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CTO Survey results, fall 2014The View of Finnish CTOs on the Latest R&D TrendsDr. Laura Koponen, SpinverseOy 
Eeva Viinikka, Laura Koponen, Lauri Tolvas
Executive Summary 
•69 Finnish CTOs were reached by online questionnaire 
–Today’sworkshopsfocuson selectedtopics 
–10 in-depth interviews for drilling still deeper 
–FinalresultspublishedduringnextCTO-Forum 
•Insight to the top investors views 
–10 of the top 25 R&D investors in Finland in the Survey, 17 of the top 100 
•The key findings of the survey are 
–CTO’s plan to foster the R&D resources in 2015 
–The share of public funding in R&D expected to increase 
–What you measure is what you get –also in innovations
Background data 
•Total of 69 respondents 
•~50% fromGreaterHelsinki region 
0 
10 
20 
30 
40 
R&D headcount by number of respondents 
Top-100 investors 
Rest 
0 
5 
10 
15 
20 
25 
<2% 
2-5% 
6-9% 
10-15% 
>15% 
R&D Budget (% of revenues) 
Top-100 investors 
Rest 
Other 
Metal and… 
Chemical Industry 
Life Sciences and… 
Energy and… 
Electronics and ICT 
0 
10 
20 
30 
40 
Distribution of respondents 
Top-100 investors 
Rest
R&D budget to be increased in 2015 
46% 
39% 
40% 
47% 
46% 
33 % 
49% 
54% 
29% 
28% 
38% 
49% 
31% 
37% 
20% 
25% 
30% 
35% 
40% 
45% 
50% 
55% 
60% 
Prediction 
Actual 
Prediction 
Actual 
Prediction 
Actual 
2015predictionShare of CTOs who are planning on increasingtheir budget or headcount 
R&D investments 
Headcount 
41% 
29% 
2015prediction 
Top100 
2012 
2013 
2014
0 % 
10 % 
20 % 
30 % 
40 % 
50 % 
60 % 
70 % 
80 % 
90 % 
100 % 
2015 prediction 
Top-100 
No plans to cut R&D headcount any more 
0 % 
10 % 
20 % 
30 % 
40 % 
50 % 
60 % 
70 % 
80 % 
90 % 
100 % 
2013 result 
2014 result 
2015 prediction 
Share of CTOs vs. changes in R&D headcount 
Decrease 
Stay the same 
Increase
World economy seems not to impact patenting 
9% 
3% 
3% 
7% 
12% 
14% 
48% 
47% 
50% 
35% 
38% 
33% 
0 % 
10 % 
20 % 
30 % 
40 % 
50 % 
60 % 
70 % 
80 % 
90 % 
100 % 
Patenting results in 2013 
Patenting results in 2014 
Patenting forecast for 2015Share of CTOs vs. changes in patenting activity 
Decreased 
No opinion 
Stayed the same 
Increased
The share of public funding in R&D: expecting increase 
Share of public funding in R&D budget (2014) 
<5% 
5-14% 
15-29% 
30-49% 
50-70% 
>70% 
0 % 
50 % 
100 % 
New R&D projectsin 2014 
Expected new R&Dprojects in 2015 
Number of R&D Projects supported with public funding 
Increased 
Stayed the same 
Decreased 
No opinion
Technology and innovation are high on the CEO’s and Board’s agenda, still only 35% evaluate the process systematically 
0 % 
20 % 
40 % 
60 % 
80 % 
100 % 
CEO Agenda 
Board agenda 
CTO satisfied withinnovation process 
Systematicevaluation 
CTO’sviewof theinnovationgovernancetopics 
No 
No opinion 
Yes 
“Thereisaclearcorrelationbetweencapabilityininnovationmeasurementandinnovationsuccess….” 
(ADLInnovationExcellenceStudy,2013) 
YES -YES 
NO -NO
Reviewing the innovation process seems to be linked with the share of revenue from new product 
0 
5 
10 
15 
20 
25 
30 
35 
<5% 
5-14% 
15-29% 
30-39% 
50-70% 
>70% 
The share of revenue from products and applications introduced during the last five years 
Systematic evaluation of innovation process 
No systematic evaluation of innovation process 
newcomers 
”Globally,topquartileinnovationperformersobtainonaverage13% moreprofitfromnewproductsandservicesthanaverageperformers.” 
(ADLInnovationExcellenceStudy,2013) 
What you measure is what you get
Companies see competitive importance in carbon neutrality and low carbon solution – however lacking economic incentives 
Drivers 
•Positive brand image 
•Company strategy 
•Reducing emissions 
Obstacles 
•No clear economic incentive 
•Lack of markets 
•Lack of political will 
0 
5 
10 
15 
20 
25 
30 
Veryimportant orfairlyimportant 
Not importantnow, but willbe importantin future 
Not important 
Carbon Neutrality and Low Carbon Solutions vs. expected impact on competitiveness 
Carbon neutrality 
Low carbon solutions 
Thecompanieswhodon’tseeCNorLCasimportantfortheircompetitivenessaretypicallyfromICTsectororinstrumentproviders
Production and emissions in focus now 
0 % 
50 % 
100 % 
- in distribution (e.g. freight, logistics) 
- in sales, marketing andcommunications 
- in sourcing (e.g. materials, resourceuse, supplier conduct) 
- in manufacturing (e.g. facilities, resources and emissions) 
Very important or fairly important 
Not important now, but will be in the future 
Not important 
Don't know yet 
Currentfocusinmanufacturing, futurepotentialinsourcingandsales 
Low carbon or carbon neutral solutions are implemented ...
Enablerslook for newbusiness 
0 % 
20 % 
40 % 
60 % 
80 % 
100 % 
- products or services that enable othersto become low carbon or carbon neutral 
- low carbon or carbon neutral productsor services 
Very important or fairly important 
Not important now, but will be in the future 
Not important 
Don't know yet 
62%ofrespondentsseeitimportanttoofferlowcarbonorcarbonneutralproductsorservices 
–howevereconomicfactorsstillseenasonemajorobstacle 
The company provides
Industrial internet will have a major impact-35% don’t fear the security risks 
0 % 
20 % 
40 % 
60 % 
80 % 
100 % 
The topic requires strong efforts frompublic authorities 
The related education (IT, machinery) needs to be renewed 
Information security risks will stronglyinhibit the growth of new related… 
The related expectations are oversized, public debate is in hype 
The related impact in economies will bestronger than currently understood 
Strongly agree 
Agree 
Disagree 
Strongly disagree 
No opinion 
85%believeinsurprisinglystrongimpact 
35%ofrespondentsdon’tfearthesecurityrisks 
82%sayeducationneedstochange
Still 2-10 yearsof developmentbeforeIndustrial internet reachesthe”Plateauof Productivity” 
Source: Gartner (August 2014) 
Internet of things 
BigData 
Machine-to-Machine communications 
CloudComputing
Majorityof thecompanieshavea planfor developingcompetencesfor industrialinternet 
0 % 
20 % 
40 % 
60 % 
80 % 
100 % 
2014 
2015 
2016 
2017 and later 
Share of R&D resources to be dedicated for industrial internet 
>30% 
10-30% 
<10% 
0 % 
No plans yet 
The0%ofR&Dresourcegroupwillvanishinafewyears 
Onlyoneoutoftenhavenoplansyet
Further discussion in the workgroups 
Session and WG number 
Topic 
Chair 
1 
WG1 
Carbon neutrality markets; what and where? 
Jyrki Ovaska, UPM 
WG2 
Carbon neutrality: How to find the solutions for competitive advance? 
Atte Haapalinna, Okmetic 
WG3 
Carbon neutrality: How to identify the paths towards growth, not just reducing the emissions? 
Lars-Peter Lindfors, 
NesteOil 
WG4 
The best practices of managing the R&D project portfolio 
IlariKallio, Wärtsilä 
2 
WG5 
From R&D to turnover 
Jari Riihilahti, 
Metso 
WG6 
Corporate Venturing 
IlariKallio, 
Wärtsilä 
WG7 
Industrial internet: What’s in it for me? Opportunities for growth 
Heli Antila, 
Fortum 
WG8 
Industrial internet: Practicalities and challenges 
AnttiReijonen, McAfee
Thank you!

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Finnish CTO Survey Results Point to Increased R&D Spending and Public Funding in 2015

  • 1. CTO Survey results, fall 2014The View of Finnish CTOs on the Latest R&D TrendsDr. Laura Koponen, SpinverseOy Eeva Viinikka, Laura Koponen, Lauri Tolvas
  • 2. Executive Summary •69 Finnish CTOs were reached by online questionnaire –Today’sworkshopsfocuson selectedtopics –10 in-depth interviews for drilling still deeper –FinalresultspublishedduringnextCTO-Forum •Insight to the top investors views –10 of the top 25 R&D investors in Finland in the Survey, 17 of the top 100 •The key findings of the survey are –CTO’s plan to foster the R&D resources in 2015 –The share of public funding in R&D expected to increase –What you measure is what you get –also in innovations
  • 3. Background data •Total of 69 respondents •~50% fromGreaterHelsinki region 0 10 20 30 40 R&D headcount by number of respondents Top-100 investors Rest 0 5 10 15 20 25 <2% 2-5% 6-9% 10-15% >15% R&D Budget (% of revenues) Top-100 investors Rest Other Metal and… Chemical Industry Life Sciences and… Energy and… Electronics and ICT 0 10 20 30 40 Distribution of respondents Top-100 investors Rest
  • 4. R&D budget to be increased in 2015 46% 39% 40% 47% 46% 33 % 49% 54% 29% 28% 38% 49% 31% 37% 20% 25% 30% 35% 40% 45% 50% 55% 60% Prediction Actual Prediction Actual Prediction Actual 2015predictionShare of CTOs who are planning on increasingtheir budget or headcount R&D investments Headcount 41% 29% 2015prediction Top100 2012 2013 2014
  • 5. 0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 % 2015 prediction Top-100 No plans to cut R&D headcount any more 0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 % 2013 result 2014 result 2015 prediction Share of CTOs vs. changes in R&D headcount Decrease Stay the same Increase
  • 6. World economy seems not to impact patenting 9% 3% 3% 7% 12% 14% 48% 47% 50% 35% 38% 33% 0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 % Patenting results in 2013 Patenting results in 2014 Patenting forecast for 2015Share of CTOs vs. changes in patenting activity Decreased No opinion Stayed the same Increased
  • 7. The share of public funding in R&D: expecting increase Share of public funding in R&D budget (2014) <5% 5-14% 15-29% 30-49% 50-70% >70% 0 % 50 % 100 % New R&D projectsin 2014 Expected new R&Dprojects in 2015 Number of R&D Projects supported with public funding Increased Stayed the same Decreased No opinion
  • 8. Technology and innovation are high on the CEO’s and Board’s agenda, still only 35% evaluate the process systematically 0 % 20 % 40 % 60 % 80 % 100 % CEO Agenda Board agenda CTO satisfied withinnovation process Systematicevaluation CTO’sviewof theinnovationgovernancetopics No No opinion Yes “Thereisaclearcorrelationbetweencapabilityininnovationmeasurementandinnovationsuccess….” (ADLInnovationExcellenceStudy,2013) YES -YES NO -NO
  • 9. Reviewing the innovation process seems to be linked with the share of revenue from new product 0 5 10 15 20 25 30 35 <5% 5-14% 15-29% 30-39% 50-70% >70% The share of revenue from products and applications introduced during the last five years Systematic evaluation of innovation process No systematic evaluation of innovation process newcomers ”Globally,topquartileinnovationperformersobtainonaverage13% moreprofitfromnewproductsandservicesthanaverageperformers.” (ADLInnovationExcellenceStudy,2013) What you measure is what you get
  • 10. Companies see competitive importance in carbon neutrality and low carbon solution – however lacking economic incentives Drivers •Positive brand image •Company strategy •Reducing emissions Obstacles •No clear economic incentive •Lack of markets •Lack of political will 0 5 10 15 20 25 30 Veryimportant orfairlyimportant Not importantnow, but willbe importantin future Not important Carbon Neutrality and Low Carbon Solutions vs. expected impact on competitiveness Carbon neutrality Low carbon solutions Thecompanieswhodon’tseeCNorLCasimportantfortheircompetitivenessaretypicallyfromICTsectororinstrumentproviders
  • 11. Production and emissions in focus now 0 % 50 % 100 % - in distribution (e.g. freight, logistics) - in sales, marketing andcommunications - in sourcing (e.g. materials, resourceuse, supplier conduct) - in manufacturing (e.g. facilities, resources and emissions) Very important or fairly important Not important now, but will be in the future Not important Don't know yet Currentfocusinmanufacturing, futurepotentialinsourcingandsales Low carbon or carbon neutral solutions are implemented ...
  • 12. Enablerslook for newbusiness 0 % 20 % 40 % 60 % 80 % 100 % - products or services that enable othersto become low carbon or carbon neutral - low carbon or carbon neutral productsor services Very important or fairly important Not important now, but will be in the future Not important Don't know yet 62%ofrespondentsseeitimportanttoofferlowcarbonorcarbonneutralproductsorservices –howevereconomicfactorsstillseenasonemajorobstacle The company provides
  • 13. Industrial internet will have a major impact-35% don’t fear the security risks 0 % 20 % 40 % 60 % 80 % 100 % The topic requires strong efforts frompublic authorities The related education (IT, machinery) needs to be renewed Information security risks will stronglyinhibit the growth of new related… The related expectations are oversized, public debate is in hype The related impact in economies will bestronger than currently understood Strongly agree Agree Disagree Strongly disagree No opinion 85%believeinsurprisinglystrongimpact 35%ofrespondentsdon’tfearthesecurityrisks 82%sayeducationneedstochange
  • 14. Still 2-10 yearsof developmentbeforeIndustrial internet reachesthe”Plateauof Productivity” Source: Gartner (August 2014) Internet of things BigData Machine-to-Machine communications CloudComputing
  • 15. Majorityof thecompanieshavea planfor developingcompetencesfor industrialinternet 0 % 20 % 40 % 60 % 80 % 100 % 2014 2015 2016 2017 and later Share of R&D resources to be dedicated for industrial internet >30% 10-30% <10% 0 % No plans yet The0%ofR&Dresourcegroupwillvanishinafewyears Onlyoneoutoftenhavenoplansyet
  • 16. Further discussion in the workgroups Session and WG number Topic Chair 1 WG1 Carbon neutrality markets; what and where? Jyrki Ovaska, UPM WG2 Carbon neutrality: How to find the solutions for competitive advance? Atte Haapalinna, Okmetic WG3 Carbon neutrality: How to identify the paths towards growth, not just reducing the emissions? Lars-Peter Lindfors, NesteOil WG4 The best practices of managing the R&D project portfolio IlariKallio, Wärtsilä 2 WG5 From R&D to turnover Jari Riihilahti, Metso WG6 Corporate Venturing IlariKallio, Wärtsilä WG7 Industrial internet: What’s in it for me? Opportunities for growth Heli Antila, Fortum WG8 Industrial internet: Practicalities and challenges AnttiReijonen, McAfee