Setting Your Start Up Business Apart. Presented by Sir Eric Seyram A, at The i space women entrepreneurs program

The iSpace Women
Entrepreneurs Program
Sir Eric Seyram A.
www.yourpersonalinnovation.com |
consulting@sirericseyram.com| +233 (0) 243062198

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Page 3
My Brief:
What qualities (ingredients)
do these ladies need to give
them an edge over their
competitors (the male
dominated industry)

The economies of Unscale
Economies of Scale: When Business Has Never Been Easier for the Little Guy
THIS IS THE TIME. The tide is turning.
A series of breakthrough technologies and new business models are destroying the old
rule that bigger is better.
By exploiting the vast (but cheap) audience afforded by the Internet and new media,
and taking advantage of a host of modular services, small becomes the new big.
The global business environment is decomposing into smaller yet more profitable
markets, so businesses can no longer rely on scaling up to compete, but must instead
embrace a new economies of Unscale.

Carving Your Marketing Strategy

My Brief:
How can they create a winning strategy in
an overworked territory? What are some
of the creative ways others are doing it?

Stop Competing – Start Winning By Innovating
Contrary to popular belief, competing with other individuals or companies is
counterproductive.
From a business perspective, focusing on your competition instead of focusing on
continuous innovation by creating value through must have products, and services, will
over time result in you looking and acting more like your competitors, not to mention
fighting an escalating battle over shrinking margins.
So even when you’re in the lead, eventually someone else will copy what you are doing,
which makes you compete with them even more. Unfortunately, the majority of
companies are so focused on competing that they’re locked in a losing battle – a vicious
cycle of one-upmanship.

Commodities
Agrarian
economy
Industrial
revolution
Goods
Mass
production
Services
Customization

The New Consumer Sensitivity
Economic Output Business Imperative Consumer Sensitivity
Experience Rendering Authenticity
Service Improve Quality
Goods control Cost
Commodities Supply Availability

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Can My Business Have A Social Impact?

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My Brief:
The idea of business is now changing.
Businesses that have impact socially
benefit more from investors and
contribute to building a society. How can
these ladies position themselves in this
aspect?

My topic today.
Changing the world by doing
work you love
and living your life as a love
story.

And this is where it all starts
Thinking bigger about who you
are and what you offer the
world in a unique way.

The secret to your success is within your grasp.
It is always inside you.
I strongly believe that, whatever you’re passionate about, or
what you’re good at, can turn into money, respect, drive loyalty,
follower-ship and credibility.
It’s that simple.
If you have a passion, a hobby, a product, a service, or even your
own life experience, I need you to understand that you can reach
the world with it, and get paid for it.

But how
do you become unique, follow your
passion, drive interest, follower-ship,
loyalty and overall make a good living out
of what you do, and impact the world with
it?

―Most successful men have not achieved their distinction by
having some new talent or opportunity presented to them. They
have developed the opportunity that was at hand.
– Bruce Barton
You can do more if you work on your personal Brand, be
different, Stand out and shine to the world.
I challenge you to change your mind set and start thinking of
your personal brand and what you want to offer to your market
in a different way.

We are in the Age of Personal Innovation
We all have to become innovators of our own careers and lives. Companies
have always needed to innovate in order to stay relevant and competitive in
their marketplace, but now so do YOU.
WE have to constantly evolve, adapt to new realities, be accountable for
OURselves and think creatively if we want to survive.
I define Personal Innovation as the ability to see new opportunities where
others don’t, create new positions/careers that never existed, while
undergoing continuous learning and adapting to economic change.

Become An Authority in Your Field.
Personal Branding is the process of unearthing your unique
promise of value and demonstrating that value in everything you
do. It’s about consistently being your best self so you achieve your
goals while adding tremendous value to your team, organization
and company.
It is about getting your target market to see you as the
preferred choice. Building a slightly famous brand is not
just about what you do; it's about what you do differently
from everyone else.

A brand is a promise of the value your audience will receive.
In an amazingly complex and competing world—where it’s increasingly
hard to know what’s real and what’s not—having your audience not
only acknowledge but support the promise of your brand is the key to
building a thriving BUSINESS.
A personal brand will help clearly and consistently define, express,
and communicate who you are, who you serve, and why you have
chosen to dedicate your life and work to serving your target market so
that you can attract your most ideal clients and not those who are less
than ideal.

Introducing you!
Who are you and what do you
do?

Successful supper Brands drive passion
excitement and loyalty and that accounts
for the gains they make. Think about why
you are so excited and passionate about
that football club, that product and that
celebrity. BRANDS ARE NOT JUST LOGOS,
NAMES AND SOME TAGLINE, PUT
EMOTIONS IN YOUR BRAND.

You Are Responsible

People don’t buy what you do!,
they buy why you do it!
this is why some individuals and organisations become
extremely successful and others don’t.
they think, act and communicate in a different way.
They communicate from within.

The winning formula.
(Communicating What You Do)
Why?
Emotions/ purpose/ impact
How?
Process /the mechanics/ design
What?
Product/service

Adoption/diffusion

consulting@sirericseyram.com| +233 (0)
243062198

Who are You?
“I am a dreamer, with a big thinking mind,
always learning to grow and an extra-
large, compassionate heart that is all for
you because I yearn to see you grow,
stand out and shine to the world.
Differentiate Your Self, Be Valuable and
Live Your Life as a love story"
-Sir Eric Seyram A-

So What exactly Is It You Do?
I inspire people to change the world by doing work they love.
I help ignite your personal brand power by identifying
• who you are,
• what you offer the world in a unique way
• And why should people be interested.
I make people fall in love with you, follow you, and pay more for what you
have to offer.
I make you stand out, highly differentiated and valuable.
My commitment to you is to make you live your life as a love story.

So who do You help?
• My career is focused on the human side of branding.
• I work with entrepreneurs, professionals and organisations to help them use their
personal brands to stand out and expand their success.
• I assist senior leaders to build their executive brands so they can make indelible
marks on the organizations they lead.
• I work with organizations to leverage their human brand assets for greater
employee satisfaction, stronger brands and bottom-line results.
• I cannot say enough about the roles people play in building strong brands and
the role branding plays in developing successful people.

What is Your Daily routine now as a
Business Person?
How do You live Your life?

Our everyday lives
• Get up in the morning
• Go to work
• Come home, watch TV (Monday – Friday)
• Go to parties on weekends
And we say we are living = we are just existing

A life of a greater purpose.
You matter to the universe, to humanity, to history and to God.

What is the purpose of what you do?
Is it for the money or for the attention?
What do you bet your life on?
What is your world view?
You need to take a stand.
Your world view or What you believe in determines all you do.
What is good life to you?
Is it looking good, feeling good and having all the goods?
I believe good life is about being good, doing good and giving your life away.
Super success ful brands know these.

Free Powerpoint Templates Page 34
Psalm 72
(Solomon’s prayer for more influence)
SELFISH?
God I want you to make me more famous……………..
At the end!
So that the King shall care for the vulnerable, the sick,
the poor, the childless, etc.

Moses and the Ten commandements
GOD: Moses, what is in your hand?
Moses: it is a staff.
God: Put it down.
THIS STAFF REPRESENTS THREE THINGS ABOUT MOSES.
IDENTITY INCOME INFLUENCE
SO I ASK, WHAT IS IN YOUR HANDS? WHAT ARE YOU DOING WITH WHAT YOU ARE GIVEN?
. Tallent, background, connections, freedom, ideas, creativity, skills, personality
etc?

So this is your take away.
• People don’t buy what you sell, they buy why you sell it.
• We have moved from the commodities economy to a new
experience economy. Your target audience desperately want
an experience that is Authentic and creates a superior value
for them. ( create a culture, a movement)
• Put emotions into your brands, it starts by telling your story,
the story of who you are, why you do what you do and why
people should even bother.www.yourpersonalinnovation.com |

Setting Your Start Up Business Apart. Presented by Sir Eric Seyram A, at The i space women entrepreneurs program

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Setting Your Start Up Business Apart. Presented by Sir Eric Seyram A, at The i space women entrepreneurs program

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