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ADVERTISING MEDIA
PLANNING AND STRATEGY
Your Company
Name
AGENDA
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AGENDA AGENDA AGENDA
AGENDA AGENDA AGENDA
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ABOUT THE PRODUCT
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02
03
04
05
06
01
COMMUNICATION STRATEGY
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AUDIENCE RESEARCH
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May Jun Jul Aug Sep Oct Nov DecJan Feb Mar Apr
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2017
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2019
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2021
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2023
KEY TIMELINES AND DEADLINE
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Your Text Here
OUR
OBJECTIVE
S
01
02
03
04
MEDIA OBJECTIVES
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Text Here
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Step 03
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Step 02
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MEDIA OBJECTIVES
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TARGET
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AUDIENCE
TARGET AUDIENCE
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0% 50% 100% 150% 200% 250%
Broadcast/Cable OTT TV
Advanced TV
Mobile Video
Digital Video
35%
45%
55%
65%
45%
55%
65%
75%
55%
65%
75%
85%
Increase Maintain Decrease
68%
58%
48%
33%
SPENDING DIRECTION CONSIDERATIONS
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EA
VETI
CR
CREATIVE DIRECTION CONSIDERATIONS
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Awareness
Consideration
Decision
KPIs
Sales and
Marketing Process
Buyer’s
Journey
Visitors
Leads
Marketing
Qualified
Leads
Sales
Qualified
Leads
MEDIA KPI DEVELOPMENT
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COMMUNICATION GOALS
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SPREAD
THE
WORD
INSPIRE
ENGAGE
C0NNECT
NURTURE
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COMMUNICATION GOALS
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Video
Social
Display
SearchMail
TV
Mobile
Print
Radio
Out Door
YOUR TEXT
HERE
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MEDIA MIX OPTIMIZATION
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Brand
Leads
Sales
Loyalty
0
1
2
3
4
5
6
7
45%
30%
60%
75%
45%
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CAMPAIGN PERFORMANCE
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TRA Score Brand Safety
Viewability AD Fraud
Industry
Snapshot
55% Text Here
85%Text Here
48%
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75%
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75%90%
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30%
50%
AGENCY PERFORMANCE
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AGENCY PERFORMANCE
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Website Visitors
High- Value Actions Video Views
Purchases Installs Sign-ups
TRAFFIC
ENAGAGEMENT
CONVERSION
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MEDIA KPIs PERFORMANCE EVALUATION
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MARKETING STRATEGY
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0302 0501 04
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MARKETING STRATEGY
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3%
7%
11%
14%
18%
21%
26%
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MEDIA BUDGET
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Media Spend SalesTraffic
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Offline
Online
OPTIMIZING MEDIA BUDGET
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60%
Men
40%
Wome
n
Your Text Here
50%
Men
30%
Wome
n
Put Text Here
75%
Men
40%
Wome
n
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GEOGRAPHICAL SEGMENTATION
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Primary &
Secondary
Target
Group
Primary
Target
Group
Primary
Target
Group
Secondary
Target
Group
Secondary
Target
Group
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TARGET GROUP SEGMENTATION
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CLOSEPURCHASE
$TEXT
HERE
TEXT HERE
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TEXT HERE
TEXT HERE
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SALES CYCLE AND SEASONAL INSIGHT
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You Text
Here
2017
2018
2019
2020
2021
2022
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SALES CYCLE AND SEASONAL INSIGHT
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Post Purchase
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During Visit
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Pre Visit
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Post Visit
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Purchase
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CORE STRATEGIC AUDIENCE
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01
02
03
04
Target
Marketing
CORE STRATEGIC AUDIENCE
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5%
15%
25%45%
10%
TEXT
HERE
45%
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CORE STRATEGIC AUDIENCE
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01
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02
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SETTING CAMPAIGN METRICS
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ADDITIONAL
SLIDES
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OUR MISSION
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VISION
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MISSION
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GOALS
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CAROL SMITH
CEO/ Director
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JOHN PARKER
Finance Manager
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MARY GRAVES
Product Manager
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PETER DANIEL
Managing Director
OUR TEAM
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CAROL SMITH
CEO/ Director
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JOHN PARKER
Finance Manager
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MARY GRAVES
Product Manager
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PETER DANIEL
Managing Director
ABOUT US
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OUR GOAL
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55% 35%
TEXT HERE
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COMPARISON
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25% 65% 85%
FINANCIAL
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QUOTES
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30%
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50%
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83%
SEGMENTATION
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35%
40%
90%
50%
LOCATION
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201701
201802
202004
202105
202206
201903
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TIMELINE
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POST IT
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01 02 03
04 05
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EXAMPLE TEXT
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NEWSPAPER
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01 03 05
02 04 06
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