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10 Slides You Need for Your Pitch Deck
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TITLE
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PROBLEM / OPPORTUNITY
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VALUE PROPOSITION
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UNDERLYING MAGIC
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BUSINESS MODEL
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GO – TO – MARKET PLAN
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COMPETITIVE ANALYSIS
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MANAGEMENT TEAM
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FINANCIAL PROJECTIONS
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FINANCIAL PROJECTIONS
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Sail Boat Owners
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Sailing Enthusiasts
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Problem Template 1
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First Problem
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Second Problem
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Problem Template 2
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Market Gap Opportunity Template
Market
Opportunity
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Market Gap Opportunity Template
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Solution Template
Solution 3
Solution 2
Solution 1
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Value Proposition Product Benefits
100%
Product Benefit 2
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Product Benefit 1
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Product Benefit 3
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Product Benefit 4
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9. Benefit 02
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Benefit 04
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Benefit 06
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Benefit 01
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Benefit 03
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Benefit 05
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Value Proposition Product Benefits
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Underlying Magic
Describe the technology,
secret sauce or underlying
magic behind your product or
service
Visualize-show, don’t tell
UNDERLYING MAGIC
10
11. Construction Excellence
And Efficiency
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Outstanding
Design
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Targeted Land Buying
And Effective Planning
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Innovative Sales And
Marketing
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Industry Leading
Customer Experience
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Deliver Financial
Results
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Business Model Template 1
11
12. 02 03
01 04
Research & Plan
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Price Compare
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Book
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On The Trip
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Business Model Template 2
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What
Who
How
Get
Strategy
Customized Value Propositions
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Go To Market Plan
14
15. Key
Question:
Focus:
Inputs/
Tasks:
Outcomes
Provocation Discovery Diagnostic Design Recommendation
✓ What Are We Trying
To Accomplish?
✓ Clarify Desired
Outcomes/
Objectives
✓ Goal
Alignment/Validation
✓ Review Market Data
✓ Validate Project
Approach
✓ Design & Schedule
Work Plan
✓ Organize Core &
Steering Teams
✓ What Are The
Potential Markets?
✓ Identify Market
Attractiveness
Factors, And ‘As Is’
Situation
✓ Verify The Nature Of
The Market
Opportunity
✓ Identify Define, & Map
Markets
✓ Determine Buying
Processes And Choice
Drivers
✓ Where Should We
Compete And What
Must We Deliver?
✓ Understanding The
Opportunity To
Create Deferential
Advantage
✓ Determine How You
Will ‘Win’
✓ Asses Addressable
Markets W/
Attractiveness Criteria
✓ Determine Company’s
Ability To Compete In
Attractive Markets
✓ Identify Key Buying
Influencers & Desired
Behavioral Objectives
✓ What Go To Market
Aooroach Is
Optimal?
✓ Identify And Assess
Market Channel
Options
✓ Determine How You
Will ‘Play’ (GTM
Model)
✓ Determine The
Optimal Offering &
Positioning For Target
Markets
✓ Determine Ideal
Channel Partner
Criteria
✓ Identify, Assess And
Prioritize Potential
Channel Partners By
Targets Markets
✓ What Is Winning
Worth?
✓ The Best Channel
Approach
✓ Identify How You Will
Measure Results
(Metrics)
✓ Develop
Recommendation For
Go To Market
Approach
✓ Market-channel
Positioning Platform
Tested
✓ Organizational
Alignment Assessed
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Go-to-Market Strategy Roadmap
15
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Go-to-Market Strategy Roadmap
16
17. 9%
Market Market Segments
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Go-to-market Strategy- Market Segmentation
17
19. Social Media
Email Marketing
Analytics &
Reporting
Paid Advertising
Search Engine
Optimization
Website Design
Blog
Digital
Marketing
Strategy
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Marketing Strategy
19
20. Objectives Strategies Tactics
1. Objective
2. Objective
1. Strategy
✓ Tactic A
✓ Tactic B
✓ Tactic C
2. Strategy
✓ Tactic D
✓ Tactic E
✓ Tactic F
✓ Tactic G
3. Strategy
✓ Tactic F
✓ Tactic D
✓ Tactic G
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Marketing Strategy Template
20
21. Competitive
Factor
Your
Business
Competitor1 Competitor2 Competitor3
Years Of
Existence
Location
Products Or
Service
Quality
Price ($)
Services
Warranty
(Years)
Business
Reputation
Sale Funnel
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Competitive Analysis Template 1
21
22. Competitor1 Competitor2 Competitor3 Competitor4
Navigation High Medium Low High
Content Hierarchy Medium High Low Medium
Labeling And
Taxonomy
Medium High Medium Low
Site Search Low Low High Medium
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Competitive Analysis Template 2
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Competitive Analysis Template 3- SWOT Analysis
➢ Strengths
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➢ Weaknesses
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➢ Opportunities
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➢ Threats
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W
S
T
O
TEXT HERE
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23
24. Our software
competitor
competitor
competitor
competitor
competitor
Our Software
competitor
competitor
competitor
competitor
competitor
Our Software
competitor
competitor
competitor
competitor
competitor
Our Software
competitor
competitor
competitor
competitor
competitor
Our Software
competitor
competitor
competitor
competitor
competitor
Our Software
competitor
competitor
competitor
competitor
competitor
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Competitive Analysis Template 4- Scatter Chart/Radar Chart
24
25. Factors My Business Competitor 1 Competitor 2 Competitor 3 Competitor 4
Factors 1
Factors 2
Factors 3
Factors 4
Factors 5
Factors 6
Factors 7
Factors 8
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Competitive Analysis Template 5- Comparison Table
25
27. Product 2
Product 3
Product 6
Product 1
Product 4
Product 5
0.00
2.00
4.00
6.00
8.00
10.00
12.00
0 1 2 3 4 5 6
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Portative Analysis Template 7- Bubble Chart
27
28. Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Competitor 6
Our Business
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Compétitive Analysis Template 8- Matrix Chart
28
29. ANITA SMITH (CEO)
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JOHAN SMITH (CEO)
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CAROL SMITH (CEO)
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audience’s attention.
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Management Team Template 1
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ANITA SMITH
CEO
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MARY SMITH
CEO
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JOHN SMITH
CEO
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CAROL SMITH
CEO
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Management Team Template 2
30
31. Management Team Template 3
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02
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YOUR TEXT HERE
RICK STARK
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YOUR TEXT HERE
MIE NGUYEN
31
32. PETER SMITH CAROL SMITH
CAROL SMITH JOHN SMITH
JOHN SMITH MARY SMITH
MARY SMITH PETER SMITH
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Management Team Template 4
32
33. CAROL SMITH JASMIN SMITH
JOHN SMITH
EVEN SMITH
MARK SMITH
PETER SMITH
ANITA SMITH MARY SMITH
JULIE SMITH
ALI SMITH
JENNY SMITH STEVEN SMITH
ANITA SMITH
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Management Team Template 5
33
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Our Team
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JOHN SMITH
JOB TITLE HERE
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PETER SMITH
JOB TITLE HERE
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ANITA SMITH
JOB TITLE HERE
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CAROL SMITH
JOB TITLE HERE
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ADAM SMITH
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MARY SMITH
JOB TITLE HERE
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Management Team Template 6
34
35. Year 1 Year 2 Year 3 Year 4 Year 5
# of Customers
# of Employees
Sales
Expenses
Profits
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Financial Projections And Key Metrics
35
36. $0.00
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
Year 1 Year 2 Year 3
Annual Sales, Gross Margin, Net Profit
Total Sales Gross Margin Net Income
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Financial Projection Graph
36
38. Financial Projections
($000) 2015 2016 2017 2018
Clients 31 87 120 172
Revenue $530 1,580 3,450 4,320
Net $530 1,580 3,450 4,320
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Financial Projections Table 1
38
39. ($000) 2013 2014 2015 2016 2017
Customers 3 7 10 14 22
Revenue $507 2,451 3,481 7,446 14,305
Ebitda $62 1,534 2,420 5007 12,065
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Financial Projections Table 2
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Key Metrics
67%
22%
4%
2%2%1%
❑ White
❑ Asian & Indian
❑ Hispanic
❑ Black
❑ Two More Races
❑ Other Not Disclosed
Your Text Hare
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Your Text Hare
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85%
15%
80% 20% 68%
32%
29%
71%
Company Overall Tech Non -Tech Leadership
40
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Conversion Rate Template 1
9,362.74
GROSS REVENUE
6,734.89
NET REVENUE
INQUIRIES
+ 142
From Last Year
79%
41
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Conversion Rate Template 2
Conversion
Rate 70%
14
Sales
20 People
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Conversion Rate Template
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Current Status Of Product
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Accomplishments To Date
July
2016
Jan
2016
Sept
2016
May
2016
Product
Development Began
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Demo
Completed
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Live Testing With
5 Companies
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Beta
Release
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Roadmap For Future
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Use Of Funds
New Hires
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Operational Cost
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Marketing
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Product Development
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40%
18%
30%
12%
46
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JOB TITLE HERE
Marry Smith
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JOB TITLE HERE
Anita Smith
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JOB TITLE HERE
Peter Smith
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About Us
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35%
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25%
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20%
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15%
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Dashboard
49
50. 2014 2016 2018
2015 2017 2019
Timeline One
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Timeline Three
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Timeline Five
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Timeline Two
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Timeline Four
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Timeline Six
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Timeline
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News Paper
NEWSPAPER
xxxxxxx xxxxx xxxxx
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Industry
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02
01
03
04
05
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52. Agenda
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Ongoing Research
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Technologies
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Deployment
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Impact
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03
Stakeholder
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Circular
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53. Targeting Customer
Communities
Testing And
Personalization
✓ Customer Analytics
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✓ Customer Experiences
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✓ Customer Communications
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Venn
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55. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Silhouettes
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56. Yes No
Yes No
Text Here
Text Here
QUESTION
DATA?
QUESTION
DATA?
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Your Text Here
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Put Text Here
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Your Text Here
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Swimlanes
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Magnifying Glass
Mathematical Analysis
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Statistical Modeling
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Complex Systems
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Uncertainty
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Lateral Thinking
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10%
30%
50%
83%
65%
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58. This slide is 100% editable. Adapt it to your needs
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Interest
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Desire
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Customers
03
02
01
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Funnel
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59. Thank
You
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59