The document outlines a company's content distribution strategy, including details about its channel strategy, target industries, deal sizes, sales cycles, and offerings for different product lines. It provides templates for distribution plans, timelines, and matrices to map out distribution channels, investments required, and effectiveness.
2. Channel Strategy
Company
Size
Industries Target
Deal
Size
Sales
Cycle
Offering
Direct Text Here Text Here Text Here Text Here
Product:
$50k
Typically
6 - 9
Months
Text Here
Telesales Text Here Text Here Text Here Text Here <=$20k
Typically
1 - 3
Months
Text Here
Business
Partners
Text Here Text Here Text Here Text Here 25k-30k
Typically
3 - 9
Months
Text Here
Distribution Model
2
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3. Basic Details
Name of Content -
Registration Page -
Blog Post URL -
Customized Shortened Link -
Personal Outreach Yes/No
People To Contact Note: This can include people mentioned in the post, other bloggers, customers, etc.
Twitter Yes/No
Date of Starting Promoting -
People/Companies to Reference -
Hashtags To Use -
Sample Tweets -
Facebook Yes/No
Date of Starting Promoting -
Company Page to Tag Note: You can only tag company pages from company pages.
People to Tag -
Is there a video or photo to share? -
Status Update -
LinkedIn Yes/No
Content Distribution Template
3
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4. 4
Name Timeline Plan
E.G. Direct and indirect sales Q1, Q2, Q3 or Q4?
What do you need to do to
enable your sales channel?
Text here Text here Text here
Text here Text here Text here
Distribution Plan Template
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5. Distribution Plan Timeline
5
2018 2019
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Milestones
Text Here
Text Here
Develop
Routing
Leasehold
Improvements
Research/
Secure
Financing
Licensing/
Incorporation
Logo Design/
Marketing
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6. 6
Ref#
Distribution Channel
Location (If Applicable)
Target Date Cost
Outreach
Product
Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here
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Template
7. 7
Content Distribution Matrix
Investment(ResourceNeeded.ROIDecreasing)
Effectiveness (Potential Lead Or Sales Volume)
Low Volume
High ROI
High Volume
High ROI
High Volume
Low ROI
Low Volume
Low ROI
Organic
Reach
Organic
Reach
Blog
Marketing
Ad Words Mobile
(Enhanced
Campaigns
Sponsored
Tweets
Instagram
SEO
Generic
Organic
Reach
Integrated Content
Campaigns
Media Related
PR
Fbx
Retargeting
Linkedin
Promoted Posts
Influencer
PR
Facebook
Custom Audiences
10. 10
Our
Mission
Mission
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Mission
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Mission
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11. 11
Our Team
Name Here
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it to your needs and capture your
audience's attention.
Designation
Name Here
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audience's attention.
Designation
Name Here
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audience's attention.
Designation
Name Here
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audience's attention.
Designation
12. 12
About
Us
Preferred by Many
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audience's attention.
Valued Clients
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audience's attention.
Target Audience
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audience's attention.
13. 13
Timeline 2016
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your audience's attention.
2017
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your audience's attention.
Start
2015
14. 2019
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your audience's attention.
2018
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your audience's attention.
End
2020
14
Timeline
Cont..
15. 15
Our Goal
Goal 01
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Goal 03
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Goal 02
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audience's attention.
16. Puzzle
16
01
02
03
04
05
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audience's attention.
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audience's attention.
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audience's attention.
17. Lego
17
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audience's attention.
04
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audience's attention.03
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audience's attention.
02
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your needs and capture your
audience's attention.01
18. Pie Chart
18
Product 01
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
Product 04
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
Product 02
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
Product 03
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
30% 35%
20%15%
19. 19
Bar Chart
Product 01
This graph/chart is linked to excel,
and changes automatically based on
data. Just left click on it and select
“Edit Data”.
Product 02
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.0
10
20
30
40
50
FY 01 FY 02 FY 03 FY 04 FY 05
MarketSize(RMB100Million)
In Years
20. Area Chart
20
Product 01
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
0%
10%
20%
30%
40%
50%
JulyJunMayAprMarFebJan