Presentation on business models in convergence, CeeCom Prague 2007

1. Gain Competitive Advantage & Maximise Revenues In The World Of Convergence Prague, 26 September 2007 Sirous Kavehercy Market Development Director Europe, Russia and Africa

3. 1964 1969 2002 June 2007

8. Consumers Are Transforming Telecom and Media Sectors

9. Resulting In A Telecom Jam!

10. Europe Usage Rate Per Age Segment

13. “ Contact” Is King, Not Content

20. di What Next?

21. Differentiate

22. Convergence ?

23. FMC Has Been A Good Start “ FMC Uptake Will Only Be Driven By Shifting The Focus To FMC's Features, Rather Than Its Potential For Cutting Costs. ” “ Integrating Voice And Video Into Mobile Applications Will Be The New Frontier For FMC. This Will Enable True Differentiation Between The FMC Offerings Of Today And The FMC Applications Of Tomorrow.” Source: Analyst House The Yankee Group, 14 September 2007

25. “ If all you have is a hammer, then everything looks like a nail. Abraham Maslow,1965

26. What Problem Must Convergence Be Solving?

27. Business Models In Convergence Examine Characteristics Triple Play Convergence Broadcast Internet Fixed Mobile TV/Radio ‘ Any’ TV Paid Access Viewer Totals Inactive Advertising Ratings Service Access Relation To Individual Customer Revenue Competition Metrics Search, Community, Content ‘ Any’ PC Paid Access User Session Interactive Advertising Sessions Comms ‘ Any’ Line Paid Access ‘ Home’ Contract Lines Comms & Content ‘ My’ Phone Free Access Individual Contract Pay Per Use Customers Quadruple Play Convergence

29. 1. What Drives Customer Choice? 2. What And Who Has The Best Chance Of Winning The Customer’s Attention?

31. Key Differentiator For Convergence “ Mobility Is Portable Identity Coupled With Ubiquitous Access To Your Telecommunications Services” Mobility TV/Radio Fixed Mobile Internet

32. Convergence Towards Mobility Examine Characteristics Service Access Relation To Individual Customer Revenue Competition Metrics TV/Radio (Anywhere) ‘ Any’ TV Paid Access Viewer Totals Inactive Advertising Ratings Search, Community, Content ‘ Any’ PC Paid Access User Session Direct Advertising Sessions Comms (Location) ‘ Any’ Line Paid Access ‘ Home’ Contract Lines Comms (Anywhere) ‘ My’ Phone Free Access Individual Contract Pay Per Use Customers Broadcast Internet Fixed Mobile Mobility Service Access Relation To Individual Customer Revenue Competition Metrics TV/Radio (Anywhere) ‘ Any’ TV Paid Access Viewer Totals Inactive Advertising Ratings Search, Community, Content ‘ Any’ PC Paid Access User Session Direct Advertising Sessions Comms (Location) ‘ Any’ Line Paid Access ‘ Home’ Contract Lines Comms (Anywhere) ‘ My’ Phone Free Access Individual Contract Pay Per Use Customers Broadcast Internet Fixed Mobile Mobility Service Access Relation To Individual Customer Revenue Competition Metrics TV/Radio (Anywhere) ‘ Any’ TV Paid Access Viewer Totals Inactive Advertising Ratings Search, Community, Content ‘ Any’ PC Paid Access User Session Direct Advertising Sessions Comms (Location) ‘ Any’ Line Paid Access ‘ Home’ Contract Lines Comms (Anywhere) ‘ My’ Phone Free Access Individual Contract Pay Per Use Customers Broadcast Internet Fixed Mobile Mobility

33. Business Model Of The Dominant Provider Of The Future Service Access Relation to Individual Customer Revenue Competition metrics Search, Community, Content Direct advertising Sessions Comms (Anywhere) ‘ My’ Phone free access Individual Contract pay per use Customers Mobility

34. Business Model Of The Dominant Provider Of The Future Mobility Requirements For Convergent Service Providers Service Access Relation to Individual Customer Revenue Competition metrics Search, Community, Content Direct advertising Sessions Comms (Anywhere) ‘ My’ Phone free access Individual Contract pay per use Customers Mobility Hybrid Revenue Model - Prepaid, Contract, Content, Advertising, 3rd Party Access Personalised Service Packages - Accessible Anywhere, Any Time Access Via ‘My’device - Portable Identity, Access Anywhere Customer Centric Process Ability - Mobility Rights, Services Mix, Security, Preferences Focus On Customers, Users And Session Numbers - Multiple Customer, Multiple Service Access

35. Business Model Of The Dominant Provider Of The Future Hybrid Revenue Model - Prepaid, Contract, Content, Advertising, 3rd Party Access Personalised Service Packages - Accessible Anywhere, Any Time Access Via ‘My’device - Portable Identity, Access Anywhere Customer Centric Process Ability - Mobility Rights, Services Mix, Security, Preferences Focus On Customers, Users And Session Numbers - Multiple Customer, Multiple Service Access Mobility Requirements For Convergent Service Providers

36. Remaining Competitive In A Converging World Payment Access Applications & Information Users Customer Intelligence Customer Intelligence Text Voice Instant Message Video Message Ring tones Wallpaper Browsing Download & streaming TV Enterprise applications Advertising M-commerce User Generated Content Gaming Individuals Family groups Enterprise groups Social communities Business communities Mobile Mobile IP Local Wireless Fixed IP Fixed Prepay Now pay Post pay PAYMENTS Charging Billing Rating Customer care Settlement

48. Make Sure You Get Paid

49. Getting The Basics Right

51. Sirous Kavehercy Market Development Director --------------------------------------------------------- Mobile: +31 65252 6222 Email: [email_address] Website: http://www.acision.com Skype: sirous.kavehercy