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1. Custom Online
Store Development
Proposal
Project proposal - (Proposal Name)
Client - (Client Name)
Delivered on - (Submission date)
Submitted by - (User assigned)

2. Cover Letter for Custom
Online Store Development
Dear (Client_name),
Thanks for reaching to us for the ecommerce website needs. We understand to thrive highly competitive
market, (Client_name) needs an attractive digital platform. The visitors can get more insights about
(client_name) offerings and buy them. The firm can get more visitor’s attention by customizing ecommerce
store. Chances of them becoming lead and customers is more.
We are confident that by our experience your firm will be able to achieve your goals mentioned as below –
✓ Improving conversion and client engagement by providing beautiful and logical shopping experience
✓ Revenue generation through cross- selling, strategic selling up, and product recommendation
✓ Automating of inventory management process
✓ Add text here
We will prepare the initial design phase of the project to provide you with appropriate look and feel of the
brand and design hierarchy.
Feel free to contact in case of any issue.
Sincerely,
(company_name)
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3. Table of
Contents
3
Project Context & Objectives
Our Process
Your Investment
Company Overview
Our Past Experience
Statement of Work & Contract
Next Steps
• Plan of Action
• Scope of Services
• Time frame
• Additional Service Offerings
• Why Us
• About Us
• Our Team
• Client Testimonials
• Case Study
01
02
03
04
05
06
07

4. 4
01 Project Context & Objectives
Table of
Contents

5. 5
Project Context and Objectives for Custom Online Store Development
Developing Revenue generating solution – We offer turnkey ecommerce solution. We design a fully functional store which will
be ready to process sales
Create customize online store to cater (client_name)’s unique needs – In competitive scenario, to grab customer’s attention and conveying unique
offerings to them is crucial. Unlike others, we design from scratch, allowing client to have complete flexibility at end product with unique and engaging look
Streamlining (client_name)’s online store for convenient usability & updates – Deign a store that is easy to use and modify with firm’s growth.
Managing and keeping track of ever changing inventory.
Project Objectives
✓ We have identified that your firm
(client_name) is facing Ecommerce
challenges due to which their client
engagement has been hampered
✓ The firm is also facing issue
regarding revenue as the revenue
generation is not up to the mark
✓ We have identified that your firm (client_name) is facing Ecommerce
challenges due to which their client engagement has been hampered
✓ The firm is also facing issue regarding revenue as the revenue
generation is not up to the mark
Project Context
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6. 6
Table of
Contents
Our Process
• Plan of Action
• Scope of Services
• Time frame
• Additional Service Offerings
02

7. Plan of Action for Custom Online Store Development
7
Project Kickoff
(1-2 week )
• Understanding of
product and
customers
• Payment gateway
selection
• Add text here
Sitemap
(2-3 week)
• Sitemap plan for
pages for ecommerce
site and product
categories
• Add text here
Visual Design
(6-8 week)
• Enhancing customer
experience and brand
image
• Responsive site
compatible for all
devices
• Add text here
Content
( 4-6 week)
• Compelling product
description
• New content for
landing pages
• Add text here
Development
(8-10 week)
• Coding and testing at
various browsers and
devices
• Add text here
Launch
(12-13 week)
• Website going live
• Add text here
Training
(10-11 week )
• Training to client’s
employee
• Add text here

8. 8
Scope for Custom Online Store Development
Research
• Specification finalize
• Target market research
• Setting up strategies
for client goals
• In depth scope of
project
Planning
• Determining main
goals
• Preparing wireframes
• Determining website
flow
Web
Design
• Determining and
finalizing graphical
theme of website and
web application
• Layout and structural
design
• Creating all graphical
elements
Quality
Assurance
• Configuration and
setup
• Testing to ensure no
errors
• Migration to live server
Front End
Development
• Coding of web pages
• Integration of front end
technologies
• Add text here
Back End
Development
• Integration of
databases
• Integration of
ecommerce features
like checkout, shopping
cart and checkout
• Application
programming
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9. Timeframe for
Ecommerce
Services
9
Stages Duration in weeks
Research 2
Planning 2-4
Web Design 4-6
Front End development 6-9
Back End development 9-12
Quality Assurance 12-13

10. 10
Additional Service Offerings for Custom Online Store Development
• On call assistance
• Design enhancement
• Bugs fixation
Web Support
Retainer
• Configuring analytics
platform Information
• regarding highest traffic
Setting Up
Advanced Analytics
• Professional
photographs of product
impacting purchasing
decision of user
Product
Photography
• Publishing content at
regular basis
• Prospective customer
engagement
Inbound
Marketing
• Persuasive sales copy
• Add text here
Copywriting
• Your text here
• Your text here
Your
Text Here

11. 11
Your Investment
Table of
Contents 03

12. Your Investment for Custom Online Store Development (1/2)
12
Stages Price
Research $500
Planning $500
Web Design $4,500
Front end Development $2,50 0
Back end Development $3,500
Quality Assurance $1,200
Total (before tax) $12,700
Taxation Rate, 5% $635
Total $13,335
Additional services Price
Web Support Retainer $500
Advanced Analytics Setup $500
Product Photography $500
Inbound Marketing $500
Copy Writing $500
Total $2,500

13. Your Investment for Custom Online Store Development (2/2)
13
Stages Activities Duration in Week Estimated Cost
Research
• Specification finalize
• Target market research
• Setting up strategies for client goals
• In depth scope of project
2 $500
Planning
• Determining main goals
• Preparing wireframes
• Determining website flow
2-4 $500
Web Design
• Determining and finalizing graphical
theme of website and web application
• Layout and structural design
• Creating all graphical elements
4-6 $4500
Front end Development
• Coding of web pages
• Integration of front end technologies
• Add text here 6-9 $2500
Back end Development
• Integration of databases
• Integration of ecommerce features like
checkout, shopping cart and checkout
• Application programming
9-12 $3500
Quality Assurance
• Configuration and setup
• Testing to ensure no errors
• Migration to live server
12-13 $1200
(Designer_name) will perform different activities in different phases:

14. 14
Table of
Contents 04 Company Overview
• Why Us
• About Us
• Our Team

15. 15
Why Us for Custom Online Store Development
Strengths that will add to your firm:
We promise to create an online shopping experience which will be easy to
handle, use, appealing to customers and will match client(client_name)’s vision.
Our Client (client_name) requires a compelling digital platform for client engagement,
lead generation and conversion. Necessities like developing, designing and
launching of online store can be fulfilled by hiring us
The online store is designed in keeping in mind the long run of client (company_name). The designs are based on the facts of being easy to use and intuitive
Ecommerce store is developed on open source and free software in order to lower down costs
Our company (company_name)’s design will work and look great at every platform in order to provide a remarkable impression on visitors. Responsive and mobile friendly
designs to enhance shopping experience
Add text here
Add text here
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16. About Us for Custom
Online Store Development
16
• We offer cathartic growth through digital excellence
Vision
• Growth of customer by digital disruption
Mission
• Trusted partner
• Digital excellence
Core Values
WHO WE ARE
Founded in 2002, we are a firm that provide and
implement digital marketing strategy and online
applications for customer engagement
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17. Our Team (1/2)
17
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needs and capture your audience's attention.
Katherine Reynolds
Ecommerce Solutions
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needs and capture your audience's attention.
Marquis Salazar
Marketing Director
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needs and capture your audience's attention.
Morgan Ryan
Technology Director

18. Our Team (2/2)
18
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capture your audience's attention.
Dexter Murphy
Technology Director
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capture your audience's attention.
Aniyah Peters
Ecommerce Solutions

19. 19
Table of
Contents
Our Past Experience
• Client Testimonials
• Case Study
05

20. Client Testimonials (1/2)
20
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and capture your audience's attention.
Lewis Spencer
Company Name
Designation
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Rowan Hooper
Company Name
Designation

21. Client Testimonials (2/2)
21
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needs and capture your audience's attention.
Dexter Turner
Company name
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needs and capture your audience's attention.
Isabella Owen
Company name
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Ben Watts
Company name

22. 22
Case Study for Custom Online Store Development
Project Goals
Firm wanted to expand customer reach on online platform. They wanted to increase relevant
traffic at website to increase revenue. Customized experience to customers for their
retention. The need to make website more responsive.
Our Solution
Developing online store customize to cater unique needs of customers. When client engagement is
improved then the conversion rate enhanced lead to increased revenue generated. Fully functional
online store which is easy to use in long run.
“(company_name) has done a remarkable job by redesigning
our project. It was amazing to work with such knowledgeable
and dedicated professionals. Our sales increased by 12% after
successful launch.” – Joseph Fletcher (XYZ Solutions)
Results
Boost sales by 12%
Achieved 40%
more conversions
Add text here
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23. 23
Table of
Contents
Statement of Work & Contract06

24. Statement of Work and Contract for Custom Online Store Development
CONTRACT
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to develop and design a
website for the estimated total cost of $XXXX as outlined
• 3 week opportunity to review our week and provide feedback
• Not liable to the firm and third party for damages
Services Rendered
• We agree to put our best efforts in return we expect your cooperation in providing needed
information regarding to website
Mutual Cooperation
• Fifty percent of initial fees at the point of contract signing and it will act as deposit
• Remaining 50% has to be submitted after project completion
Terms of payment
• Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all
costs and expenses
Plans Cancellation
Confidentiality
• All efforts to preserve confidentiality of information
Terms and Termination
• This agreement should commence from (date) and shall continue till termination by either party by not less than
60 days notice given in writing
24

25. 25
Table of
Contents
Next Steps07

26. Next Steps for
Custom Online Store Development
Signature
Proposed Lead
{ user_assigned }, { user_title }
Signature
Default Contact
{ client_contact_first }, { client_contact_last }
{ client_name }
We firmly believe in clarifying things and sorting out the issues in order to find the
most suitable way to work together
Discuss the desired changes
Feel free to contact
Sign and finalize the proposal
Submit an initial payment of 50% of total fee of project
Once we get the notification of your proposal acceptance, we will send you the separate copy of the
signed contract for your record
Add text here
Add text here
Accept the proposal
It is requested to read the contract to get the
understanding of the details involved in working with
us. Everything should be fair, transparent and easily
understandable at the beginning in order to lay a solid
foundation for better work relationship 26

27. Contact Us
27
Address
# street number, city, state
0123456789
Contact Numbers
emailaddress123@gmail.com
Email Address

28. 28
Additional Slides

29. About Us
Target Audience
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Preferred by Many
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Value Clients
29

30. 30
Our Mission
Vision
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Mission
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Goal

31. Roadmap for Process Flow
31
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Your Text Here
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2018
2017
2019

32. 30
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Days
60
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Days
90
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Days
30 60 90 Days Plan
32

33. Timeline
33
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2016 2017 2018 2019
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