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1. Marketing
Proposal
Template
Client: Client Name
Delivered on: (Submitted Date)
Submitted by: (Assigned User), (Company Name)

2. Cover Letter for Marketing Proposal
2
Dear (client name),
In today’s competitive business environment, quality of your marketing plan and its execution can succeed
or bring a halt in prosperity of your business. In order to sustain and grow, sales need to be increased
through converting the potential customers. Our company and its consultants have proficiency in business
communication, marketing factors, advertisements to increase your brand awareness in different
geographies.
Add text that is more relevant for your company
Combining social science and creativity will enable your organization to achieve long term goals. We are
able to develop customized plans (mix of product development, market research, branding, online and
offline advertising, public relations, and content marketing) for our customers that can be used for their
target audience.
We are looking to have a fruitful connection with you and watch your business grow
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3. Table of Content
3
Project Summary Company Overview
Problem Statement Our Team
Proposed Solutions Case Study
Proposed Channels for Marketing Client Testimonials
Your Investment Sign off
Marketing Project Timeframe Payment Terms
Marketing Approach Work Contract
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Future Action Metrics

4. Table of Content
4
Project Summary Company Overview
Problem Statement Our Team
Proposed Solutions Case Study
Proposed Channels for Marketing Client Testimonials
Your Investment Sign off
Marketing Project Timeframe Payment Terms
Marketing Approach Work Contract
Future Action Metrics
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5. Project Summary for Marketing Proposal
5
The proposal illustrates various marketing ways in terms of advertisements, branding,
communication etc. It highlights different strategies for successful launch of a product
in market.
Brief about business problems prevailing in the market along with their
relevant solution
Marketing process adopted by organizations and expenditure for the same
Complete marketing process along with evaluation will take around 3 months
Proposal includes marketing decision metrics for future in terms of decided targets
and time to achieve them
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Add text here
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6. Problem Statement for Marketing Proposal
6
Brand launch is a very troublesome process in todays highly competitive
business environment. Competition is fierce for almost every trade.
Effective marketing is need of the hour for convincing customers to use
particular product or service because of its suitability over the competitors
Companies need to align
business plan with their
marketing plan to operate in
niche market
Marketing of product and
services for small or medium
enterprise has become crucial
task for promotion of business
Nowadays customers are
persuaded from several
elements in terms of
brand’slogo,
promotional messages
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7. Proposed Marketing Solutions
7
As a marketing firm operating from past many years
with relevant professional experience, We can help you
identify market trends to succeed over highly informed
customers of today
Exhaustive identification of target market with the best way to approach
different segments
Develop custom made messages along with its communication methods
Incorporating different forms of marketing messages in terms of text, ideas,
etc. is a time consuming process
› Our company produce paper or print media in form of advertisements
(brochures, flyers, billboards, electronic media advertisements, web
development, search engine optimization, etc.)
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”
In $ million
Growth
$70
$100
$120
$150
$160
$180
$210
$250
$0
$50
$100
$150
$200
$250
$300
2012 2013 2014 2015 2016 2017 2018 2019
Business Growth rate by our Marketing Strategies

8. Table of Content
8
Project Summary Company Overview
Problem Statement Our Team
Proposed Solutions Case Study
Client Testimonials
Your Investment Sign off
Marketing Project Timeframe Payment Terms
Work Contract
Future Action Metrics
Proposed Channels for Marketing
Marketing Approach
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9. Proposed Channels for Marketing
9
OFFLINEONLINE
Social Media Webinar
Phone/Video Blogs/Online Publications
E-mail Search
Online Advertising Groups/Online Conferences
Networking Speaking
Meetings Print Publications
Direct Mail Cold Calls
Print Advertising Associations/Trade Shows
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10. Our Marketing Approach
10
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Define Product or
Service
of Company
Understanding about
your Target Market
Use of analytics tool for
measuring and
assessing results
Develop Online & Offline
Communication
& Promotion Strategy
Identify and engage
target audience
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11. Table of Content
11
Company Overview
Our Team
Project Summary
Problem Statement
Proposed Solutions Case Study
Proposed Channels for Marketing Client Testimonials
Sign off
Payment Terms
Marketing Approach Work Contract
Future Action Metrics
Your Investment
Marketing Project Timeframe
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12. Execution
Marketing Project Timeframe(1/2)
12
Date:
What
How
Planning Evaluation
Launch End
Discovery Creation Pre-motion Live Fundraising Post Campaign Analysis
Execute Marketing Plan
When
Campaign
Application
(Online)
Campaign
Marketing
Accelerator
Campaign
Planning
Accelerator
Campaign
Assessment
Guide
Your Title Here
JAN 2019 MAR 2019 JUN 2019 JUL 2019 OCT 2019
Your Title Here
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13. Marketing Project Timeframe(2/2)
13
The following table depicts 11 weeks time line task required in effective marketing for any organization
WEEKS Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12
TASKDESCRIPTION
Mobile
Advertising
E-mail
Marketing
Blogs/online
Publications
Social Media
Marketing
Video
Advertising
Groups/online
Conferences
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14. Your Investment for Marketing Proposal
14
Description $ Per hour Number of Hours Price ($)
Upfront discovery session and audit 150 25 3,750
Marketing strategy development 150 35 5,250
Your Text Here xxx xxx xxx
Your Text Here xxx xxx xxx
Your Text Here xxx xxx xxx
Total xxx xxx 9,000
› Fees is charged based on time spent on the project
› Fixed rate of $150 per hour for the contract duration of
one year from date of the contract
• Expenses for travel, meals, lodging, printing, and report
production is included in the above mentioned rate
Monthly Budget based on the Project Summary
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15. Table of Content
15
Project Summary Company Overview
Problem Statement Our Team
Proposed Solutions Case Study
Proposed Channels for Marketing Client Testimonials
Your Investment Sign off
Marketing Project Timeframe Payment Terms
Marketing Approach Work Contract
Future Action Metrics
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16. Marketing Future Action Metrics
16
Metrics Current Goal Timeline
Search Engine Optimization 0% 10% Increment Every 3 Months
Social Media Marketing 0% 20% Increment Every 4 Months
Brand Awareness 0% 10% Increment Every 1 Months
Conversion Rate Optimization 0% 15% Increment Every 2 Months
Your Text Here xxx xxx xxx
Your Text Here xxx xxx xxx
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17. Table of Content
17
Project Summary
Problem Statement
Proposed Solutions
Proposed Channels for Marketing Client Testimonials
Your Investment Sign off
Marketing Project Timeframe Payment Terms
Marketing Approach Work Contract
Future Action Metrics
Company Overview
Our Team
Case Study
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18. Company Overview
18
Business Activities
Brand Strategy
Website Design
Public Relations
Print Advertisements
Networking
Search Engine Optimization
Pay-per-click Management
Conversion Rate Optimization
Year of Establishment
1998
Client Base
1,000 start ups and 100 fortune
clients in multiple industries
Headquarters
New York, United States
Employee Strength
9,000
Revenue
$0.6 Billion for Year ended 30
December 2018
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19. Our Team (1/2)
19
CINDY DAY
Designer
Add Education Here
Roles & Responsibilities and project undertaken
› Add text here
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KELLY LYNCH
Copywriter
Add Education Here
Roles & Responsibilities and project undertaken
› Add text here
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20. Our Team (2/2)
20
KRISTY READ
Chief Strategy Officer
Add Education Here
› Add text here
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DONNIE MACISAAC
Brand Strategist
Add Education Here
› Add text here
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KARL JORDAN
Digital Marketing Specialist
Add Education Here
› Add text here
› Add text here
› Add text here
› Add text here
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21. Case Study
21
Add Client Name
Project Goals
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Our Solutions
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Measurable Results
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(company _ name)
Incorporated accurate marketing plan for our organization that helped to capture new potential
customers and better serve existing customers
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22. Table of Content
22
Project Summary Company Overview
Problem Statement Our Team
Proposed Solutions Case Study
Proposed Channels for Marketing
Your Investment
Marketing Project Timeframe
Marketing Approach
Future Action Metrics
Client Testimonials
Sign off
Payment Terms
Work Contract
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23. Company Name
CEO Name
Add text here about the Company
Company Name
CEO Name
Add text here about the Company
Company Name
CEO Name
Add text here about the Company
Client Testimonials
23
01
03
02
Add Company Logo
Add Company Logo
Add Company Logo
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24. Work Contract (1/2)
24
Services Rendered
Strategy & Design
Company provide marketing
plan and related strategies. You
will be provided sufficient
opportunities to review work
and provide feedback, in case if
you are not satisfied with the
work you will pay for the
completed work and can
cancel the contract
Mutual
Cooperation
We agree to levy our best
efforts to complete all the
deliverables mentioned above
and request you to support us
by sharing the required
information on your website
Charges for
Services Performed
Projects apart from budget will
be considered as out of scope
and proper amendment need to
be made to continue work on
the same. Extra charges will be
levied for the projects that
exceeds beyond 45 days
Cancellation
of Plans
You have right to modify, reject,
cancel or stop any and all plans
or work in process plans.
However as per the agreement,
its confirmed by you to
reimburse all cost and
expenses incurred due to
change in instruction. We try
our best to reduce such cost
and expenses
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25. Work Contract (2/2)
25
Services Rendered
Strategy & Design
Company provide marketing plan and related strategies. You will be provided sufficient opportunities to review
work and provide feedback, in case if you are not satisfied with the work you will pay for the completed work
and can cancel the contract
Mutual
Cooperation
We agree to levy our best efforts to complete all the deliverables mentioned above and request you to support
us by sharing the required information on your website
Charges for
Services Performed
Projects apart from budget will be considered as out of scope and proper amendment need to be made to
continue work on the same. Extra charges will be levied for the projects that exceeds beyond 45 days
Cancellation
of Plans
You have right to modify, reject, cancel or stop any and all plans or work in process plans. However as per the
agreement, its confirmed by you to reimburse all cost and expenses incurred due to change in instruction. We
try our best to reduce such cost and expenses
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26. Work Contract Cont..
26
Confidentiality
Company agree that it will
preserve all the proprietary or
confidential information of the
client and will not disclose it
outside company premises
Termination Clause
Agreement will become
effective as on the date
mentioned here and can be
terminated by party by giving
60 days notice in writing
General Provisions
Agreement will be governed
and construed in accordance
with laws of the province/state
Government laws & regulations
Your
Text Here
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27. Work Contract Cont..
27
Confidentiality
Company agree that it will preserve all the proprietary or confidential information of the client and will not
disclose it outside company premises
Termination Clause
Agreement will become effective as on the date mentioned here and can be terminated by party by giving 60
days notice in writing
Agreement will be governed and construed in accordance with laws of the province/state
General Provisions
Government laws & regulations
Your Text Here
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28. Payment Terms
28
Billing Schedule
Company will take deposit of 50% of the initial fees at the time of
signing contract
The remaining 50% will be charged on monthly basis based on the number of
service hours spent on the project
Company will provide all necessary purchase order numbers and other internal
information necessary for invoice processing by end of the month
Client Agreement for Payment
1st initial invoice upon receipt will act as deposit
for every project and every invoice will have 15
payment terms
In case of delay in payment, 1% per month will
be charged on unpaid amount and further
company also reserves the right to stop work
until the payment is made
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29. Sign off
29
Request you to go through the work contract to get clarity on all details. It is
necessary for us to make things transparent from the beginning to build fruitful
work relationship
Once you have gone through the work contract, put your signatures below
As we receive your acceptance notification, one of our executive will connect
with you shortly to discuss way forward steps
Please let us know in case of any queries. We would be more than happy to
clarify all your doubts and can find best way to work together
We will send a separate copy of your signed contract via mail
In case you want to connect with us, feel free to call (user _ phone)
Signature
Assigned user
User title

30. Contact Us
30
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress@gmail.com

31. 31
Additional
Slides

32. About Us
32
Creative
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Professional
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Talented
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33. Our Mission
33
Vision
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Target
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Mission
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34. Usage Percentage for Different Channels of Marketing
34
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Website/ Content Development
18%
Traditional Advertising
17%
Online Advertising
14%
Social
13%
Mobile Advertising & Applications
12%
Search
12%
Email Marketing
7%
Direct Mail Marketing
4%
Events/ Conferences
3%
Marketing
Channels

35. Roadmap (3)
35
01 Text Here
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36. Roadmap (4)
36
01 Text Here
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37. Roadmap (5)
37
01 Text Here
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38. Roadmap (6)
38
01 Text Here
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39. Roadmap (7)
39
01 Text Here
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40. 30 60 90 Day Plan
40
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First 30 Days
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First 60 Days
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First 90 Days