SlideShare is a popular site for sharing business and technology presentations that sees millions of visitors each month. It has experienced over 400% growth in the last year and its audience includes many influential professionals. The site offers various advertising and sponsorship opportunities for brands to reach this audience, including display ads, sponsored channels, contests, email marketing, and featured presentations. Case studies show these options can generate hundreds of thousands of impressions and thousands of engagement actions for brands.
2. Social Media for Professionals
SlideShare is the world’s largest presentation sharing site. Millions of professionals
visit it to research and discuss business and technology topics every day.
3.
4. Explosive Growth!
25 million
business
decision makers
Over 400% growth in the last year!
*Quantcast – Nov 2009
5. For Technology & Business Pros
• Millions of business and technology decision-
makers visit SlideShare everyday to research
By the numbers*
topics such as: marketing, IT, software
ular site
development, entrepreneurship, and social ‣ 293rd most pop
media for business. on the Internet
visitors/
‣ 25mm unique
• SlideShare is popular with an influential, tech- month
forward professional audience (Techcrunch, Guy iewed/
‣ 70mm pages v
Kawasaki, Mashable, Tim O’Reilly, the ‘Twitterati’)
month
• Fast Company Magazine recently named our
CEO, Rashmi Sinha, one of the ‘Most Influential
Women of Web 2.0’
• Recent advertising clients include: Cisco WebEx,
Adobe, Sun, Intel, Sun Trust Banks, Microsoft,
Dell, MarketingProfs, GoToMeeting, FedEx Office,
etc.
*Quantcast – Nov 2009
7. Audience
• 2,000,000 registered users
• 50% are managers, directors, or C-
level execs with significant purchasing
influence*
• 30,000 slideshows uploaded weekly Popular Audience Se
SMBs (62%)
gments
• Average time on site = 6 minutes
Micro-businesses (25%
Marketing (16%)
)
Education (20%)
• Average of 20 slides viewed per visit IT & Internet (14%)
Design community (8
%)
• Integration partnerships with LinkedIn,
Healthcare (7%)
Non-profit (5%)
Facebook, Xing, and Microsoft Office
*SlideShare User Survey Fall 2009
8. Reach vs. Popular Tech Sites
Monthly Global People
*Quantcast – Dec 2009
9. US Reach vs. Popular Biz Sites
Monthly U.S. People
*Quantcast – Dec 2009
10. High in Search Results (SEO Value)
Over half of traffic comes to
SlideShare through a search
for information on a
business or technology
related topic
Go where your clients are
researching solutions to
their problems!
11. Search for SlideShare on Twitter
SlideShare is a viral
content-sharing platform
Thousands of SlideShare
presentations are linked
to, blogged about,
embedded, and tweeted
out each day
See which SlideShare
presentations people are
sharing on Twitter right
now:
http://twitter.com/#search
?q=slideshare
12. You’re in Good Company
Recent SlideShare advertisers include
14. Display Ads
Display Ads
728x90 and
300x250 ad units
available
throughout site.
Can be targeted
geographically
and contextually
(to specific
SlideShare
Content
Categories and
Subcategories).
15. Case Study: WebEx
Case Study
11 Objectives: WebEx (C
isco) came to us
in Feb 2009 looking to
generate
awareness among ou
r tech-forward,
professional audience
and leads.
Tactics: A high-impa
ct roadblock
consisting of 1) a 728x
33 a 2) 300x250 medium
90 Leaderboard,
rectangle, and 3)
a custom, Social Tools
Sponsorship unit
was targeted to all Slid
eShare
Professional Content
Categories.
Results: Avg. CTR has
been .14% across
all 3 units over the entir
e 9 months
we’ve been running th
e campaign.
WebEx and their agen
cy have been so
pleased they’ve renew
ed and/or
increased their spend
with us every
quarter.
22
16. Sponsored Channels
Sponsored Channels offer the ability
to sponsor popular sub-sections on
SlideShare containing the best and
most popular SlideShare content
ran d around a topic of interest.
Y our B
Examples include:
The Marketing Channel, Social
Media Channel, IT Channel, Cloud
Computing Channel,
Entrepreneurship Channel, Small
Business Channel, The Green
Energy Channel, etc. We can also
d
You r Bran create custom topics.
Sponsors get to associate their brands
with the content and community
most relevant to them, while taking
advantage of all the engagement and
authenticity that user-generated
social media offers.
Join the conversation your target
audience is already having on
SlideShare today!
17. Custom Brand Channels
SlideShare Brand Channels are a
customizable ‘home’ for your brand
on SlideShare.
Take advantage of our community,
content, and SEO – be where your
customers already go to get
information.
Your channel can include:
•Custom look, feel, and CTAs
•Aggregation of brand
presentations, videos, case
studies, other docs
•Relevant user-generated content
•Blogging / curation platform
•Other custom modules that
accept HTML
SlideShare users engage with your
brand by subscribing to your
channel, viewing, downloading,
sharing, favoriting, and commenting.
18. Channel Case Study
Case Study
Objectives: Microsoft
wanted to generate aw
Microsoft Office outs areness of uses for
ide of the office and
in the home.
Tactics: We launched
the Parent's Toolbox Ch
as a vehicle to engage annel on SlideShare
users around both prof
generated examples of essional and user-
Microsoft Office docu
home (e.g. Excel for a ments for use in the
family budget, PPT fo
etc.). r designing invitation
s,
Results: Over 3 month
s the Channel generate
• 290,266 Channel pa d:
ge views
• 178,825 visits to the
Channel
• 2:34 avg. time on Ch
annel
• 406 user documents
uploaded to Channel
• 15,728 document en
gagement actions (do
• 1,425 posts to Channe wnloads, favorites, co
mments)
l and Group walls
• 468 Cannel follower
s
• 158 users joined Chan
nel sub-groups
• 3,146 views of Channe
l videos
• 105 user tweets abou
t Channel
See the live Channel no
w:
http://www.slideshare
.net/microsoftoffice
19. Contests
Engage SlideShare users in a
conversation around your
brand or product with a
Contest.
Users create, upload, and
drive their friends to vote
on contest entries around a
topic of interest to them and
your brand (e.g. “Go Green”
contest, “Small Business
Hacks” contest, etc.)
Your brand’s messaging is
woven throughout the
contest pages, including:
brand videos, demos, and
presentations, custom CTAs,
etc.
20. Contest Case Study: Adobe
Case Study
Objectives: Adobe w
anted to generate aw
business, technology, areness among
and design thought-le
benefits of upgrading aders of the
to the latest version of
Acrobat and its new po Adobe
rtfolio format.
Tactics: Adobe Acroba
t 9 sponsored our 3rd
“World’s Best Presenta annual
tion” contest from Sept
The contest included m -Oct 2009.
ultiple elements to de
value of Adobe Acroba monstrate the
t 9 as well as incentive
software via an Acroba to try the
t 9 specific contest cate
gory.
Results: Over six wee
ks, they saw more than
:
•3,500 contest entries
•1,000,000 contest pa
geviews
•Avg. time on section
of 6 mins
•64,000 actions (votes, fav
orites, comments, down
•4,400 trial software do loads)
wnloads
•25,000 views of exam
ple Acrobat 9 files
•Avg. CTR = .21%
View the contest entrie
s at:
http://www.slideshare
.net/contest/worlds-be
presentation-contest- st-
2009
21. Email Newsletter Ads
2,000,000+ subscriber list
Goes out every other week
160x600 and 728x90
ad units
22. Custom Sponsorship Units
Integrate your message/logo in the
SlideShare experience.
Units often perform better than
traditional banners (3X).
23. Presentation Featuring
Our Home Page receives
over 35,000 views/day.
Cut through the clutter to reach
users with your longer-form
message at our front door.
Featured Presentations
Avg. 200 presentation views/day
Top Presentation
Avg. 500 presentation views/day
udy
Case StHCL we recently used
t
For clien n featuring to
tio
presenta
generat e:
Views
• 21,236 s
ownload
• 2,971 d es
orit
• 92 Fav s
bed
• 40 em s
omment
• and 16 C !
e month
in just on