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2. Agenda
2
01.
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Agenda
02.
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Agenda
03.
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Agenda
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Agenda
4. Executive Summary-Market Overview
$8
Market
revenue
Base year market
growth rate
$6
$600-$900
Average price per unit
industrial cameras
Compound annual
growth rate
$8
$300-$360
Average price per
unit-frame grabbers
Degree of technical
change
$20
Market size for last
year of study period
$9
Market
Concentration
$12
4
5. Industry Size
USA Entire
Production
24 Million
Tonnes
World’s Entire Production
156 Million
Tonnes
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India Entire
Production
241,123
Tonnes
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5
7. Target Market (Determine Your Brand’s Target Audience)
Target Audience
7
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8. Understanding The Target Market
Market
Segmentation
Behavioral
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Demographic
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Psychographic
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Geographic
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8
9. Target Market Size & Growth
Target market
Penetrated market
Served market
Total available market
9
11. Market Opportunity
11
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2011
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TODAY
$350
$150
12. Market Opportunity By Business
12
Online
Courses
$20
Virtual
Classroom
$45
Company
Business
$125
One-on-one
Tutoring
$55
E-learning
App
$30
13. Market Profitability (Porter’s 5 Forces Model)
13
Threat of
substitute
products
Bargaining
power of
suppliers
Bargaining
power of
buyers
Threat of
new
entrants
Competitive
Rivalry
The Porter's Five Forces tool helps assess market profitability by analyzing the forces acting upon it.
14. 14
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Market Trends 01
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Market Trends 02
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Market Trends 03
Market
Trends
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15. Market Trends (Current Number In Years)
10000
15000
20000
25000
30000
35000
40000
45000
50000
Latin
America
Canada Japan Europe Asia Pacific US Rest Of
World
2017
2020
15
16. Market Trends (Percentage Spending In Years)
16
0
10
20
30
40
50
60
70
80
90
100
Africa Middle East Latin
America
Eastern
Europe
North
America
Asia Western
Europe
2017
2020
17. Market Trends (Market Size & Demand Forecasts)
0
1
2
3
4
5
6
7
8
9
10
2016 2017 2018 2019 2020
Market Projected To Reach
US$ 1.1 Trillion By 2020
Asia-Pacific
The Largest Market
17
18. Market Trends (Market With Potential For Growth)
18
Middle East & Africa
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Asia-Pacific
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The United States
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19. Market Trends (High Growth Markets)
The United States
Middle East & Africa
Asia-Pacific
80%
55%
50%
19
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20. Market Trends (Key Market Drivers)
20
01
Market
Driver
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02
Market
Driver
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03
Market
Driver
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04
Market
Driver
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05
Market
Driver
24. 24
Factor1
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Factor 3
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Factor 4
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Factor 2
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The key success
factors are those
that are necessary for
you to achieve
success as
A BRAND
26. Competitor Overview
Number
of
Competitors
60 to 70
Average product
development time-
industrial cameras
5-25
Months
Number of
companies that
exited
0
Average product
development time-
frame grabbers
5-15
Months
Replacement
Rate-industrial
cameras
1-3 year
R & D spend as a
per cent of market
revenue
12-20%
Replacement
Rate-frame
Grabbers
3-5 year
Marketing spend
as a per cent of
market revenue
12-15%
26
27. Our Competitors
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Our
Competitors
27
28. Our Competitors
28
Competitor 1
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Competitor 2
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Competitor 3
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Competitor 4
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29. 2015 100+ 4+ 12 80%
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Founded
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Employees
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Experience
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Location
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Repeat Business
Competitor Profiling (Background)
29
33. Competitor’s Distribution Channels
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Manufacturing
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C & F agent
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Distributor
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Retailer
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Customer
33
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Competitor’s Current Strategy
34
35. Competitor’s Marketing Strategy
How to improve
your inbound
MARKETING
STRATEGY
Newsletter
Infographics Social media
Blogging
Call-to-action White papers
Video Webinars
35
36. SWOT Analysis Of Competitors
Strength Opportunities
Weakness Threats
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42. Our Mission
42
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43. Our Team
Lee Lehrer
Marry Smith Rite Johnson Sara Nelson
Julie Hill
Anita Hester Harry Daniel
John Doe 43
44. About
US
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45. Comparison
80% Male
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60% Female
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46. Matrix
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Star
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Question Mark
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Cash Cow
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Dog
46
47. Our Goal
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Goal 1
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Goal 2
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48. Financial
48
20%
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58%
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75%
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50. Dashboard
50
30%
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45%
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85%
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51. 2017
2016
2015
2014
2013
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Timeline
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51
52. 52
Address
# street number, city,
state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com
Thank
You