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1. Mobile App
Development
Proposal
Project Proposal – (Proposal_Name)
Client – (Client_Name)
Submitted By – (User _Assigned)
Delivered On – (Submission_Date)

2. 2
DEAR (CLIENT_NAME),
Thanks for reaching to us for the ecommerce website needs. We understand to thrive highly
competitive market, (Client_Name) needs an attractive android app. We welcome the opportunity
of building android apps.
Our experienced and capable team will create the app which will aid your firm in growing your
business. We are confident that by our experience your firm will be able to achieve your app goals
mentioned below –
› Building an irresistible application in accordance to your vision
› Successful launching of app
› Your text here
› Your text here
We want to make sure that you are fully satisfied with our proposal and will have full understanding
of what are services your are getting from this defined process.
Feel free to contact in case of any issue.
Sincerely,
(Company_Name)
COVER LETTER
FOR MOBILE APP DEVELOPMENT PROPOSAL

3. TABLE OF
CONTENTS
3
Why Us
About Us
Our Team
Company Overview
04
Statement of Work & Contract
06
Service Offering
Our Process
Time frame
Our Capabilities
02
Next Steps
07
Your Investment
03
Client Testimonials
Case Study
Our Past Experience
05
Project Context
Project Objectives
Project Overview
01

4. 01
PROJECT OVERVIEW
4
› Project Context
› Project Objectives

5. 5
Enhancing app visibility among audience
App development that suits to the firm’ vision
Effective user interface and attractive design that align with
(Client_Name)’ brand image
Real world testing of application to ensuring the successful working of
app on various devices
We have identified that your firm(Client_Name) is facing
challenges in context to app development which includes
issues like -
PROJECT CONTEXT
FOR MOBILE APP DEVELOPMENT

6. 6
Developing An Android App From Your Vision -
› Listening to your ideas
› Our designers and developers will turn those ideas into workable concept
› We will improve & make delightful changes in the designed app by
offering fruitful feedbacks and questions
› We will continuously work till successful testing of app on various devices
Launching of App & Marketing it to Cater Maximum Visibility -
› Leveraging our experience to launch app on various platform
› Aid app to maximum customer reach
App Maintenance and Support -
› Ensuring app to functional and profitable to clients on long run
› Help in app maintenance, upgrades and support
› Team training by our experts
PROJECT OBJECTIVES
FOR MOBILE APP DEVELOPMENT

7. 02
OUR CAPABILITIES
7
› Service Offering
› Our Process
› Time frame

8. APP DEVELOPMENT OPTIONS FEATURES LIMITATIONS
› These apps are a kind of websites that are designed
to give look and feel like a mobile app
› The app is developed at low cost and has cross
platform compatibility
› Can be assessed through smartphone or tablet
› Not accessible on all devices
› Not advanced in terms of functionality
› Not listed on app stores
› Slightly slower than native apps in terms of running time and response
› Mobile applications that are downloaded from app
stores on mobile store
› More responsive than other type of applications
› Have more functionalities than other applications like
background notifications, offline access etc
› Bugs
› Your text here
› Combination of mobile and native app
› Advanced functionality
› Cannot access offline
› Not effective in terms of responsiveness and functionality as compared to
native app
› Your text here
8
Hybrid App
Native App
Mobile Web App
SERVICE OFFERING
FOR MOBILE APP DEVELOPMENT

9. OUR PROCESS FOR MOBILE APP DEVELOPMENT
9
Discovery
› Understanding client business
› Merging initial concept by assessing
challenges & overcoming them
Features & Architecture
› Analyzing the features for the product
› Developing skeletal framework for the app
in form of wireframe
Design
› Design screens on
approved wireframes
Development
› Agile based development process
› Regular review by client
Quality Assurance
› QA of app after each
development sprint
› Prepare Beta Build
Launch & Marketing
› Developing Release Candidate Build
› Submitting final app to client or Launch
by ourselves
› Developing marketing plan to target
potential users
Maintenance, Training & Support
› Training to client’s employee
› Minor upgrades & maintenance
› Your text here

10. 10
STAGES DURATION IN WEEK
Discovery 2
Features & Architecture 2-4
Design 4-6
Development 6-9
Quality Assurance 9-12
Launch & Marketing 12-13
Maintenance, Training & Support 13-15
TIMEFRAME FOR
MOBILE APP DEVELOPMENT (1/2)

11. 11
WEEKS 0 3 6 9 12 15
Architecture , Structure, Model,
Networking
Design for General
Coding Part 1
Coding Part 2
Backend
Admin Area
Testing & User
Accepting Testing
Development
TIMEFRAME FOR
MOBILE APP DEVELOPMENT (2/2)

12. 03
YOUR INVESTMENT
12

13. 13
PRODUCT DESIGN
DESCRIPTION
PRICE
Mobile Web App $1,500
Native App $3,000
Hybrid App $2,500
YOUR INVESTMENT
FOR MOBILE APP DEVELOPMENT

14. 14
STAGES PRICE
Research $500
Product Design (Native) $3,000
Admin Area $2,500
Back end development $3,500
Quality assurance $1,200
Maintenance, Support and Training $500
Total (before tax) $11,200
Taxation Rate, 5% $560
Total $11,760
YOUR INVESTMENT
FOR MOBILE APP DEVELOPMENT CONTD…

15. 04
COMPANY OVERVIEW
15
› Why Us
› About Us
› Our Team

16. 16
We promise to create an irresistible app that will be easy to handle, use, appealing to
customers and will match client(client_name)’s vision.
Our Client (client_name) requires a compelling android app for client engagement & conversion.
Necessities like developing, designing & launching of app can be fulfilled by hiring us.
Our team comprises of talented and experienced app developers that create technically
advanced and appealing android apps
Three crucial benefits your firm will incur after choosing us –
We are cost effective in terms of our competitors
We are very particular in terms of sticking to project timelines
We take pride in developing great apps for our clients
WHY US FOR
MOBILE APP DEVELOPMENT

17. 17
WHO WE ARE
Founded in 2006, we will help client to cater their development needs
through our expertise, deep commitment and resources.
VISION
Quality oriented universal player in our industry
CORE VALUES
› Trusted Partner
› Quality Service
MISSION
Enabling our consumers to response faster to ever changing market
dynamics by providing them solutions that add more value to their business
ABOUT US FOR
MOBILE APP DEVELOPMENT

18. OUR TEAM (1/2)
18
ETHAN BROWN
CEO
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› Your text here
› Your text here
LIAM WARD
PROJECT MANAGER
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› Your text here
› Your text here

19. OUR TEAM (2/2)
19
LEVI JOYCE
PROJECT MANAGER
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› Your text here
› Your text here
TYSON HINTON
CEO
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› Your text here
› Your text here
MARCEL WOOTEN
DESIGN HEAD
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› Your text here
› Your text here

20. 05
OUR PAST EXPERIENCE
20
› Client Testimonials
› Case Study

21. CLIENT TESTIMONIALS (1/2)
21
LEWIS SPENCER, DESIGNATION
COMPANY NAME
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› Your text here
› Your text here
ROWAN HOOPER, DESIGNATION
COMPANY NAME
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› Your text here
› Your text here

22. CLIENT TESTIMONIALS (2/2)
22
DEXTER TURNER
COMPANY NAME
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› Your text here
› Your text here
ISABELLA OWEN
COMPANY NAME
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› Your text here
› Your text here
BEN WATTS
COMPANY NAME
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› Your text here
› Your text here

23. 23
PROJECT GOALS
Firm wanted to build 2 mobile app for android and iOS devices for fitness
containing several fitness exercise. They wanted to user to have a video in
context with each exercise that help them for the particular exercise.
OUR SOLUTION
› We developed a compelling app that was free and available on the app store
› The app had few exercises included
› The app allowed user to pay fee and receive premium upgrade after which all
the content will be available to user
RESULTS
› Achieved 250+ download in first 2 days
› Positive responses from users
› +20K upgrades in first month
› Your text here
CASE STUDY
FOR MOBILE APP DEVELOPMENT PROPOSAL

24. 06
STATEMENT OF WORK & CONTRACT
24
› Your Text Here
› Your Text Here

25. STATEMENT OF WORK & CONTRACT FOR MOBILE APP DEVELOPMENT PROPOSAL
25
CONTRACT
Services Rendered
› 3 week opportunity to review our week and provide feedback
› Not liable to the firm and third party for damages
Terms and Termination
› This agreement should commence from (date) and shall continue till termination by either party by not
less than 60 days notice given in writing.
Mutual Cooperation
› We agree to put our best efforts in return we expect your cooperation in providing needed information regarding to website
› Text Here
Terms of payment
› Fifty percent of initial fees at the point of contract signing and it will act as deposit
› Remaining 50% has to be submitted after project completion
Plans Cancellation
› Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all costs and expenses
› Text Here
Confidentiality
› All efforts to preserve confidentiality of information
› Text Here
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to develop and design an android app for the estimated total cost of
$XXXX as outlined.

26. 07
NEXT STEPS
26
› Your Text Here
› Your Text Here

27. NEXT STEPS FOR MOBILE APP DEVELOPMENT PROPOSAL
27
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair, transparent and
easily understandable at the beginning in order to lay a solid foundation for better work relationship.
We firmly believe in clarifying things and sorting out the issues
in order to find the most suitable way to work together.
› Discuss the desired changes
› Accept the proposal
› Sign and finalize the proposal
› Submit an initial payment of 50% of total fee of project
› Once we get the notification of your proposal acceptance, we will send you the
separate copy of the signed contract for your record
› Feel free to contact
› Your text here
› Your text here
Signature
Proposal Lead
[user_assigned], [user_title]
Signature
Default Contact
[client_contact_first], [client_contact_last] [client_name]

28. 28
ADDRESS
# street number, city, state
emailaddress123@gmail.com
EMAIL ADDRESS
0123456789
CONTACT NUMBERS
CONTACT
US

29. 29
ADDITIONAL SLIDES

30. 30
TARGET AUDIENCE
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audience's attention.
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audience's attention.
PREFERRED BY MANY
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audience's attention.
VALUE CLIENTS
ABOUT
US

31. 31
GOAL
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audience's attention.
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audience's attention.
MISSION
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audience's attention.
VISION
OUR
Mission

32. 32
START
END
2016
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it to your needs and capture
your audience's attention.
2019
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it to your needs and capture
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2018
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2017
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TIMELINE

33. 33
30 DAYS
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60 DAYS
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90 DAYS
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30 60 90
DAYS PLAN

34. ROADMAP FOR PROCESS FLOW
34
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Finish
Start