This proposal is for an ecommerce website design service for Client Name. The proposal outlines the project context, objectives, process, investment, company overview, past experience, statement of work, and next steps. Key objectives are to improve conversion, engagement, and revenue generation through a customized online store. The process involves research, planning, design, development, and launch over 12-13 weeks. The total investment is $13,335 including taxes. Additional services are also offered.
2. Cover Letter for Ecommerce
Website Designing Service
Dear (Client_name),
Thanks for reaching to us for the ecommerce website needs. We understand to thrive highly competitive
market, (Client_name) needs an attractive digital platform. The visitors can get more insights about
(client_name) offerings and buy them. The firm can get more visitor’s attention by customizing
ecommerce store. Chances of them becoming lead and customers is more.
We are confident that by our experience your firm will be able to achieve your goals mentioned as below –
✓ Improving conversion and client engagement by providing beautiful and logical shopping experience
✓ Revenue generation through cross- selling, strategic selling up, and product recommendation
✓ Automating of inventory management process
✓ Add text here
We will prepare the initial design phase of the project to provide you with appropriate look and feel of the
brand and design hierarchy.
Feel free to contact in case of any issue.
Sincerely,
(company_name)
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3. Table of Contents
3
Project Context & Objectives
Our Process
Your Investment
Company Overview
Our Past Experience
Statement of Work & Contract
Next Steps
01
02
03
04
05
06
07
✓ Plan of Action
✓ Scope of Services
✓ Time frame
✓ Additional Service Offerings
✓ Why Us
✓ About Us
✓ Our Team
✓ Client Testimonials
✓ Case Study
4. Table of Contents
4
Project Context & Objectives
Our Process
Your Investment
Company Overview
Our Past Experience
Statement of Work & Contract
Next Steps
01
02
03
04
05
06
07
✓ Plan of Action
✓ Scope of Services
✓ Time frame
✓ Additional Service Offerings
✓ Why Us
✓ About Us
✓ Our Team
✓ Client Testimonials
✓ Case Study
5. Project Context and Objectives for
Ecommerce Website Designing Service
5
✓ We have identified that your firm (client_name) is facing Ecommerce challenges due to which their client
engagement has been hampered
✓ The firm is also facing issue regarding revenue as the revenue generation is not up to the mark.
Developing Revenue generating solution – We offer turnkey ecommerce solution.
We design a fully functional store which will be ready to process sales
Create customize online store to cater (client_name)’s unique needs – In competitive scenario, to
grab customer’s attention and conveying unique offerings to them is crucial. Unlike others, we design
from scratch, allowing client to have complete flexibility at end product with unique and engaging look
Streamlining (client_name)’s online store for convenient usability & updates – Deign a store that
is easy to use and modify with firm’s growth. Managing and keeping track of ever changing inventory.
Project Context
Project Objectives
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6. Table of Contents
6
Project Context & Objectives
Our Process
Your Investment
Company Overview
Our Past Experience
Statement of Work & Contract
Next Steps
01
02
03
04
05
06
07
✓ Plan of Action
✓ Scope of Services
✓ Time frame
✓ Additional Service Offerings
✓ Why Us
✓ About Us
✓ Our Team
✓ Client Testimonials
✓ Case Study
7. Plan of Action for Ecommerce Website Designing Service
7
Project Kickoff
(1-2 week )
✓ Understanding of
product and customers
✓ Payment gateway
selection
✓ Add text here
Sitemap
(2-3 week)
✓ Sitemap plan for pages
for ecommerce site
and product categories
✓ Add text here
Visual Design
(6-8 week)
✓ Enhancing customer
experience and brand
image
✓ Responsive site
compatible for all
devices
✓ Add text here
Content
( 4-6 week)
✓ Compelling product
description
✓ New content for
landing pages
✓ Add text here
Development
(8-10 week)
✓ Coding and testing at
various browsers and
devices
✓ Add text here
Launch
(12-13 week)
✓ Website going live
✓ Add text here
Training
(10-11 week )
✓ Training to client’s
employee
✓ Add text here
8. Scope for Ecommerce Website Designing Service
8
Research
✓ Specification finalize
✓ Target market research
✓ Setting up strategies for
client goals
✓ In depth scope of project
Planning
✓ Determining main goals
✓ Preparing wireframes
✓ Determining website flow
Web
Design
✓ Determining and finalizing
graphical theme of
website and web
application
✓ Layout and structural
design
✓ Creating all graphical
elements
Quality
Assurance
✓ Configuration and setup
✓ Testing to ensure no
errors
✓ Migration to live server
Front end
Development
✓ Coding of web pages
✓ Integration of front end
technologies
✓ Add text here
Back end
Development
✓ Integration of databases
✓ Integration of ecommerce
features like checkout,
shopping cart and
checkout
✓ Application programming
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9. Timeframe for Ecommerce
Website Designing Service
Stages Duration in weeks
Research 2
Planning 2-4
Web Design 4-6
Front end development 6-9
Back end development 9-12
Quality Assurance 12-13
9
10. Additional Service Offerings for Ecommerce Website Designing Service
10
✓ Configuring analytics
platform Information
✓ regarding highest traffic
Setting Up
Advanced Analytics
✓ Professional
photographs of product
impacting purchasing
decision of user
Product
Photography
✓ On call assistance
✓ Design enhancement
✓ Bugs fixation
Web Support
Retainer
✓ Publishing content at
regular basis
✓ Prospective customer
engagement
Inbound Marketing
✓ Persuasive sales copy
✓ Add text here
Copywriting
✓ Your text here
✓ Your text here
Your Text Here
11. Table of Contents
11
Project Context & Objectives
Our Process
Your Investment
Company Overview
Our Past Experience
Statement of Work & Contract
Next Steps
01
02
03
04
05
06
07
✓ Plan of Action
✓ Scope of Services
✓ Time frame
✓ Additional Service Offerings
✓ Why Us
✓ About Us
✓ Our Team
✓ Client Testimonials
✓ Case Study
12. Your Investment for Ecommerce Website Designing Service (1/2)
12
Stages Price
Research $500
Planning $500
Web Design $4,500
Front end Development $2,500
Back end Development $3,500
Quality Assurance $1,200
Total (before tax) $12,700
Taxation Rate, 5% $635
Total $13,335
Additional services Price
Web Support Retainer $500
Advanced Analytics Setup $500
Product Photography $500
Inbound Marketing $500
Copy Writing $500
Total $2,500
13. Your Investment for Ecommerce Website Designing Service (2/2)
13
Stages Activities Duration in Week Estimated Cost
Research
✓ Specification finalize
✓ Target market research
✓ Setting up strategies for client goals
✓ In depth scope of project
2 $500
Planning
✓ Determining main goals
✓ Preparing wireframes
✓ Determining website flow
2-4 $500
Web Design
✓ Determining and finalizing graphical theme of
website and web application
✓ Layout and structural design
✓ Creating all graphical elements
4-6 $4500
Front end Development
✓ Coding of web pages
✓ Integration of front end technologies
✓ Add text here
6-9 $2500
Back end Development
✓ Integration of databases
✓ Integration of ecommerce features like checkout,
shopping cart and checkout
✓ Application programming
9-12 $3500
Quality Assurance
✓ Configuration and setup
✓ Testing to ensure no errors
✓ Migration to live server
12-13 $1200
(Designer_name) will perform different activities in different phases:
14. Table of Contents
14
Project Context & Objectives
Our Process
Your Investment
Company Overview
Our Past Experience
Statement of Work & Contract
Next Steps
01
02
03
04
05
06
07
✓ Plan of Action
✓ Scope of Services
✓ Time frame
✓ Additional Service Offerings
✓ Why Us
✓ About Us
✓ Our Team
✓ Client Testimonials
✓ Case Study
15. Why Us for Ecommerce Website Designing Service
15
Strengths that will add to your firm:
Our Client (client_name) requires a compelling digital platform for client engagement, lead generation and conversion. Necessities like
developing, designing and launching of online store can be fulfilled by hiring us
We promise to create an online shopping experience which will be easy to handle,
use, appealing to customers and will match client(client_name)’s vision.
The online store is designed in keeping in mind the long run of client (company_name). The designs are based on the facts of being easy to use and intuitive
Ecommerce store is developed on open source and free software in order to lower down costs
Our company (company_name)’s design will work and look great at every platform in order to provide a remarkable impression on visitors. Responsive and mobile friendly
designs to enhance shopping experience
Add text here
Add text here
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16. About Us for Ecommerce
Website Designing Service
We offer cathartic growth through digital excellence
Vision
Growth of customer by digital disruption
Mission
✓ Trusted partner
✓ Digital excellence
Core Values
WHO WE ARE
Founded in 2002, we are a firm that provide and implement digital marketing
strategy and online applications for customer engagement
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17. Morgan Ryan
Technology Director
Marquis Salazar
Marketing Director
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needs and capture your audience's attention.
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Katherine Reynolds
Ecommerce Solutions
Our Team (1/2)
17
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Dexter Murphy
Technology Director
Aniyah Peters
Ecommerce Solutions
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needs and capture your audience's attention.
Our Team (2/2)
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19. Table of Contents
19
Project Context & Objectives
Our Process
Your Investment
Company Overview
Our Past Experience
Statement of Work & Contract
Next Steps
01
02
03
04
05
06
07
✓ Plan of Action
✓ Scope of Services
✓ Time frame
✓ Additional Service Offerings
✓ Why Us
✓ About Us
✓ Our Team
✓ Client Testimonials
✓ Case Study
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Lewis Spencer
Company Name
Designation
Rowan Hooper
Company Name
Designation
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Client Testimonials (1/2)
20
21. Ben Watts
Company name
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Isabella Owen
Company name
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Dexter Turner
Company name
Client Testimonials (2/2)
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22. Case Study for Ecommerce Website Designing Service
22
Project Goals
Firm wanted to expand customer reach on online platform.
They wanted to increase relevant traffic at website to
increase revenue. Customized experience to customers for
their retention. The need to make website more responsive.
Our Solution
Developing online store customize to cater unique needs of
customers. When client engagement is improved then the
conversion rate enhanced lead to increased revenue generated.
Fully functional online store which is easy to use in long run.
“(company_name) has done a remarkable job by redesigning our project. It was amazing to work with such knowledgeable
and dedicated professionals. Our sales increased by 12% after successful launch.”– Joseph Fletcher (XYZ Solutions)
Results
Add text here
Achieved 40%
more conversions
Boost sales
by 12%
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23. Table of Contents
23
Project Context & Objectives
Our Process
Your Investment
Company Overview
Our Past Experience
Statement of Work & Contract
Next Steps
01
02
03
04
05
06
07
✓ Plan of Action
✓ Scope of Services
✓ Time frame
✓ Additional Service Offerings
✓ Why Us
✓ About Us
✓ Our Team
✓ Client Testimonials
✓ Case Study
24. Statement of Work and Contract for Ecommerce Website Designing Service
24
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to develop and design a website for the estimated total cost of $XXXX as outlined
CONTRACT
Services
Rendered
✓ 3 week opportunity to review
our week and provide feedback
✓ Not liable to the firm and third
party for damages
Mutual
Cooperation
✓ We agree to put our best
efforts in return we expect your
cooperation in providing
needed information regarding to
website
Terms of
payment
✓ Fifty percent of initial fees at the
point of contract signing and it
will act as deposit
✓ Remaining 50% has to be
submitted after project
completion
Plans
Cancellation
✓ Right modify, reject, cancel or
stop at any point processes but
are imbibed to reimburse us all
costs and expenses
Confidentiality
✓ All efforts to preserve
confidentiality of information
Terms and
Termination
✓ This agreement should
commence from (date) and
shall continue till termination by
either party by not less than 60
days notice given in writing
25. Table of Contents
25
Project Context & Objectives
Our Process
Your Investment
Company Overview
Our Past Experience
Statement of Work & Contract
Next Steps
01
02
03
04
05
06
07
✓ Plan of Action
✓ Scope of Services
✓ Time frame
✓ Additional Service Offerings
✓ Why Us
✓ About Us
✓ Our Team
✓ Client Testimonials
✓ Case Study
26. Next Steps for Ecommerce
Website Designing Service
Signature
Proposed Lead
{ user_assigned }, { user_title }
Signature
Default Contact
{ client_contact_first }, { client_contact_last }
{ client_name }
Discuss the desired changes
Feel free to contact
Sign and finalize the proposal
Submit an initial payment of 50% of total fee of project
Once we get the notification of your proposal acceptance, we will send you the separate copy of the signed contract for
your record
Add text here
Add text here
Accept the proposal
It is requested to read the contract to get the understanding of the details
involved in working with us. Everything should be fair, transparent and
easily understandable at the beginning in order to lay a solid foundation
for better work relationship
We firmly believe in clarifying things and sorting out the issues in order to find
the most suitable way to work together
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29. About Us
Target Audience
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Preferred by Many
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Value Clients
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30. Our Mission
30
Vision
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Mission
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Goal
31. Roadmap for Process Flow
31
2016
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2017
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2018
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2019
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32. 30 60 90 Days Plan
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90
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30
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60
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33. Start Finish
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2016 2017 2018 2019
Timeline
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