The document appears to be a presentation on agile marketing. It discusses key aspects of agile marketing like sprints, stand up meetings, and using a board to track project progress. Several slides are editable templates for customizing the presentation with company or project-specific details. The presentation provides an overview of agile marketing principles, processes, and how it can benefit marketing teams through iterative testing and collaboration.
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Agenda
Agenda 01
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Agile Marketing Outline
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Agile Marketing Introduction
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Agile Marketing Process
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Role of Agile Marketing Team
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How Does Agile Marketing Work?
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Agile Marketing Values
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Agile Marketing – Value Proposition
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Agile Marketing Benefits
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Agile Approach to Marketing
• Sprints
• Stand Up Meetings
• Board to Track Project
Progress
• Teamwork
Key Pieces of an Agile Marketing Implementation
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Agile Marketing Manifesto
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4. Agile Marketing Introduction
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PlanSet Goals Maximize ROI
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5. Agile Marketing Values
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Agile marketing is a tactical marketing approach in which marketing teams collectively identify high value projects on which
to focus their collective efforts.
Responding To Change Over
Following a Plan
Testing and Data Over Opinion
and Conventions
Individuals and Interactions Over
Large Markets
Rapid Iterations Over
Big Bang Campaigns
Numerous Small Experiments
Over a Few Big Bets
Collaboration Over Silos
and Hierarchy
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Role of Agile Marketing Team
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Role of Agile
Marketing Team
Aligns with Leadership and Sets Team Expectations:
• Work with the leaders of the marketing organization
and other key stakeholders to align everyone on the
initiative’s goals.
Analyzes the Data to Identify The Opportunities:
• Developing insights based on targeted
analytics.
• Aim to identify anomalies, pain points, issues,
or opportunities in the decision journeys of key
customer or prospect segments.
Designs Prioritizes Tests:
• For each identified opportunity or issue, the team
develops both ideas about how to improve the
experience and ways to test those ideas.
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Agile Marketing Values
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The Scrum Process
• Daily Standup Meeting
• Each Person:
• What They Did Yesterday?
• What They Will Do Today?
• Any Obstacles?
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Sprint Planning
• Get Agreement on The Goals.
• Business Owners, Product
Development & Sales
• Be Realistic
01
Sprint Review
• Status Against Agreements
• Business Owners, Product
Development & Sales
• The Burn Down Chart
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Sprint Retrospective
• Review The Whole Print Process:
• What Went Well During The Sprint?
• What Could Have Been Better?
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Agile Marketing Process
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Performance
Measurement
Iteration 1
Launch
Learn
Describe Develop
Test
Iteration 2
Launch
Learn
Describe Develop
Test
Iteration 3
Launch
Learn
Describe Develop
Test
Concept Realization
Production and Deployment
Concept &
Definition
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Agile Marketing – Value Proposition
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Agile Development
Business Value
Visibility
Traditional Development
Adaptability
Risk
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10. Agile Marketing Manifesto
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Validated learning over opinions
and conventions
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Adaptive and iterative campaigns
over big bang campaigns
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Flexible VS.
Rigid planning
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Many small experiments
over a few large bets
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Customer-focused collaboration
over silos and hierarchy
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The process of customer discovery
over static prediction
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Responding to change over
following a plan
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Agile Approach to Marketing
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Mindset
Shift
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Experimentation, Iteration,
and Small Releases
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Adherence to the
Agile Manifesto
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Servant
Leadership
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Teamwork
and Collaboration
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Data-
Driven Marketing
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Approaches
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Key Pieces of an Agile Marketing Implementation
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Implementation
Teamwork
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Board to Track Project Progress
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Sprints
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Stand Up Meetings
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13. Sprints
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A sprint is how long you give your team to complete their current projects. Typically
these range from two to six weeks.
Align on a Challenge
Ensure Clarity and Alignment
Through a Thorough
Exploration on of The What,
Why, and How of The Current
State Challenge.
Week 1
Ideate Innovations
Ensure Clarity and Alignment
Through a Thorough
Explorationon of The What,
Why, and How of The
Current State Challenge.
Week 2
Create a Prototype
Test Your Ideas With Key
Stakeholders and Subject
Matter Experts To Validate
Them For Feedback,
Learning, and Rapid Iteration
Week 4
Decide on a Solution
Prioritize Possible Solution,
Then, Within Context of The
Challenge and Solution,
Prototype Model(s) To Test
Week 3
Test & Learn with Customers
Apply Lessons Learned To Create
a Final or
Further Iteration.
Determine Next-steps and
Maintain Momentum
Week 5
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Stand up Meetings
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Every Day your Team Needs to Get Together and Have a Very Brief Check in.
Meeting Called By Bill Smith Attendees Web Project Team
Type of Meeting Team Please Read Attached Word Doc
Facilitator Jim Jones Please Bring Updates
Note Taker Sue Arthur Your Text Here
Timekeeper Sue Arthur
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Agenda Items
Topic Presenter Time Allotted
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Your Text Here Your Text Here Your Text Here
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Board to Track Project Progress
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Whether it's the good ole' whiteboard with sticky notes, A nice and simple trellis board, or A big fancy specialized software, you need A
centralized way to track your sprint that everyone has access to.
Done
Requirement
Gathering
WIP
Development
WIP
UAT
Pending
Pilot
Pending
Rollout
Hot Issues
Issue Reason Date Raised Action to Resolve Escalated Escalation Date Esc. Level
Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1
Hot Risk
Risk Impact Probability (Estimated) Mitigation action Must resolve before Escalated to Your Text Here
Pilot Date May Not Be Met High High Allocate More Resources 1st Oct 2010 CEO Your Text Here
Key Milestones Dates*
Date Milestone Weeks Remaining
30th Sept UAT Signoff +2
15th Oct Pilot +4
General Notes: (*) (Your Text Here)
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Teamwork
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While an individual may lead a project, the success or failure of the sprint rests on all the team members. Everybody has to be prepared to
collaborate and assist in the agile framework
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17. Agile Marketing Benefits
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Agile
Marketing Benefits
Reap the benefits of
smaller deliverables.
Puts the customer
at the center.
Each sprint provides an opportunity to learn and adjust
fail faster, succeed smarter.
Improve speed of
decision-making.
Experiment with innovative,
new ideas.
Adjust your approach based
on market feedback.
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30%
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FY '16 FY '17 FY '18 FY '19 FY '20
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Product 01
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Product 02
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About Our Company
Talented
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Creative
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Professional
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23. Designation
Name
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Designation
Name
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Designation
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Our Awesome Team
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Our Mission
Mission
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Vision
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Goal
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25. Dashboard Template
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27. Roadmap Template
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01
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02
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05
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28. Threats
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Opportunities
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Weakness
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Strategy
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SWOT Analysis
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29. 2016
2017
2018
2020
2019
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Timeline
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