- Rockefeller & Co. is an international investment advisory and asset management firm headquartered in New York. - The document provides an overview of Rockefeller & Co., including its philosophy of putting clients first, global client base of individuals and institutions, and long history dating back to 1882. - It also summarizes Rockefeller & Co.'s asset management strategies and composites, alternative investment offerings, global research team, and supplemental investment performance data as of the first quarter of 2012.

1. a trusted partner
Company Overview
First Quarter 2012
These materials may not be reproduced or distributed for any purpose without Rockefeller & Co., Inc.’s prior written consent. This presentation is not valid without a consultation with a representative of
Rockefeller & Co., Inc. These materials may be used only in one-on-one presentations including, where applicable, between consultants and potential clients.
The information contained in the Company Overview is supplemental information to Rockefeller Financial’s composite presentations as provided in the GIPS® Compliant Presentations.
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2. Company Overview 2
Asset Management 8
Contents
Appendix 12
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3. Who We Are
Rockefeller & Co. is a leading international investment advisory and
asset management firm headquartered in New York City, that
provides comprehensive wealth and investment management services.
Rockefeller & Co. has established significant advisory relationships for
managing investment assets with local partners outside the United
States, which combine Rockefeller & Co.’s investment expertise and
well-regarded brand with regional distribution capability.
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4. Our Philosophy and Commitment
Rockefeller & Co. is a private and independent company that is supported by
professionals who are focused on delivering performance-driven solutions to our clients.
We do not conduct broker-dealer activities or collect placement fees from third parties.
At Rockefeller & Co. we are focused on obtaining the best results for our clients, and we
commit to putting our clients first.
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5. Client Base
At Rockefeller & Co., we have a sophisticated and long-standing client base
that includes individuals, families, family offices, trusts, foundations,
endowments and institutions of all sizes.
We have a global perspective, and a long-standing history of managing
assets for a growing number of international institutions.
We are proud to serve diverse clients with a wide variety of asset levels and
needs.
As of March 31, 2012, Rockefeller & Co. and its subsidiaries were
responsible for the administration of approximately $34 billion in assets for
high net worth individuals, families, family offices, trusts, foundations,
endowments and institutions of all sizes1.
1. This number includes assets under management of approximately $7.8 billion plus other non-managed assets for which Rockefeller & Co. and/or its
subsidiaries provide other services, such as financial planning, administration and/or consulting for open architecture programs or other assignments,
information management, consolidated reporting, and tax and accounting. Information management services are provided by Rockit Solutions, LLC.
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6. Our Heritage
Since our beginnings as the John D. Rockefeller family office in
1882, Rockefeller & Co., Inc. has focused on building the knowledge
and infrastructure required to manage substantial assets.
The company has evolved from its origins as a single-family office
into a globally diversified, investment advisory and asset
management firm.
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7. A Commitment to Humanity
Rockefeller & Co.’s commitment to society’s needs by servicing foundations,
endowments and other nonprofit organizations around the world, dates
back to our beginnings.
The Rockefeller family has been instrumental in developing important
societal organizations including: The Peking Union Medical College, The
Asia Society, the Rockefeller Institute for Medical Research (now Rockefeller
University), the United Nations, The Rockefeller Foundation, The Museum
of Modern Art (MoMA), and the University of Chicago amongst others.*
Rockefeller & Co. was an early pioneer in socially responsive investing,
having started a program for members of the Rockefeller family in the early
1970’s. Today, we offer investment strategies focusing on companies that are
responsive to social, ethical and environmental concerns.
*The information provided is for illustrative and historical purposes only and is intended to reflect the Rockefeller family’s
tradition of supporting nonprofit organizations. The organizations referenced are not affiliated with Rockefeller & Co. Inc.
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8. Why Rockefeller & Co.?
We are a stable, private firm with a history of crafting
innovative investment solutions for a select clientele.
The Rockefeller name is instantly recognizable and its
reputation is highly regarded across the globe.
We manage assets with discretion, and offer customizable
strategies, tailored to the needs of our clients.
Over the long-term, our asset management strategies have
demonstrated strong performance against benchmarks across a
variety of asset classes.
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9. Asset Management
At Rockefeller & Co. we have a range of internally-managed
globally focused and U.S. equity investment strategies that are
available to our clients.
Clients may invest in these strategies through separately
managed accounts, comingled investment vehicles or under
sub-advisory mandates.
Our asset management strategies date back decades and have
demonstrated strong performance against benchmarks over
the long-term.
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10. Asset Management
Strategies
Global Large Cap Equity
Socially Responsive Investing
U.S. Small Cap Equity
U.S. Large Cap Equity
Non-U.S. Large Cap Equity
Global Dividend Growth Strategy
Global Select Equity Strategy
Performance Analytics
Risk Management & Portfolio Review
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11. Alternative Investments
Rockefeller & Co. has expertise in managing venture capital and private
equity funds, as well as hedge funds both in a fund of funds approach and in
customized client portfolios.
Our strategies also include opportunistic investment vehicles designed to
take advantage of market dislocations and unique opportunities.
The firm’s clients have several billion dollars in commitments and have been
early and long-term investors in alternative asset classes.
The Rockefeller family’s involvement in launching Venrock (one of the first
venture capital firms in the world) and AEA (one of the first professionally
managed buyout firms) dates back more than 40 years.
Our Multi-Manager Strategies include:
Rockefeller Opportunistic Credit Strategy (Hedge Fund of Funds)
Rockefeller Alpha Select Strategy (Hedge Fund of Funds)
Rockefeller Access Strategy (Private Equity Fund of Funds)
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12. Supplemental
Investment Management Performance - Gross
Periods Ending March 31, 2012
6.4 Annualized
Gross Portfolio Performance (%)1,2,8 QTR 1 YR 3 YRS 5 YRS 10 YRS ITD4
Global Equity Portfolio5 13.9 2.2 21.3 1.7 5.7 9.4 (1/93)
MSCI World Index – Net Dividends6 11.6 0.6 20.2 -0.7 4.7 7.0
Outperformance (+) / Underperformance (-) +2.3 +1.6 +1.1 +2.4 +1.0 +2.4
Global Large Capitalization Sustainability and Impact Portfolio 14.8 4.2 21.1 2.1 5.9 8.5 (1/91)
MSCI World Index – Net Dividends6 11.6 0.6 20.2 -0.7 4.7 8.1
Outperformance (+) / Underperformance (-) +3.2 +3.6 +0.9 +2.8 +1.2 +0.4
U.S. Small Capitalization Portfolio5 10.7 1.5 29.2 5.3 8.9 12.7 (1/89)
Russell 2000® Index7 12.4 -0.2 26.9 2.1 6.5 9.3
Outperformance (+) / Underperformance (-) -1.7 +1.7 +2.3 +3.2 +2.4 +3.4
Non-U.S. Equity Portfolio 11.8 -2.1 22.3 -0.8 7.6 5.6 (7/98)
MSCI EAFE Index – Net Dividends6 10.9 -5.8 17.1 -3.5 5.7 3.2
Outperformance (+) / Underperformance (-) +0.9 +3.7 +5.2 +2.7 +1.9 +2.4
U.S. Equity Portfolio 14.1 6.1 21.8 4.1 4.8 3.5 (7/98)
S&P 500 Index 12.6 8.5 23.4 2.0 4.1 3.4
Outperformance (+) / Underperformance (-) +1.5 -2.4 -1.6 +2.1 +0.7 +0.1
Balanced Portfolio5* 9.4 4.1 17.6 3.9 6.3 8.8 (1/89)
70% MSCI World Index – Net Dividends6 /
30% BCAG Bond Index9 8.1 3.1 16.5 2.1 5.0 9.6
Outperformance (+) / Underperformance (-) +1.3 +1.0 +1.1 +1.8 +1.3 -0.8
Global Dividend Growth 7.2 6.3 - - - 15.6 (7/10)
MSCI World Index – Net Dividends6 11.6 0.6 - - - 16.5
Outperformance (+) / Underperformance (-) -4.4 +5.7 - - - -0.9
Global Select Equity 12.2 5.5 - - - 24.1 (6/09)
MSCI ACWI Index - Net Dividends6 11.9 -0.7 - - - 13.5
Outperformance (+) / Underperformance (-) +0.3 +6.2 - - - +10.6
*Preliminary performance
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Please see last page for notes.
These materials may be used only in one-on-one presentations including, where applicable, between consultants and potential clients.

13. Global Research and Asset Management Team
as of March 2011
Rockefeller & Co.’s asset management and research team comprises 30 individuals with diverse backgrounds and tremendous experience in the
industry. Our Portfolio Managers have an average of 20 years in the industry and 10 years at the firm. Our analysts have an average of 7 years of
experience in the industry. As a sign of our global approach, we speak more than 10 different languages.
Years Industry Sector
Team Members Title
with Firm Experience Responsibility
Richard Bayles 3 38 Portfolio Manager Generalist
Robin H. Brown <1 1 Sustainability Analyst Socially Responsive Investments
Jimmy C. Chang, CFA 7 17 Portfolio Manager Generalist
Connie Chin 4 2 Portfolio Analyst Portfolio Analysis & Risk Management
Christopher M. Crosby, CFA 15 17 Equity Analyst Consumer/ Industrials
Greg Draper 4 6 Portfolio Analyst Fixed Income
Nancy Fink 24 24 Portfolio Manager Small Cap
Farha-Joyce Haboucha, CFA 15 32 Portfolio Manager Socially Responsive Investments
David P. Harris, CFA 18 22 Chief Investment Officer Generalist
Bradley M. Hunnewell 2 2 Portfolio Analyst Portfolio Analysis & Risk Management
Mark Iannarelli, CFA 1 12 Director of Fixed Income Fixed Income
Andrew M. Kello 5 10 Fixed Income Analyst Fixed Income
David Kim 1 1 Analyst Consumer Healthcare
Victor Lee, CFA 8 8 Equity Analyst Telecom/ Media/ Technology
Brian McNamara, CFA 5 5 Equity Analyst Financials/Consumer
Michael Messina 3 3 Trade Administration Trading
Rolando F. Morillo 11 12 Equity Analyst Energy
Allison K. Munro Jr. 14 17 Director of Portfolio Analysis & Risk Management and Trading Engineering and Trading
Rosanna Nuciforo 26 32 Senior Trader Trading
Christopher Rieger 3 3 Portfolio Analyst Portfolio Analysis & Risk Management
Linda M. Roberts 26 16 Governance Analyst Socially Responsive Investments
Eduardo Santo 1 2 Analyst Energy
Austin Schwartz <1 1 Trade & Analytics Risk Management Administrator Portfolio Analysis & Risk Management
Michael Seo, CFA 12 12 Portfolio Manager Energy/ Industrials/ Utilities
Albert Sindall III 3 5 Analyst Fixed Income
Emmanuel L. Sobong, CFA 11 13 Equity Analyst Financials
David K. Song, M.D., Ph.D., CFA 3 6 Portfolio Manager Healthcare
Jake Tran 1 3 Portfolio Analyst /Trading Administrator Portfolio Analysis & Risk Management/ Trading
Mariela Vargova, Ph.D. 6 6 Sr. Sustainability Analyst Socially Responsive Investments
J. Joseph Waldman 5 5 Global Subadvisory Coordinator Generalist
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14. Supplemental
Investment Management Performance
Periods Ending March 31, 2012
Notes:
1.The information contained in this presentation is supplemental to the attached GIPS® compliant presentation. The following chart details the
composite to which each portfolio discussed herein relates.
Rockefeller Portfolio Name GIPS ® Presentation Name
Global Equity Portfolio Global Large Cap Equity Composite
Global Large Capitalization Sustainability and Impact Portfolio Global Large Cap Sustainability and Impact Equity Composite
U.S. Small Capitalization Portfolio5 U.S. Small Cap Equity Composite
Non-U.S. Equity Portfolio Non-U.S. Large Cap Equity Composite
U.S. Equity Portfolio U.S. Large Cap Equity Composite
Balanced Portfolio Multi-Asset Class Strategy Composite
Global Dividend Growth Global Large Cap Dividend Growth Equity Composite
Global Select Equity Global Select Equity Long Horizon Composite
2.The information is as of March 31, 2012 and may not be representative of current or future performance. The Portfolios’ investments may change
at any time. Future results may vary substantially from past performance.
3. Returns shown are time-weighted total returns in U.S. dollars and reflect receipt of dividends and interest. Returns for periods greater than one
year are annualized.
4. Returns of all indices do not reflect commissions or fees that would be incurred by an investor in pursuing the index return.
5. Inception to date performance. Rockefeller & Co.'s performance results are shown for periods after December 31, 1988, the time when Rockefeller
& Co. began storing performance results and related records electronically. The actual inception date for the U.S. Small Capitalization and Balanced
Portfolios are November 1, 1981, and August 15, 1985, respectively.
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These materials may be used only in one-on-one presentations including, where applicable, between consultants and potential clients.

15. Supplemental
Investment Management Performance
Periods Ending March 31, 2012
Notes (cont.):
6. The Global Equity Portfolio, the U.S. Small Capitalization Portfolio, and the Balanced Portfolio are comprised of tax-exempt investors and are
managed without regard to tax consequences. Taxable investors would likely participate in a Global Equity, U.S. Small Capitalization or Balanced
investing strategy through a separate vehicle or managed account that has the same investment objective as the Portfolio, but seeks to maximize the
after-tax returns of its investors. Future results of a comparable account may vary substantially from past performance. The U.S. Small Capitalization
Portfolio may invest in Canadian equities.
7. Results of the MSCI EAFE Index, the MSCI World Index, and the MSCI ACWI Index are presented after the deduction of certain foreign
withholding taxes.
8. The Russell 2000® Index is a registered trademark of the Frank Russell Company. Frank Russell Company is the owner of the copyright relating
to this index and is the source of its performance value.
9. Prior to July 1, 2011, the benchmark for the Balanced Portfolio was a blend: 50% S&P 500 Index / 20% MSCI EAFE Index – Net Dividends / 30%
Barclays Capital Aggregate Bond Index. Since July 1, 2011, the Balanced Portfolio's benchmark changed to 70% MSCI World Index – Net Dividends /
30% Barclays Capital Aggregate Bond Index. Annualized returns for the benchmark that include periods prior to July 1, 2011 reflect a time-weighted
blend of the historical benchmark and the new benchmark. Annual returns for the benchmark reflect the historical benchmark returns for 2010 and
prior years, the historical benchmark returns linked to the new benchmark returns for 2011 and the new benchmark returns commencing in 2012.
10. The performance figures shown are gross and do not reflect deductions of advisory, custody and other fees and expenses that an investor would
incur in the management of an advisory account. R&Co.’s regular management fees are disclosed in Part II of its Form ADV. The payment of these
fees would reduce an investor’s actual investment return over time. For instance, a portfolio valued at US$1,000 achieving an average annual return
of 10 percent over a period of five years, before deducting a 1 percent per annum advisory fee paid monthly, would total approximately US$1,611, but
only US$1,532 after deduction of fees.
11. Rockefeller & Co. considers the information in these materials to be accurate, but does not represent that it is complete or should be relied upon
as the sole source of investment performance or suitability for investment. These materials may not be reproduced or distributed for any purpose
without Rockefeller & Co.’s prior written consent. These materials do not constitute an offer for sale of interest in the Portfolios. Prospective
investors should consult the Portfolios’ Confidential Private Placement Memorandum before investing. These materials may be used only in one-on-
one presentations including, where applicable, between consultants and potential clients.
Copyright 2012 © Rockefeller & Co., Inc. All Rights Reserved. Does not apply to sourced material. 14
These materials may be used only in one-on-one presentations including, where applicable, between consultants and potential clients.