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2. COVER LETTER FOR EVENT MARKETING
Dear {Client_Contact_First} {Client_Contact_Last},
{Company Name/client name} are pleased to introduce our self as a career coaching partner for
executiveâs leadership and management skills development. We provide services to facilitate
gentle exploration of your needs, motivations, skills and thought process in order for you to
identify your own solutions and actions, With an experience of XX years, our goal is to drive value
into your organization-help the students to achieve the goals that you set-and support our client in
personal and professional development.
We provide our assistance to:
âș Improve our clients' leadership skills, confidence and presence.
âș Achieving the âstretch goalsâ and business results.
âș Help in Career advancement, including promotion and higher level projects.
âș Continue to develop leadership strengths.
{Company Name/executive coach} looking forward to long term association in near future
Regards,
Name
{User_assigned}
{user_title}
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3. TABLE OF CONTENTS
3
Summary of Event
Key Target Audiences
Strategic Approach to Event Marketing
Ways To Promote Event
Situation Analysis for Event Marketing
Event Marketing Timeline
Event Marketing Budget
Terms and Agreement
Next Steps
Company Description
âș Our Team
âș Client Testimonial
âș About Us
4. TABLE OF CONTENTS
4
Summary of Event
Key Target Audiences
Strategic Approach to Event Marketing
Ways To Promote Event
Situation Analysis for Event Marketing
Event Marketing Timeline
Event Marketing Budget
Company Description
Terms and Agreement
Next Steps
âș Our Team
âș Client Testimonial
âș About Us
5. SUMMARY OF EVENT
Event
Event Name:
Event Date/s:
Event Times:
Event Venue/s:
Event Details:
Key Event Marketing Goals
âș Attract at least 3,000 people to the event
âș Increase attendance at our event by 20% on previous year (from 1,000 to 1,200).
âș Increase participation by at least 20 %
âș Your text here
âș Your text here
âș Your text here
âș Your text here
âș Your text here
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6. Described below the details of main group audience & second most important target
audience that event want to attract-
Primary Target Audience
âș Define the people: Add Text Here
âș Age Group: XX-XX yrs
âș Gender Ratio: 30% Male and 70% Female
âș Area/Location â Add Text Here
âș Socio Econimic Group: Add Text Here
Secondary Target Audience
âș Define the people: Add Text Here
âș Age Group: XX-XX yrs
âș Gender Ratio: 30% Male and 70% Female
âș Area/Location â Add Text Here
âș Socio Econimic Group: Add Text Here
KEY TARGET AUDIENCES
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7. STRATEGIC APPROACH TO EVENT MARKETING
Key Initiatives Summary
âș Enhance existing website
âș Establish specific promotional plan detailing target
markets, times, methods etc
âș Establish media partnerships
Key Strategies Summary
Effectively promote the event through increased
marketing activity in local and national press
and online.
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8. WAYS TO PROMOTE EVENT
8
Event
websites
Facebook
advertising
SEO Strategic partnerships with
local trade groups,
institutions, & companies
Search engine marketingVideo AdvertisingTelevision & Radio advertising
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9. SITUATION ANALYSIS FOR EVENT MARKETING
Identify the key additions and changes to your website as you get closer to the event
Analytic Current situation Goal (by event date)
Sessions 4,000 8,000
Users 1,500 2,500
Page views 5,000 7,000
Outline your existing social media reach, how to build it and how to promote your event
Analytic Current situation Goal (by event date)
Current likes on Facebook 20,000 27,000
Current Twitter followers 4,000 6,000
Text Here - -
Outline the size and source of your email database, how will it grow and communicate
Database Current situation Goal (by event date)
Past attendees 2,000 4,000
Sponsors, partners, supporters, donors 50 70
Other stakeholders 600 2,000
Web Analytics
Social Media Analytics
Email Marketing Analytics
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10. EVENT PROCESS MAPPING
Process Aim Approach Touchpoints Priority
Your text here Your text here Your text here Your text here Your text here
Your text here Your text here Your text here Your text here Your text here
Your text here Your text here Your text here Your text here Your text here
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11. EVENT MARKETING TIMELINE 1/3
âș Final email blast,
social & blog
âș Attendance
Referrals
âș Phone
âș Influencer Outreach
Last Call
âș Regular email ,
social , blogging
âș Thought leadership &
guest posts
âș Early Bird discount(s)
âș Paid Promotion
Day - to - Day
âș Launch Email
âș Press Release
âș Blog & Social
âș Partnerships
Event Launch
âș Pre â Event Page
âș Social Media
Announcement
âș Blog Post :
Mission Statement
âș Partner Outreach
Pre - Event
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Day of Event!
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12. EVENT MARKETING TIMELINE 2/3
5/1/20 21/1/20 8/2/20 15/2/20 2/3/20 21/3/20 28/4/20 30/4/20 4/5/20 13/5/20
Define event goals
Source venue options
Finalize speaker reach
out list
Compose sponsorship
strategy
Reach out to sponsors
Create social media
campaign
Reach out to blogs for
backlinks
Optimize SEO ranking
Publish event lead up
vlog series
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13. EVENT MARKETING TIMELINE 3/3
Campaign Type Additional Info
Phase One
Week 1 Week 2 Week 3 Week 4
National Marketing
Banner Ads 01 Details Here
Banner Ads 02 Details Here
Local Marketing
Web Ads 01 Details Here
Web Ads 02 Details Here
Public Relations
Press Release Details Here
Webinars Details Here
Content Marketing
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14. EVENT MARKETING BUDGET
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Item Supplier Cash Budget In-kind Budget Actual (YTD)
Income
Marketing Budget âș Festival $5,000 $5,000
In-kind Sponsorship (Actual Documented Value)
âș Radio Co
âș Printing Co
âș Design Co
âș Social Media Co
$0
$3,000
$1,000
$500
$500
$
Cooperative advertising revenue âș Tourism business $500 $500
Sponsorship âș Council $2,000
Total $7,500 $5,000
Expenditure
Design âș Design Co $500 $500
Printing âș Printing Co $1,000 $1,000
Website âș Website Co $500
Social media âș Social media Co $500 $500
Signage $1,000
Advertising:
âș Radio Co
âș Newspaper Co
âș Magazine Co
âș Tourism Mag
$1,000
$1,000
$1,000
$500
$3,000
Market research $500
Photography $500
Total $7,500 $5,000
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15. TABLE OF CONTENTS
15
Summary of Event
Key Target Audiences
Strategic Approach to Event Marketing
Ways To Promote Event
Situation Analysis for Event Marketing
Event Marketing Timeline
Event Marketing Budget
Terms and Agreement
Next Steps
Company Description
âș Our Team
âș Client Testimonial
âș About Us
16. ABOUT US FOR EVENT MARKETING
Founded in: 1956 Add details on
companyâs history
How it all
started etc.
Previous line
of services
Other
key points
Background:
Companyâs Vision:
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Companyâs Mission:
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Our Focus:
We believe it's all about YOU. Our focus is on meeting and
surpassing your personal short- & long-term financial goals,
creating & implementing processes for regularly reviewing &
evaluating how your portfolio is doing, and maximizing your
return on investment over time
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17. OUR TEAM FOR EVENT MARKETING (TEMPLATE 1 OF 2)
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âș Education Background
âș Past Career Experience
âș Achievements
âș Similar Experience in this Company
âș Education Background
âș Past Career Experience
âș Achievements
âș Similar Experience in this Company
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Name Here
Designation Here
Name Here
Designation Here
18. OUR TEAM FOR EVENT MARKETING (TEMPLATE 2 OF 2)
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âș Education Background
âș Past Career Experience
âș Achievements
âș Similar Experience in this Company
âș Education Background
âș Past Career Experience
âș Achievements
âș Similar Experience in this Company
âș Education Background
âș Past Career Experience
âș Achievements
âș Similar Experience in this Company
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Name Here
Designation Here
Name Here
Designation Here
Name Here
Designation Here
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audience's attention.
CLIENT TESTIMONIALS FOR EVENT MARKETING
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audience's attention.
Client 1
Client 2
Client 3
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audience's attention.
20. NEXT STEPS FOR EVENT MARKETING
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Our Investment and Financial Management team will meet with you
to review goals, set benchmarks, and develop a plan.
Your investment & financial plan will cover personal financial
planning, budgeting, investments, insurance, estate & tax
planning, & charitable giving.
Please contact us to schedule an appointment; contact
details are mentioned at the end of this document.
21. CONTACT US FOR EVENT MARKETING
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Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
23. OUR MISSION FOR EVENT MARKETING
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Vision
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Mission
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Goal
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24. TIMELINE FOR EVENT MARKETING
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2015
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2016
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2017
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2018
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2019
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2020
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25. 30 60 90 DAYS PLAN FOR EVENT MARKETING
25
30
Days
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60
Days
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90
Days
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26. ROADMAP FOR EVENT MARKETING
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01
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02
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04
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03
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