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SUBJECT: BUSINESS STUDIES
 By: Siyabonga Mkhaliphi
ENTREPRENEURIAL QUALITIES AND
SUCCESS FACTORS
WHAT IS AN ENTREPRENEUR?
entrepreneur is an entrepreneur is
someone who starts and manages
or organises his/her own business
and can either identify business
opportunities to make new products
or services
ENTREPRENEURIAL QUALITIES
 CREATIVITY
 RISK-TAKING
 HARDWORKING
 NEED FOR ACHIEVEMENT
 ETC
SUCCESS FACTORS FOR BUSINESS
 SUSTAINABILITY
 PROFITABILITY
 COSTING
 PRICING
 CUSTOMER BASE
SUSTAINABILITY
 Business sustainability means managing
the three Ps: profits, people and the
planet.
 Businesses that are sustainable are more
successful, attract and retain employees
and experience less financial and
reputation risk.
BUSINESSES NEED TO BE:
 Have skills to ensure that business is
successful and will operate in future
 Put strategies in place to address
PROFITABILITY
 The entrepreneur must ensure that the
business is able to make maximum profits,
and that profit grows on a year-to-year
basis.
 When measuring the profitability it is
important to consider both costing and
pricing.
COSTING
 Refers to calculating all your production
costs
 Includes calculations of the overheads costs
(labour, rent, delivery etc)
PRICING
 Refers to knowing exactly how much to
charge for your product or service
 It is important to know how much customers
are willing to pay for your product or service
CUSTOMER BASE
 An entrepreneur must identify the target
market for the business and be sure that the
product or service offered meets the
customer’s needs or wants.
 The entrepreneur should keep a record of the
people buying their products and services.
 The entrepreneur must constantly develop
new products and services to create new
needs and wants or to satisfy changing
needs and wants of customers

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Grade 11 notes (slides)

  • 1. SUBJECT: BUSINESS STUDIES  By: Siyabonga Mkhaliphi
  • 3. WHAT IS AN ENTREPRENEUR? entrepreneur is an entrepreneur is someone who starts and manages or organises his/her own business and can either identify business opportunities to make new products or services
  • 4. ENTREPRENEURIAL QUALITIES  CREATIVITY  RISK-TAKING  HARDWORKING  NEED FOR ACHIEVEMENT  ETC
  • 5. SUCCESS FACTORS FOR BUSINESS  SUSTAINABILITY  PROFITABILITY  COSTING  PRICING  CUSTOMER BASE
  • 6. SUSTAINABILITY  Business sustainability means managing the three Ps: profits, people and the planet.  Businesses that are sustainable are more successful, attract and retain employees and experience less financial and reputation risk. BUSINESSES NEED TO BE:  Have skills to ensure that business is successful and will operate in future  Put strategies in place to address
  • 7. PROFITABILITY  The entrepreneur must ensure that the business is able to make maximum profits, and that profit grows on a year-to-year basis.  When measuring the profitability it is important to consider both costing and pricing.
  • 8. COSTING  Refers to calculating all your production costs  Includes calculations of the overheads costs (labour, rent, delivery etc)
  • 9. PRICING  Refers to knowing exactly how much to charge for your product or service  It is important to know how much customers are willing to pay for your product or service
  • 10. CUSTOMER BASE  An entrepreneur must identify the target market for the business and be sure that the product or service offered meets the customer’s needs or wants.  The entrepreneur should keep a record of the people buying their products and services.  The entrepreneur must constantly develop new products and services to create new needs and wants or to satisfy changing needs and wants of customers