2. HaxAsia Product Launch Model
HaxAsia helps build successful consumer
hardware businesses out of Singapore –
within 9 months startup progresses from
prototype to mass manufacturing
Startups that reached their CF
goal come back to Singapore and
work with select contract
manufactures on delivery of the
first batch and follow-on funding
round closure
When specific team is ready to launch CF
campaign, they come to San Francisco
for 1 month to get media exposure and
participate in partner program by
Founders Space
We help validate products
ideas and give money to
startup teams to finalize
prototype before they join
program
We take 10 teams every year to
Singapore for up to 6 months to
finalize product and prepare crowd
funding campaign and work on
their Smart City project
US $ 2,000,000 raised on
IndieGoGo
3. Step 1
4 months
Launch Marketing
DFM (Design For Manufacturing)
Teams join 6-month accelerator program in Singapore to develop Manufacturing-Ready Design, prepare for crowd funding campaign
and work on their Smart City projects. Teams also start pitching to investors. Only those teams delivered milestones progress to Step
2. Up to 100K SGD per startup in equity funding.
3
4. Media Launch Tour - SF/Silicon Valley
1.Startup that is ready to launch their crowdfunding campaigns go to San Francisco to demo product tp the best tech media
pre-launch (we have proven consistent delivery of coverage by Mashable and Techcrunch), show product at events, get
industry endorsements for video. Each team should launch crowd funding campaign on Step 2.
2.HaxAsia partners with Founders Space (founded by Steve Hoffman) on 1-month rolling program to help founders get the
Silicon Valley DNA, finalize their business models and investment pitch, start building partnerships and leads to investors.
3.Crowdfunding help validate product and provides teams with money to kick off production. Good campaign immediately
puts team on traction curve.
Step 2
30 days
4
5. 1.Team that successfully launched CF campaign comes back to Singapore for delivery program.
2.HaxAsia helps identify the best-fit contract manufacturer to particular startup based on ID/MD requirements and volume of pre-
orders secured, then we help product first batch and set up quality control systems
3.Once hardware product complete, teams are working on their pilot projects for Smart City
4.In parallel, we help companies raise their seed rounds and get involved on the board level until company delivers their promised
product to Indiegogo backers
Step 3
120 days
Delivery Program
5
9. We hacked crowdfunding
Launches on Indiegogo
$900,000+
on Igg
Top-50 most funded
$700,000+
on Igg
$200,000+
on Igg
$160,000+
on Igg
$120,000+
on Igg
$90,000+
on Igg
10. Investor network
Investors that had already invested in our portfolio companies
VCs we are closely connected on the partner level
Partners of VC firms we know - more than 200 in total across USA, China, Singapore, Russia10