @ $10 valuation cap; 1.5 x premium
✓ Add text Here
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33
Primary Goals of Funding
The slide provides major goals of funding i.e. market share growth, increase in production capacity and revenue, Hire new employees, reduce operating cost etc.
Market
Share will
increase by
10%
Production
Capacity will
increase by
10%
Revenue
will
increase by
30%
Operating
Cost will
Reduce by
40%
Employee
Headcount
will reach
6000
Customer Base is
projected to reach
1 MM users
Expand the presence in 30 more
cities. Geographic Diversification
will help to reduce the
associated risk
Increased Cash burn, that will
help in addition of new
customers at a faster rate
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34
Allocation of Raised Funds
The slide provides the details about use of funding. The company spend its funding amount on product development, marketing, and expansion (through
acquisition and new hiring)
Operational
Cost
100
New
Hires
110
Marketing
120
Product
Development
130
Expansion
140
17%
18%
20%
22%
23%
Operational Cost
New Hires
Marketing
Expansion
Product
Development
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35
Capitalization Table – Pre and Post Funding
The slide provides the details about before funding and after funding capitalization table/shareholder pattern of the company
30%
25%
20%
15%
10%
Crowdfunding
Investor
Investor 5
Investor 4
Investor 3
Investor 2
Investor 1
20%
24%
20%
16%
12%
8%
20
30
40
50
60
20
30
40
50
60
50
Value of Shares
($ MM)
Value of Shares
($ MM)
Value: $ 200 MM Value: $ 250 MM
After fundingBefore Funding
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36
Shareholding Structure Graph – Pre and Post Funding
The slide provides the graph of shareholding structure at the time of founding, before crowdfunding and after crowdfunding
100%
60% 55%
25%
25%
15%
10%
10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
At Founding Before Crowdfunding After Crowdfunding
Founder Seed Investors Employees CrowdFunding Investors
Company Name – Shareholding Structure
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37
Future Growth Plans for the Company
The slide provides the future growth timeline of the company including market penetration, market expansion, product expansion, merger & acquisition,
diversification etc.
2020
Market
Penetration
The company is planning to
expand its market penetration and
share by selling more products to
the customers. For this, the
company is planning to offer
discount coupons and new offers
Market Expansion
or Development
The company plans to expand its
presence in domestic (opening of
new stores) and international
market (through acquisition)
Product
Expansion
Planning to entered new
product market i.e. frozen
food products, ready to eat
food products etc.
Merger and
Acquisition
Has plans to expand its
operations in new markets
through merger and acquisition
of other companies
Diversification
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Adapt it to your needs
and capture your
audience's attention
2021
2022
2023
2024
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
38
Exit Strategy for Investors
Exit
Strategy for
Investors
✓ Name potential companies (any
unique relationship with them)
✓ Name type/category of companies
that could acquire you?
✓ Why would they acquire you? How
do you fit in their category?
Acquisition (Most likely exit
options for companies)
✓ Preferred stock with redemption
feature
✓ Issuer’s Tender Offer
✓ Privately negotiated sales
✓ Sell the Securities through Broker-
managed trading platform
Other
Strategies
✓ Will your company generate
excess cash flow that could
make it attractive to financial
buyers to generate a return?
Financial
Buyer
✓ Least likely exit for a company, but a
probability. Preferred strategy only
when no buyer could afford the
valuation of your company.
IPO (Most likely exit
options for companies)
The slide provides most profitable/feasible ways for investors to exit from their investment in the company. It includes, financials buyer, acquisition, IPO, Preference
share redemption, Issuer’s Tender Offer, Privately negotiated sales etc.
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39
Pitch Deck to Raise Funding from Equity Crowdsourcing Icons Slide
40
Additional Slides
41
Clustered Column
Years
Sales(inUSDmillions)
20
35
26
46
0
10
20
30
40
50
FY17 FY18 FY19 FY20
15
26
38
48
0
10
20
30
40
50
FY17 FY18 FY19 FY20
Years
Sales(inUSDmillions)
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
42
Stacked Column Chart
40 40 60 80 100 120 140
180 20090 110
140
170
206
230
260
270
370
0
50
100
150
200
250
300
350
400
450
500
550
600
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09
Inmillion
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
43
Timeline
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audience's attention.
Text Here
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audience's attention.
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audience's attention.
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audience's attention.
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audience's attention.
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audience's attention.
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2015 2016 2017 2018 2019 2020
44
Agenda
01
Agenda
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editable. Adapt it to
your needs and
capture your
audience's attention.
02
Agenda
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editable. Adapt it to
your needs and
capture your
audience's attention.
03
Agenda
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editable. Adapt it to
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capture your
audience's attention.
04
Agenda
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editable. Adapt it to
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audience's attention.
05
Agenda
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audience's attention.
06
Agenda
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editable. Adapt it to
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capture your
audience's attention.
45
Comparison
vs75.534 user 85.654 user
45%
Male
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it to your needs and capture
your audience's attention.
Text Here
55%
Female
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it to your needs and capture
your audience's attention.
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46
Mission
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your needs and capture your
audience's attention.
Vision
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your needs and capture your
audience's attention.
Our Mission
47
Magnifying Glass
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your audience's attention.
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it to your needs and capture
your audience's attention.
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48
Venn
01
02
03
04
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it to your needs and capture
your audience's attention.
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it to your needs and capture
your audience's attention.
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your audience's attention.
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49
Thank You
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
50

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Pitch Deck To Raise Funding From Equity Crowdsourcing PowerPoint Presentation Slides

  • 1. Pitch Deck to Raise Funding from Equity Crowdsourcing Your Company Name
  • 2. Persuade the Potential Investors to invest money in our business and provide funding for business growth, expansion, and new product developments Cover various aspects of company (i.e. business overview, products services, financial performance, shareholding pattern and valuation) to give Investors a taste of our business Add Text Here Add Text Here Agenda for Equity Crowdsourcing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2
  • 3. Table of Contents Operational and Financial Overview01 Key Business Highlight of the Company02 Major Pain Points of the Customers03 Single Solution for all Your Problems04 Problem, Solution and Outcome05 Offerings of the Company06 Key Historical Events of the Company07 Business Model Canvas08 Framework of Revenue Generation09 Geographical Footprint in Different Regions 10 Geographic Expansion Strategy11 Operational and Financial Overview12 Key Senior Executives13 Total Addressable Market14 Markets Size of Targeted Customers15 Segmentation of Target Audience16 Financial Summary of the Company17 Income Statement – Historical and Projection 18 3
  • 4. Table of Contents Income Statement Projection for Four Years19 Revenue Forecast for Your Business20 Balance Sheet– Historical and Projection21 Valuation of Owner's Interest in the Company 22 Competitive Landscape Analysis23 Competitive Landscape (Product Comparison)24 Competitive Landscape (Financial Comparison)25 Recommendations and Reviews of Customers26 Identify Strengths, Weaknesses, Opportunities, and Threats (SWOT) Related to Business 27 Funding Requirement and Investment Terms28 Primary Goals of Funding29 Allocation of Raised Funds30 Capitalization Table – Pre and Post Funding31 Shareholding Structure Graph – Pre and Post Funding32 Future Growth Plans of the Company33 Exit Strategy for the Investors34 4
  • 5. Operational and Financial Overview The slide provides a brief overview of the company’s operations and financials along with its key partners and customers Introduction An on-demand logistic company which provides provides restaurant food delivery services It connects customers with restaurants through an on-demand food delivery application and delivers food at their doorstep Add text here Key Partners Food Company Name Hotel Name Pub / Bar Name Add text here Add text here Customers Customer Name 1 Customer Name 2 Customer Name 3 Customer Name 4 Customer Name 5 2,022 3,184 3,476 4,621 6,168 19% 22% 23% 17% 19% 2% 9% 10% 6% 7% 0% 5% 10% 15% 20% 25% 0 2,000 4,000 6,000 8,000 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 Financial Highlights Revenue ($) Operating Margin Net Margin Mission “empower small businesses and build out the world’s first real-time logistics company” Vision “our vision is to become more of a logistics company than a food company” This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5
  • 6. Key Business Highlights of the Company The slide provides a key business highlights (i.e. geographic presence, number of stores, total sales, monthly website visitors, staff members etc.) of the company 30 Countries across Five Continents The company offers its products and services in more than 30 countries across Europe, Asia-Pacific, Americas, Middle East and Africa 5M monthly Website Visitors The company has over five million monthly website visitors, seven million twitter followers and 240 million page views across its websites $ 450 MM Total Sales The company reported total sales of $450 MM and operating income of $70 MM during the FY 2019. The total sales has grown by 38% from $320 MM in 2018 10,000 Stores Worldwide The company serves its customers through 10,000 stores across the globe – 6,000 in the United States and 4,000 in other countries 60,000 Staff Members The company employs more than 60,000 employees, including 15,000 in marketing, 5,000 in R&D and 40,000 in other functions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6
  • 7. Major pain points of the Customers The slide is to highlight the key issues which the customer face in current scenario. Since they are facing such issues, so now they need new solution which can address these problems Business Problems Problem 1 ✓ Lack of Options: Consumers does not have information regarding all the available restaurants ✓ This slide is 100% editable. Adapt it to your needs and capture your audience's attention ✓ Add Text Here ✓ Add text Here Problem 2 ✓ Busy Office Hours: Take out time and buying food from restaurant or canteen in busy business hours was Headache for the employees ✓ Add Text Here ✓ Add text Here Problem 4 ✓ Consumers were not able to get food at late night or early morning ✓ This slide is 100% editable. Adapt it to your needs and capture your audience's attention ✓ Add Text Here Problem 3 ✓ Bad Weather: Unable to get food from outside in bad weather (in case of rain or snow ) ✓ This slide is 100% editable. Adapt it to your needs and capture your audience's attention ✓ Add Text Here ✓ Add text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 7
  • 8. Single Solution for all your Problems The slide provides all the solutions (for the problems faced by customers) which the company offer through its products Your Company Name ✓ Through mobile app customers can search any restaurant in their area and order food from their place by accessing restaurant food menu ✓ Add text here ✓ Add text here All Your Favorite Restaurants at Single Place ✓ Once the food is ordered from the restaurant, delivery person will deliver the food at doorstep in any weather condition ✓ Add text here ✓ Add text here Deliver food at Doorstep in any weather ✓ Customers can order food at any time (late night or early morning) from the restaurant which is available at that particular time ✓ Add text here ✓ Add text here 24/7 Food Delivery ✓ This slide is 100% editable. Adapt it to your needs and capture your audience's attention ✓ Add text here ✓ Add text here Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 8
  • 9. Problem, Solution and Outcome The slide provides the problem (pain point of customers), solutions (unique features and highlights of the product) and outcome (final result) for the customers Business Problem ✓ Lack of options, as the customers are not aware about all the restaurants ✓ Difficult to get food from outside in bad weather (rainy or snow) and Odd hours (late night or early morning) ✓ Add text here Solution ✓ An online app which facilitate you to order food from any of your favorite restaurant ✓ Get it delivered at your doorstep ✓ Order at any time and in any weather condition ✓ Add text here ✓ Add text here Outcome ✓ Convenient Food delivery during bad weather and odd hours ✓ Save customers’ time ✓ Add text here ✓ Add text here ✓ Add text here ✓ Add text here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 9
  • 10. Offerings of the Company 1/2 The slide provides the key products and services (along with key features, price, target customers etc.) which the company offers to its customers Food Delivery ✓ Deliver the food to customer’s doorstep: • From any restaurant in the area • Within 45 minutes ✓ Delivery Charges: 20% of the order value (from the restaurants) ✓ Add text here ✓ Add text here ✓ Add text here ✓ A Paid membership scheme for privileged customers, that offers special discounts of complementary food and drinks to diners ✓ Price: US$ 20 Per month ✓ Add Text here ✓ Add text here ✓ Add text here Gold Membership ✓ Special Deals at Discounted Price on Food and Drink for Diners ✓ Restaurant Rating ✓ Add text here ✓ Add text here ✓ Add text here Other Product and Services This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10
  • 11. Offerings of the Company 2/2 The slide provides the key products and services (along with key features, price, target customers etc.) which the company offers to its customers Product 1 ✓ Add details such as Product Overview, Key Features, Target customers, etc. ✓ Add text here ✓ Add Text Here Product 2 ✓ Add details such as Product Overview, Key Features, Target customers, etc. ✓ Add text here ✓ Add text here Product 3 ✓ Add details such as Product Overview, Key Features, Target customers, etc. ✓ Add text here ✓ Add Text Here Product 4 ✓ Add details such as Product Overview, Key Features, Target customers, etc. ✓ Add text here ✓ Add Text Here Products Service 1 ✓ Add details such as Service Overview, Key Features, Target customers, etc. ✓ Add text here ✓ Add text here Service 2 ✓ Add details such as Service Overview, Key Features, Target customers, etc. ✓ Add text here ✓ Add text here Service 3 ✓ Add details such as Service Overview, Key Features, Target customers, etc. ✓ Add text here ✓ Add text here Service 4 ✓ Add details such as Service Overview, Key Features, Target customers, etc. ✓ Add text here ✓ Add text here Services This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 11
  • 12. Key Historical Event of the Company The slide covers all the major historic events of the company including founding, major acquisition, new product launch, partnership, expansion etc. 2016 The company started its operations in a small store in Palo Alto, CA 2017 Reached 10,000 staff members and 1 MM app users in US market 2018 Introduced ‘Gold Membership’ product for its privileged customers @ US$ 20 Per month 2019 Expanded into a new market with the acquisition of Restaurant's rating company, XYZ 2020 The company opened its first office outside USA, in London, United Kingdom This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12
  • 13. Business Model Canvas 13 The slides covers the key points to explain the business model of the company. Key points include: Partners, major activities, value proposition, customer segment & relationship, channels, key resources, revenue & cost structure etc. • Restaurants • Pubs • Bars • Delivery Service providers • Grocery Stores Key Partners • Signed agreement with new restaurants and grocery stores • Hire more delivery partners • Add text here Key Activities • Restaurants and small food stores • Delivery Service providers • Technology (Online app, internet etc.) Key Resources • Doorstep delivery in any weather • 24/7 Food Delivery • No minimum order requirement • Various payment methods available • Add text here Value Propositions • People who did not want go out for dining and want to deliver food online at their doorstep • People who want special offer and discounts on food and drinks at dining (Gold membership) • Add text here Customer Segments • 24/7 support chat option • Active customer support over phone • Complaint portal Customer Relationships • Mobile application • Digital marketing • Website Channels • Payroll expenses (employees and delivery partners) • R&D Cost on application and website development • Advertising and marketing cost (coupon codes, offers) • Add text here • Add text here Cost Structure • 20% charges (on total amount) for partner restaurant • $20 Pm charges for gold membership • Advertising revenue from website/app • Add text here • Add text here Revenue Streams This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 14. Framework of Revenue Generation The slides covers the key points to explain the Revenue model of the company. Key points include: Pricing model, Estimated revenue, life time value of the customers, recurring revenue frequency, average revenue per user etc. Pricing ✓ Food delivery from restaurants: 20% of the amount ✓ Gold membership charges: $20 per month ✓ Add text here Estimated Yearly Revenue ✓ Number of Clients: 1 MM ✓ Number of Products sold per clients: 3 ✓ Price of Product: $30 Average revenue per User ✓ Number of Products sold per clients: 3 ✓ Price of Product: $30 Life time Value of Customer ✓ Present value of the future cash flows ✓ value of business attributed to the customer during entire relationship with the company Recurring Revenue Frequency ✓ Every month (Gold membership fee) ✓ Daily from restaurants ✓ Add text here 1,000,000* 3 * $30 = $90,000,000 90,000,000 / 1,000,000= $90 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 14
  • 15. Geographical footprint in different Regions The slides covers the all the geographic areas where the company has presence, either through physical stores or through service points. It also provides the employee split in different regions 30% Sales North America 23% 38 7 20% Sales 20% Sales 30% Sales Employees Physical Stores Service points Latin America 10% 13 1 Europe 48% 52 9 Asia & Rest of the World 19% 32 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 15
  • 16. Geographic Expansion Strategy The slides provides the key strategies (along with the actions under those strategies) which the company follows to expand its geographic reach Art of Expanding Business Geographic Expansions Acquired new company in target Geography Established/expanded plants in new geographies The company is expanding in new markets and new products lines to expand its geographic presence and product line. For this, the company: ✓ Acquiring new companies ✓ Opening stores in new markets ✓ Signing partnerships with companies in different geographies To expand its operations in European market, the company recently acquired: ✓ XYZ, a food supplier company with operations in France, UK, Germany etc. ✓ ABC company which offers food delivery services in most of the European companies The company open new stores in different geographies ✓ 50 stores in UK and Germany ✓ 35 stores in Indian market ✓ Strengthen its food delivery services by expanding staff strength in most of the countries This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 16
  • 17. Executive Name Designation ✓ This is representative image and should be replaced by your own image ✓ This slide is 100% editable. Adapt it your needs and capture your audience attention. ✓ Add Key responsibilities and background of employee Executive Name Designation ✓ This is representative image and should be replaced by your own image ✓ This slide is 100% editable. Adapt it your needs and capture your audience attention. ✓ Add Key responsibilities and background of employee Executive Name Designation ✓ This is representative image and should be replaced by your own image ✓ This slide is 100% editable. Adapt it your needs and capture your audience attention. ✓ Add Key responsibilities and background of employee Executive Name Designation ✓ This is representative image and should be replaced by your own image ✓ This slide is 100% editable. Adapt it your needs and capture your audience attention. ✓ Add Key responsibilities and background of employee Key Senior Executives The slide provides the name, designation and brief biography of key senior level executives (C-level employees and head of Departments) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 17
  • 18. Total Addressable Market The slide provides the market overview of the target market which includes total addressable market, serviceable available market and serviceable obtainable market ✓ It includes the total population in the market ✓ This slide is 100% editable. Adapt it your needs and capture your audience attention Total Market Opportunity Total market: $50 B ✓ includes the market which have access to internet and smartphones ✓ This slide is 100% editable. Adapt it your needs and capture your audience attention Total Available Market Total addressable market (TAM): $10B ✓ A portion of TAM which can be the potential customers of the company ✓ This slide is 100% editable. Adapt it your needs and capture your audience attention Total Serviceable Market Serviceable Available Market (SAM): $3 B ✓ Audience which are company’s customers and ordering food online from its website/app. ✓ This slide is 100% editable. Adapt it your needs and capture your audience attention Market Segment Opportunity Serviceable Obtainable Market (SOM): $1 B Total Addressable Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 18
  • 19. Market size of Targeted Customers The slide provides the market size of all the target sectors. Additionally, it provides overall market potential and highlight of target audience $6.4 $6.3 $3 $1 0 2 4 6 8 Sector 1 Sector 2 Sector 3 Sector 4 USD USD 16.7 Bn XX has a large market potential of USD 16.7 Bn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 19
  • 20. Segmentation of Target Audience The slide provides the segmentation about the target customers of the company by geography (country, area, climate), Demography (Age, gender, Nationality etc.), and Psychography (Personality, values, interest etc.) and behaviour (brand loyalty, user status, occasion etc.) Behavioral ✓ Brand Loyalty - Your Text Here ✓ Benefits Sought - Your Text Here ✓ User Status - Your Text Here ✓ User Status - Your Text Here ✓ Usage Rates - Your Text Here ✓ Occasion - Your Text Here ✓ Readiness to Buy - Your Text Here Psychographic ✓ Lifestyle – Work (Activities) ✓ Personality - Openness ✓ Values - Your Text Here ✓ Interest - Food Geographic ✓ Region – North America ✓ Country – United States ✓ Population – 100MM ✓ Climate – Your text here Demographic ✓ Age – 15-50 ✓ Gender – Male and Female ✓ Nationality – United states ✓ Ethnicity – Your text here ✓ Occupation - Your text here ✓ Income - Your text here ✓ Family Size - Your text here This slide is 100% editable. Aapt it to your needs and capture your audience's attention. 20
  • 21. Financial Summary of the Company 21 The slide provides the key financial highlights (revenue, operating and net income trend for last five tears; and revenue split by product categories and geography for the latest year) of the company 36.2 37.8 37.3 35.7 36.7 11.0 11.4 12.0 12.3 12.6 47.2 49.2 49.3 48.0 49.3 0% 20% 40% 60% 80% 100% 2014 2017 2018 2019 2020 Product Revenue Service Revenue 9.3 10.8 12.7 12.0 12.3 7.9 9.0 10.7 9.6 0.1 0 5 10 15 2016 2017 2018 2019 2020 Operating Income Net Income Revenue Trend (in $ Bn) Operating & Net Income Trend (in $ MM) Category 1 Category 2 Category 3 Category 4 Category 5 57% 10% 5% 2% 26% Revenue by Product and Services (2020) Geography 1 Geography 2 Geography 3 59%25% 16% Revenue by Geographical Segment (2020) This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 22. Income Statement – Historical and Projection The slide provides the historical (last 4 years) and forecasted (coming 4 years) numbers of the company’s income statement (including revenue, gross profit, expenses, operating profit, net profit etc.) 2016 2017 2018 2019 66,132 73,558 79,716 84,438 26,884 27,511 29,488 31,760 39,248 46,047 50,228 52,678 - - - - 12,689 13,369 12,682 14,138 5,670 5,649 6,172 6,391 10,165 9,635 9,265 9,006 1,400 840 840 840 29,924 29,494 29,159 30,375 9,324 16,554 21,069 22,303 4,858 8,483 10,908 11,598 4,466 8,071 10,161 10,706 2020 2021 2022 2023 97,103 111,669 125,069 137,576 40,783 45,784 50,028 55,030 56,320 65,885 75,041 82,546 - - - - 15,537 17,867 20,011 22,012 7,000 7,000 7,000 7,000 4,203 4,512 4,760 4,958 1,344 1,344 1,344 1,344 28,083 30,723 33,115 35,314 28,237 35,161 41,927 47,232 9,036 11,252 13,417 15,114 19,201 23,910 28,510 32,118 Income Statement Revenue Cost of Goods Sold (COGS) Gross Profit Expenses Marketing, Advertising & Promotion General & Administrative Depreciation & Amortization Interest Total Expenses Earnings Before Tax Taxes Net Earnings Historical Results Forecast Period This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 22 All Values in $"
  • 23. Income Statement Projection for four Years 23 The slide provides forecasted (coming 4 years) numbers of the company’s income statement (including sales, net sale, gross profit, operating expenses, net income etc.) Year 1 Year 2 Year 3 Year 4 $ 850,000 $ 7,790,000 $ 850,000 $ 7,790,000 $ 85,000 $ 779,000 $ 85,000 $ 779,000 $ 765,000 $ 7,011,000 $ 765,000 $ 7,011,000 $ 485,000 $ 4,100,000 $ 485,000 $ 4,100,000 $ 280,000 $ 2,911,000 $ 280,000 $ 2,911,000 Description Sales (A) Sales Returns (B) Approx 10% of Revenue Net Sales A + B = (C) Cost of Goods Sold (D) Gross Profit (C - D) Salaries (A) Depreciation Expenses (B) (Straight Line) Office Expenses (C) Rent Expense Travel Expenses Maintenance Expenses Advertising Expenses Total Operating Expenses Net Income (1 - 2) $ 90,000 $ 980,000 $ 90,000 $ 980,000 $ 5,000 $ 60,000 $ 5,000 $ 60,000 $ 7,000 $ 78,500 $ 7,000 $ 78,500 $ 15,000 $ 180,000 $ 15,000 $ 180,000 $ 25,000 $ 280,000 $ 25,000 $ 280,000 $1,000 $ 12,000 $1,000 $ 12,000 $ 20,000 $ 265,000 $ 20,000 $ 265,000 $ 163,000 $ 1,855,500 $ 163,000 $ 1,855,500 $ 117,000 $ 1,055,500 $ 117,000 $ 1,055,500 Revenue Operating Expenses This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 24. Revenue Forecast for your Business The slide provides the revenue forecast of the company on the basis of number of subscribers estimation, average revenue per user and churn rate Year 1 Year 2 Year 3 Year 4 $ 20.00 $ 20.00 $ 20.00 - 0 490 980 - 500 500 500 - 10 10 25 - 490 490 475 - 490 980 1,455 - NA 2.04% 2.55% - NA 49.0 39.2 - NA $ 980.00 $ 784.00 - $ 10,000.00 $ 19,800.00 $ 29,600.00 - RevenueForecast Average Revenue per User Projected Lifetime Value (LTV) Starting Subscribers New Subscribers Cancellations Net Additions Ending Subscribers Churn Rate Projected Lifetime (months) Total Monthly Recurring Revenue This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 24
  • 25. Balance Sheet – Historical and Projection The slide provides the historical (last 6 years) and forecasted (coming 6 years) numbers of the company’s balance sheet (current assets, fixed assets, total liabilities, current liabilities, shareholder’s equity, etc.) Company Name Historical Results Forecast Period 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Balance Sheet Assets Cash 57,971 71,210 73,715 101,069 138,550 155,474 181,573 189,511 223,399 25,248 302,250 Accounts Receivable 4,100 4,904 5,567 5,117 5,539 6,179 7,997 8,896 9,758 10,650 11,466 Inventory 7,805 8,601 9,825 10,531 11,342 15,267 19,343 24,191 26,894 29,772 31,856 Currents Assets 70,876 95,715 100,107 128,717 158,430 182,920 210,913 224,599 262,051 302,670 347,572 Property & Equipment 44,000 41,350 40,145 38,602 37,521 45,017 51,013 55,811 59,649 62,719 65,175 Goodwill Total Assets 125,376 138,065 140,252 167,319 195,951 227,937 261,927 280,410 321,700 365,389 412,748 Liabilities Short Term Debt Accounts Payable 3802 4,800 4,912 5,265 5,671 7,061 7952 8951 9,951 11,016 11,787 Currents Liabilities 3,802 4,800 4,912 5,265 5,671 7,061 7,952 8,951 9,951 11,016 11,787 Long Term Debt 40,000 40,000 30,000 30,000 30,000 30,000 30,000 10,000 10,000 10000 10000 Total Liabilities 43,902 44,800 34,912 35,265 35,671 37,061 37,952 18,951 19,951 21,016 21787 Shareholder’s Equity Equity Capital 60,000 60,000 70,000 70,000 70,000 70,000 70,000 70,000 70,000 70,000 70,000 Retained Earnings 1,474 13,265 35,340 62,053 90,280 120,876 153,974 191,459 231,749 274,373 320,961 Shareholder’s Equity 71,474 83265 105340 132053 160280 190876 223974 261459 301749 344373 390961 Total Liabilities & Shareholder's Equity 125,376 138,065 140,252 167,319 195,951 227,937 26,1927 280,410 321,700 356,389 412,748 All Values in $" This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25
  • 26. Valuation of Owner's Interest in the Company -1/2 The slide provides the company’s valuations by calculating the current values of all the future free cash flows which the company is expected to generate in next five year 2018 2019 2020 2021 2022 Profit 50,000 55,000 60,000 60,000 60,000 Seller’s Discretionary Earnings (SDE) 5,000 5,000 5,000 7,000 7,000 Depreciation 2,000 2,000 2,000 2,000 2,000 Working Capital 10,000 12,000 15,000 15,000 15,000 Change in working Capital 0 2,000 3,000 0 0 Loans paid back 0 0 10,000 10,000 0 New loans taken 0 0 0 0 0 Free cash flow to Equity (FCFE) 57,000 60,000 54,000 59,000 69,000 Present Value of FCFE 49,565 45,369 35,506 33,733 34,305 Total Present Value of FCFE 198,478 Terminal Value 231,299 Present Value of Terminal Value 114,996 Cost Of Equity 15% All values in $ Business Value $ 313,000 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 26
  • 27. Valuation of Owner's Interest in the Company -2/2 The slide provides the company’s valuations by calculating the current values of all the future free cash flows which the company is expected to generate. Discounted Cash Flow Entry 2019 2020 2021 20022 2023 Exit Terminal Value Date 9/302017 12/31/2019 12/312020 12/31/2021 12/31/2022 12/31/2023 12/31/2023 EV/EBITDA 597,263 Year Fraction 1.00 1.00 1.00 1.00 1.00 1.00 EBIT 48,970 53,062 56,958 60,478 65,983 Less Cash Taxes 12,243 13,265 14,240 15,120 16,496 NOPAT 36,728 39,796 42,719 45,359 49,487 Plus: D & A 9,003 10,203 11,162 11,930 12,544 EBITDA 57,974 63,264 68,121 72,408 78,526 Less: Capex 15,000 15,000 15,000 15,000 15,000 Less: Changes in NWC 4,003 4,749 2,564 2,706 2,128 Unlevered FCF 26,728 30,250 36,317 39,583 44,902 579,263 DCF Value Market Value Rate of Return Enterprise Value 418,525 Market Cap 587,500 IRR 10% Plus: Cash 139,550 Plus: Debit 30,000 Less: Debit 30,000 Less Cash 153,654 Equity Value 528,075 Enterprise value 463,846 Equity Value/Share 10.56 Equity Value/Share 11.75 Company Name Tax Rate 25% Discount Rate 12% Perpetual Growth Rate 4% EV/EBITDA Multiple 8.0xAssumptions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 27
  • 28. Competitive Landscape Analysis -1/3 28 The slide provides the Competitive landscape of the company by mentioning its position (on the basis of product price) in Pricing Strategy Matrix Medium PriceLow Price High Price Enterprise Individual Your Company This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 29. Competitive Landscape (Product Comparison) -2/3 The slide provides the Competitive landscape of the company on the basis of products’ features i.e. user friendly, privacy, keyword follow, video bookmarks etc. User Friendly Privacy Keyword Follow Playlist Follow Video Bookmarks Video Autonext Video Shuffle Competitor 1 Competitor 2 Competitor 3 Your Company This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 29
  • 30. Competitive Landscape (Financial Comparison) -3/3 The slide provides the Competitive landscape of the company on the basis of key financial information i.e. number of users, app download, revenue, employee count, operating & net income etc. Your Company 15,000 15,000 $ 50 MM 100 $ 20 MM $ 12 MM Competitor 1 - - - - - - Competitor 2 - - - - - - Competitor 3 - - - - - - Competitor 4 - - - - - - Competitor 5 - - - - - - Company Name Net IncomeOperating IncomeRevenueApp DownloadNumber of Users Employee Count This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30
  • 31. Customer Name Company Name This is representative image and should be replaced by your own image. Just right click and replace image. Contains written review of customers’ personal experience with the product or service Customer Name Company Name This is representative image and should be replaced by your own image. Just right click and replace image. Contains written review of customers’ personal experience with the product or service Customer Name Company Name This is representative image and should be replaced by your own image. Just right click and replace image. Contains written review of customers’ personal experience with the product or service Recommendations and Reviews of Customers The slide provides the client’s person reviews about the products and services of the company This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 31
  • 32. Identify SWOT Related to Business 32 The slide provides the SWOT (strengths, weakness, opportunity and threat) points to analyse the business performance of the company SWOT ✓ 50% increased in revenue from $60 MM in 2017 to $90 MM to 2018 ✓ The company’s innovative technology (food ordering, tracking, payment) is a key for the company’s success Strength ✓ Despite outstanding performance of the company, its food rating sector reported net loss of 3 MM in 2018. ✓ Overdependence on food sector which might affect its operations in case of downtrend in food sector Weakness ✓ Since the company has operations in different geographies, it faces threats of Currency Fluctuations, regulation changes, political disruption etc. ✓ Economic Threats ✓ Interest Rate Risks Threat ✓ The company is expanding into new markets where online food market is untapped. This provides great opportunity for the company to grow ✓ The company’s recent acquisitions, patronships offering it an opportunity to further expand its business Opportunity This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 33. Funding Requirement and Investment Terms The slide provides key points (capital requirement, valuation and investment terms) related to funding requirements of the company Capital Requirement $10 MM Company’s Valuation $20 MM Investment Terms ✓ Preferred Equity (convertible in to common) @ $10 pre money valuation ✓ Convertible note @ $10 valuation cap; 1.5 x premium ✓ Add text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 33
  • 34. Primary Goals of Funding The slide provides major goals of funding i.e. market share growth, increase in production capacity and revenue, Hire new employees, reduce operating cost etc. Market Share will increase by 10% Production Capacity will increase by 10% Revenue will increase by 30% Operating Cost will Reduce by 40% Employee Headcount will reach 6000 Customer Base is projected to reach 1 MM users Expand the presence in 30 more cities. Geographic Diversification will help to reduce the associated risk Increased Cash burn, that will help in addition of new customers at a faster rate This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 34
  • 35. Allocation of Raised Funds The slide provides the details about use of funding. The company spend its funding amount on product development, marketing, and expansion (through acquisition and new hiring) Operational Cost 100 New Hires 110 Marketing 120 Product Development 130 Expansion 140 17% 18% 20% 22% 23% Operational Cost New Hires Marketing Expansion Product Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35
  • 36. Capitalization Table – Pre and Post Funding The slide provides the details about before funding and after funding capitalization table/shareholder pattern of the company 30% 25% 20% 15% 10% Crowdfunding Investor Investor 5 Investor 4 Investor 3 Investor 2 Investor 1 20% 24% 20% 16% 12% 8% 20 30 40 50 60 20 30 40 50 60 50 Value of Shares ($ MM) Value of Shares ($ MM) Value: $ 200 MM Value: $ 250 MM After fundingBefore Funding This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 36
  • 37. Shareholding Structure Graph – Pre and Post Funding The slide provides the graph of shareholding structure at the time of founding, before crowdfunding and after crowdfunding 100% 60% 55% 25% 25% 15% 10% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% At Founding Before Crowdfunding After Crowdfunding Founder Seed Investors Employees CrowdFunding Investors Company Name – Shareholding Structure This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 37
  • 38. Future Growth Plans for the Company The slide provides the future growth timeline of the company including market penetration, market expansion, product expansion, merger & acquisition, diversification etc. 2020 Market Penetration The company is planning to expand its market penetration and share by selling more products to the customers. For this, the company is planning to offer discount coupons and new offers Market Expansion or Development The company plans to expand its presence in domestic (opening of new stores) and international market (through acquisition) Product Expansion Planning to entered new product market i.e. frozen food products, ready to eat food products etc. Merger and Acquisition Has plans to expand its operations in new markets through merger and acquisition of other companies Diversification This slide is 100% editable. Adapt it to your needs and capture your audience's attention 2021 2022 2023 2024 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 38
  • 39. Exit Strategy for Investors Exit Strategy for Investors ✓ Name potential companies (any unique relationship with them) ✓ Name type/category of companies that could acquire you? ✓ Why would they acquire you? How do you fit in their category? Acquisition (Most likely exit options for companies) ✓ Preferred stock with redemption feature ✓ Issuer’s Tender Offer ✓ Privately negotiated sales ✓ Sell the Securities through Broker- managed trading platform Other Strategies ✓ Will your company generate excess cash flow that could make it attractive to financial buyers to generate a return? Financial Buyer ✓ Least likely exit for a company, but a probability. Preferred strategy only when no buyer could afford the valuation of your company. IPO (Most likely exit options for companies) The slide provides most profitable/feasible ways for investors to exit from their investment in the company. It includes, financials buyer, acquisition, IPO, Preference share redemption, Issuer’s Tender Offer, Privately negotiated sales etc. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 39
  • 40. Pitch Deck to Raise Funding from Equity Crowdsourcing Icons Slide 40
  • 42. Clustered Column Years Sales(inUSDmillions) 20 35 26 46 0 10 20 30 40 50 FY17 FY18 FY19 FY20 15 26 38 48 0 10 20 30 40 50 FY17 FY18 FY19 FY20 Years Sales(inUSDmillions) Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 42
  • 43. Stacked Column Chart 40 40 60 80 100 120 140 180 20090 110 140 170 206 230 260 270 370 0 50 100 150 200 250 300 350 400 450 500 550 600 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09 Inmillion Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 43
  • 44. Timeline This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 2015 2016 2017 2018 2019 2020 44
  • 45. Agenda 01 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 06 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45
  • 46. Comparison vs75.534 user 85.654 user 45% Male This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 55% Female This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 46
  • 47. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission 47
  • 48. Magnifying Glass This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 48
  • 49. Venn 01 02 03 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 49
  • 50. Thank You Address # street number, city, state Contact Number 0123456789 Email Address emailaddress123@gmail.com 50