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1. Business Strategic
Management
Yo u r C o m p a n y N a m e

2. 2
Executive Summary1
Mission Statement-
Vision-Values
2
Management Board-
Organization Chart
3
Targets for the Next
Business Quarter
4
Establish a Value Proposition5
Marketing Plan Objectives6
Identifying New
Marketing Channels
7
Brand Promotion
Strategies for Engagement
8
Brand Promotion Template 29
Look to Your Competition10
Focus on your Strengths11
Product Feature Comparison12
Annual Budget13
17
Actual Versus Target Revenue-
Setting Strategic Goals
Assets & Revenue :
Financial Summary
14
Company Sales &
Performance – Dashboard
15
16
Financial Projections for
Strategic Planning
18 Funding Requirement
19 Use of Funds
20
Recruitment Plan for
HR Department
21
Operational Plan- Deciding
Team Initiatives & Strategies
22 Project Timeline Chart
23 SWOT Analysis
24
Analyze New
Revenue Streams
25
Formulating a New
Business Model
26 Market Expansion & Growth
Business Strategic
Plan Template
27
Strategic Plan Development28
Key Success
Indicators Dashboard
29
BusinessStrategy
PresentationOutline

3. Executive Summary
2018
Summary
USD 10 MM USD 2 MM USD 1 MM 27
Newspapers,
TV Ads
US, UK 3 Products
Revenue Profits Operational
Cost
Total
Customers
Marketing
Channels
Geographical
Presence
Product Line
Target
Year 2019
USD 15 MM USD 4 MM USD 1.5 MM 40 Social Media Australia
Add 2 More
Products
3

4. Mission-Vision-Values
4
Mission Statement
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Vision Statement
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Values
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5. Management Board- Organization Chart
5
Janna Levis
Supervisor
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Rose Albert
Accountant
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John Finder
Producer
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Manager
Julie Doe
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John Hill
Director

6. Targets for the Next Business Quarter
6
Achieve 100 MM in Revenue
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Introduce 5 New Products in FMCG Domain
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Expand in a New Location
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Increase Core Product Sales by 50%
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and capture your audience's attention.

7. Establish a Value Proposition
7
Customer
Wants
Fears
Needs
Substitutes
Product
Company:
Product:
Ideal Customer:
Risks of
switching
to your
product?
What are
the rational
drivers of
purchasing?
What are
the hidden
needs?
What are the
emotional
drivers of
purchasing?
What do
people
currently do
instead?
What does
it feel like
to use your
product?
What your
product
Do?
How does
your
product
work?
Benefits
Experience
Features

8. Marketing
Plan Objectives
8
Introduce New Products
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Extend or Regain Market for Existing Product
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your audience's attention.
Enter New Territories for the Company
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your audience's attention.
Boost Sales in a Particular Product, Market or Price
Range. Where will this Business Come from?
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your audience's attention.
Cross-Sell (or Bundle) one Product with Another
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your audience's attention.
Enter into Long-Term Contracts
with Desirable Clients
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your audience's attention.
Raise Prices Without Cutting
into Sales Figures
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your audience's attention.
Refine a Product
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your audience's attention.
Enhance Manufacturing/Product Delivery
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your audience's attention.

9. 9
Identifying New Marketing Channels
Print Ads Your Website Business Cards Teleseminars/
Webinars
Direct MailWeb Ads
EmailBroadcast Media VideosBlogsSocial Media Sites Articles
Marketing Channels

10. Brand Promotion Strategies for Engagement
10
Create Email ContestsCreate Press Release
Attend Tradeshows
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6
Use Advertising
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4
Build Demand
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52
Use Twitter
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Update the Website
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audience's attention.
1
Garner Endorsements
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3

11. Brand
Promotion
Template 2
11
Content
Whitepaper
Development
Webinars Content Creation Initiative #6
Newsletter Sing Up
Plugin
Blog Post
Developments
Video W/Lead
Capture
Home Page Redesign
Paid Organic Search
Analytics
Implementation
Competitive Analysis Keyword Research New Bar
On Site SEO
Improvements
Ad Roll Campaign Iteration
Paid Organic Search
Initiative #6
Display Advertising Analysis
Email Marketing
In Trial Drip Campaign A/B Message Testing Conversion Initiative #4
Onboarding Optimization
Social Media
Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4

12. Look to Your Competition
12
Of Some Importance to Buyers Of Moderate Importance to Buyers Of High Importance to Buyers
Things we do that
they Don't
Why are you doing these?
This category gives you the ammunition to win
your run-of-the-mil customers
Anything that goes in there probably
commands a premium and is your secret
weapon to ultimately dominate. The stuff in
here is the reason your company ultimately
gets acquired
Things we do Better
than them
This category is hard to articulate in your
product marketing
Your competitors have probably identified a lot
of feature that customers value highly, but
maybe you have some secret sauce that
makes it better
Things we do
Equally Well
Features that go in here are like “table stakes”
to play in the market you’re after
Features that go in here are like “table stakes”
to play in the market you’re after
Things they do
Better than us
This is stuff you got carried away doing, and
yet came up shorter than your completion, but
that doesn't matter anyways
A lot times, stuff will naturally move from here
upwards as you refine your product
This category should be the focus of your
product roadmap efforts
Things they do
that we Don’t
This is normally legacy stuff that your
competitors wasted time on doing
There are many reason’s for stiff to be a here
some are good for you (because the market is
changes a & your competitors didn’t realize),
some is bad for you (you thought it was
unimportant so you didn’t build it)
You are clearly at disadvantage when your
buyers value something here, some steer
away from product proposition and center on
services and relationship

13. Focus on Your Strengths
13
Communications
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Thinking
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Personal Split
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Problem Solving
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Teamwork
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Core Competencies

14. Product
Feature
Comparison
14
Your Company Competitor 1 Competitor 2 Competitor 3
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Feature 6

15. Annual Budget
15
Actual Cost Budget
Difference
in Figures
% Variance
Comments
on Variance
Raw Material Cost 150,000 120,000 30,000 25% Increase in raw material prices
Employee Cost
Salary & Wages
Maintenance Cost
Finance Cost
Electricity Cost
Office Cost
Administration charges
Expense 1
Expense 2
Expense 3
Expense 4

16. Assets & Revenue : Financial Summary
16
Deposits
$345
Billion
Total Tax Paid
$130
Billion
Revenue
$205
Billion
$342
Billion
Total Assets Loan
$145
Billion
Net Income
$234
Billion

17. Company Sales & Performance - Dashboard
17
0
5
10
15
20
Jan Fab Mar Apr May
Text 01 Text 02
0
20
40
60
80
Jan Fab Mar Apr May Jun July Aug Sep
Text 01
45
35
25
10
0
10
20
30
40
50
2017 2018 2019 2020
40
30
25
15
0
10
20
30
40
50
2017 2018 2019 2020
5 Month Growth in Revenue 4 Year Product Sales
Profit Margins Graph 4 Year Profits

18. 18
FY12 FY13 FY14 FY15 FY16 FY17
Target Market (MM) 14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($ MM) 650 700 750 800 850 900
Total Expenses ($ MM) 60 70 75 80 85 90
EBITDA ($ MM) 100 120 130 140 150 160
EBITDA Margin 26% 28% 29% 21% 22% 23%
Financing Cost ($ MM) 10 15 20 25 30 35
PAT ($ MM) 50 55 60 65 70 75
PAT Margin 10% 11% 12% 11% 10% 9%
Financial
Projections
for Strategic
Planning

19. Actual Versus Target Revenue- Setting Strategic Goals
19
Actual Target
1 KPI 1 16 0.5
2 KPI 2 10 0.5
3 KPI 3 18 0.5
4 KPI 4 4 0.5
5 KPI 5 15 0.5
6 KPI 6 16 0.5
Actual vs Target Value
Actual Target
0
5
10
15
20
25
KPI 1 KPI 2 KPI 3 KPI 4 KPI 5 KPI 6

20. Funding Requirement
20
2018-23
Total
Capital Expenditures
$ 5.3
Less:
Internal Cash Flow
(0.9)
Net
Funding Requirement
$ 4.4
Total Requirement $2.20
Less: Term Debt Raised in 2007 (0.20)
Less: Debt Portion of Hybrid Raised in 2007 (0.20)
To be Funded* $1.80
Debt
Equity
Total Requirement $2.20
Less: PIK Equity (0.40)
Less: Equity Raised in 2007 (0.63)
Less: Equity Credit from 2007 Hybrid (0.20)
To be Funded* $0.97
$ in Billions

21. Use of Funds
21
$1,417,434
Total
100%
$700,474
$321,129
$280,394
$87,715 $6,052 $1,220 $20,449
49%
23%
20%
6%
1% 1% 1%
0%
10%
20%
30%
40%
50%
60%
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
Water Purchases &
Treatment
CIP Expenditures Debt Service Operating
Departments
Hodges Operations Equipment
Replacement
Other Expenditures
Three Categories Account for 92% of the Total Budget
49%
Water Purchases & Treatment
23%
CIP
20%
Debt Service

22. Recruitment Plan for HR Department
22
4 5 5 6 7
3
4 5
6 5
2
3
4
4 5
3
2
2
3
5
3
1
2
4
4
2 3
3
2
3
0
5
10
15
20
25
30
35
Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019
Finance Admin Product Marketing Sales Engineering

23. Operational Plan- Deciding Team Initiatives & Strategies
23
Category Key Initiatives Prioritization Project Lead
Sales Your Text Here Your Text Here Your Text Here
Marketing Your Text Here Your Text Here Your Text Here
R&D Your Text Here Your Text Here Your Text Here
Operation Your Text Here Your Text Here Your Text Here
Employee Your Text Here Your Text Here Your Text Here
Finance and Admin Your Text Here Your Text Here Your Text Here

24. Project Timeline Chart
24
Project Step Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Process 01
Process 02
Process 03
Process 04
Process 05
Process 06
Process 07
Process 08
Process 09
Description Description Description Description Description Description

25. SWOT Analysis
25
S
Strengths
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W
Weakness
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O
Opportunities
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T
Threats
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26. Analyze New Revenue Streams
26
Current Revenue Streams
Stream 1
• Amount generated in
• FY 18
• Comment on
performance/issues if any
• Amount generated in
• FY 18
• Comment on
performance/issues if any
Stream 2
• Amount generated in
• FY 18
• Comment on
performance/issues if any
Stream 3
• Amount generated in
• FY 18
• Comment on
performance/issues if any
Stream 4
• Amount generated in
• FY 18
• Comment on
performance/issues if any
Stream 5

27. Formulating a New Business Model
27
How do You do it?
Key Activities
What do You do?
Value Proposition
How do You Reach them?
Distribution Channels
Who do You Help?
Customer Segment
START
HERE
How do You Interact?
Customer Relationship
How do you need?
Key Recourses
Who will Help You?
Key Partners
What will it Cost?
Cost Structure
How Much will You Make?
Revenue stream

28. Market Expansion & Growth
28
USA
+5.2%
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Russia
+13.4%
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Australia
+2.3%
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Africa
+13.6%
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Brazil
-4.2%
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29. Business Strategic Plan Template
29
2019 Strategic Plan
Purpose
To be Recognized as the Absolute Best Pressure Regulation Supplier to the Process Control Industry.
2017 Focus = Growing Sales Revenues
Market Development Process Improvement People Development Product Development
Key Objectives
Initiatives
• Expand Regulator Market Reach
• Increase Customer Visits
by Engineers
• Review Distribution Strategy
• Implement Lean Process
• Development/Implement
Supply Chain Strategy
• Implement Personal
Planning Process
• Improve Communication
• Increase Teamwork
• Increase Quick-change
Regulator Line
• Expand Range of QPRO Line
Key Performance Indicators
• Revenue/Distributor
• Revenue/Month
• Cash to Cash Days
• First- Time Through%/Month
• % Turnover/Month
• % Absenteeism Month
• New Product Revenue/Month

30. Strategic Plan Development
30
Environmental & Internal Assessment
Industry Dynamics
& Implications
What are the major changes in
industry dynamics and resulting
opportunities and risks?
Competitive
Assessment
What are your
competitive strengths
and weakness?
How does your current business
emphasis fit with industry opportunity
& competitive landscape?
Internal
Assessment
Strategic Definition & Implications
Strategy
Articulation
What strategy will you pursue
over the next 3 years?
Strategic
Initiatives
What will be the impact
major strategic initiatives?
What are the expected financial
return of your strategy?
Financial
Projection
What strategic alternatives
have you considered?
Risk/ Contingencies &
Strategic Alternatives

31. 10%
Revenue Growth
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Employee Cost Reduction
30%
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Product Sales Growth
70%
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90%
Increase in CSR
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Increase in Direct Cost
60%
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KeySuccessIndicators
Dashboard
31

32. Coffee Break
32
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10 to 15 Minutes Break

33. Additional Slides
33

34. Business Strategic Management Icons Slide
34

35. Puzzle
35
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Text Here

36. Combo Chart
36
70 62 55 45 35 20 15 5
50
60
68
76
83
89
95
100
0
20
40
60
80
100
120
2012 2013 2014 2015 2016 2017 2018 2019
Years
MarketSize(RMB100Million)
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Product1
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Product2

37. Stacked Bar
37
30
40
55
70
70
60
45
30
0 10 20 30 40 50 60 70 80 90 100
FY 19
FY 18
FY 17
FY 16
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Product1
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Product2

38. Bubble Chart
38
12
10
30
50
48
43
25
23
0
10
20
30
40
50
60
0 10 20 30 40 50 60
InPercentage
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39. Idea
Generation
39
Your Text Here
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Your Text Here
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Your Text Here
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40. Magnifying Glass
40
Your Text Here
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Your Text Here
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Your Text Here
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Your Text Here
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Your Text Here
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41. Dashboard
41
Your Text Here
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0 100
20
10
30
40
80
90
70
60
50
50%

42. 42
Minimum
60%
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Medium
75%
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Maximum
85%
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Financials

43. OurTeam
Name Here
Designation
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Name Here
Designation
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43

44. Comparison
44
85%
Female
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55%
Male
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USA
Population

45. Timeline
45
2016
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2017
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2018
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2019
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46. Thank You
46
Address
# street number, city, state
Email Address
emailaddress123@gmail.com
Contact Numbers
0123456789