Presenting this set of slides with name - Brand Communication PowerPoint Presentation Slides. This is a one stage process. The stages in this process are Brand Equity, Brand Communication, Brand Awareness.

1. Brand
Communication
Your Company Name
1

2. Brand Product/Service
2
Product/ Service 5
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Product/ Service 3
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Product/ Service 4
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Product/ Service 2
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Product/ Service 1
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Decide
What
Product
Or Service
You Are
Going To
Offer
Mention the
product or service
which you want to
offer the target
audience

3. Strategic Positioning
3
Differentiation
Write your strategy based on
product differentiation
Comprehensive Cost Leadership
Write your strategy based on cost leadership analysis
Focus on priorities
Mention your key focus areas
Strategic Target
Superior Quality
Moderate Prices
Customer Value
On the basis of the
competitive analysis
carried out, you can
strategically design a
plan to position
yourself in the market

4. Brand Mission Statement
4
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Mention the Brand
mission in this slide
indicating the Brand’s
purpose

5. Brand Vision
5
Brand Vision
Is Encapsulated With Three Main Components
The accepted characteristics.
How the world will be A better place
as A consequence of the brand.
The whole objective of the brand.
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Brand Vision
Statement
Desired Future
Environment
Brand
Purpose
Values
Mention the Brand
vision in this slide
indicating the Brand’s
future pathway

6. Brand Architecture
6
Level1
MASTERBRAND
CHILDBRAND
ChildBrandChildBrandChildBrandChildBrand
Level3
Level2
(A)
(B)
(C)
B(i)
B(ii)
B(iii)
B(iv)
Organize the variety
of brands available in
your organization in
an appropriate
structure

7. Brand Elements
7
06
05
0403
02
01 ELEMENTSName
Mention the name of the Brand which
captures the central theme around it
Slogan
A short phrase that communicates
information about the Brand
Packaging
Displays the identity of the brand
Logo
A short phrase that communicates
information about the Brand
Character
A special type of Brand Symbol; one that
take on human or real-life characteristics
Tone
Musical message written around the BrandWe have listed down
the relevant elements
of a Brand, you can
customize it basis your
requirements
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8. Brand Execution Roadmap
8
01
January 2015
Choose a Brand name,
logo and color
02
December 2015
Consider the slogan of
the Brand
03
March 2016
Development & Execution of
Brand positioning strategies
04
January 2017
Launch of the Brand
in the market
05
August 2018
Brand Logo refresh
06
November 2019
Extension of the existing brand
This slide gives a
layout of the timeline
of a Brand, you can
alter it as per your
requirements
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9. Develop your name, logo and tagline
9
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Choose a
color for
the BRAND
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audience's attention.
Design a
professional
Logo
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your needs and
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audience's attention.
Consider a
Slogan
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Decide on a
timeline for
Logo refresh
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Choose a
BRAND
Name
We have listed the
common steps which a
company generally
follows to create a
logo and tagline

10. Brand Evolution
10
2014
Formula of the product
1
2015
Product Development 2
2016
Product Launch
3
2017
Product Refinement
4
2018
Extensive Brand Promotion5
2019
Extension of the existing
brand
6
We have listed below
the evolution steps of
a brand. You can
refine them bases the
requirements
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11. Brand Personality
11
COMPETENCE
›Reliable
›Intelligent
›Successful
SINCERITY
›Down-to-earth
›Honest
›Wholesome
›Cheerful
EXCITEMENT
›Daring
›Spirited
›Imaginative
›Up-to-date
SOPHISTICATION
›Upper class
›Charming
RUGGEDNESS
›Outdoorsy
›Tough
We have listed the
key attributes of a
brand’s personality,
you can use them as
per your requirements

12. Establish Brand Positioning
Company & Product Target Customers Key Benefits Price Value Proposition
Quality conscious
consumers of chicken
Tenderness 10% premium
Better chicken at
moderate prices
Safety- conscious
upscale families
Durability & safety 20% premium
Safest most durable
wagon
Convenience- minded
pizza lovers
Delivery speed & good
quality
15% premium
Good pizza delivered
promptly at your
doorstep with moderate
prices
12
Evaluating the product
on the basis of
commonly used
parameters which can
be altered as per
customer requirements

13. Brand Position
13
Quality
Value Proposition
A
B
C
D
E
Own Product
Competitor B
Competitor C
Competitor D
Competitor E
A
B
C
D
E
Move the circles and
the text boxes as
per your company’s
product quality and
value proposition

14. Brand Budgeting
14
Name Development $10,000 $75,000
Brand Mark (logo) creation $3,500 $150,000
Core Brand Presentations
(website and brand marketing materials )
$10,000 $250,000+
Advertising $10,000 Millions Annually
SEO (website search-engine optimization) $1,000 Monthly Thousands Monthly
Social Media Your Time Hundreds of Thousands Annually
Signage, Vehicles, Packaging $20,000 $250,000+ Annually
High-End FeeLow-End FeeTask
We have listed various ways
which needs to be kept in mind
while budgeting. We have
categorized Budgeting in two
parts: Low end and High End.
You can choose based on
company’s requirement
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15. Brand Tracking - Product Awareness
15
Ad Awareness
Which mobile brands have you noticed in any advertisement recently?
Brand Awareness
Which mobile brands have you heard of?
Preference
Which mobile brand do you prefer? What other brands are interesting?
Latest Purchase
What mobile brand do you own?
Brand performance is
monitored through means
of questionnaire and the
inferences are listed down
in this slide to track the
awareness, experience and
usage of the brand

16. Brand Tracking – Brand Experience & Usage
16
060402
050301
Total Spending
What is the total spending by the
consumer on the product?
Future Purchase Intent
If hasn’t purchased, then what’s the
buying intent of consumer?
Customer Satisfaction & Loyalty
How satisfied is the customer and
how much is he loyal to the brand?
Brand Change Likelihood
What’s the likelihood of changing
brand preference by the consumer?
Brands Purchased
Which mobile phone brand
did u purchased recently?
Purchase Frequency & Amount
What is the purchasing frequency and the
amount spend on the brand purchased?
Brand performance is
monitored through means
of questionnaire and the
inferences are listed down
in this slide to track the
awareness, experience and
usage of the brand

17. 17
It’s Time For
Coffee Break
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18. 18
Charts &
Graphs

19. 19
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Clustered
Column - Line
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Product 01
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Product 02
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Product 03

20. Scatter Chart
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Product 01

21. 21
Stacked Area-
Clustered Column
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Product 01
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Product 02
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Product 03
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This graph/chart is linked to excel, and changes automatically based on data. Just left
click on it and select “Edit Data”.

22. 22
Additional
Slides

23. Our Mission
Vision
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Mission
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Goal
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23

24. Our Team
24
Mary Clark
(CEO)
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John Smith
(Graphic Designer)
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Charly Doe
(Financial Advisor)
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25. 25
About Us
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Target Audiences
Preferred by Many
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Values Client
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26. 26
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Our Goal

27. Comparison
27
52%
Laptop User in
2018
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65%
PC User in
2018
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76%
Mobile User in
2018
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28. Financial
28
Minimum
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60%
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Medium
80%
90%
Maximum
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29. 29
Great things are not
done by one person.
They’re done by a
team of people.
-Steve Jobs
Quotes

30. Location
30
USA
Montana
Texas
65%
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attention.
75%
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31. Puzzle
31
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01
02
03
04

32. Timeline
32
2018
2017
20162014
20152013
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33. Mind Map
33
73% 94%
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34. Bulb or Idea
34
IDEA
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Generate

35. 35
Address
# street number, city, state
Email Address:
emailaddress123@gmail.com
Contact Numbers:
0123456789
Thank You