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2. Acquisition Strategy Plan
2
Conversion
› Lead Generation
› Lead Management
› Analytics
› Lead Scoring
Driving Traffic
› Advertisement
› Social Media Marketing
› SEO
› Blogs
Nurturing
› Lead Nurturing Tactics
› Email and Marketing Automation
› Marketing and Sales Enablement
Sales
› Sales Force Automation
4
3
2
1
It is a framework
indicating all the key
aspects considered
while making
acquisition strategy
3. Acquisition Strategy Plan
3
Sales
› Sales force automation
4
Driving Traffic
› Advertisement
› Social Media Marketing
› SEO
› Blogs
1
Conversion
› Lead Generation
› Lead Management
› Analytics
› Lead Scoring
2
3
› Lead Nurturing Tactics
› Email and Marketing Automation
› Marketing and Sales Enablement
Nurturing
STRATEGY
It is a framework
indicating all the key
aspects considered
while making
acquisition strategy
5. Email & Marketing Automation
5
Day 1
Day 5
Day 9
Day 13
Day 17
› Nurture Email #1
› Follow Up 2nd phone
Call-Validate Ifo
Received
› Mail Latter
› Follow Up 3rd phone
Call-Offer Similar
Content
› Nurture Email #2
› 4th phone Call
w/CTA (Such as
Webinar Invite)
› CTA Email Follow
Up
› 5th Phone Call
› If first contact is not achieved after 3
weeks of one-to one nurturing, review
with LDR Manager regarding appropriate
next steps
› Email-Break Up Email (If no Response)
› Intro Phone Call
(VM)
› Intro Email
› Connect/InMail
6. Sales Enablement Checklist
6
SALES
needs to be
MARKETING
needs to be
Give marketing visibility into the sales
pipeline
Plan content creation around sales
pipeline1 1
PIPELINE
Provide feedback on content usage
Use feedback from sales to create content
they’ll actually use2 2
FEEDBACK
VISIBILITY
Give marketing visibility into buyer
behavior
Ensure sale content lines up with the
sales methodology4 4
CONTENT
Align sales end goals and strategies
with marketing
Align marketing end goals and
strategies with sales5 5
ALIGN
For Sales Enablement
Give marketing visibility into the status
of marketing leads
Use visibility into buyer behavior to create
targeted content 33
7. Sales Enablement Checklist
7
SALES
needs to be
For Sales enablement
Provide feedback on content usage2
Give marketing visibility into the sales
pipeline1
Give marketing visibility into the status
of marketing leads3
Align sales end goals and strategies
with marketing
4 Give marketing visibility into buyer
behavior
5
Use feedback from sales to create content
they’ll actually use2
1
Plan content creation around sales
pipeline
Use visibility into buyer behavior to create
targeted content3
Ensure sale content lines up with the
sales methodology4
Align marketing end goals and
strategies with sales5
MARKETING
needs to be
8. Sales Enablement Checklist
8
SALES
needs to be
For Sales enablement
Provide feedback on content usage2
Give marketing visibility into the sales
pipeline1
Give marketing visibility into the status
of marketing leads3
Align sales end goals and strategies
with marketing
4 Give marketing visibility into buyer
behavior
5
Use feedback from sales to create content
they’ll actually use2
1
Plan content creation around sales
pipeline
Use visibility into buyer behavior to create
targeted content3
Ensure sale content lines up with the
sales methodology4
Align marketing end goals and
strategies with sales5
MARKETING
needs to be
10. Clustered Column
10
0%
10%
20%
30%
40%
50%
60%
Jan Feb Mar Apr
› Product 1
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0%
10%
20%
30%
40%
50%
60%
Jan Feb Mar Apr
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› Product 2
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11. Pie Chart
11
10%
25%
45%
20%
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Product 1
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Product 2
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Product 3
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Product 4
12. Stacked Column
12
6 9
14 17
22 25 27 30 34
9
15
17
23
25
29
34
36
39
0
10
20
30
40
50
60
70
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09
Profit(Milliondollars)
Product 1 Product 2
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13. Pie Of Pie
13
62
5
14
19
33
I q II q III q IV q
Product 1
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Product 2
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16. 16
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audience's attention.
Vision & Mission
Vision Mission Goal
17. Our Team
17
Marry Parker Jess LeoRobin Clark
CEO & Founder Finance MangerDesigner
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18. 18
About
Us
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19. Our Main Goal
19
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03
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02
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01
20. Comparison
Male
72% 49%
Female
90% 54%
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21. 21
Financial
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$49,99 $99,99 $79,99
22. 22
It’s not just about being better.
It’s about being different. You
need to give people a reason
to choose your business.
…Tom Abbott
23. Time Line
23
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2014 2016
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audience's attention. 20172015
01 02 03 04
24. Circular
24
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Text
Here
Text
Here
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Here
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Here
25. Mind Map
25
Text Here
Text Here
Text HereText Here
Text Here
Text Here
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