Use Internet of Things to drive more traffic to your store and bring more multichannel sales to your business. Create a unique relationship with your customers. Communicate with your clients online, offline, and on social media usinge every device.

1. Connect all your customers
on one multichannel platform!
Use Internet of Things to drive more traffic to your
store and bring more multichannel sales to your
business. Create a unique relationship with your
customers. Communicate with your clients online,
offline, and on social media usinge every device.
Proximity
Technology

2. Store traffic increase
Use the proximity marketing to engage your customers with unique creatives and messages.
Say „Hello” or wish „Merry Christmas” to clients passing by your shop.
Convince your customers to visit your shop more often by offering them tailored loyalty programs.
Manage your loyalty programs from one platform.
Help customers to save time by offering the right products at the right time.
Communication and sales
Engage your customers and award them for their loyalty with your loyalty
programs, would it be personalized, real time generated coupons or shopping club
loyalty points. Encourage your customers to purchase your product with real time
generated cross-device messages. Say thank you to those who spent money
in your shop. Engage your customers with new line of products or new collection
and offer them complimentary or matching products.

3. Customer experience
Show your customers that you care, that you recognize their needs,
that you appreciate their loyalty to your brand. Deliver personalized
communication, loyalty programs (coupons, shopping club, etc.).
Help your customers to save time and money. Use non-intrusive
marketing and sales communication matching the customer needs
based on the customer online and offline shopping activities.
Customer journey management
Register your customers online and offline activities and display them
on integrated concierge panel and store manager dashboard. Create fast
access to e-commerce and offline store visits history, purchase history,
average shopping basket value, to client communication history and
many more. Learn and understand your customer journey to offer the
right product or service at the right time.

4. Big Data Multichannel
Proximity
Marketing
Beacon
Marketing
Internet
of Things
Customer
Journey
Offline
Retargeting
Retai &
Tech
Synergy
Customer
Communicatio
Platform
(Big) Data Management
Facilitate information flow between online and offline.
Collect your end user data offline and online, from all channels and devices.
Manage data transfer between online and offline. Create unique customer profiles
and reach your customers with engaging communication on all devices at all stages
of their customer journey.
Combined and synchronized online
and offline marketing
Increase your marketing ROI, reduce sale costs, increase conversion rates by applying
more effective, personalized campaigns. Build your cross-device marketing campaigns
and use the data about your customer journey to manage your store display.
Use the RTB Tracker to plan and perform cross-device marketing campaigns based
on engaging personalized rich media creatives and advanced campaign strategies.

5. Story telling
Tell your customers the story behind your store or your
products thanks to the shop floor proximity marketing.
No matter if your product is a custom made tracksuit,
a handmade furniture or healthy organic food – you can
communicate the uniqueness of your products via
proximity communication.
Engage your customers with intriguing pictures or videos
showing the craftsmen’s artistry or describing
the materials the product is created from.
Use your imagination, creativity and know-how to design the
story telling content displayed real time on your shop floor.
The content is served remotely, does not require time taking
and battery exploiting download.

6. Retail Museums Restaurants Hotels Sports
Venues
Train
Bus Stations
Healthcare
... and many more
You can find the technology in places

7. “Our platform is based on Bluetooth and Beacon technologies. This gives our sales points an opportunity to connect with our clients
in an exciting and engaging way. This new set of abilities allows us to interact with our users in real time.
We are capable of transmitting important content pertaining to our offer in a personalized way using three channels (offline, online,
and mobile). We use a modern high-tech connection comprised of Bluetooth/Proximity Marketing and Beacon Technology with the
use of our mobile application. This means that upon entering our stores the client will instantly receive a message on their smart
phone. The message will include information concerning the physical locations of products they have previously looked up in the
web-store. Product descriptions, and/or individual offers will also be included in these messages.
All of this based on their prior purchases and preferences”
Grzegorz Trzeciak, Co-Founder of RICCARDO
„We’re excited to have the Riccardo Application as a finalist in our Bluetooth Breakthrough Awards. The award program continues to grow with
quality submissions each year. It is inspiring to see how companies, start-ups, and hobbyists are leveraging the flexibility, scale, and trust of a
globally recognized standard in Bluetooth Smart to redefine the possibilities with wireless connections. Our finalists truly showcase how Blue-
tooth Smart is delivering the promise of the Internet of Things to make our lives more convenient, smarter, and better”
Mark Powell, Executive Director of the Bluetooth SIG

8. RTB Tracker, the multichannel strategy is the perfect method for enhancing the customer experience. By building a detailed customer profile
based on the their online and offline shopping behaviors and preferences we give every customer environment the opportunity to create unique
customer journey. We achieve this goal with full respect and consideration to both: retailer’s business growth expectations (increase of ROI,
ROAS, etc.) and customer rights for privacy and personal data protection.
Slawek Kluczewski, CTO RTB Tracker
Let’s talk about details
Slawek Kluczewski CTO
slawek.kluczewski@rtbtracker.com
US: (650) 924 9861 | EU: +48 (508) 210 291
rtbtracker.com