Presentation for Her Corner Semi

2. Know Your Brand
& Live It

3. YOU are your brand.
(So are your employees.)

4. What is a brand?
BASICS:
Logo
Business Cards
Website
Marketing Materials
Thank You Cards

5. What is a brand?
DEEPER:
Website Content Social Media Presence
Emails Office Atmosphere
Sales Pitch Employees
Proposals Presentations
Answering the Phone Internal Culture
Client Referrals Blog Posts

6. Great Brands

7. BRANDED:
Excellent customer service

8. BRANDED:
Not your ‘typical’ airline

9. BRANDED:
Consistency

10. BRANDED:
Happy green cleaning

11. DEFINE your brand

12. What Do You Do?
BMW is a luxury car company.

13. But What Do You REALLY Do?
BMW makes the ultimate driving machine.

14. Know the Answer To This:
Why should I buy from you?
(as opposed to all my other options,
including doing nothing?)

15. What Do Others Say?
Clients
Colleagues
Potential Clients
Referral Sources
Friends/Family

16. If your company was human?
Personify your brand.

17. CREATE your brand

18. CREATE the look
Would you hire your 16-year-old cousin
to do your taxes?
Hire a professional!
(please)

19. CREATE the look
• Define colors (and reasoning for colors).
• Use keywords to describe your thoughts.
• Know your competitor’s brands.
• Fit your industry.

20. CREATE the look

21. CREATE the look

22. CREATE content
• Write with your branded voice.
• Keep content clear & concise.
• Write EVERYTHING down.
• Don’t be afraid to hire a professional.

23. CREATE content
• Reception script
• Newsletters & sign-up emails
• Blog posts
• Website
• Template emails
• Core values

24. CREATE the brand
Your brand isn’t just outfacing.
• Processes
• Systems
• Hiring
• Culture
• Benefits

25. REFINE your brand

26. REFINE your brand

27. REFINE your brand
Start with what you can.
Upgrade when you’re ready.

28. REFINE your brand
Rewrite content.
Update ideals.
Grow. Change. Move.

29. REFINE your brand
Ask for input.

30. LIVE your brand

31. BE Your Brand.
What do others believe?

32. BE Your Brand.
Do your employees know your brand?

33. FILTER everything through your brand.
Emails Blog Posts
Hiring Twitter
Culture Newsletters
Education Sales
Facebook Marketing Campaigns
Office Environment Presentations
YouTube
Policies Content

34. LIVE your brand
A good brand begins to look more
like a belief system.

35. BELIEVE your brand
Who is your fan club?

36. BELIEVE your brand
Build a community around your brand.

37. It’s YOUR brand.
Define it.
Create it.
Refine it.
Live it.
Your customers will believe.