Building the basic principles of an analytics program; Context, Comparison, and Contrast.

1. Fun with Stats Analytics . . . in 20 Minutes

2. General Statistics Hits Entire Site (Successful) 1,019,671 Average per Day 32,892 Home Page N/A Page Views Page Views 219,391 Average per Day 7,077 Average per Unique Visitor 22 Document Views 109,012 Visits Visits 31,945 Average per Day 1,030 Average Visit Length 0:07:46 Median Visit Length 0:01:36 International Visits 0.00% Visits of Unknown Origin 100.00% Visits from United States 0.00% Visits Referred by Search Engines 3,887 Visits from Spiders 1,839 Visitors Unique Visitors 9,712 Visitors Who Visited Once 7,088 Visitors Who Visited More Than Once 2,624

3. “ Web analytics works best when measurement expectations are clearly defined in advance, not after the fact or on an ad-hoc basis.” -Eric Peterson

4. “ life without this sort of examination is not worth living . . .” -Socrates

7. If they can’t find you – you’re not there. If they can’t find it – it’s not there. What the just happened?

18. Digital Camera Megapixels Fuji? Sony? Battery Life Price Size MP3 Player Ipod Flash Drive? Cost Gigs

19. Secret to Analytics?

20. The Three C’s of Analytics

23. Engagement for Content Based Site (conversions = subscriptions)

24. How Traffic Compares

26. Matt Bailey President [email_address] www.SiteLogic.com