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1. Impact
Effort Matrix
Your C ompany N ame

2. Building an Impact Effort Matrix for Organization
2
Objective
• Define a clear objective
• Add Text Here
Brainstorm
• Think of all the current
activities required
• Text Here
Group
• Collate and consolidate
the list
• Text Here
Position
• Assess the impact and effort of
each activity and position on
the matrix
• Text Here
Action Plan
• Identify actions, and assign
responsibilities and timeframes
• Text Here
Share
• Share the outcomes
to relevant
stakeholders
• Text Here
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3. Business Impact Effort Matrix with Ideas
3
Quick wins Major Projects
Fill Ins Hard Slogs
High
Low Effort High
Impact
Idea
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4. Decision Making Impact Effort Matrix
4
High Impact Low Impact
Low
Impact
High
Impact
Major Projects
• More complex to execute
• Text Here
Time Wasters
• Time-consuming activities
• Text Here
Quick Wins
• Give the best return
• Text Here
Fill Ins
• Do not offer more benefits
• Text Here
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5. High and Low Impact in Effort Prioritization Matrix
5
Low impact
High impact
High
effect
Low
effect
Major
projects
Quick
Wins!
Not
Worth it
Fill
Ins
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6. Impact Effort Matrix for Goal Setting
6
High
Impact
Low
High
Effort
Low
Do some
of these
• Do not offer more
benefits
• Text Here
Do less of or
none of these
• Time-consuming
activities
• Text Here
Do all
of these
• Give the best return
• Text Here
Do these
with support
• More complex to
execute
• Text Here
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7. Impact Effort Matrix for Organization with Arrows
7
High effort
Low effort
High impact
Low impact
Quick Wins
• Give the best return
• Text Here
Fill Ins
• Do not offer more benefits
• Text Here
Major Projects
• More complex to execute
• Text Here
Time Wasters
• Time-consuming activities
• Text Here
Option
04
Option
03
Option
02
Option
01
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8. Impact Effort Matrix Tool with Arrows and Icons
8
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High Effort
Low Effort
High Impact
Low Impact
01
Quick
Wins!
02
Major
Projects
03
Fill in
Jobs
04
Thankless
Tasks

9. Impact Effort Matrix with Different Components
9
Impact Component
High
Impact
Medium
Impact
Low
Impact
Conversion rate
Test will likely directly impact our
conversion rate.
Test may or may not directly impact our
conversion rate, but should impact a
leading indicator metric.
Test will likely only impact a leading
indicator metric
Excitement
Test will generate high internal
enthusiasm for testing and build
momentum.
Test will interest and satisfy some team
members.
Test will matter to only a few people,
and will have little visibility regardless of
outcome.
Implementation
It this test has a winning variation, it will
definitely be implemented immediately.
If this test has a winning variation, it will
probably be implemented in the near
future.
This test is not likely to be implemented
even if there is a winning variation, due
to buy-in or technical constraints.
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10. Impact Effort Matrix with Low and High Effect
10
High effort ; low impact
• Project require lot of effort
and are low impact
• Text Here
High effort ; High impact
• Project require lot of effort
and are high impact
• Text here
Low effort ; high impact
• Project require little effort
and are high impact
• Text Here
Low effort ; low impact
• Project require little effort
and are low impact
• Text Here
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11. Impact Effort Matrix with Planning and Budget
11
IMPACT
IMPACT
EFFORT/COST
EFFORT/COST
High impact/low effort
(quick wins)
Text here
01
High impact/low effort
(Requires planning and budget)
Text here
02
low impact/low effort
(fill - ins)
Text here
03
low impact/low effort
(not worth it)
Text here
04
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12. Impact Effort Matrix with Proceed Investigate Consider and Remove
12
High
Low
Low High
Effort
Impact
Proceed Investigate
Consider Remove
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13. Impact Effort Matrix with Various Tasks
13
High
Impact
Low
High
Effort
Low
Quick wins
• Task 1
• Task 2
• Text here
• Text here
Big Projects
• Task 1
• Task 2
• Text here
• Text here
Fill - ins
• Task 1
• Task 2
• Text here
• Text here
No thanks
• Task 1
• Task 2
• Text here
• Text here
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14. Thank
You
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
14