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PRSA 09 Highlights - PRVille Style

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Slides from presentation by Bonnie Upright, APR, and Pryan Campbell at the January 21, 2010 North Florida PRSA meeting discussing the highlights and top tips learned from the PRSA 2009 International Conference. www.nfprsa.org

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PRSA International Conference 2009
It’s A Time for New and Old Friends!
Be Courteous ,[object Object],[object Object],[object Object],[object Object],[object Object]
Assembly
Assembly
New PRSA Initiative
The Business Case for PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Seven Basic Steps* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Measuring Public Relationships , Katie Delahaye Paine
Measurement on a Shoestring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo: http://www.flickr.com/photos/psyberartist/3622995219/
The Six Steps to Establishing Trust ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Levels of engagement Preclinical Search your company *name *brands *TAs *issues Phase I YouTube Podcasts *Affordable healthcare *Preventing disease *Chronic health problems Disseminate information one way Share what’s useful Phase IIa External blog such as company history (J&J) Test a low-risk topic with external interaction Listen, establish reputation baseline Phase IIb ADHD moms, CML Earth (Novartis), Twitter (Novo Nordisk) Test topic of greater interest for key community interaction Phase III Twitter (BI) External Blog (J&JBTW) External public/company interaction with a personal voice
Leaders: Mayo Clinic Lee Aase
Arianna Huffington ,[object Object],[object Object],[object Object]
PRSA Code of Ethics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Celeb-Snuggie
President Obama & Citizen’s Campaign: Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media and Sr. Execs ,[object Object],[object Object],[object Object],[object Object]
Key messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thinking Ahead
Uber Cool Tweople ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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PRSA 09 Highlights - PRVille Style

  • 2. It’s A Time for New and Old Friends!
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  • 13. Levels of engagement Preclinical Search your company *name *brands *TAs *issues Phase I YouTube Podcasts *Affordable healthcare *Preventing disease *Chronic health problems Disseminate information one way Share what’s useful Phase IIa External blog such as company history (J&J) Test a low-risk topic with external interaction Listen, establish reputation baseline Phase IIb ADHD moms, CML Earth (Novartis), Twitter (Novo Nordisk) Test topic of greater interest for key community interaction Phase III Twitter (BI) External Blog (J&JBTW) External public/company interaction with a personal voice
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  • 23. We Need Your Help