3. WHAT IS AN ENTREPRENEUR?
entrepreneur is an entrepreneur is
someone who starts and manages
or organises his/her own business
and can either identify business
opportunities to make new products
or services
5. SUCCESS FACTORS FOR BUSINESS
SUSTAINABILITY
PROFITABILITY
COSTING
PRICING
CUSTOMER BASE
6. SUSTAINABILITY
Business sustainability means managing
the three Ps: profits, people and the
planet.
Businesses that are sustainable are more
successful, attract and retain employees
and experience less financial and
reputation risk.
BUSINESSES NEED TO BE:
Have skills to ensure that business is
successful and will operate in future
Put strategies in place to address
7. PROFITABILITY
The entrepreneur must ensure that the
business is able to make maximum profits,
and that profit grows on a year-to-year
basis.
When measuring the profitability it is
important to consider both costing and
pricing.
8. COSTING
Refers to calculating all your production
costs
Includes calculations of the overheads costs
(labour, rent, delivery etc)
9. PRICING
Refers to knowing exactly how much to
charge for your product or service
It is important to know how much customers
are willing to pay for your product or service
10. CUSTOMER BASE
An entrepreneur must identify the target
market for the business and be sure that the
product or service offered meets the
customer’s needs or wants.
The entrepreneur should keep a record of the
people buying their products and services.
The entrepreneur must constantly develop
new products and services to create new
needs and wants or to satisfy changing
needs and wants of customers