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New Product
Idea Screening
› Explain the product idea in detail for e.g. Requirement of the product
› Technology used
› Benefits
Product Details
Explain the product idea in brief:
e.g. to lock and unlock door from your smartphone
Now is the best time to
explain your product
idea in an effective
manner so that the
audience gets immersed
in it right from the
beginning
This is a representative image, and should be replaced by your own image. Just right click and replace image.
New Product Introduction
2
New Product Development Stages
Idea Generation
2
Idea Screening
1
Concept
Development & testing
3
Marketing Strategy
4
Product Development
6
Test Marketing
7
Commercialization
8
Business Analysis
5
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New Product Development Process
Business
Analysis
Development Test Marketing
Commercialization
New-Product
Strategy
Idea
Generation
Idea
Screening
New Product
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New Product Development Screening
Introduction
The product is introduced in the Market
Idea Generation
Pool of Ideas is created
Idea Screening
Most feasible ideas reselected from the pool of
Ideas
Concept Development
A concept is developed & Tested
Business Strategy Development
Marketing & other business strategies are developed
Product Development
Product prototype is created
Test Marketing
Prototype introduced for research &
feedback
Commercialization
Final briefing & strategy formulation is done
New Product
Development
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How to Develop a New Product
Idea Generation Idea Screening Concept
Development & Testing
Marketing Strategy
& Development
Business Analysis Product Development
Test Marketing Commercialization
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New Product Detailed Overview
Product Detailed
Strategic
› Degree to which project aligns with business strategy
› Strategic importance
Product Advantage
› Unique benefits
› Meets customer needs better
› Value for money
Market Attractiveness
› Market size
› Market growth
› Competitive situation
Synergies
› Market synergies
› Technological synergies
› Manufacturing/processing synergies
Technical Feasibility
› Technical gap
› Complexity
› Technical uncertainty
Profitability Analysis
› Expected profitability (Magnitude ; E. G. NPV )
› Return(e.g. IRR)
› Payback Period
› Low cost and fast to do
This step is crucial to
ensure that unsuitable
ideas are rejected as
soon as possible as
Ideas need to be
considered objectively
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01
02
03
04
05
What they do: Understand their
occupation and interest?
Understand your
customer: are they a small
private company or a big MNC?
When they buy: Understand the purchasing
cycle of your customer
What they expect of you: if your customers expect reliable delivery and you
don't disappoint them, you stand to gain repeat business
How they buy: Website, App,
in-person?
Understanding
Customer
Needs
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External Source of New Product Ideas
‘Fallout’ form predictions of changing
economic and social conditions
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needs and capture your audience's attention.
Analysis of existing product
perceptions
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needs and capture your audience's attention.
Studying activities to identify
unsatisfied needs
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needs and capture your audience's attention.
Locating areas of consumer
dissatisfaction with current products
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needs and capture your audience's attention.
Learning from competition
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needs and capture your audience's attention.
Overseas experience transferring
foreign products
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needs and capture your audience's attention.
New
Product
Long
Range
Studies
Market
Gap
Analysis
Consumer
Activity
Analysis
Learning
From
Competitors
Market
Research
Some possible
sources of data has
been listed out to giv
you a fair idea, and
can be altered as pe
your requirement
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Internal Sources of New Product Ideas
Sales Force
Innovation Group Meetings Stockholders
Employee Suggestions
Research and
Engineering
• Product Testing
• Product Enhancement
• Brainstorming
• Accident
Management
• Strategic Planning
• Marketing
Manager
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Product Roadmap
Product
Launch
Tech Support
Portal
Bootstrap
Upgrade
Data Logging
Module
Chrome
Support
Public
API
Q1 FY18
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editable. Adapt it to your
needs and capture your
audience's attention.
Q2 FY18
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editable. Adapt it to your
needs and capture your
audience's attention.
Q3 FY18
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editable. Adapt it to your
needs and capture your
audience's attention.
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editable. Adapt it to your
needs and capture your
audience's attention.
Q1 FY19 Q2 FY19
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editable. Adapt it to your
needs and capture your
audience's attention.
Q3 FY19
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
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New Product Idea Screening Icons Slide Continue…
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 12
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 13
New Product Idea Screening Icons Slide
Additional
Slides
14
Our Mission
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This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Vision
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capture your audience's
attention.
Goal
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capture your audience's
attention.
Mission
15
Meet Our Team
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it to your needs and capture your
audience's attention.
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it to your needs and capture your
audience's attention.
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it to your needs and capture your
audience's attention.
Name Here
Designation
Name Here
Designation
Name Here
Designation
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About Our
Company
Professional
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capture your audience's attention.
Creative
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capture your audience's attention.
Talented
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capture your audience's attention.
17
Timeline
Text Here Text Here Text Here Text Here Text Here Text Here
2013
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needs and capture your
audience's attention.
2014
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editable. Adapt it to your
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audience's attention.
2015
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editable. Adapt it to your
needs and capture your
audience's attention.
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editable. Adapt it to your
needs and capture your
audience's attention.
2016 2017
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editable. Adapt it to your
needs and capture your
audience's attention.
2018
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editable. Adapt it to your
needs and capture your
audience's attention.
18
01 02 03 04 05
Text Here
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editable. Adapt it to your
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Text Here
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editable. Adapt it to your
needs and capture your
audience's attention.
Text Here
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editable. Adapt it to your
needs and capture your
audience's attention.
Text Here
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editable. Adapt it to your
needs and capture your
audience's attention.
Text Here
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editable. Adapt it to your
needs and capture your
audience's attention.
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Puzzle
19
Our Target
Text Here
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your needs and capture your audience’s
attention.
Text Here
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your needs and capture your audience’s
attention.
20
Bulb or Idea
Idea
0502
0403
01 06
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to your needs and capture your
audience's attention.
Text Here
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to your needs and capture your
audience's attention.
Text Here
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to your needs and capture your
audience's attention.
Text Here
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to your needs and capture your
audience's attention.
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audience's attention.
Text Here
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audience's attention.
Text Here
21
Area Chart
Product 1 Product 2
0
10
20
30
40
50
60
70
80
90
100
FY 12FY 11FY 10FY 09FY 08FY 07FY 06FY 05FY 04FY 03FY 02FY 01
GrowthInPercentage
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 22
Radar Chart
0
5
10
15
20
25
30
35
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
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needs and capture your audience's
attention.
Product 01
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needs and capture your audience's
attention.
Product 02
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Line Chart
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needs and capture your audience's
attention.
Product 01
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needs and capture your audience's
attention.
Product 02
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Profit(InThousands)
2018
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 24
Thank
You
Address:
# Street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com
25

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New Product Idea Screening PowerPoint Presentation Slides

  • 2. › Explain the product idea in detail for e.g. Requirement of the product › Technology used › Benefits Product Details Explain the product idea in brief: e.g. to lock and unlock door from your smartphone Now is the best time to explain your product idea in an effective manner so that the audience gets immersed in it right from the beginning This is a representative image, and should be replaced by your own image. Just right click and replace image. New Product Introduction 2
  • 3. New Product Development Stages Idea Generation 2 Idea Screening 1 Concept Development & testing 3 Marketing Strategy 4 Product Development 6 Test Marketing 7 Commercialization 8 Business Analysis 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3
  • 4. New Product Development Process Business Analysis Development Test Marketing Commercialization New-Product Strategy Idea Generation Idea Screening New Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4
  • 5. New Product Development Screening Introduction The product is introduced in the Market Idea Generation Pool of Ideas is created Idea Screening Most feasible ideas reselected from the pool of Ideas Concept Development A concept is developed & Tested Business Strategy Development Marketing & other business strategies are developed Product Development Product prototype is created Test Marketing Prototype introduced for research & feedback Commercialization Final briefing & strategy formulation is done New Product Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5
  • 6. How to Develop a New Product Idea Generation Idea Screening Concept Development & Testing Marketing Strategy & Development Business Analysis Product Development Test Marketing Commercialization This is a representative image, and should be replaced by your own image. Just right click and replace image. 6
  • 7. New Product Detailed Overview Product Detailed Strategic › Degree to which project aligns with business strategy › Strategic importance Product Advantage › Unique benefits › Meets customer needs better › Value for money Market Attractiveness › Market size › Market growth › Competitive situation Synergies › Market synergies › Technological synergies › Manufacturing/processing synergies Technical Feasibility › Technical gap › Complexity › Technical uncertainty Profitability Analysis › Expected profitability (Magnitude ; E. G. NPV ) › Return(e.g. IRR) › Payback Period › Low cost and fast to do This step is crucial to ensure that unsuitable ideas are rejected as soon as possible as Ideas need to be considered objectively This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 7
  • 8. 01 02 03 04 05 What they do: Understand their occupation and interest? Understand your customer: are they a small private company or a big MNC? When they buy: Understand the purchasing cycle of your customer What they expect of you: if your customers expect reliable delivery and you don't disappoint them, you stand to gain repeat business How they buy: Website, App, in-person? Understanding Customer Needs This is a representative image, and should be replaced by your own image. Just right click and replace image. 8
  • 9. External Source of New Product Ideas ‘Fallout’ form predictions of changing economic and social conditions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analysis of existing product perceptions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Studying activities to identify unsatisfied needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Locating areas of consumer dissatisfaction with current products This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Learning from competition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Overseas experience transferring foreign products This slide is 100% editable. Adapt it to your needs and capture your audience's attention. New Product Long Range Studies Market Gap Analysis Consumer Activity Analysis Learning From Competitors Market Research Some possible sources of data has been listed out to giv you a fair idea, and can be altered as pe your requirement This is a representative image, and should be replaced by your own image. Just right click and replace image. 9
  • 10. Internal Sources of New Product Ideas Sales Force Innovation Group Meetings Stockholders Employee Suggestions Research and Engineering • Product Testing • Product Enhancement • Brainstorming • Accident Management • Strategic Planning • Marketing Manager This is a representative image, and should be replaced by your own image. Just right click and replace image. 10
  • 11. Product Roadmap Product Launch Tech Support Portal Bootstrap Upgrade Data Logging Module Chrome Support Public API Q1 FY18 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Q2 FY18 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Q3 FY18 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Q1 FY19 Q2 FY19 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Q3 FY19 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 11
  • 12. New Product Idea Screening Icons Slide Continue… This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 12
  • 13. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 13 New Product Idea Screening Icons Slide
  • 15. Our Mission This is a representative image, and should be replaced by your own image. Just right click and replace image. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission 15
  • 16. Meet Our Team This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation Name Here Designation Name Here Designation This is a representative image, and should be replaced by your own image. Just right click and replace image. 16
  • 17. About Our Company Professional This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Creative This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Talented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 17
  • 18. Timeline Text Here Text Here Text Here Text Here Text Here Text Here 2013 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 18
  • 19. 01 02 03 04 05 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This is a representative image, and should be replaced by your own image. Just right click and replace image. Puzzle 19
  • 20. Our Target Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 20
  • 21. Bulb or Idea Idea 0502 0403 01 06 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 21
  • 22. Area Chart Product 1 Product 2 0 10 20 30 40 50 60 70 80 90 100 FY 12FY 11FY 10FY 09FY 08FY 07FY 06FY 05FY 04FY 03FY 02FY 01 GrowthInPercentage This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 22
  • 23. Radar Chart 0 5 10 15 20 25 30 35 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 23
  • 24. Line Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Profit(InThousands) 2018 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 24
  • 25. Thank You Address: # Street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress123@gmail.com 25