4. TYPES OF PLANS
• Based on what the plans seek to achieve plans can be
classfied as
• Objectives
• Strategy
• Policy
• Procedure
• Method
• Rule
• Programme
• Budget
• The Mission or Purpose
7. OBJECTIVES
• IDEA IS NOT FOUCUSING ONLY
ON PROFITS BY INCREASING
CUSTOMER BASE BUT BY ALSO
PROVIDING superior QUALITY
TO ITS EXISTING CUSTOMERS
8. STRATEGY
• In the business strategy Idea
choose to focus on rural and
semi-urban customers- today,
around 60% of Ideas subscribers
consist of rural customers.
However , with that strategy
came the risk of expanding too
fast with less than adequate
revenue opportunity .
9. POLICY
• Acting and taking decision in a manner that
these are fair, honest, following the highest
standards of proffesionalism and are also
perceived to be so commitment. On the
foundation of integrity , doing whatever it
takes to deliver value to all stakeholders . In
the process, taking ownership for own actions
and decisions
10. PROGRAMS
• Idea Cellular currently holds 1800 MHz
4G spectrum in 10 Telecom circles which
cover 50% of telecom market.
• As The India Biggest Spectrum Sale is
coming on 29 Sept. IDEA has planned to
invest 2.6 Billoin $ . This will help India
3RD Largest Telecom Operator to compete
Aggressively in the market with its Main
Competitors AIRTEL, Vodafone, JIO.
11. • IDEA IS ALSO PLANNING TO REDUSE ITS
TARIFF AFTER THE ENTRY OF RELIANCE
JIO,TELECOM INDUSTRY OF INDIA IS
SHIFTING TOWARDS A PRICE WAR
14. • KEY PEOPLE:PRANAB BARUA (MANAGING
DIRECTOR),SHITAL MEHTA (CEO),SURAJ
BAHIRWANI(COO)
• REVENUE: 1285 CR. (2013-14)
• NO. OF EMPLOYES:5300
• PARENT COMPANY: ADITYA BIRLA
GROUP
15. MISSION
• THE COMPANY HAS THE MISSION
TO INFUSE INDIAN BRANDS WITH
CONFIDENCE AND RENEWED
AMBITION.
• TO BE EFFICIENT,COST-
CONSCIOUS AND COMMITED TO
QUALITY.
16. STRATEGY
• Unlike other rival department stores
like Shoppers Stop, which
predominantly focus on selling big
brands, at Pantaloons the idea is to
build its own apparel labels and stock
only a few top brands in each
category like Louis Philippe, Peter
England and Biba
17. •In 2015-16, around 13 stores
were opened, which is close
to one every month. Going
ahead, company has plan to
open 18-20 outlets each
year, which would be one
store every three weeks
18.
19.
20. PROGRAMMES
• THE NEW GREENCARD PROGRAM
COMES INTO EFFECT ON 1 JULY
2016.
• TO EARN GREENCARD POINT ON
THE FIRST BILL; MEMBERS NEED
TO SHOP FOR RS2000 AND
ABOVE
21. THIS PROGRAMME WOULD
HELP COMPANY TO INSIST
CUSTOMERS TO BUY MORE
THIS WILL INCREASE ITS SALE.
IT WILL ALSO HELP COMPANY
TO MAINTAIN PUBLIC
RELATION WITH ITS
CUSTOMERS
