The document outlines the 7 Cs of business writing - Completeness, Conciseness, Consideration, Clarity, Concreteness, Courtesy, and Correctness. It provides examples and guidelines for each C, such as answering all questions asked to demonstrate completeness, using active voice and vivid language to show concreteness, and avoiding tactless language to display courtesy. The 7 Cs framework aims to help writers communicate effectively in business correspondence.

1. 7 Cs OF BUSINESS WRITING
 COMPLETENESS
 CONCISENESS
 CONSIDERATION
 CLARITY
 CONCRETENESS
 COURTESY
 CORRECTNESS

2. COMPLETENESS
 Answer all questions that are asked
 Give something extra when desirable
 Check for five Ws & one H
 Who What When Where Why
 and How

3. Exercise-1
 The owner of a mutual fund stock wrote to the
investment department of your bank ,that he
wanted to sell his shares. He asked,” just how
does your bank want me to authorize this sale?”
 How would you reply to this query keeping the
five Ws and one H guideline in mind?

4. Exercise-2
  You are the president of an industry
association and have received the following
inquiry from an out of town member, “I think I
would like to attend my first meeting of the
association, even though I am not acquainted
with your city. Will you please tell me where
the next meeting is being held?
 How would you reply to this letter keeping in
mind Completeness of the message?

5. CONCISENESS
1. Eliminate wordy expressions
2. Include only relevant statements
 be focussed,
 prune & avoid long explanations
 avoid gushing politemess
3. Avoid unnecessary repetitions
 use short forms the second time
 use pronouns

6. CONSIDERATION
 Focus on YOU instead of I & WE
 Show reader benefit & interest
 Emphasize positive& pleasant
 Apply integrity & ethics

7. Ex.5-Write with a ‘you ‘ attitude , it
shows consideration
 I want to send my congratulations for ---
 We will ship soon the goods your May 4 order----
 We pay eight percent interest on -----

8. Ex.5-Write with a ‘you ‘ attitude , it
shows consideration ( contd)
 May I take this opportunity to express my
thanks for the account you recently opened
with our store. We are pleased to furnish a
wide variety of products for the home of the
individual customer. We want you to take full
advantage of the store services, for we have
the largest store in the city. Also we make
deliveries for our customer free of charge with
in a 30 miles radius of our store.We welcome
you to Ebony. If we can be of additional help
please let us know .

9. Ex 6-Avoid negative – unpleasant words to
show consideration
It is impossible to open an account for you
today.
We don’t refund if the returned item is soiled and
unusable.
When you travel on company expense, you will
not receive approval for first class fare.
T To avoid further delay and inconvenience , we
are sending this report by express mail.

10. CONCRETENESS
 Use specific facts and figures
 Put action into verbs
 Choose vivid image building words by
comparison & figurative language (?)
 Use more adjectives and adverbs

11. Ex:9-Put action into the words by
using active instead of passive voice.
 Tests were made by us
 A full report will be sent to you by the
supervisor.
 The contract had a requirement ….
 Mr. Singh will give consideration to the report
….

12. Ex : 10-Use vivid image building words –
adjectives and adverts , and use less of
abstract nouns
 The camera has a system that gives good pictures.

13. CLARITY
 Choose short , familiar & conversational words
 Construct effective sentences and paragraphs by
unity of idea and sequencing
 Achieve appropriate readability by using formal &
informal language
 Include examples, illustrations & visual aids

14. Ex : 11-Use simple words
Circa(L)
Subsequent
Promulgate
Inadvertence
e.g..(L)
Domicile
Remuneration

15.  Headings:8-10 words
 Sentence length:15-20 words
 Paragraphs:40-70 words
Soft words vs hard words

16. COURTESY
 Be sincere , tactful, thoughtful and appreciative
 Omit expressions that hurt , irritate, or insult
 Grant apologies graciously

17. Ex : 13-Show courtesy by avoiding
tactless & blunt language.
 Your letter is not clear at all:
Obviously, if you would read your policy carefully
you will be able to answer these questions
yourself.
Apparently you already forgotten what I wrote you
two weeks ago.

18. Ex : 14-Use gender friendly substitutes
 Mankind
 The best man for the job
 Manmade
 Manpower
 Businessman
 Sales man
 Chairman

19. CORRECTNESS
 Use the right level of language
 Check accuracy of facts, figures and words
 Maintain acceptable writing mechanics
 Choose non discriminatory language
 Use parallel language