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2. Persuade the Investors to invest money in our business and provide funding for product
introduction, website and app development, and building new team
Cover various aspects of company (i.e. business overview, uniqueness of the product financial
forecast, shareholding pattern (pre and post funding) to give Investors a taste of our business
Add Text Here
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Agenda for Convertible Loan Stock Financing
2
3. 01 Operational Overview of the Company
02 Core Values for the Customers
03 Key Problem Faced by the Customers
04 Unique Selling Proposition of the Company
05 Products and Services of the Company
06 Why This is Right Time to Enter Market?
07 Business Model for the Successful Operation
08 Senior Management Team
09 Revenue Model and Stream
10 Total Market Opportunities
11 Segmentation of Target Customers
12 Competitive Landscape (by Product Features)
13 Break-Even Point Analysis
14 Present Values of all the Future Cash Flows
15 User Base Projections for Next Five Years
16 Return on Convertible Note - Discount Rate
17 Competitive Analysis by Company Size
18 Competitive Analysis by Financial and Operational Data
19 Financial Projection for the Next Five Years
20 Financial Graph – Historical and Projection
21 Return on Convertible Note - Valuation Cap
22 Capitalization Table – Pre Vs Post Investment
23 Use of Raised Funds in Different Activities
24 Exit Strategy for the Convertible Note Investors
Table of Contents
3
4. Operational Overview of the Company
4
The slide provides a brief overview of the company’s operations along with its mission, vision and key Facts
Company Overview
• A restaurant that operates a chain of simple, seasonal, and healthy food. The company offers salads, nutritional specialties
food, frozen yogurts, & seasonal selections. Along with the food, it also mention the quantity of nutrition, vitamins etc. in that
food item
• The company has total 200 outlets in 25 cities of the united states. In all its locations, it offers dining and online delivery
services
• Add text here
• Add text here
• Add text here
Key Facts
Founded in 2016
Revenue of $10 MM in 2018
Net Margin of 30% in 2018
200 Outlets in 25 locations
Employs 1,000 staff members
10,000 subscribers
50,000 social media followers
Mission
“To inspire people to eat healthier by connecting them to
real food”
Vision
“Create a community that will embrace a new understanding of
health and happiness”
5. Core Values for the Customers
5
The slide explains the six core values of the company: Favourability, Sustainability, Purity, Sweet Touch, Make an impact, and Live the Sweetlife
The company has
the six core values
which it offers to
its customers
Sustainability
Make the decisions for longer run
and more sustainable that last longer
than you will
02
Purity
Food from the 100% pure
grains
03
Sweet Touch
Create meaningful
connections everyday
04
Favourability
Offer a solutions which creates win-
win situation for customer
community, as well as the company
01
Live the Sweetlife
Celebrate your
passion and your
purpose
06
Make an impact
Leave people better
than you found them
05
6. Key Problem Faced by the Customers
6
The slide explains the key pain points of the customers along with the solutions which the company offers through its products
Lack of
Knowledge
about Nutrient-
Rich Food
• Offer prepared and ready
to eat (frozen) nutrient-
rich food and also mention
the quantity of nutrition
(in each food item) on the
menu
• Add text here
Busy Life (less
time to create
the diet plan)
• Prepare the diet chart
plan, along with the food
items (in breakfast, lunch,
dinner) and the quantity of
nutrition in each item
• Add text here
Less time and
Lack of
resources to
cook Nutrient-
Rich Food
• Delivered the prepared
food (as per the
customer’s choice) to the
doorstep
• Customers can pre-ordered
the food for whole week at
once
• Add text here
Did not get
healthy and
delicious at
same time
• Prepare the food, which is
health and delicious at the
same time
• It uses 100% pure grains
and organic spices to cook
the food
• Add text here
Add your
Problem here
• Add text here
• Ad text here
• Add text here
7. Unique Selling Proposition of the Company
7
The slide provides the unique benefit offered by the company through its products, services or brand that enables it to stand out from competitors
• Delivered the healthy
food at doorstep
• Mention the nutrition
quantity of each food
• Prepare diet plan for
the customers
• Lack of knowledge
regarding healthy food
• Less time to prepare
nutritious food
Gym and fitness centers
to get knowledge
about diet plan
and nutrition quantity
Unique Selling Proposition
Keep more focus on your USP and make this area bigger
Winning Zone
Competitors are already offering better solutions than you
Losing Zone
Outperform your competitors by using innovative and superiors' products
Risky
Consumers are not much interested in this area. No need to focus on this
Who cares
8. Products and Services of the Company
8
The slide provides the key products and services (along with key features, price, target customers etc.) which the company offers to its customers
Food Sales (Dining
& Home Delivery)
• Salad (Chicken & veg)
• Frozen food
• Yogurt
• Boiled and Baked food (Veg
and non veg
• Add text here
• Add text here
• Add text here
Diet
Chart
• Prepare Diet chart for
the customers as per
their requirement
• Price: Customized
• Add Text here
• Add text here
• Add text here
Other
Services
• Home delivery Services
• Advance Order Service
• Add text here
• Add text here
• Add text here
9. Why This is Right Time to Enter Market?
9
This slides shows the historical data of obesity rate in united states (2000-2020). The slide explains the rationale behind the company’s founding
• Obesity rate in United States has increased in the
last 20 years for all age groups:
• Age 12-19: 2.3% in 2000 to 8.5% in 2020
• Age 20-29: 4.3% in 2000 to 11.2% in 2020
• Age 30 & above: 6.0% in 2000 to 24.5% in 2020
• Increase in Obesity leads to health issues which means people
needs to change their
eating habits and start
eating healthy
Growing Obesity Rate in
United States
2.3% 4.2%
8.5%
4.3%
7.1%
11.2%
6.0%
13.1%
24.5%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
2000 2005 2010 2015 2016 2017 2018 2019 2020
Obesity Rate in United States (2000-2019)
Age 12-19 Age 20-29 30 and above
So we are here to give….
…and make this change
Fitness Tips
Diet Plans Healthy Food
10. Business Model for the Successful Operation (1/2)
10
The slides covers the key points to explain the business model of the company. Key points include value proposition, target customer, revenue source, cost structure etc.
Target
Customer
• Fitness freak people
(age 17-40)
• People suffering from
obesity
• Add text here
• Add text here
Value
Proposition
• Use 100% pure grains
and organic spices
• Mention the nutrition
quantity of each food
• Prepare diet plan for
the customers
• Add Text here
• Add Text here
Revenue
Source
• Food Sale
• Diet Plan Fee
• Home Delivery
Charges
• Add text here
Cost
Structure
• Cost of raw material
(Grains, spices,
vegetables etc.)
• General and
administrative including
employees’ salary,
Delivery Partners’
Commission etc.
• Add Text here
11. Business Model Canvas for the Successful Operation(2/2)
11
The slides covers the key points to explain the business model of the company. Key points include: Partners, major activities, value proposition, customer segment & relationship,
channels, key resources, revenue & cost structure etc.
Cost Structure
• Fixed Cost (Rent, Salary etc.)
• Variable Cost (Material Cost)
• Economies of Scale
Source of Revenue
• Fixed Pricing: Add text here
• Dynamic Pricing: Add text here
• Subscription Based Model: Add text here
Channels
• Sales channel
• Distribution channel
• Add text here
• Add text here
Customer Segments
• Mass Market
• Niche Market
• Diversified
• Add text here
• Add text here
Customer Relationships
• App-Based Service
• Self Service
• Add text here
Key Partners
• Partner 1
• Partner 2
• Add text here
• Add text here
Key Resources
• Human resources
• Physical resources
• Financial Resources
Value Proposition
• Cost reduction
• Customization
• Newness
• Add text here
• Add text here
Key Activities
• Products
• Services
• Platform
• Add text here
• Add text here
12. Senior Management Team
12
• This is representative image
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background of employee
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Anita Smith
Director of Sales
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background of employee
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John Smith
CEO & Founder
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Mary Smith
Production Manager
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Tanya Smith
Finance Manager
The slide provides the name, designation and brief biography of key senior level executives (C-level employees and head of Departments)
13. Revenue Model and Stream
13
The slides covers the key points to explain the Revenue model of the company. Key points include: Pricing model, Estimated revenue, lifetime value of the customers, recurring
revenue frequency, average revenue per user etc.
Pricing
• Food Sales
• Food delivery fee:
2% of the amount
• Diet Plan Fee:
Customized
Estimated
Yearly Revenue
• Number of Clients: 1 MM
• Number of Products sold
per clients: 3
• Price of Product: $30
• 1,000,000* 3 * $30 =
$90,000,000
Average revenue
per User
• Number of Products sold
per clients: 3
• Price of Product: $30
• 90,000,000 /
1,000,000= $90
Lifetime Value
of Customer
• Present value of the future
cash flows
• Value of business attributed
to the customer during
entire relationship with the
company
Recurring
Revenue Frequency
• One-time revenue (Diet plan
chart)
• Recurring Revenue from
customers who ordered food
for whole week
• Add text here
14. Total Market Opportunities
14
The slide provides the key facts to give an overview of the market. Key Points include population, estimated consumers, uncaptured market, total addressable market, and market.
129.2
Million
Population Estimated
Consumers
1.4
Million
Uncaptured
Market
25%
Total Addressable
Market
$2.0
Billion (USD)
Market Size
$8.0
Billion (USD)
15. Geographic Demographic Income Group
Country United States Age 17-40 (fitness freak) High Income Levels of $10,000 & up
City 50 cities in 25 states Gender Both Male and female Upper Middle Your text here
Region All the regions Occupation Your text here Lower middle Your text here
Rural/Urban Urban Income Levels of $10,000 & up
Educational
qualification
Your text here
Heading Your text here
Segmentation of Target Customers
15
The slide provides the details about the target customers of the company by geography (country, area, climate), Demography (Age, gender, Nationality etc.), and Income group (High,
upper middle, lower middle)
16. Competitive Landscape (by Product Features)
16
The slide provides the details about the target customers of the company by geography (country, area, climate), Demography (Age, gender, Nationality etc.), and Income group
(High, upper middle, lower middle)
Your Company
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Company
Name
Organic
Spices
100% Pure
Grains
Mention Nutrition
Quantity
Diet Plan Feature 5 Feature 6
17. Competitive Analysis by Company Size
17
The slide provides the Competitive landscape of the company on the basis of company’s size i.e. number of users, revenue, Net income, app downloads, user traffic, social media
followers etc.
Company Name
Number of
Customers
User traffic
(Visitors per
month)
App
Download
Employee
Count
Revenue
Net Income
(Margin)
Your Company 1.5 MM 1,000 1 MM 1,000 $ 10 MM $ 3 MM (30%)
Competitor 1 Add text here Add text here Add text here Add text here Add text here Add text here
Competitor 2 Add text here Add text here Add text here Add text here Add text here Add text here
Competitor 3 Add text here Add text here Add text here Add text here Add text here Add text here
Competitor 4 Add text here Add text here Add text here Add text here Add text here Add text here
Competitor 5 Add text here Add text here Add text here Add text here Add text here Add text here
18. Competitive
Factor
Your Company Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5
Competitive Analysis by Financial and Operational Data
18
The slide provides the Competitive landscape of the company on the basis of financial data (sales and profit) and operational data (employee count, locations, year of
existence etc.)
Year of Existence 5 Add text here Add text here Add text here Add text here Add text here
Locations (number
of outlets)
200 Add text here Add text here Add text here Add text here Add text here
Major
Product/Service
Healthy Food Add text here Add text here Add text here Add text here Add text here
Quality (Consumer
feedback)
4.5 rating/5 Add text here Add text here Add text here Add text here Add text here
Sales ($ MM) 10 Add text here Add text here Add text here Add text here Add text here
Profit Margin 30% Add text here Add text here Add text here Add text here Add text here
Employee Count 1,000 Add text here Add text here Add text here Add text here Add text here
19. Financial Projection for the Next Five Years
19
The slide provides the forecast of company’s income statement for next 5 years. Key financials include: Revenue, cost of sale, gross profit/margin, operating expenses, operating
and net income
Income
Statement
Assumptions Year 1 Year 2 Year 3 Year 4 Year 5
Revenue Add text 40000 75000 100000 200000 300000
Gross Margin % Add text 55.0% 55.0% 55.0% 55.0% 55.0%
Cost of Sales Add text 18000 33750 45000 90000 135000
Gross Margin Add text 22000 41250 55000 110000 165000
Research & Development Add text 5000 6000 8000 17000 25000
Sales & Marketing Add text 6000 7000 8000 16000 24000
General & Administrative Add text 5000 6000 9000 17000 26000
Operational Expenses Add text 16000 19000 25000 50000 75000
Depreciation 15% 5000 14000 11600 9680 11744
Operating Income Add text 1000 8250 18400 50320 78256
Finance Costs 5% 600 2248 1615 956 487
Income before Tax 30% 400 6002 16785 49364 77769
Income Tax Expense Add text 80 1200 3357 9873 15554
Net Income Add text 320 4802 13428 39491 62215
In $ MM
20. Financial Graph – Historical and Projection
20
The slide provides the graph of company’s financials (revenue, operating income and net income) for the current year and the coming 4 years (forecasted)
Revenue
Operating Income
Net Income
16
14
18
20
22
23
6.7
5.8
6.6 7 7.2 7.3
3.7
2.9 3.1 3.6 3.7 3.7
0
5
10
15
20
25
Current Year Year 1 Year 2 Year 3 Year 4 Year 5
Financials (in $ MM)
Forecasted
21. Present Values of all the Future Cash Flows
21
The slide provides the company’s valuations through discounted free cash flows from next five years
EBIT 100 110 120 130 130
Operational Tax(25%) -25 -28 -30 -33 -33
Net Operating Profit less
adjusted taxes
75 83 90 98 98
Investments -20 -25 -30 -30 -20
Depreciation 20 25 30 30 20
Investments in Working Capital -5 -8 -10 -5 -5
Free Cash Flow 70 75 80 93 93
WACC = 15%
Discount Period 1 2 3 4 5
Discount Factor 0.90 0.78 0.69 0.61 0.55
Discounted Cash Flow 63 59 55 57 51
Enterprise Value 285
In $ MM
1 2 3 4 5
Discounted Cash Flow method
Valuation Date (month/year)
Year
22. Break-Even Point Analysis
22
The slide shows the break-even point of the company. It provides the company’s revenue and cost at different unit of products
Units of
Output
- 200 400 600 800 1,000 1,200
Fixed Cost
($)
10,000 10,000 10,000 10,000 10,000 10,000 10,000
Variable
Cost ($)
- 2,000 4,000 6,000 8,000 10,000 12,000
Total Cost
($)
10,000 12,000 14,000 16,000 18,000 20,000 22,000
Sales
Revenue($)
- 4,000 8,000 12,000 16,000 20,000 24,000
Profit/(Loss)
($)
(10,000) (8,000) (6,000) (4,000) (2,000) 2,000
Break- Even Point (BEP)
Break- Even
Point (BEP)
Revenue($)
Unit Sold
Profit
Loss
Variable
Costs
Fixed
Costs
23. User Base Projections for Next Five Years
23
The slide provides the company’s valuations through discounted free cash flows from next five years
0
2
4
6
8
10
12
14
16
18
20
0 10 20 30 40 50 60
UserBase(inmillion)
Months from launch
No. of Users(MM)
Number of Users at the end of year
Year
1 0.6 million
22.1 million
3 5.8 million
410.4 million
5 16.4 million
24. Return on Convertible Note - Discount Rate
24
The slide provides the equity allocation and return on convertible note investment while the investment is raised at Discount Rate
725 shares allotted to the Investor
Investment and Interest
Year Investment Payable in Kind Equity Ownership
Year 1 10,000 400 -
Year 2 - 400 -
Year 3 - 400 -
Year 4 - 400 -
Total Amount 10,000 1,600 11,600
$10,000 @ 4% fixed interest rate of Interest and 20% discount
Total
Investment
Number of Share Allotted
Share Price: $20 (after 20% discount, it will be $16)
Total Valuation: $200,000
= 11600/16 = 725
All values in $
25. Return on Convertible Note - Valuation Cap
25
The slide provides the equity allocation and return on convertible note investment while the investment is raised with valuation cap
Year Investment Payable in Kind Equity Ownership
Year 1 10,000 400 -
Year 2 - 400 -
Year 3 - 400 -
Year 4 - 400 -
Total Amount 10,000 1,600 11,600
Number of Share Allotted:
Share Price: $20 with valuation of $200,000
Share price with Valuation Cap of $100,000 = $10
= 11600/10 = 1,160
1,160 shares
allotted to the
Investor
Investment and Interest All values in $
$10,000 @ 4% fixed interest rate of Interest with valuation cap of $100,000
Total Investment
26. 26
$140,000 investment
…with valuation cap of
$1,000,000
Holder Shares %
Founders $950000 95.00
Team $50000 5.00
Total $1000000 100.00
Holder Shares/Options %
Convertible Note Investors $140000 11.29
Founders $950000 76.61
Team $50000 4.03
Options Pool $100000 8.07
Total $1240000 100.00
Prior to Outside Investment
Post Outside Investment
The slide provides the capital structure of the company Prior to Convertible Note Investment and Post the Investment
Capitalization Table – Pre Vs Post Investment
27. Use of Raised Funds in Different Activities
27
The slide provides the details about use of funding. The company spend its funding amount on product innovation, team building, and sales growth
25%
60%
15%
Use of Funding
Total Funding
$ 6 MM
Fund Raised - $6MM
Team Building
$1.5 MM
• New Hiring: $0.7 MM
• Start New
Team/business head:
$0.3 MM
• Other: $0.5 MM
Product Innovation
$3.5 MM
• Product Introduction:
$0.8 MM
• Website and App
development: $1.5 MM
• R&D Expenses: $1 MM
• Other: $0.2 MM
Sales Growth –
$1 MM
• Customer Validation:
$0.2 MM
• Free streaming for one
month: $0.5 MM
• Pilot Survey: $0.2 MM
• Other: $0.1 MM
Team Building Product Introduction Sales Growth
28. Exit Strategy for the Convertible Note Investors
28
The slide provides most profitable/feasible ways for investors to exit from their investment in the company. It includes IPO, merger, private offerings, acquisition by venture capital firm etc.
Initial Public Offer
• Sell part of company’s business to public to raise the funds for future expansions
• It will enhance the liquidity and investors can take their investment from the company
• Add text here
• Add text here
Merger
• Merge or sold the company’s operations to the another company (which is a established players)
• Existing stakeholders/investors might get stakes in new company. They can also take out their money
• Add text here
• Add text here
Private Offerings
• Private offering of your shares to individuals or a select group of investors to raise funds
• Existing Investors can sell their shares in private offering to get their investment back
• Add text here
• Add text here
Acquisition by Venture Capital
• Venture Capitalist invested in the company and acquired majority stakes
• This might provide a stable source of funds to create more investments, expand development, and attract other wealthy
investors
• Add text here
Other Strategies
• Financial Buyer: Will your company generate excess cash flow that could make it attractive to financial
buyers to generate a return?
• Issuer’s Tender Offer
• Privately negotiated sales
• Sell the Securities through Broker-managed trading platform
31. Column Chart
31
0.5 0.8 1
1.6 1.9 2 2.4 2.8
3.4
1
1.5
2
2.5
3
3.5
4
5
6
0
2
4
6
8
10
2012 2013 2014 2015 2016 2017 2018 2019 2020
Product 1
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
Product 2
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
Years
SalesInMillion
32. Area Chart
32
Product 1
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and changes automatically based
on data. Just left click on it and
select “Edit Data”.
Product 2
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
2017 2018 2019 2020
Product 1
Product 2
Years
SalesInMillion
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Agenda
01
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02
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03
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33
Welcome to Our Agenda
34. Our Financial
34
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Deposits
$423
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Net Income
$345
35. Comparison
35
28%
78%
20%
35%
56%
25%
80%
17%
Male Users Female Users
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36. Magnifying Glass
36
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37. Post It Notes
37
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38. Venn
38
25%
75%
35%
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39. Our Goal
39
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Goal 01
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