Our Mobile Strategy PowerPoint Presentation Slides will provide you step by step guide of successful mobile marketing. Mobile marketing PowerPoint complete deck contains content ready slides such as product/ service overview, mobile app users worldwide/ key statistics, dependencies and competitors, key elements to focus on the company's overall strategy, mission-vision values, targets for next business quarter, establish a value proposition, strategic objectives, understanding competitive landscape, product feature comparison, current customer journey, SWOT Analysis, elevator pitch, idea, mobile strategy roadmap, resources needed for execution, budget required to implement strategy, enterprise mobility stack, agile methodology, right product strategy, product poisoning, target audience, key business metrics dashboard, hybrid and native applications, determine the platform etc. Showcase marketing strategy and plan, product launch marketing process, launch planning key steps, buzz, momentum and launch tactics, lead generation activities, marketing budget, product management implementation strategy, testing strategy, post product support with this enterprise mobile strategy PPT slides. Assess demands for infrastructure with our Mobile Strategy PowerPoint Presentation Slides. Evaluate how to facilitate faster growth.
2. 2
Product/Service Overview
Mobile App Users worldwide – Key Statistics
Understand the overall company strategy,
dependencies, and competitors
Define Your Enterprise Mobile App Strategy
Formulate the Product/App Strategy
Implement Product Management Strategy
Mobile
Strategy
Presentation
Outline
3. Product/Service Overview
3
Problem Statement
Describe the business reason(s) for initiating the project specifically stating the business
problem
Project Description Describe the approach the project will use to address the business problem
Project Goals and objectives
Describe the business goals and objectives of the project. Refine the goals and objectives
stated in the business case
Assumptions State the critical assumptions that have been considered for this project
Project Scope
The scope defines project limits and identifies the product/ service delivered by the project.
The scope establishes the boundaries of the project and should describe the products/services
that are outside the project scope
Project Inclusions
Project Exclusions
Critical Success Factors Describe the certain factors which are so critical that in their absence, the project might fail
We have identified few parameters
that could be added in Product
overview details like problem
statement, description of project,
goals & objectives, scope etc. Which
can altered as per requirement
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4. Mobile App Users Worldwide – Key Statistics
4
1.2%
30%
29%
18%
14%
9%
0%
32%
28%
17%
13%
10%
4.4%
47%
21%
10%
12%
10%
App users worldwide Asia pacific Europe North America Middle East & Africa Latin America
2015 2016 2017
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5. Understand the Overall Company Strategy, Dependencies and Competitors
5
Understand and document where
your company is,
Where your leaders want it to be
The market conditions it operates in Competitors Analysis
The strengths, weaknesses, opportunities
and threats your company is facing
How mobile as a touchpoint can
become an asset to the company.
The customer journey
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6. Key Elements to Focus on in your Company’s Overall Strategy
6
Company Strategy
Current Customer
Journey
Business Goals Competitive Analysis SWOT Analysis
Mobile as a touch point
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7. Executive Summary
7
USD 10 MM USD 15 MM
USD 2 MM USD 4 MM
USD 1 MM USD 1.5 MM
27 40
Newspapers, TV Ads Social Media
US, UK Australia
3 Products Add 2 more products
2018 Summary Target Year 2019
Revenue
Profits
Operationa
l Cost
Total
Customers
Marketing
Channels
Geographical
Presence
Product
Line
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8. Mission-Vision-Values
8
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audience's attention.
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audience's attention.
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attention.
Mission
Statement
Values
Vision
Statement
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9. Targets for the Next Business Quarter
9
Achieve 100 MM in
Revenue
Introduce 5 new
products in FMCG domain
Expand in a new
location
Increase core product
sales by 50%
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10. Establish a Value Proposition
10
WANTS
FEARS
NEEDS
What are
the rational
drivers of
purchasing?
What are
the hidden
needs?
What are the
emotional
drivers of
purchasing?
Risks of
switching
to your
product?
Substitutes
What do
people
currently
do instead?
PRODUCT
Company:
Product:
Ideal Customer:
What your
product
Do?
What does
it feel like
to use your
product?
How does
your
product
work?
Benefits
Experience
Features
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11. Strategic Objectives to be Achieved
11
Enhance manufacturing/ product delivery
Introduce new products
Extend or regain market for existing product
Enter new territories for the company
Boost sales in a particular product, market or price range
Where will this business come from?
Cross-sell (or bundle) one product with another
Enter into long-term contracts with desirable clients
Raise prices without cutting into sales figures
Refine a product
Before outlining your strategy, you
should be able to highlight and consider:
What your competitors are offering
through their mobile channel
What you’re going to offer
What you’re NOT going to offer
How what you’re offering will be
different and, yes, preferably better than
your competitors
12. Understanding Competitive Landscape
12
Of some importance to buyers Of moderate importance to buyers Of high importance to buyers
Things we do that they don't Why are you doing these?
This category gives you the ammunition to
win your run-of-the-mil customers
Anything that goes in there probably
commands a premium and is your secret
weapon to ultimately dominate. The stuff
in here is the reason your company
ultimately gets acquired
Things we do better than
them
This category is hard to articulate in your
product marketing
Your competitors have probably identified
a lot of feature that customers value
highly, but maybe you have some secret
sauce that makes it better
Things we do equally well
Features that go in here are like “table
stakes” to play in the market you’re after
Features that go in here are like “table
stakes” to play in the market you’re after
Things they do better than us
This is stuff you got carried away doing,
and yet came up shorter than your
completion, but that doesn't matter
anyways
A lot times, stuff will naturally move from
here upwards as you refine your product
This category should be the focus of your
product roadmap efforts
Things they do that we don’t
This is normally legacy stuff that your
competitors wasted time on doing
There are many reason’s for stiff to be a
here some are good for you (because the
market is changes a & your competitors didn’t
realize), some is bad for you (you thought it
was unimportant so you didn’t build it)
You are clearly at disadvantage when your
buyers value something here, some steer
away from product proposition and center
on services and relationship
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13. Your Company Competitor 1 Competitor 2 Competitor 3
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Feature 6
Product Feature Comparison
13
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14. Current Customer Journey
14
Awareness Findability Reputation Conversion Advocacy
Social/ search advertising
Email/ text marketing
Loyalty programs
YouTube/ Video ads
Add text here
Billboard
Add text here
Interest & Awareness
Organic Search PPC
Maps Directories Apps
Add text here
Search
Blogs & Articles
Reviews
Add text here
Word of mouth
Research
Website Online booking
Add text here
In - store purchase
Add text here
Purchase
Post-purchase
expectations vs. reality
Social Post Write a
Review Blog
Add text here
Experience
Contributes to next
person's decision
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15. Mobile is a Touchpoint and not a Platform
15
Mobile is not a channel but a touchpoint through which customers can quickly interact with your company
in a convenient and seamless way
Multi Channel Interactions
Customer
POS
PC
Call Center
MobileTablet
Kiosk
ATM
Transactions
TransactionsTransactions
TransactionsTransactions
Transactions Transactions
OMNI- Channel Interactions
TransactionsATM Mobile Tablet PCCustomer
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16. SWOT Analysis
16
HarmfulHelpful
InternalExternal
› Vast capital and endless
resources that is superior than
almost all competitors (except
Google)
› Add your text here
› Extremely strong - brand name
› Very strong buying power &
influence over partners
› Add your text here
› Add your text here
› Expensive for small businesses
to obtain licenses
› Add your text here
› Add your text here
› Value since they don’t show
revenues
› Add your text here
› Enter the new online services
market, with services such as
the Online Office
› Add your text here
› New possible acquisitions in the
online service market
› Add your text here
› Google, which is growing
rapidly, especially with its high
quality online services (email,
calendar. does etc.)
› Add your text here
› Google, Zoho, AjaxWriter are
strong competitors in the online
services market and attract a
high client base
Define the Strengths and Weaknesses as
well as the Opportunities and Threats
that can help/prevent your product from
being successful.
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17. Your Title Here
17
Define the elevator pitch idea that will
drive your mobile strategy
Choose agile development over
waterfall development as a core
component of your mobile app strategy
Work on building the
mobile roadmap
Define the technology stack
Document the resources and budget needed
to execute your mobile strategy
Define your
Enterprise Mobile
App Strategy
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18. What’s the idea?
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attention.
How will this idea benefit the mobile user?
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attention.
What’s your big vision?
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attention.
Elevator Pitch Idea that will Drive Mobile Strategy (Template 1)
18
Guidelines for this slide:
Your idea must tie in nicely with your
company’s overall strategy for the next
few years.
It must be delivered within the budget
and timeframe you commit to.
You must account for contingency plans
(what if things don’t go as expected, and
what’s plan B?
19. Elevator Pitch Idea that will Drive Mobile Strategy (Template 1)
19
Target Customers
Main Problem
Product/ Solution SubstitutePrimary Benefit to Customer
Competitive Advantage Product/ Solution Description
Guidelines for this slide:
Your idea must tie in nicely with your
company’s overall strategy for the next
few years.
It must be delivered within the budget
and timeframe you commit to.
You must account for contingency plans
(what if things don’t go as expected, and
what’s plan B?
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20. Mobile Strategy Roadmap
20
11 Jan 08 12 Jan 22 13 Feb 05 14 Feb 19 15 Mar 05 16 Mar 19 17 Apr 02
Team A
Team B
Team C
Team D
Appliance Library Portal Updates
Sprint
Product Operations Web Dev Infrastructure Finance
Android update Add text here
Salesforce IntegrationQ2 release: Buying Cart enhancements
Connect Framework Windows Tablet Support
Ticketing systemAdd text here Add text here
Cloud support for Power Link Add text here
Add text here Mobile Support
iPhone App iOS Reporting
Add text here
Stakeholder
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21. Resources Needed for Execution
21
S. No. Name Department Designation
1 Antony Marketing Manager
2 Your Text Here Your Text Here Your Text Here
3 Your Text Here Your Text Here Your Text Here
4 Your Text Here Your Text Here Your Text Here
5 Your Text Here Your Text Here Your Text Here
6 Your Text Here Your Text Here Your Text Here
Guidelines for this slide:
Generally there are two types of
expenses: capital expenses (headcount)
and operating expenses (infrastructure
costs, platform, licensing, software, etc.).
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22. Budget Required for Implementing Strategy
22
Description Hours Cost Per Hour Estimate Notes
Design work 80 $ 150.00 $ 12,000 Add text holders
Add Development for a single platform
(e.g. iOS)
$ 25,000 Add text holders
Salaries involved in managing app &
user, security, version control. etc
$ 80,000 Add text holders
Updates/ changes needed 50 $ 150.00 $ 7,500 Add text holders
Advanced Features needed? $ 10,000 Add text holders
Integration with database? $ 15,000 Add text holders
Need the app work on another platform
(e.g., Android)?
$ 20,000 Add text holders
Total 1 year cost $ 169,500
Cumulative 2 year costs
(year 1 + salary + updates)
$ 257,000
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23. Professional Services Solution Design Add text here Network Integration
Applications
Personal & Productivity
Applications
Add text here
Mobility Platform Management
Mobile Apps Management Add text here User Support
Add text here
Telecom Expense
Management
Add text here
Devices Phones/ smartphones
Add text
here
Dongles/ Hubs Add text here
Enterprise Network Services VPN & Remote Access Add text here Virtualization
Mobile Access
Macro Network Connectivity
(2G, 3G, LTE)
Add text here
Enterprise Mobility Stack
23
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24. Prefer Agile Methodology Over Waterfall Model
24
Design
Build
Test
Design
Build
Test
Design
Build
Test
Agile
Project Timeline
Requirements Changes Customer Turnover Technology Innovation
Analyze Plan Design Build Test Deploy
Waterfall
Analytic Plan DeployAnalytic Plan Deploy Analytic Plan Deploy
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Define the quickest way to deliver what
the customer wants, and then you
develop it as soon as possible (MVP),
launch it, test it, and if need be, make
subsequent iterations
25. Your Title Here
25
Define the
Single
Product/App
Strategy
Determine the first platform you want to
build the app on - iOS or Android
Decide whether you want to build your app
in-house or if you’re going to use an external
agency
Create your product strategy by defining clear use cases
based on the customer journey
Define your target audience – who is going to
use your app and why?
Define your data points and Key
Performance Indicators (KPIs)
Determine if you need a hybrid or a
native application
Marketing Strategy
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26. Choose the Right Product Strategy (Template1)
26
Product
Strategy
01
0206
05 03
04
Strategic Theme
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capture your audience's attention.
Strategic Theme
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Strategic Theme
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capture your audience's attention.
Strategic Theme
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capture your audience's attention.
Strategic Theme
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capture your audience's attention.
Strategic Theme
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27. Choose the Right Product Strategy (Template 2)
27
Market Needs
Features & Innovation Corporate Goals
PRODUCT STRATEGY
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28. Product/Service Positioning
28
Description of the product
The market that you compete in
Attributes which sets you apart
The market for targeting
If customers are not using your product, then what are they using
Biggest benefit that the target market derives from your offering
Market Category
Primary differentiation
Target segment
Competitive alternatives
Key benefit
What is it
Product Name
Explain how you are going to position
your product among your target
customers
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29. Target Audience
29
Region Age Lifestyle Brand Loyalty
Country Gender Personality Benefits Sought
Population Nationality Values User Status
Climate Ethnicity Interest Usage Rates
Occupation Lifestyle Occasion
Income Personality Readiness to buy
Geographic Demographic Psychographic Behavioral
With the help of this slide, you can
explain your audience about your target
customers
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30. Key Business Metrics Dashboard
30
10%
Revenue growth NPS score
60%
Reduction in cost
90%
Product sales growth
70%
Market Share
30%
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31. Hybrid vs. Native Application
31
Determine if you need a hybrid or a
native application
Apps
Native UI allows users to
quickly learn the app
Easy to discover in app
stores (Apple’s App Store,
Play Store)
Access to device
hardware/ software (GPS,
location, shake,
calender, etc.)
Better user experience
Portability (one code
base, multiple platforms)
Access to various
hardware/ software
capabilities (through plug- ins)
Cheaper origination costs
Faster (initial) speed to
market
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32. App Metrics Dashboard
32
Increased Usage15% App rating4.5
Retention Rate68%
New Users54
Lifetime Value$24 Active Users4512
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33. Determine the First Platform You Want to Build the App on - IOS or Android
33
31%
12%
23%
24%
25%
26%
32%
37%
42%
66%
50%
34%
33%
20%
14%
37%
Lead Platforms
Revenue Potential
App Discovery
Documentation & Support
Development Environment
Ease of Learning
Low Cost Development
User Base
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34. In-House Application Vs External Agency
34
14
21
17
19
18
11
$50K or less $50K - 100K $100K - 200K $200K - 500K $500K - Over 1M I don't Know
In-house Application Cost: $350KExternal Agency Cost: $350K
This would be helpful in determining
Should you outsource the development
of your application or should you hire
more people?
35. Marketing Strategy
35
Awareness Consideration Loyalty
ConversionEngagement
How the company’s
presence is on the
mobile channel
How the company uses
mobile tools to attract
users attention
How these mobile tools
facilitate information about
specific products & services
How the buying process
is implemented
How the company leverages
mobile tools in order to
create recurrent customers
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36. Marketing Plan
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36
Month 1
Advert features on sports & celebrity magazines Search Engine Optimization
Month 2
Online Reviews Large scale promotion (Neighbours by numbers)
Month 3
Radio Jingles Advert features on sports & celebrity magazines
Month 4
Press release/ Online campaign Emails & SMS campaigns
Month 5
Online reviews Large scale promotion (Neighbours by numbers)
Month 6
Search Engine Optimization Emails, SMS & Online campaign
Mention the month wise marketing
strategy that will be used to promote the
product.
37. MomentumBuzz Launch
› Traditional media plan
› Social media plan
› Outreach plan for press/
bloggers
› Advance outreach
› Create brand assets for
launch (video, images,
written content)
› Sales/ partner training
› Traditional media
› Social media
› PR & blogger
outreach
› Launch event
› In-store display
› Measure impact
› Sustain buzz &
conversation
› Testimonials &
reviews
› Case studies or
success stories
Typical Product Launch Marketing Process
37
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38. Launch Planning: Key Steps & Tools
38
Step Purpose Sample Tools
Product Positioning Analysis
Carve out & articulate your new products niche
within the larger category
› Product Placement worksheet
› Customer segment profiling template
Volume Protection Analysis
Forecast & plan for production requirements
immediately following launch
› Demand forecasting interview template
› Volume projection guidelines
Distribution Analysis
Identify optimal distribution channels for taking
your product to market
› Distribution planning checklist
› Channel partner evaluation scorecard
Budget Analysis
Allocate resources to support the new products
launch; set deadlines for taking the product to
market
› Marketing budget planning template
Here are some of the key steps that are a
part of launch planning. State your
purpose and sample tools to be used in
front of each step
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39. Phase 1 Tactics: Buzz
39
Internal Channel Customers Prospects Promotional
Awareness – WHAT, HOW &
WHY
Awareness & Demand
Generation
Focused on Retention Focused on Demand Gen
Focused on Awareness/
Lead Gen
› Email Marketing
› FAQ prepared
› ABC Training
› Inside Sales Training
› Website updated
› Identify the channels for proper
targeting of relevant audience
› Deploy responsibilities to
individuals for successfully
managing an awareness
program
› Inform your existing customers
about your new products
› Customer Referral programs
› Online marketing programs
› Special discount for existing
customer base
› Online Marketing programs
with relevant channels
› Social Media
› Trade Shows
› Conferences
› Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here
› Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text HereThis is the 1st step to create a buzz about
your product/service in the market. We
have classified it into 5 key segments
where different tactics will be used.
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40. Phase 2 Tactics: Launch
40
Internal Channel Customers Prospects Promotional
Awareness – WHAT, HOW &
WHY
Awareness & Demand
Generation
Focused on Retention Focused on Demand Gen
Focused on Awareness/
Lead Gen
› Key offers for partners & key
stakeholders
› Sales Training
› Branding Activities like
designing logo, taglines
› Channel Presentation
› Customer Presentation
› Press releases
› Competitive Buyback Program
› Beta Customer Referral
› Online Marketing programs
with relevant channels
› Social Media
› New offers to customers
› Direct mail promotion
› Trade Shows
› Conferences
› Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here
› Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here
This is the 2nd step where you launch
your product/service in the market. We
have classified it into 5 key segments
where different tactics will be used.
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41. Phase 3 Tactics: Momentum
41
Awareness – WHAT, HOW &
WHY
Awareness & Demand
Generation
Focused on Retention Focused on Demand Gen
Focused on Awareness/
Lead Gen
› Continued Trainings
› Internal emails
•Try & Buy programs
• Customer Presentation
• Channel Presentation
• Incentive programs
› Competitive Buyback Program
› Beta Customer Referral
› Online Marketing programs
with relevant channels
› Social Media
› New offers to customers
› Direct mail promotion
› Trade Shows
› Conferences
› Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here
› Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here
Internal Channel Customers Prospects Promotional
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This is the 3rd step after the launch of
your product/service in the market. In
order to keep the momentum going, we
have classified it into 5 key segments
where different tactics will be used.
42. Lead Generation Activities
42
Road show with
Tech Partners
Trade Shows
Magazine
Advertisement
Direct Mail
Promotion
Conferences Nurturing Campaign
Target Database
Acquisition
Other Online Marketing
Programs
Mention some lead generation activities
that will be helpful in business
development
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43. Lead Generation Funnel
43
Traffic
Lead capture Page
Lead Nurturing Process
Value Adding Content
High Quality Leads
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45. Product Management Implementation Strategy
45
Define your Minimum Viable Product
Define and enforce your non-functional requirements
Define your testing strategy
Define the tools you will need to manage your application successfully
Production-ready and post-production support
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46. Minimum Viable Product
46
Feature Description Must/ Should/ Nice
Login/ Authentication
As a user I would like to be able to sign
up/ login into the app
Must
Profile
As a user I should be able to access &
change my personal information &
account preferences
Must/ Should
Feature 3 Description 3 Should
Feature 4 Description 4 Nice to have
Guidelines: The next step is to take each
and every one of these features and rank
them based on a very simple algorithm:
'must', 'should' and 'nice' to have
features. In other words, out of the 100
features identified you can certainly
launch the app with a subset of features
and have other features prioritized after
the first launch, with more to come later
down the road
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47. Define and Enforce Your Non-Functional Requirements
47
Speed
Average
2.2s FCP 2.4s DCL
Mobile
Optimization
Good
80 100/
Desktop
Identify score for each page as well as
optimization strategies that many
developers disregard and in doing so
cause additive problems to their mobile
apps
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48. Define Your Testing Strategy
48
Planning Definition Execution Automation Optimization
› User profile
› Device
Selection
› Type of test
› Types of
Processes
› Managing
Devices
› Remote
Access
› Conditioning
› Type of
Automation
› Coverage
Scope
› Post Release
Support
› Identifying
Defects
› End user
feedback
Testing Strategy
Typically, your test plan should include:
Feature to be tested
What’s in scope
What’s out of scope
Test case: e.g., tap on the search bar,
enter 'media', tap 'show results'
Expected outcome
iOS/Android OST version for which this is
tested and passed/failed
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49. Production-Ready and Post-Production Support (Slide 1/2)
49
01
How will the app be tested once in
production (sanity check)?
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02
How will any issues/defects be
logged, tracked, and fixed?
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50. Production-Ready And Post-Production Support (Slide 2/2)
50
01
02
Do you have a roll-back plan in case all hell breaks loose and the app needs to
be reverted?
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Do you have version control of the app?
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55. Vision
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Goals
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Mission
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55
Our Mission
56. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Name Here
Designation
65%
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Name Here
Designation
50%
Text Here
Text Here
Our Awesome Team
56
57. Comparison
57
Facebook
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Text Here
90%
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capture your audience's attention.
Text Here
70%
Twitter
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capture your audience's attention.
Text Here
90%
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Text Here
70%
Google
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capture your audience's attention.
Text Here
90%
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capture your audience's attention.
Text Here
70%
VS
Man Woman
58. Venn
58
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attention.
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59. Financial
59
Maximum
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audience's attention.
$250
Medium
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audience's attention.
$150
Minimum
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$100
60. 60
Great things are not done by one
person. They’re done by a team of
people.
-Steve Jobs
Quotes
61. Clustered Bar
61
0 10 20 30 40 50 60 70 80 90 100
Q1
Q2
Q3
Q4
Unit Count
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
❑ Product ❑ Product ❑ Product
62. 62
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DecNovOctSepAugJulJunMayAprMarFebJan
Area Chart
❑ Product
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❑ Product
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❑ Product
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