Link building is not dead. But, Google is paying more and more attention to another big factor, which is: User experience!

1. Link building with User Experience
is “NEW SEO”
By Josue Valles (Content Marketing strategist)
@Simplilearn

2. Link building and SEO

3. For fifteen years, Google has devoted a lot
of effort to improving its algorithm.
But,

4. Now, some things that were important in the
past (keywords, anchor text, and even
backlinks) are not as important as they used
to be.

6. Because users are the most valuable asset
for Google.
Happy users = Happy Google = Happy
YOU!

7. Well, since search engines are not capable
of processing and understanding text, video,
and images as human beings do, they need
to focus on how users behave on your site to
find out if it’s relevant.

8. That’s why things like bounce rate, CTR, and
branding are becoming more important than
ever.

9. UX Matters
The bottom line is that you should spend
more time focusing on UX than anything
else.

10. The most important things to emphasize are,

11. 1. Time on Site
Google figures out
whether your page is
relevant for a specific
query or not is by
analyzing the time
users spend on your
site.

12. For Example, Let’s say you have created a post called…
“6 steps to
launch a good
party”
a user performs
a search on
Google and
found your post
after 3 seconds
the user clicks
the back button
Read the complete guide here

13. What does that mean?

14. Your blog post was not relevant!

15. Solutions to increase time on site
#1. Create awesome content that solves
your audience’s problems.
#2. Improve site speed.
#3. Internal linking

16. 2. Click Through Rate
if more people click on
your page, the higher
Google will place it in
search results.

17. Few ways to boost your CTRs
#1. Focus on creating better headlines.
#2. Improve branding.

18. 3. Mobile Usability

19. Focus on Building a Brand
Read the complete guide here

20. Branding correlates directly to UX. How?

21. People love brands. In fact, it’s proven that
people are more likely to share, comment
and even link back to big brands’ content
rather than to content from little-known
websites.

22. For example, if someone is looking for that
specific brand content, Google has no
option, it needs to show that brand on its
results. Otherwise that person would get
disappointed.

23. If you take the time to build a brand rather
than only building links, you’ll see a better
return on investment in the longer run.

24. So, is link building dead?

25. Well, not quite...

26. Link building is only dead if you don’t focus
on
UX.
Read the complete guide here

27. Read the complete guide here
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