Develop a viable business plan by organizing business objectives according to priorities. (A4, CLS 4)

1. 1
MPU22012 ENTREPRENEURSHIP
BUSINESS PLAN
HUNGRY FOODIE
CLASS : DIB 3A
SESSION : JUNE 2020
DATE : 27th OCTOBER 2020
PREPARED BY :
NO. NAME ID NO.
1. NURNADIA NATASHA BINTI ASRUL 17DIB19F1002
2. NUR ADILAH BINTI AHYAHUDDIN 17DIB19F1006
3. NYIMAS NURUL IZZATI BINTI MUKRI 17DIB19F1012
PREPARED FOR:
MR MOHD ZAINI BIN ZAINUDIN

2. 2
TABLE OF CONTENTS
No. Topics Pages
1 Executive Summary 4 - 5
2 Introduction
2.1 Name of business 6
2.2 Nature of business 6
2.3 Location of the business 6
2.4 Date of business commencement 6
2.5 Factors in selecting the proposal business 7
2.6 Future prospect of the business 7
3 Purpose of Preparing A Business Plan 8
4 Business/Company Background 9-10
5 Background of Owner/Partners/Directions
5.1 Partner 1 10
5.2 Partner 2 11
5.3 Partner 3 12
6 Administration Plan
6.1 Introduction to the organization 13
6.2 Organization chart 13
6.3 List of administration personnel 14
6.4 Remuneration Plan 15 – 16
7 Marketing Plan
7.1 Product description 17-18
7.2 Target market 19
7.3 Market size 19
7.4 Customer 20
7.5 Competitors 21 – 23
7.6 Sales forecast 24
7.7 Marketing strategy 25-26
7.8 List of marketing personnel 27

3. 3
8 Operational Plan
8.1 Operation process 28
8.2 Process flowchart 28
8.3 Capacity planning 28
8.4 Materials requirement 29
8.5 List of operations personnel 30
8.6 Machine and equipment 31
8.7 Operation space layout plan 31
8.8 Location 32
9 Financial Plan
9.1 Financial input 33 – 35
9.2 Project implementation cost schedule & Sources of finance
schedule
36
9.3 Pro forma cash flow and finance statement 37
9.4 Pro forma statement of financial position 38-39
9.5 Break-Even Analysis 40
10 Project Implimentation Schedule 41-42
11 Conclusion 43
12 Supporting Document 44-47
REFERENCES
APPENDIXES

4. 4
1 EXECUTIVE SUMMARY
Krunchy Choco Melts is a new brand for chocolate’ lover now days. We provide the best Chocolate
quality with premium ingrediants. For making this product, we concerned more about what customers
want and need towards our product. It is located at the most strategic area to wider our business which is
at 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia.
Our vision for this products are making Krunchy Choco Melts’ business continues to grow well as
we provides the best quality dessert with affordable prices. We always gives the best services for our
customers to fulfil their satisfaction and happiness. So, our main target is always improve our skills from
time to time.
Next, our vission is we want to be remembered as dessert that will bring happiness for everyone
especially for chocolate lovers in 2022. It is important ways to maintain and ensure our product in long
term business because we want this product not only known in local market but also in international market
to compete with another brands.
In addition, we produced various of flavors for this choco jar. It is the strategy for customer not
bored and switched to another product. So we provide uniuqe flavors such as green tea, butterscoth, red
velvet, chocolate and white chocolate. Other than that, we also have two different sizes for each each
flavors to give customers a choice according to their tastes.
So, in order to make our business success, we decided to apply loan before started our business. It
is to ensure our business always have capital to run in a long term. We apply RM40,000 for loan to prepair
our raw material, equipment, machine and others. We target to selling our product in a high return as the
potential buyers for this product are high. We also shared our capital for RM100,000. The profit will be
shared and held by our general manager.
Our general manager is NurNadia Natasha binti Asrul who has good reputation to run the
Business. She collaborate with her partner business friends which is Nur Adilah binti Ahyahuddin as
marketing manager and Nyimas Nurul Izzati binti Mukri as sales manager. We also hiring staff to help
and manage this business smoothly.

5. 5
2 INTRODUCTION
2.1 Name of business
The name of this company is HUNGRY FOODIE is the official sales and marketing for
the high quality and the most delicious dessert known in local market nowdays.
2.2 Nature of business
This company offers snacks which is from Krunchy Choco Melts that offers premium
chocolate for all chocolate lovers out there to fulfill their satisfaction and happiness. We
believe that most of the chocolate sold nowdays are basically using chocolate that don’t
have quality and not worth to buy because the price is too expensive. We hope that by
selling these products, people will easily know where to get the best dessert for them with
affordable price. This may also introduce them with new variety of flavor chocojar which
are velvet hood, butter baby, green hero, white wizz and choco queen that have their own
unique taste. In addition, Krunchy Choco Melts also provided different sizes which are big
jar and small jar.
2.3 Location of the business
HUNGRY FOODIE’S company is located at 168 Jalan Bukit Bintang, 55100 Kuala
Lumpur, Malaysia. The location is very strategic and convenience because there are many
tourists come there and they can try new dessert that provided in Malaysia. In addition, this
chocojar will be famous in Malaysian and expended entire world.
2.4 Date of business commencement
1ST
JULY 2020

6. 6
2.5 Factors in selecting the proposal business
We have decided to selling this delicious Krunchy Choco Melts’s business due to the
opportunity and potentials to make profits with our innovation proven product at Kuala
Lumpur area. Besides that, there are several reasons that attracted us to this business and
its location. There are reasons why we decided to establish HUNGRY FOODIES. First, we
discover that most Malaysian like to eat sweets especially for kids. So, this is a great
opportunity to our company to be the first to introduce chocojar that have variety of unique
flavor and sizes that worth for customer to buy. It also will attract not for their kids, but
also parents and all family.
2.6 Future prospect of the business
Our goals for selling this chocojar based company for the coming 5 years is that we have
stable and strong management in the company that can generate more profit by increasing
our quality of product day by day. All this can be achieved by opening another branches
and expand our business in other potential area. Besides that, we would also like to improve
and upgrade our product quality time to time and adding some side . This 5 years plan will
generate more income for us.

7. 7
3 PURPOSE OF PREPARING A BUSINESS PLAN
A business plan is written document that serves as a blueprint and guide for a proposed business
project that one intends to undertake. By making the business plan, we can view all the aspect in
the most detail manner. In starting the business, we cannot deny the important of aspect such as
finance, marketing, administrative, operational, which is relevant in the establishment of a
business. In this company we use this business plan to careful and examine all the details starting
from basic things for example, marketing. We will be identified from the beginning who is our
target customers, where is the place that most suitable to market our product. In preparing this
business plan, we have listed down the plans and strategies of the business in order to achieve the
company’s goals. In this company we see the business plan as primary resource for us in doing the
entire task that occurs in our company.

8. 8
4 BUSINESS/COMPANY BACKGROUND
Business Name : Hungry Foodie
Date of Register : 1st
July 2017
Date of Commencement : 1st
July 2017
No. Registration : ST 12345678
Motto : “You are what you eat, so eat something sweet!”
Strengths/ Competencies : Crunchy Choco Melts have variety of flavors and sizes. In
addition, it’s also attracted customer with a unique packaging. Our
advertising can also captivate our customer by our creative poster.
Form of Business : Partnership
Type of Business : Food and beverages
Product : Choco jar
Address : 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia
No. Phone : 017-2941240
Name Bank : Bank Islam
Bank Account Number : 12319020391763
Capital Share : RM 100,000
Capital Loan : RM 40,000
Partnership : Nurnadia Natasha Binti Asrul : 33.3%
: Nur Adilah Binti Ahyahuddin : 33.3%
: Nyimas Nurul Izzati Binti Mukri : 33.3%

9. 9
5 BACKGROUND OF OWNER/PARTNERS/DIRECTIONS
5.1
Name : Nurnadia Natasha Binti xxxxxx
Address : No 1, Jalan xxxxxxx, Taman xxxxxx,
45000, Kuala Selangor, Selangor Darul Ehsan.
Telephone Number : 017-xxxxxxx
Date of Birth : 25xxxxxx 2001
Age : 19 years
Marital status : Single
Academic Qualification : SPM & Diploma
Courses attended : Diploma Islamic Banking
Skills : Advertising, computer skills and marketing
Experience : 3 years

10. 10
5.2
Name : Nur Adilah Binti xxxxxxxx
Address : No 21, Jalan xxxxxx, Taman xxxxxxx,
42200, Kapar, Selangor.
Telephone Number : 013-xxxxxxx
Date of Birth : 02 xxxxx 2001
Age : 19 years
Marital status : Single
Academic Qualification : SPM & Diploma
Courses attended : Diploma Islamic Banking
Skills : Advertising, computer skills and marketing
Experience : 3 years

11. 11
5.3
Name : Nyimas Nurul Izzati Binti xxxxxx
Address : B3-2 Jalan xxxxxx, Taman xxxxxxx,
54200, Kuala Lumpur.
Telephone Number : 011-xxxxxxxx
Date of Birth : 16 xxxx 2001
Age : 19 years
Marital status : Single
Academic Qualification : SPM & Diploma
Courses attended : Diploma Islamic Banking
Skills : Advertising, computer skills and marketing
Experience : 3 years

12. 12
6 ADMINISTRATION PLAN
6.1 Introduction to the organization
Table 6.1: Vision, mission, and objectives of Hungry Foodie.
Vision To be remembered as dessert that will bring happiness
for everyone especially for chocolate lovers in 2022
Mission Make Crunchy Choco Melts’ business continues to
grow well as we provide the best quality dessert with
affordable prices. We always give the best services for
our customers to fulfil their satisfaction and happiness.
Objectives Expanding the brand of Crunchy Choco Melts in the
local market and helps to build the long-term
relationship between the business and the customers
6.2 Organization chart
NURNADIA NATASHA
BINTI ASRUL
(GENERAL MANAGER)
NUR ADILAH BINTI
AHYAHUDDIN
(MARKETING
MANAGER)
MUHAMMAD NAUFAL
BIN MUKRI
(PROMOTER)
SITI SARAH BINTI
ZULKEFLI
(PROMOTER)
NYIMAS NURUL IZZATI
BINTI MUKRI
(SALES MANAGER)
AFIQ HAIKAL BIN
AZMI
(PROMOTER)
NUR ELIEYA NABILA
BINTI ASRUL
(FINANCE MANAGER)
NURUL SYAMIMI
BINTI AZMAN
(FINANCE ASSISTANT)

13. 13
6.3 List of Administration Personnel
Table 6.2: Position, responsibilities, and number of administration personnel in
Hungry Foodie.
No. Name Position Responsibilities
1 Nurnadia Natasha
Binti Asrul
General
Manager
Managing staff, overseeing the
budget, and employing marketing
strategies.
2 Nur Adilah Binti
Ahyahuddin
Marketing
Manager
Manage social media and
advertising.
3 Nyimas Nurul Izzati
Binti Mukri
Sales
Manager
Responsible for leading sales teams
to reach sales targets.
4 Nur Elieya Nabila
Binti Asrul
Finance
Manager
Manage companies financial and
oversees the financial health.
5 Nurul Syamimi Binti
Azman
Finance
Assistant
Help financial manager to manage
company’s financial.
6 Muhammad Naufal
Bin Mukri
Promoter Promoting the product to the
customer.
7 Siti Sarah Binti
Zulkefle
Promoter Promoting the product to the
customer.
8 Afiq Haikal Bin
Azmi
Promoter Promoting the product to the
customer.

14. 14
6.4 Remuneration Plan
Table 6.3: Remuneration plan in Hungry Foodie.
Position No. Salary
(RM)
Allowance
(RM)
EPF
(RM)
SOCSO
(RM)
Total
(RM)
General
Manager
1 2,000 250 - 247.50 2,997.50
Marketing
Manager
1 1,500 150 - 181.50 1,831.50
Sales
Manager
1 1,500 150 - 181.50 1,831.50
Finance
Manager
1 1,500 150 - 181.50 1831.50
Finance
Assistant
1 1,350 130 - 162.80 1642.80
Promoter 3 1,000 100 - 121 3,663
6.4.1 Salary
- Our company decides to gives salaries at the end of the month.
6.4.2 EPF and SOCSO
- We deducted 11% from the salary every month.
6.4.3 Working hours
- We started operation from Monday till Friday at 9 A.M till 5 P.M.
6.4.4 Medical allowance
- Medical allowance will be providing if something happens to our members and
workers. Workers are also provided with panel doctor and clinic.

15. 15
6.4.5 Maternity benefits
- none
6.4.6 Insurance
- Etika Takaful
6.4.7 Bonus
- Every year based on profit
6.4.8 Compensation and benefits to workers
- Our company will provide free parking to our worker
6.4.9 Holidays
- Provide leave on Saturday and Sunday and also on every public holiday
6.4.10 Annual leave and sick leave
- Our company provide annual leave for 14days and offering sick leave, to avoid
workers who are sick and may be contagious won't infect others.

16. 16
7 MARKETING PLAN
7.1 Product description
Crunchy Choco Melts is the best Choco jar brand that are provided in local market. The
element that contain in this Choco jar are:
• The important features about this Choco jar are we provide premium chocolate that produce
from our available factories. It is important because we want customer to know that the
quality of their product is the best. The expired date also longer than any brand because of
our pure ingredient and manufacturing method make these Choco jar lasts for months. This
will fulfill happiness and satisfaction for the chocolate lover.
• Other than that, this Choco jar also have five different flavors which are Choco Queen,
Green Hero, Velvet Hood, White Wizz and Butter Baby. So, every customer has their own
choice to choose their favorite flavors. It also has two different sizes of jar which is big jar
that contain 330 grams and 150 grams for small jar. The price is affordable even for kids
to adults. In addition, the packaging also unique as it has cylinder shape and comes out
with cute logo for every flavor. So, this Choco jar are very suitable for all ages.
• For customer that lives near our places, we provide delivery and charges it with minimum
price. We also providing sticker for our Instagram and Facebook account that we paste on
the jar lid for customer to give review or always follow update about Crunchy Choco Melts.
Lastly, if any defect occurs when the customer receives the Choco jar we can refund their
money as their impressions towards our service product are very important,

17. 17
Table 7.1: List of product/service and benefits offered
No. Type of product Features and benefits
Price
(RM)
1 Choco Queen Big - Chocolate flavour
- 330 gram
15
2 Green Hero Big Jar - Green Tea flavour
- 330 gram
15
3 Red Velvet Big Jar - Red Velvet flavour
- 330 gram
15
4 White Wizz - White Chocolate flavour
- 330 gram
15
5 Butter Baby Big Jar - Butterscotch flavour
- 330 gram
9
6 Choco Queen Small Jar - Chocolate flavour
- 150 gram
9
7 Green Hero Small Jar - Green Tea flavour
- 150 gram
9
8 White Wizz Small Jar - White Chocolate flavour
- 150 gram
9
9 Butter Baby Small Jar - Butterscotch flavour
- 150 gram
9

18. 18
7.2 Target market
Our company have their own target which are all ages. It started from kids’ age 8 years
old until adult which is 40 years old. For kids, our target market focus on their parents.
So, it shows that our business is wider than other Choco jar’s brand sold in local market
as we sell variety of flavor than local market available in our places. After that, we also
provide unique packaging include some cute logo for every flavor.
7.3 Market size
For market size, it refers and depend on our potential buyers in target market. For our
Choco jar, it is covering the whole Bukit Bintang area as we establish our company at there.
After we do some observation and survey method, we realized that Bukit Bintang area
mostly preferred snacks like Choco jar as it is near mall and also school. We targeted that
mostly estimated customer is 10% out from 15000 customers which is 1500 customers.
Segmentation market that we focus are workers from mall and officer, school, family,
tourist, and student.

19. 19
7.4 Customer
Table 7.2: Customer avatar demographics
Factor Avatar
Age 8-30 years old
Gender Male and Female
Location Bukit Bintang
Income level 1200-5000
Social class and
occupation
Officer, student, and promoter
Education Primary, secondary school, Diploma and Degree
Other (specific to
your industry)
All chocolate’s lover and trying a new flavour.

20. 20
7.5 Competitors
Table 7.3: Competitive analysis
Factor Me Competitor A Competitor B
Products Crunchy Choco
Melts
Nims Choco tub Choco leleh
Price 9-16 13-15 15
Quality Excellent Good Good
Strength
-Variety of
flavours
-Two different
sizes
-Unique Flavours
-Well-known
product
-New flavour
launched
-Desserts lover
-Premium
chocolates
Weakness
New business in
market
High price Do not make any
innovative skill
towards the
product
Service Choco jar Choco jar Choco jar
Reliability
Employees,
packaging and
marketing skills
Employees and
packaging
Marketing skills
Stability Stable Stable Stable
Expertise Experience and
skills
Dominate the
market
Has been long
time in market
Company
Reputation
Excellent Excellent Excellent
Location
168 Jalan Bukit
Bintang, 55100
Kuala Lumpur,
Malaysia.
3-2 Jalan AU 1B/1
Taman Keramat
Permai, 54200
Kuala Lumpur.
Lot No 34, Jalan
Gembira 2, Taman
Merpati 45200,
Sabak,
Selangor.
Appearance Unique Attractive Fancy
Sales Method
Direct marketing
and sales
promotion
Advertising and
Direct Marketing
Advertising and
Direct Marketing

21. 21
Credit
Policies
Selling operation
and ordered
processing system
Condition of sale Costing and
pricing basic
Advertising
Advertise our
product on social
media platform
Advertise their
product in
television, social
media, and
catalogue
Television and
social media
marketing
Image
Importance
to Customer
Trying new
flavours
Fulfil their wants
towards chocolate
Providing
premium
chocolates for high
demand customers.

22. 22
Crunchy Choco Melts product is new to market as we joint the business for past three years
ago. The opportunity to further our business are high as the competitors mostly do not try
to innovate their product and produce new flavors to attract customers. Specialty of our
product are more than any product available in market now days.
Other than that, customer will have their own choice to choose their favorites flavors like
green tea, butterscotch, red velvet, white chocolate, and chocolate. Different sizes of jar
which is 150gram and 330gram also available according of customer’s demand.
However, the available product in market are very hard to compete as Crunchy Choco
Melts is a new product brand. In order to get positive return, we committed to run our
business with creating new flavors as we can to know the benefits of our new products in
market.

23. 23
7.6 Sales forecast
Table 7.4: Forecast of sales for the month of the first year
Month
Sales estimate for three consecutive years (RM)
Year 1 Year 2 Year 3 Total sales Remarks
Month 1 50 200 300 500 290
Month 2 100 300 320 570 600
Month 3 200 350 350 650 500
Month 3 250 400 450 770 1100
Month 4 300 550 500 880 700
Month 5 350 600 570 950 1280
Month 6 400 770 650 1550 1600
Month 7 450 850 700 2000 1700
Month 8 500 900 820 2300 2760
Month 9 550 950 950 4700 4000
Month 10 600 1100 1500 5100 3235
Month 11 700 1150 2000 5200 3650
Month 12 800 2000 3000 5355 3500
First Year
Total
5250 9170 12110 30525 25000

24. 24
7.7 Marketing strategy
Table 7.5: Marketing strategy using 4 P’s
Criteria Description
Product
Strategy
To gain customer intention, company should know how to
provide superior benefits especially to convince customer that our
product are the best among another products. So, we set our target
to set price in most affordable stage that everyone could effort to
buy it. To compare with other brand, they mostly sold with high
prices because the brand is known and popular. This is the
important part because how we manage to attract customer by
using our skill and advertising the product with the best ways. For
this situation, customer can make purchase decision based on our
product as we provide good average prices with high quality
product and services.
Pricing
Strategy
Pricing strategy is very important as we provide affordable price
for our Choco jar starting from RM 9 until RM 16
Place
Strategy
The place is located at 168 Jalan Bukit Bintang, 55100 Kuala
Lumpur, Malaysia. The location is very strategic and convenience
because there are many tourists come there and they can try new
dessert that provided in Malaysia. In addition, this chocojar will
be famous in Malaysian and expended entire world. The place are
also surrounding by office, mall, school and others so the demand
will effected and increase due to places that we choose.
Promotion
strategy
The main platform to promote and advertise our product are using
social media like Facebook, Instagram, and WhatsApp. Since this
platform also low cost as we can do marketing towards our
product for free, then we can reduce our expenses rather using
catalogues, magazine, or brochures. We usually post our poster in
social media in good time like evening when everyone is free and

25. 25
to using their phones. So, we want customer to analyse that our
product is the latest update and new brands to try compare to other
brands available in local market. We also provide our sticker and
label it on every Choco jar we sold. They also can follow us on
social media to know what our new update about our product is.

26. 26
7.8 List of marketing personnel
Table 7.6: Position, responsibilities, and number of marketing personnel in Hungry
Foodie.
No. Name Position Responsibilities
1 Nurnadia Natasha
Binti Asrul
General
manager
Manage stock and financial
account
2 Nur Adilah Binti
Ahyahuddin
Marketing
manager
Manage social media and
advertising
3 Nyimas Nurul Izzati
Binti Mukri
Sales
manager
Manage social media and
advertising
4 Nur Elieya Nabila
Binti Asrul
Financial
manager
Manage companies financial
5 Nurul Syamimi Binti
Azman
Financial
Assistant
Help financial manager to manage
company’s financial
6 Siti Sarah Binti
Zulkefle
Promoter Promoting the product to customer
7 Muhammad Naufal
Bin Mukri
Promoter Promoting the product to customer
8 Afiq Haikal Bin
Azmi
Promoter Promoting the product to customer

27. 27
8 OPERATIONAL PLAN
8.1 Operation process
1. We buy the ingredients to make Choco jar.
2. We pack our Choco jar carefully in jar.
3. We do a marketing and promote our product through social media.
4. We face with customer’s inquiries about our product.
5. Customer placed their order.
6. Customer made their payment by online banking or cash.
7. We post or delivery their order and charge minimum fees.
8. Customer gives their feedback and review.
8.2 Process flowchart
8.3 Capacity planning
We provide 250-300 jar per day.
PREPARE
OUR CHOCO
JAR
MARKETING CLOSE DEAL PACKAGING DELIVERY

28. 28
8.4 Materials requirement
Table 8.1: Materials requirement Details
No. Materials Quantity Price
(RM)
Total cost
(RM)
Suppliers
1 Minion Crunch 10 kilogram 88 88 2PLY
2 Chocolate 20 kilogram 14.50 per
kilogram
290 2PLY
3 Jar 10,000 1 each 10,000 2PLY
1 Plastic 20,000 0.10 each 2,000 2PLY
2 Spoon 25,000 0.05 each 1,250 2PLY
3 Sticker 35,000 0.38 each 13,300 Masha
Sticker
4 Tissue 10,000 0.50 per
pack
5,000 TESCO

29. 29
8.5 List of operations personnel
Table 8.2: Position, responsibilities, and number of operational personnel in Hungry
Foodie.
No. Name Position Responsibilities
1 Nurnadia Natasha
Binti Asrul
General
Manager
Managing staff, overseeing the
budget, and employing marketing
strategies.
2 Nur Adilah Binti
Ahyahuddin
Marketing
Manager
Manage social media and
advertising.
3 Nyimas Nurul Izzati
Binti Mukri
Sales
Manager
Responsible for leading sales teams
to reach sales targets.
4 Nur Elieya Nabila
Binti Asrul
Financial
Manager
Manage companies financial and
oversees the financial health.
5 Nurul Syamimi Binti
Azman
Financial
Assistant
Help financial manager to manage
company’s financial.
6 Muhammad Naufal
Bin Mukri
Promoter Promoting the product to the
customer.
7 Siti Sarah Binti
Zulkefle
Promoter Promoting the product to the
customer.
8 Afiq Haikal Bin
Azmi
Promoter Promoting the product to the
customer.

30. 30
8.6 Machine and equipment
Table 8.3: Machine and Equipment Details
No. Machines / Equipment Quantity Price (RM) Suppliers
1 Stove 5 1,000 Seng Heng
2 Stainless steel table 2 900 Shoppe
3 Chocolate Injection
Printing Machine
3 9,000 LST Science and
Technology, Ltd
4 Kitchen Utensil 5 325 Shoppe
5 Wok pan 10 300 IKEA
8.7 Operation space layout plan
Figure 8.1: Operational layout

31. 31
8.8 Location
HUNGRY FOODIE’S company is located at 168 Jalan Bukit Bintang, 55100 Kuala
Lumpur, Malaysia. The location is very strategic and convenience because there are
many tourists come there and they can try new dessert that provided in Malaysia. In
addition, this Choco jar will be famous in Malaysian and expended entire world.
We operate from Monday till Friday. Our shop is open from 9.00 am to 5.00 pm in this
area. The size of our store requires about 900 square feet. The area will include shops,
toilets, kitchens, and lounge areas.
This location can indirectly introduce our business to the public and attract customers to
our shop with upcoming promotions. Looking at the area around the location is very good
and strategic as it is in our target market. The area is nice and not too crowded with
traffic. Also, it's easy to find past customers in the area.
We also provide drive thru services to make customers faster and easier. Customers do not
have to queue to buy our products. Our area is also convenient to car parking, so it's easy
for customers to come to our store.

32. 32
9 FINANCIAL PLAN
The financial plan consists of a 12-month profit and loss projection, a four-year profit and loss
projection (optional), a cash-flow projection, a projected balance sheet, and a break-even
calculation. Together they constitute a reasonable estimate of your company's financial future.
More important, the process of thinking through the financial plan will improve your insight into
the inner financial workings of your company.
9.1 Financial input
9.1.1 Administrative Budget
Table 9.1: Administrative expenditure
Administrative expenditure
Expenditure RM
Land & Building 100,000
Office Equipment 15,000
Furniture & fixture 30,000
Machine 50,000
Working Capital 10,000
Salary 10,500
SOCSO 1,000
Office expenses 80,000
Water bill 7,000
Electricity bill 10,000
Telephone bill 5,000
Other Expenditure
Pre-operation Expenditure 5,500
Deposit (rent, utilities, etc.) 1,000
Business Registration & Licences 100
Total 325,100

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9.1.2 Marketing Budget
Table 9.2: Marketing expenditure
Marketing expenditure
Expenditure RM
Promotion 500
Transport 500
Other Expenditure
Pre-operation Expenditure 4,800
Deposit (rent, utilities, etc.) 1,000
Business Registration & Licences 100
Total 6,900
9.1.3 Operation Budget
Table 9.3: Operation expenditure
Operation expenditure
Expenditure RM
Equipment 11,525
Raw materials 31,928
Other Expenditure
Pre-operation Expenditure 6,700
Deposit (rent, utilities, etc.) 1,000
Business Registration & Licences 100
Total 51,253

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9.1.4 Other Expenditure
Table 9.4: Other expenditure
Other expenditure
Expenditure Administrative Marketing Operation
RM RM RM
Pre-operation
Expenditure
5,500 4,800 6,700
Deposit (rent,
utilities, etc.)
1,000 1,000 1,000
Business Registration
& Licences
100 100 100
Total 6,600 5,900 7,800

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9.2 Project implementation cost and sources of finance schedule
Table 9.5: Project implementation cost and sources of finance schedule
Project Implementation Cost and Sources of finance
Project implementation cost Suggested sources of finance
Requirements Cost (RM) Loan
(RM)
Hire
Purchase
Own Contribution
Cash Existing
assets
Fixed Assets
Land and building 100,000 50,000 50,000
Office equipment 15,000 7,000 8,000
Furniture and
fixtures
30,000 16,000 14,000
Machine 50,000 20,000 30,000
Working Capital
(per month)
10,000 6,700 3,300
Administrative 6,600 6,600
Marketing 5,900 5,900
Operations 7,800 7,800
Other Expenses 91,500 50,000 41,500
Pre-operation
expenditure
17,000 10,000 7,000
Deposit (rent,
utilities)
3,000 3,000
Business
Registration &
Licenses
300 300
Total 337,100 159,700 177,400

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9.3 Pro forma cash flow and finance statement
Table 9.6: Pro forma cash flow and finance statement for three consecutive years
HUNGRY FOODIE
PRO FORMA INCOME STATEMENT FOR THREE CONSECUTIVE
YEARS
Year 2019 2020 2021
Sales 45,879 58,976 67,743
Less: Cost of sales (Good Sold)
Opening Stock 300 700 1,000
Purchases 187 643 894
Goods available for sales
Less: closing stock 113 57 106
Gross profit 45,279 57,576 65,743
Less: Operating expenses
Administrative expenditure 6,600 7,678 9,467
Marketing expenditure 5,900 7,035 11,743
Operation expenditure 7,800 9,085 18,754
Financial expenditure 3,500 5,805 9,630
Diminishment (15%) - - -
Payment interest (75%) - - -
Other expenditure 200 356 109
Total Expenditure 21,279 27,617 16,040
Net Profit/Loss Before Tax 24,000 29,905 49,703
Tax - - -
Net Profit After Tax - - -
Accumulated Net Profit/Loss - - -

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9.4 Pro forma statement of financial position
Table 9.7: Pro forma statement of financial position for three consecutive years
HUNGRY FOODIE
PRO FORMA STATEMENT OF FINANCIAL POSITION FOR THREE
CONSECUTIVE YEARS
Year 2019 2020 2021
Assets
Fixed assets (non-current
assets)
Furniture & fixtures 30,000 35,000 37,000
Operational machinery 50,000 50,000 50,000
Signboard 1,000 1,000 1,000
Current assets
Cash in hand and bank 20,165 27,756 30,754
Other assets
Deposit 1,000 1,000 1,000
TOTAL ASSETS 102,165 114,756 119,754
Owners’ equity
Capital 100,000 100,000 100,000
Accumulated profit 12,087 24,675 26,754
Long-term liabilities
Term loan 15,000 15,000 15,000
Current liabilities
Accounts payable - 5,767 6,890

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Revenue - 8,543 9,764
TOTAL EQUITY &
LIABILITIES
127,087 153,985 158,408
9.5 Break-Even Analysis
A break-even analysis is a financial tool which helps a company to determine the stage at
which the company, or a new service or a product, will be profitable. In other words, it is
a financial calculation for determining the number of products or services a company
should sell or provide to cover its costs (particularly fixed costs). Break-even is a
situation where an organization is neither making money nor losing money, but all the
costs have been covered.
Expressed as a formula, break-even is:
Breakeven Sales = Fixed Costs
Sales - Expenses
= 81,000
5,000 - 500
= 18 unit
(Where fixed costs are expressed in RM, but variable costs are expressed as a percent of
total sales.)
Include all assumptions upon which your break-even calculation is based.

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10 PROJECT IMPLIMENTATION SCHEDULE
In order to realize this business, Hungry Foodie’s company have gone through several
Stages. We divide the stages into five levels:
Table 10.1: Project implementation schedule
Stage 2020
First stage • Our company members discuss about how to run this business
• Choose the suitable type of business to be managed
• Do some survey of information about the potential business
that we would manage
• Choosing the perfect business location and strategic area
• Prepare and increase the capital for starting our business
• Ready to register and run the business
Second stage • Finding and contact the best supplier to supply our raw
material to make the product.
• Conduct interviews for the recruitment process and staff
• Purchase of material, machinery and equipment.
Third stage • Cleaning and repair our premises.
• Preparing kitchen and suitable area for our recruitment.
• Started to make Choco jar stocks.
Fourth stage • Marketing our product in social media platform
• Getting the list of order for our product
Fifth stage • Opening for business.
• Start operations on July 1, 2020.

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11 CONCLUSION
Overall, the business plan really helps us to organize and improve our company, Hungry
Foodie. We started the business of Choco jar in 2017 and we have zero knowledge about business,
but we believe that we can become an entrepreneur that will succeed in the future since we learned
a lot of things since then. Therefore, business plan is so important since it helps us to identify our
business strategy. We discover how to get and retain customers, improve our technology and deal
with difficulties.
This is our third years since we start the business and using the business plan. We can say
that we learned a lot, and we can assume that we did improve the sales from the previous year.
Since that, we can identify where we are now and in which direction, we wish to grow our business.
A business plan also helps us to ensure that we meet certain key targets and manage business
priorities.
The cooperation of 3 members really helps to expand our business since all of us have a
different skill and capability in the business. We can always help and rely to each other when we
deal with some difficulties and solves the issues together.
Our business will continuously focus on the business strategies, especially in terms of
marketing to ensure that the business is well known to the customers. It is because we do not think
that it is enough to simply close the sale. We need to make our customers to fall in love with our
business. It can be a great opportunity for our business to outshine in the competition and achieve
ever-higher levels of success.

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12 SUPPORTING DOCUMENT
12.1 Facebook page and Instagram page

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12.2 Business card

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12.3 Poster
12.4 Brochure

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12.4 Brochure