The document defines affiliate marketing as a form of digital marketing where a merchant pays commissions to websites or other entities for advertising the merchant's products through referrals. It then discusses the key components of affiliate marketing including the merchant, affiliates, affiliate network, and customers. The document proceeds to outline the process of affiliate marketing from a merchant using an affiliate network to find affiliates, setting commission structures, affiliates driving traffic/sales, and affiliates receiving payment. Finally, it provides tips for success in affiliate marketing such as competitive commission rates, communication, and providing promotional support to affiliates.

2. What is affiliate marketing?

3. What is affiliate marketing?

4. What is affiliate marketing?

5. What is affiliate marketing?

6. What is affiliate marketing?

7. What is affiliate marketing?

8. What is affiliate marketing?
Hey man! What’s with all the
pacing? Everything alright?

9. What is affiliate marketing?
I’m just worried that I may have
exhausted every way we can
advertise our product! I have to
come up with something new
ASAP!

10. What is affiliate marketing?
Don’t worry! I think I’ve got a
solution for you!

11. What is affiliate marketing?
Affiliate Marketing!

12. First off, let’s talk about why
we need affiliate marketing

13. So, let’s dig into affiliate
marketing!

14. What is affiliate marketing?
Affiliate marketing is a form of digital marketing that involves a merchant paying
commissions to a website or other entities for advertising the merchant’s product with
referrals

15. What is affiliate marketing?
Affiliate marketing is a form of digital marketing that involves a merchant paying
commissions to a website or other entities for advertising the merchant’s product with
referrals

16. What is affiliate marketing?
Affiliate marketing is a form of digital marketing that involves a merchant paying
commissions to a website or other entities for advertising the merchant’s product with
referrals

17. What is affiliate marketing?
Affiliate marketing is a form of digital marketing that involves a merchant paying
commissions to a website or other entities for advertising the merchant’s product with
referrals
Let’s have a look at each of
these components of affiliate
marketing in detail

18. What is affiliate marketing?
Affiliate marketing is a form of digital marketing that involves a merchant paying
commissions to a website or other entities for advertising the merchant’s product with
referrals
First, we have the merchant
a.k.a. the brand, the seller, the
creator, etc.

19. What is affiliate marketing?
Affiliate marketing is a form of digital marketing that involves a merchant paying
commissions to a website or other entities for advertising the merchant’s product with
referrals
The merchant

20. What is affiliate marketing?
Affiliate marketing is a form of digital marketing that involves a merchant paying
commissions to a website or other entities for advertising the merchant’s product with
referrals
This is the component of affiliate marketing that
creates the product. The merchant could be
anyone; from startups to large
multi-national companies

21. What is affiliate marketing?
Affiliate marketing is a form of digital marketing that involves a merchant paying
commissions to a website or other entities for advertising the merchant’s product with
referrals
The affiliate a.k.a. the
publisher

22. What is affiliate marketing?
Affiliate marketing is a form of digital marketing that involves a merchant paying
commissions to a website or other entities for advertising the merchant’s product with
referrals
The affiliate

23. What is affiliate marketing?
Affiliate marketing is a form of digital marketing that involves a merchant paying
commissions to a website or other entities for advertising the merchant’s product with
referrals
The affiliate is a third party website or entity which
promotes the merchant’s products and tries to
convince potential customers of the merchant’s
products’ value

24. What is affiliate marketing?
Affiliate marketing is a form of digital marketing that involves a merchant paying
commissions to a website or other entities for advertising the merchant’s product with
referrals
The affiliate could be
incentivized based on:
• Registrations
• Email sign-ups
• Sales
• Subscriptions

25. What is affiliate marketing?
Affiliate marketing is a form of digital marketing that involves a merchant paying
commissions to a website or other entities for advertising the merchant’s product with
referrals
The relationship between the
affiliate and the merchant is
made possible with the help of
the affiliate network

26. What is affiliate marketing?
Affiliate marketing is a form of digital marketing that involves a merchant paying
commissions to a website or other entities for advertising the merchant’s product with
referrals
The affiliate network

27. What is affiliate marketing?
Affiliate marketing is a form of digital marketing that involves a merchant paying
commissions to a website or other entities for advertising the merchant’s product with
referrals
The affiliate network acts as a middle-man between the
merchants and affiliates. It allows merchants to find and
collaborate with affiliates that are best suited for their
brand and helps affiliates find brands they want to
advertise

28. What is affiliate marketing?
Affiliate marketing is a form of digital marketing that involves a merchant paying
commissions to a website or other entities for advertising the merchant’s product with
referrals
With the affiliate network, merchants can use tools for
tracking & reporting and processing payments for
affiliates

29. What is affiliate marketing?
Affiliate marketing is a form of digital marketing that involves a merchant paying
commissions to a website or other entities for advertising the merchant’s product with
referrals
And finally, the customer a.k.a.
the consumer

30. What is affiliate marketing?
Affiliate marketing is a form of digital marketing that involves a merchant paying
commissions to a website or other entities for advertising the merchant’s product with
referrals
The consumer

31. What is affiliate marketing?
Affiliate marketing is a form of digital marketing that involves a merchant paying
commissions to a website or other entities for advertising the merchant’s product with
referrals
The consumer is the final and most important
component of affiliate marketing. Without
customers to buy products, the merchant would
not have any revenue, and the affiliate would not
get any commission

32. So now, let’s have a look at
the process of affiliate
marketing
What is the process of affiliate marketing?

33. What is the process of affiliate marketing?
It’s affiliate marketing
time!

34. What is the process of affiliate marketing?
Use a tool/ platform like Commission
Junction to look for affiliates that can
advertise your product

35. What is the process of affiliate marketing?
Commission Junction
(known as CJ now) is an
example of an affiliate
network

36. What is the process of affiliate marketing?
Other similar tools/
resources include…

37. What is the process of affiliate marketing?

38. What is the process of affiliate marketing?
Set up rules, guidelines, image
specifications, commission values etc. for
the affiliates

39. What is the process of affiliate marketing?
The merchant provides
specifications such as:
The type of creative that can
be used
The text present in the
advertisement
Image specifications
Referral links
Commission percentage and
much more

40. What is the process of affiliate marketing?
You can specify what kind of
creative and text you would
like the affiliate to use

41. What is the process of affiliate marketing?
The commission that each affiliate would receive
is also mentioned. Let’s look at a scenario where
an affiliate receives 15% commission for each
product purchased through his referral code

42. What is the process of affiliate marketing?
The customer clicks on a referral link
from the affiliate’s website
The customer buys the
product for $27.97
The affiliate gets a
commission of $4.20

43. What is the process of affiliate marketing?
Affiliates apply to advertise on your behalf

44. What is the process of affiliate marketing?
Affiliates can contact you through the affiliate
network, or through a page you have set up
on your site, specifically for affiliates

45. What is the process of affiliate marketing?

46. What is the process of affiliate marketing?
Select the affiliate that’s best suited for
your brand

47. What is the process of affiliate marketing?
You can select an affiliate from the
ones that have applied for your
affiliate program. This can be
based on:
How much traffic the affiliate’s
website gets
How successful his/ her
previous affiliate campaigns
were
If he/ she’s okay with the
commission offered, etc.

48. What is the process of affiliate marketing?
Customer clicks on the ad or link, which
sends the user to the merchant website

49. What is the process of affiliate marketing?
The ‘SEE IT’ Call-To-Action will direct you to a page where you can buy the software

50. What is the process of affiliate marketing?
After the customer makes a purchase on
the merchant website, the affiliate network
records the details of this transaction

51. What is the process of affiliate marketing?
The transaction is validated and credited
to the affiliate

52. What is the process of affiliate marketing?
The affiliate is then paid his/ her
commission

53. What is the process of affiliate marketing?
Success!

54. What is the process of affiliate marketing?
And like this, the whole process
repeats itself

55. Some of the advantages of
being able to select an affiliate
that’s relevant to your brand
are:

56. What is the process of affiliate marketing?
You can choose an affiliate
best suited to represent
your brand and products

57. What is the process of affiliate marketing?
You can choose an affiliate
best suited to represent
your brand and products
You only need to pay a
commission if a conversion
takes place

58. What is the process of affiliate marketing?
You can choose an affiliate
best suited to represent
your brand and products
You only need to pay a
commission if a conversion
takes place
The affiliate’s audience are
more likely to be interested in
your product

59. What is the process of affiliate marketing?
You can choose an affiliate
best suited to represent
your brand and products
You only need to pay a
commission if a conversion
takes place
The affiliate’s audience are
more likely to be interested in
your product
The system works on a semi-
automatic basis

60. What are the tips for success in affiliate marketing?
Now that you know how
affiliate marketing works, here
are some tips on how you can
get better at affiliate marketing

61. What are the tips for success in affiliate marketing?
Provide competitive rates to
attract successful affiliates

62. What are the tips for success in affiliate marketing?
Provide competitive rates to
attract successful affiliates
Gamify your compensations
into tiers to reward best
performing affiliates

63. What are the tips for success in affiliate marketing?
Provide competitive rates to
attract successful affiliates
Gamify your compensations
into tiers to reward best
performing affiliates
Maintain a good relationship
with your affiliates with regular
communication

64. What are the tips for success in affiliate marketing?
Provide competitive rates to
attract successful affiliates
Gamify your compensations
into tiers to reward best
performing affiliates
Maintain a good relationship
with your affiliates with regular
communication
Set up ground rules regarding
the liberties affiliates can take
with your brand

65. What are the tips for success in affiliate marketing?
Be flexible with your budget,
provided it generates sales
and profits

66. What are the tips for success in affiliate marketing?
Be flexible with your budget,
provided it generates sales
and profits
Provide promotional ideas and
talking points to new affiliates
to nurture them

67. What are the tips for success in affiliate marketing?
Be flexible with your budget,
provided it generates sales
and profits
Provide promotional ideas and
talking points to new affiliates
to nurture them
Enhance your promotions
with product information that
affiliates can create a buzz
around

68. Thanks for the explanation
man! I’ll get right on it!

69. Thanks for the explanation
man! I’ll get right on it!